Explain how the ads communicate a sense of value at least equal to the cost and effort required to buy the product or service.

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Healthcare Advertising

Trade-offs Trade-offs (a description of what the customer might need to do in order to use the service. Are advance appointments necessary?)

Personal cost (does the customer need to change their behavior?)

Incentives (describe any type of reward or other incentive in any of the ads.)
Open trade

Marketing strategy(s) employed (describe whether they emphasize quality, speed, convenience, cost, etc.)

Targeted demographics (try to determine who the target customer is with specifics)
Value exchange (explain how the ads communicate a sense of value at least equal to the cost and effort required to buy the product or service. Is the product worth it?)
“Five Cs” framework (The Five C’s can be found by Googling “Five C’s of Marketing.”)

How might this be a global issue and not necessarily a U.S.phenomenon?

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Effects of Global Advertising?

What about international commercials? How might this be a global issue and not necessarily a U.S.phenomenon?

Discuss the comparison between Omnicom Group and Bateman PR Firms.

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Discuss the comparison between Omnicom Group and Bateman PR Firms.

What are the methods used when comparing two documents to align. You should mention some theories or strategies.

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Methodology

In the methodology section. You should mention the methods used to review documents i.e

What are the methods used when comparing two documents to align. You should mention some theories or strategies.

 Demonstrate and discuss your advertisement campaigns

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Advertising Development & Execution Pitch

This assignment requires you to complete your advertising campaign for the client you have chosen for CW1. Having completed the situational analysis for CW1, you need to finalize your advertising objectives. Now you are required to develop and deliver an original advertising campaign.

This campaign must include at least one of the following elements of original advertisement creative design: print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below) in form of a Pitch presentation.

You are also required to submit using TurnItIn any supporting materials (e.g., the PowerPoint presentation) of the pitch.

You should follow the recommended steps to develop and deliver your pitch:

Recap on relevant key issues.

Finalize objective(s) for the advertising campaign(s)

Explain your strategy and tactics

Explain the development and creative process behind your ideas

Demonstrate and discuss your advertisement campaigns

Discuss how your advertisements will influence consumers

Discuss budget and timeline

Justify how your campaigns will be evaluated
For each of the content sections above you are expected to find, integrate and correctly reference a range of sources (academic journal articles or books) in addition to any other practical sources you may use. These sources should be used to provide theoretical and practical arguments to underpin your work. You will lose marks if you do not integrate such sources. There is a list of acceptable academic journals to utilise below:
Relevant Academic Journals:

Journal of Advertising

Journal of Advertising Research

Journal of Interactive Marketing

International Journal of Advertising

Journal of Marketing Communications

Journal of Brand Management

This assignment is designed to assess learning outcomes:

1. Take a professional standard brief, undertake research that will support creative advertising planning and establish the context for developing advertising campaign ideas.

2. Develop a set of visual images and/or other forms of creative designs that meet professional standard creative brief requirements

3. Develop a set of text ideas that meet a professional standard creative brief requirements

4. Produce a professional presentation pitch that indicates the developmental process and justifies the

Write a Comparison between Omnicom Group and Bateman PR Firms.

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Write a Comparison between Omnicom Group and Bateman PR Firms.

Prepare an individual portfolio containing either TWO analytical critiques of advertising campaigns that you feel passionately about.

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Prepare an individual portfolio containing either TWO analytical critiques of advertising campaigns that you feel passionately about that you feel passionately about i.e that you admire, although you could also adopt a different position depending upon the outcome of your analysis!

Does Advertising drive us to unnecessary purchases?

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Does Advertising drive us to unnecessary purchases?
Provide an example of a brand that persuaded you to purchase their product that you perhaps did not need? How has this altered your opinion of the brand?
Is it unethical to advertise to kids? Why or Why not?

What role does advertising play in this story?

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Read the article attached and answers the following questions about the article. Search additional articles to add more context.
1. What is the main point of the article?

2. What role does advertising play in this story?

3. What are some challenges or new opportunities presented in the article?

4. Based on class readings and exercises, how has advertising changed based on the issue/theme presented in the article?

The link to the article is https://adage.com/article/datacenter/funny-tv-ads-are-rise-and-how-brands-are-or-arent-prepping-coming-data-lockdown-datacenter-weekly/2321621?utm_source=ad-age-daily&utm_medium=email&utm_campaign=20210313&utm_content=hero-headline

Create interplay between consumers and businesses such as use video or social media.

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There are 7 digital marketing strategies:
• Interactive marketing: create interplay between consumers and businesses such as use video or social media.
• Content and native marketing: providing useful information and product-use solutions.
• Location-based advertising: geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip code.
• Remarketing: re-engages individuals who have visited a site but did not make purchases.
• Behavioral targeting: utilizes web data to identify potential customers such as pages a person visits on the internet or keyword searches or content read.
• Blogs and newsletters: online musings that cover a wide range of topics.
• E-mail marketing: companies integrate email marketing programs with other channels).

After reading the definition of each digital marketing strategies. Now, assume you are an intern working in the digital marketing department of a small chain of sporting goods stores in the South. Describe how you could use each of the digital marketing strategies in a digital marketing campaign. Be specific.