Describe at least five elements of the creative strategy statement you identified by looking at each advertisement

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For your Final Paper, locate one additional advertisement for the same product, using the same medium, but targeted for a different country (e.g., if you chose a print ad for Pepsi in the United States for Week 3, you might choose a print ad for Pepsi in Japan for this assignment).

Although these two advertisements were designed for the same product and the same medium, you should notice a few differences, based on the target market. Examine the similarities and differences between the two advertisements.

Provide a brief overview of the two countries selected (e.g., location, general characteristics, etc.), the company, and the product being advertised (note: this should be the same product for both advertisements).
Describe the segmentation strategy of the target market in each country.
Describe each of the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).
Describe which type(s) of segmentation strategy is used in the two advertisements and why.
Identify where the product is in the product life cycle curve.
Discuss the company’s marketing mix strategies of the product (based on where the product is in the product life cycle curve).
Describe at least five elements of the creative strategy statement you identified by looking at each advertisement (refer to pp. 195-196 in your textbook, in the “Writing the Creative Strategy” section.).
Describe the medium used for both advertisements (both advertisements should use the same medium).
Discuss some of the pros and cons of medium used (i.e., was it an ideal medium for the product, based on the FCB grid on p.139 of your textbook?).
Examine how both advertisements reflect the two cultures, specifically in relation to color scheme, general design, and imagery.
Explain the ethical considerations that should be kept in mind when advertising for each of the two countries.
Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.
Explain the legal and cultural aspects of each advertisement.
Recommend additional suggestions that would make these advertisements more effective for their targeted countries based on the concepts above (imagine you are the advertising manager for this product for this section).

 

Examine the relationship between femininity & consumption.

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Examine the relationship between femininity & consumption.

Discuss the disadvantages of using each marketing tool at your healthcare system and location.

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In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

Assisted living
Next, select an environment/location:

Downtown New York City
Finally, select three (3) marketing tools:

Email
Television
Social media
Internet

Instructions

Provide a general overview of your select healthcare system.
Discuss the demographics of your select location.
Discuss the advantages of using each marketing tool at your healthcare system and location.
Discuss the disadvantages of using each marketing tool at your healthcare system and location.
Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
3-4 page paper excluding front and back matter (APA standards apply).
Internal organizational memorandum.
Infographic
*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

Reference:

Analyze a magazine, newspaper, or online advertisement that you find unusual or interesting.

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*Make sure you include a copy of the ad that is being analyzed with your document.

*For this essay, you will be analyzing an advertisement that appeared in a magazine, newspaper, or in online format. Most advertisements are intentionally designed to convey a specific message to a target audience. Your task for this assignment is to analyze a magazine, newspaper, or online advertisement that you find unusual or interesting. Using division and analysis, you will explain what conclusions you can draw about the ad and its message

Introduction
• Purpose and audience have been considered

• Thesis statement clearly conveys message • Catches attention and draws the reader into the essay

• Focuses topic and previews content

Body Paragraphs
• Topic sentences show the relationship to the main message – unity • Paragraph organization • Adequate use of analysis • Correct length

Analysis of the Ad
• Adequate use of analysis • Division breaks ad into understandable parts • Relationship between the parts of the ad is clearly explained • Analysis uses adequate details and examples • Ad is included

Conclusion
• Summarizes main points of the essay

• Restates or comments on the message of the essay

• Conveys effective lasting impression

Language Skills
• Punctuation, spelling

• Sentence structure, grammar, word use

• THIRD PERSON PRONOUNS

In what way does the colour influence the consumer attitude and decision-making process in the fashion industry?

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In what way does the colour influence the consumer attitude and decision-making process in the fashion industry?

Determine their goals, objectives, challenges for the dealership

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Formulate a data-driven plan (including multiple media assets) to address our Case Study (shown below) advertiser’s challenge and narrate your presentation, including the following parameters (aligned with the rubric):

  • Title slide to include what this proposal will do for the Client (the client’s challenge)
  • What the client told you
  • Research: Industry and national information including sources
  • Research: Phoenix/Scottsdale Market information including sources
  • Research: Desired demographic information (in Phoenix/Scottsdale), and demographic lifestyle information and media consumption habits including sources
  • Your IDEAto attract the demographic
  • Media choices (you must include television, radio, cable; make station/network recommendations for each), a minimum of 3 digital assets, and justification for whyyou made these media choices. Must include a minimum of any three (3) media and/or digital terms from Module 1.
  • Describe the look and feel of the creative elements, and thorough ideas for messaging (such as a script outline, storyboard description); you do NOTneed to actually create the finished assets.
  • What you will do (before, during and after the campaign) to guarantee success
  • A strongclosing statement (“Thank you for your time” is not a closing statement!)
  • Presentation Mechanics: Uses the provided presentation outline

CASE STUDY

PART 1

A new Ford Dealership, Scottsdale Ford, is opening in Scottsdale, AZ in late Fall of 2021. You drove by and saw the construction sign which included a website for more information. You went to the site and all that was there was “Scottsdale Ford Opening Fall 2021” and a “Contact Us” form for more information. The telephone number went to a recording with no opportunity to leave a message. It was professionally designed, and you could tell it was going to be a “classy” website, unlike the typical car dealer site.

Your goal is to:

  1. Meet with the marketing/advertising decision maker
  2. Determine their goals, objectives, challenges for the dealership
  3. Uncover their plans for the opening and beyond
  4. Discover any other information to help you solve their challenges
  5. Who do THEY see as their best customer and why?

PART 2

You met with the owner, Carolyn Darden, and the Marketing Director, Jeremy Anderson. Ms. Darden inherited the dealership from her father and has limited experience or market knowledge, but has a Master’s in business and finance. She’s all about data. She needs proof but defers to Jeremy when it comes to media, marketing and promotions. Mr. Anderson worked for an ad agency in Phoenix that specialized in automotive. He pictures himself as an automotive marketing guru and a “big picture” thinker. It was obvious he was the key influencer, and it’s important to get him on your side, but Ms. Darden will make the final decision. Remember, she is all about data!

What they told you:

  1. Ford sales are strong, primarily SUV’s and Trucks.
  2. Ford is noted for being innovative by adding many tech features to their vehicles.
  3. They want to learn about the Phoenix/Scottsdale market
  4. Scottsdale Ford will offer personalized instructional assistance to purchasers.
  5. The true profit for the dealership is in Service and recurring purchases (customer for life) as well as referrals.
  6. Their competition is most all dealerships in the DMA as buyers shop online for best price and availability once they have narrowed their choices down to 2-3 vehicles. Therefore, their online and digital presence is extremely important to them.
  7. Buyers know what they want when they enter the dealership and know what they are willing to pay for the vehicle.
  8. Often the only reason they come to the dealership is to sit in vehicle and/or test drive it.
  9. When buyers come into the dealership or their online sales department, they are typically ready to buy. Closing ratios are as high as 60%. Their goal is 100 sales a month, so they need to bring in approximately 165 prospects monthly.
  10. Buyers often know more about the vehicles than the salesperson!
  11. Getting people to visit their website and come into the dealership are the challenges.
  12. They have special finance programs for students and recent college graduates.
  13. Attract Millennials:
    1. They are the future of the dealership as they age and purchase through life
    2. They have substantial college loan debt
    3. Many still live with their parents and rely on their advice
    4. They use services such as Uber and Lyft when necessary
    5. They have low trust levels and limited brand loyalty
    6. Anderson is interested in learning everything about Millennials’ – their activities, desires, purchase decision-making process and media habits
  14. Great Financing for first time new car/truck/SUV buyers is available including help with student loan assistance
  15. They want to be innovative and looking for ideas to specifically attract Millennials (Mr. Anderson made it clear that Media is not an IDEA!)
  16. They definitely want to include broadcast television, cable television, radio and multiple digital productsin their marketing/advertising mix
  17. Don’t worry about money – if the facts are in your proposal and they like your ideas to attract Millennials to their website and, eventually, to the dealership to buy a vehicle they will find the money. No need to even include dollars in the proposal. (THIS WOULD NEVER HAPPEN IN REAL LIFE!)

Create a presentation proposal of an advertisement plan for Scottsdale Ford

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Using a hypothetical case study, create a presentation proposal of an advertisement plan for Scottsdale Ford

Analyze the marketplace for Pret A manger examine the competition, economy, technology, political environment, standard of living, history, demographics

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Analyze the marketplace for Pret A manger examine the competition, economy, technology, political environment, standard of living, history, demographics etc. Be detailed. (500 word essay. Include a bibliography with 5 sources)

Analyze 6 magazine ads, 2 food, 2 durable goods and 2 of sport.

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Analyze 6 magazine ads, 2 food, 2 durable goods and 2 of sport. Discuss art direction, format, font and copy. Perform SWOT on each. (As many pages as needed)

What are some stereotypical stories media tell about women? Give an example.

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Chapter 10 Consumers and the American Ethos

Instructions for short-answer questions: Answer the questions below. Use complete sentences on all answers. No one or two-word answers will be accepted. The questions should be numbered and not in essay format. Make sure you answer all the questions with substance and your understanding of the reading. Do not just copy from the reading. Also, no outside materials can be used; Turnitin 5% or less. Paper must be checked for errors, and have a cover sheet.

What does it mean to be a good business person and a “true professional?” Does it mean taking a customer or client for all he/she is worth? Does it mean making the most amount of money possible regardless of who is hurt in the process? Does it mean joining the Culture of Greed? Or does being a good business person or “true professional” mean serving others to the best of our abilities, while enjoying practicing our given skills and providing valuable services to others?

How has advertising and marketing influenced not only what we buy and sell in this country, but what we value as well?  In this chapter we will explore the nature of consumerism as both a catalyst for and an effect of what may be called “The American Ethos.”  

After watching YouTube Clip: The Dangerous Ways Ads See Women-Jean Kilbourne-15.51      https://www.youtube.com/watch?v=Uy8yLaoWybk

Please answer the following questions using the clip and your experiences with advertisements.

  1. What are some stereotypical stories media tell about women? Give an example.
  2. What are some stereotypical stories media tell about men? Give an example.
  3. What sorts of products are sold using images of women and femininity?
  4. What kinds of products are sold using images of men and masculinity?
  5. How is success usually portrayed in advertisements? Give some specific examples.
  6. Are there forms of success that advertisements seem to leave out? What are they? Why do you think they’re not as common in ads as other kinds of success?
  7. How is happiness portrayed in advertisements? Be specific about the kinds of happiness that ads typically appeal to, or put on display. And talk about what these ads seem to be saying is the secret to this kind of happiness.
  8. What are some differences between ads that feature white people and ads that feature people of color?
  9. What kinds of products are sold using sexuality? Why do you think advertisers would use sex to sell their goods? How does this work, anyway? What does it mean when people say sex sells?
  10. What is an item that you purchased that was influenced by advertisement? Why?