As you reflect on the various readings and concepts associated with critical thinking and decision making from the course, what themes, patterns, and inter-relationships emerge in your perspective? How does the construct of emotional intelligence that is presented in the article by Daniel Goleman add to your perspective?

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Week 8 Discussion Questions

As you reflect on the various readings and concepts associated with critical thinking and decision making from the course, what themes, patterns, and inter-relationships emerge in your perspective? How does the construct of emotional intelligence that is presented in the article by Daniel Goleman add to your perspective? 300 words work. Remember to cite/ reference page.

Using Microsoft Word, provide a summary of what is going on in your article (do not rewrite the article, just provide highlights of the main idea in the article.

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GOVT2305 ques

WATCH THE VIDEO BEFORE STARTING

Current Events Project: Research any social, governmental, or political event that has occurred within 2023. You may find an event that has happened within any of these governments- federal, local or state within the

You may not write about news outside of the U.S. You may not complete a current event on the following topics:

  • Abortion
  • Anything related to COVID-19
  • Monkey Pox
  • NRA or anything related to guns
  • Marijuana
  • LGBTQ+
  • BlackLives Matter/Back The Blue
  • DACA, Immigration or anything related to immigration

While these are all great subjects to discuss, you should think beyond these subjects and uncover a new topic.

Instructions on how to complete the Current Event:

  1. Using Microsoft Word, provide a summary of what is going on in your article (do not rewrite the article, just provide highlights of the main idea in the article. Do not use Google Drive, Box, Microsoft Edge to complete this assignment. I will only accept Word documents.
    1. Use reputable news sources such as mainstream news platforms like CNN, ABC, MSNBC, Texas Tribune etc.
    2. Do not use Wikipedia or any social media platforms.
  2. Connect something we have learned in class, lecture or that you have read in your text with the article.
  3. Detail your thoughts feelings and concerns with the source.
  4. You do not need annotate or have a word count. Simply, answer all the questions asked with full and complete sentences.
  5. Copy and paste your article link at the end of your article. Failure to copy and paste the article link is an automatic zero on the assignment.

Which approach or approaches to sustainability from Chapter 9 were utilized by Herman Miller? Were different approaches used at different times in their history?

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CASE STUDY

Read the attached case study, “Herman Miller and Its Rainforest Chairs,” from Marianne Jennings, Business Ethics, Case Studies and Selected Readings, 9e, Cengage (2018).

  • https://www.studypool.com/questions/download?id=2812820&path=uploads/questions/690540/20230417230116herman_miller_chapter_9_ldr515.pdf&fileDownloadName=attachment_1

Then go to the Herman Miller website and review its self-reported sustainability initiatives:

Summarize the key facts from the case, adding anything else you might glean from their website or other sources.

In your analysis, consider the following questions:

First, which approach or approaches to sustainability from Chapter 9 were utilized by Herman Miller? Were different approaches used at different times in their history?

During 2008-2012, Herman Miller went through a slump in sales and earnings but retained its sustainability focus, Despite a drop in stock prices and pressure, the company refused to cut costs by eliminating its “green” programs. Was this a responsible business decision? How can it be justified (or was it not justified)?

Going forward, what recommendations would you make to Herman Miller to position itself for continued sustainable growth?

Find an example of a company involved somewhere in the clothing supply chain (designer, manufacturer, retailer) , and post a summary of what they are doing to address this issue.

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April 18th Discussion Board

Watch the following two videos on the topic of “fast fashion.”

After watching, post the following:

  1. Find an example of a company involved somewhere in the clothing supply chain (designer, manufacturer, retailer) , and post a summary of what they are doing to address this issue.
  2. Research a “sustainable” clothing company’s website, and check the prices on the clothing. What are your thoughts? Do you agree with the idea that consumers making sustainable clothing choices and avoiding fast fashion are mostly ones who can afford to do so? How can any inequities be addressed, that is, making sustainable clothing more affordable? Are there concept from Chapter 9 which would help support the case for a more sustainable clothing market?
  3. After thinking about the issue, is there anything you would change about your clothing purchases?

Develop a minimum of 6/maximum 10 slide PPT presentation that outlines a few pros and cons of each of the four service providers of customer relationship management software, that you looked at.

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Business question

Instructions
Objective of this Assignment:

To demonstrate on-line research, written communication and decision-making skills related to customer relationship management.

Pre-Assignment Instructions:

To prepare you for this assignment, read module 5 content and follow the embedded

Learning activities.

Go to each of the following websites and surf each one and view some of the demos offered within them.

  • https://www.netsuite.com/portal/home.shtml
  • https://www.zendesk.com/
  • https://freeagentcrm.com/
  • https://www.hubspot.com/

Assignment Tasks:

Develop a minimum of 6/maximum 10 slide PPT presentation that outlines a few pros and cons of each of the four service providers of customer relationship management software, that you looked at.

Search the internet to find out what actual users are saying about each of them (critical and informal reviews).
As a mid-sized e-business selling sports memorabilia, which of these providers would you choose as your CRM system and why?

What is the gross margin as a % of sales? Why is this important to the entrepreneur and the investor? What is the EBITDA? Why is this important? What is the interest coverage ratio?

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Answer the question

Given the following information please construct a balance sheet and an income statement for the company. It provides software via a cloud subscription. There is no inventory.

All information in $000

Total Revenues 5,374

Cash 908

Common Stock 651

Cost of Revenues Subscription 925

Interest Expense 16

Additional Paid in Capital 3,954

Retained Earnings (630)

Cost of Revenues Professional Services 365

Gross Margin 4,084

Short term securities 87

Long term debt 2,328

Accounts Receivable 1,906

Accounts Payable 1,103

Research & Development 793

Marketing & Sales 2,757

Other current liabilities 3,287

Other current assets 649

Investment income 10

General & Administrative Expense 680

Depreciation 448

Property & Equipment 1,126

Goodwill 3,783

Other long term assets 2,234

Total Current Assets 3,550

Total Operating Income (146)

Net Loss (600)

Total assets 10,693

  • What is the gross margin as a % of sales? Why is this important to the entrepreneur and the investor?
  • What is the EBITDA? Why is this important?
  • What is the interest coverage ratio? (EBITDA / Interest expense) Why is this important?
  • What is the current ratio? (Current assets / current liabilities) Why is this important to the investor and the entrepreneur?

What is the foundation of great customer service? How can companies ensure that each customers continuously receive great customer service?

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Week 6 Discussion

What is the foundation of great customer service? How can companies ensure that each customers continuously receive great customer service?

What Instruments Do You Hear? What Does This Song Make You Feel?

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xxxtentacion

Year they started
Song Title:
Artist/Band:
Song Rating: 1-5 Stars (1 Being “I hate it” and 5 being “This song is great!”

  • What Instruments Do You Hear?
  • What Does This Song Make You Feel?

(This needs to be at least a paragraph five sentences. Anything less than five sentences per year will result in points taken off.)

Describe how this approach will be implemented to kick off a community involvement campaign. Discuss the sociological impact on the organization’s branding if this program is not implemented.

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Deliverable 2 – Diversity, Inclusion, Equality

Scenario
You are the Director of Diversity and Inclusion. After receiving board approval to invest in your workforce, the community, and environment, you are tasked with presenting your new Diversity Equity and Inclusion (DEI) program to your team. The program promotes inclusion not only internally, but also externally with increased community involvement and the expansion of the organization’s product mix to cater to a larger demographic. Given this is the first time the organization has embarked on a project of this nature, you feel a Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) approach would be most suitable for this program.

Instructions
Create a 12-15 PowerPoint slide presentation to outline the new Diversity, Equity and Inclusion (DEI) program.

Be sure to include the following slides:
Title slide (1 slide)
Outline the DMAIC process using the new DEI program. (1 slide)
Describe how this approach will be implemented to create an internal DEI initiative. (2-3 slides)
Describe how this approach will be implemented to kick off a community involvement campaign. (2-3 slides)
Discuss how this approach will be implemented to expand the organization’s product line to include new demographics (geographic region, race, ethnicity, gender, etc.). (2-3 slides)
Discuss the sociological impact on the organization’s branding if this program is not implemented. (2-3 slides)
Include how this could impact the organization internally.
Include how this could impact the organizational externally (in global, international, and multicultural environments).
Include how this could impact the organization financially.
Provide attribution for credible sources used in the professional presentation.

What data would you suggest collecting about the current cannabis market in Northern Ontario that would help you decide on product decisions (differentiation/unique selling proposition) for this new brand?

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Individual assessment

Question 1: (Chapter 4: Customer Behaviour)

The general model of customer experience includes five steps and can be applied to any exchange. Imagine the stages of the customer experience for this new cannabis brand and – in your very detailed answer – take me through each of the five stages of the buyer decision process as outlined in your text. Pay attention to detail and key concepts at each stage and include information designed to help me understand their experience. (Total: 25 marks = 5 marks for each stage)  Remember: this is a new brand – so no stages should be skipped or overlooked.

Question 2: (Chapter 4: Customer Behaviour)

What key influences will likely impact the purchase? Consider contextual, social and individual influences when answering this question. (Total: 9 marks = 3 marks for each influence category)

Question 3: (Chapter 5: Marketing Research)

In marketing research, managers must collect information relevant to their marketing decisions.

  1. What data (information) would you suggest collecting about the current cannabis market in Northern Ontario that would help you decide on a market segment to target for this new cannabis brand? Is it qualitative or quantitative research (or both)?
  2. What data would you suggest collecting about the current cannabis market in Northern Ontario that would help you decide on product decisions (differentiation/unique selling proposition) for this new brand?
  3. What key sources would you use to gather this data and why (primary or secondary research)?  Be specific and strategic with your answers. (Total: 16 marks = 6 marks for each data question + 4 marks for data source question)

Question 4:  (Chapter 6: Segmentation, Targeting and Positioning)

Success of this brand will depend on correct segmentation of the market.  Using the six step segmentation process (and demonstrating your work at each step).
Arrive at a segment profile for one ideal segment group for the new cannabis brand, keeping in mind two criteria:  attractiveness of the segment and the goals and resources of the company. (Total: 15 marks = 2 marks for each step + 3 marks for complete segment profile)

Question 5: (Chapter 6: Segmentation, Targeting and Positioning)

For the final requirement of this assignment, arrive at a unique selling proposition for this new cannabis brand.  Provide the new cannabis brand with a name (it cannot be an existing name in any market) and provide the positioning statement for the new brand that contains the four components discussed in Chapter 6. (Total: 15 marks = 3 marks for name, 8 marks for positioning statement, 4 marks for creativity)

 

Total Grade:  80 Marks