Describe the product that is being made and the company that makes it. Explain the value chain activities that this product would go through from start to finish. Remember that a value chain describes the full range of activities necessary to create a product or service.

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Manufacturing of specific product

Choose a company that manufactures a specific product. Then, answer the following questions based on assumptions and research conducted about the company and its product.

  • Describe the product that is being made and the company that makes it.
  • Explain the value chain activities that this product would go through from start to finish. Remember that a value chain describes the full range of activities necessary to create a product or service.
  • List and explain three costs that would be incurred in each of the business activities in the value chain.
  • Categorize and explain each cost you identified in the value chain as either a product cost or a period cost. Explain your reasoning.
  • Make a list of three different cost objects other than the product itself for the company you chose.
  • Specify a direct cost and an indirect cost for each of the three different cost objects in question. Discuss why you categorized them as direct or indirect.

Your assignment must consist of at least two pages, and you should include at least two references. One reference can be your textbook, and one should come from the CSU Online Library. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

 

Explain how Apple has created this valuation.

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Brand Finance’s 2022 rankings

According to Brand Finance’s 2022 rankings, Apple is the world’s most valuable brand coming in at $355 billion USD. (https://brandirectory.com/rankings/global/) This is a remarkable achievement considering in 2019 Apple was in second place and worth less than half of this amount, $153.6 billion USD. To reach their 2022 valuation, Apple has taken a number of actions based on the concepts discussed in the text.

The Assignment

Explain how Apple has created this valuation.

Source: https://www.brandloom.com/branding-challenges-and-applications 

 

Prepare a short analysis of the impact of globalization on a non-western country.

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Globalization Impact

You will prepare a short analysis of the impact of globalization on a non-western country. You should include specific attention to some of the main forces associated with globalization (technology, trade and integration, offshoring and outsourcing, migration, transportation, environmental pollution) and the impact of these forces on different stakeholders (such as domestic companies, workers, farmers, indigenous cultures, and different demographic groups) within that country. You should draw implications of the issues and their impact on international management practice. This analysis should be (APA) in the form of a 5 page double-spaced paper with references 3-4 outside sources.

Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.

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Customer-perceived value

Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Include sources and they must be cited in APA format. Your response should be four (4) double-spaced pages.

Respond to the items below.

  1. Explain customer-perceived value.
  2. Explain total customer satisfaction.
  3. What valuable functions can brands perform for a firm?
  4. Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
  5. Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.

 

How would you plan to promote the product or service to the primary customers? How would these promotional tactics encourage unnecessary spending? How would these tactics encourage long term customer relationships?

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Local Goods and Services

You work in the marketing department of XYZ Corporation, and your director, Michael Johnson, has assigned you to work with Local Goods and Services, Inc., a small company that is struggling to find its way. Richard Milton, the company’s president, started this company 5 years ago and wants to grow his business. He isn’t fully convinced, however, that he needs formal marketing to do so; he says that “much of my company’s success has come from word-of-mouth and personal connections!” Your job is to present Richard with some important information that will help him understand what marketing really is and to demonstrate the ways in which marketing can be used to create and build relationships with both current and potential customers of his company.
For this Assignment, you will create a PowerPoint presentation that showcases the value of marketing and its role in building and maintaining connections with customers.

To prepare for this Assignment:

For the purposes of this Assignment, you must identify one product or service that this business offers. You may select any good or service that you would like. You will build Part 2 of your presentation around that selected product or service by addressing the required elements.
Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

By Day 7
Submit your presentation for Local Goods and Services, Inc. In your presentation, you should include examples of effective marketing campaigns (via links, images, etc.) to demonstrate this value creation. Your presentation must include a cover slide and References slide that includes properly formatted citations for a minimum of four scholarly sources to support the information you presented. You must also include speakers’ notes that would serve as a script if you were to deliver this presentation to the leaders of Local Goods and Services, Inc.

Part 1: The Value Proposition of Marketing (7–11 slides)
In the first section of this presentation, you will set the stage for an explanation of why marketing is valuable to an organization by doing the following:
Explain what the marketing concept is and how it creates value for customers. (2–3 slides)

Describe how marketing is essential to an organization in terms of value creation and the achievement of business objectives. (2–3 slides)
Identify two to three ways that marketing can promote positive social change (including influencing habits, values, laws, etc.). Include specific examples. (1–2 slides)

Distinguish between customer wants and needs. How are they different from the perspective of a marketing manager? Include visual examples of both. (2–3 slides)

Part 2: The Customer Experience (6–8 slides)
In the second section, you will expand upon the value proposition by addressing the following related to the product or service you have selected to highlight for this business:

Describe the role of the value proposition for a selected product or service offered by Local Goods and Services. (3–4 slides)
What product or service does this company offer?
Who are the target customers for this product or service?
How is this product or service important to the customers?
How can this product or service improve the customers’ lives?
Does this product or service fulfill the customers’ wants or needs? Explain.

Identify traditional and digital strategies to build long-term relationships with these target customers. (3–4 slides)
How would you plan to promote the product or service to the primary customers?
How would these promotional tactics encourage unnecessary spending?
How would these tactics encourage long term customer relationships?

Note: For each part of the presentation, be sure to reference at least two scholarly sources (for a total of four) to support your work.

What was the fog index of the paragraph above? Give at least two reasons for its score, based on your understanding of how the Gunning Fog Index calculates the level of complexity.

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Gunning Fog Index

The Gunning Fog Index calculates the complexity of passages of text using an algorithm. For more information on how the index calculates the text, see the following websites:

For an example, please copy the following paragraph and paste it into the text box at this link: Gunning Fog Index:

In analyzing technical communication, the reader has to navigate various features of a document, such as white space, proximity, alignment repletion, contrast, hierarchy, and language, all of which can impact the document’s readability. It is assumed that the user experience, coupled with user background, informs document design when technical communicators draft instruction manuals, procedures, feasibility reports, and white papers. However, companies have a tendency to ask engineers, rather than technical communicators, to write technical documentation, a practice that renders the documentation less readable to the lay person. For this reason, technical professionals and communication specialists should work side-by-side in producing documentation for users.

 

Gunning concluded that a piece of text should have a fog index of less than 12 in order to be readable to a wide audience.

  1. What was the fog index of the paragraph above? Give at least two reasons for its score, based on your understanding of how the Gunning Fog Index calculates the level of complexity.
  2. Insert your own piece of writing into the text box. You don’t have to share your fog index here in this discussion topic. However, write a few sentences on your impression of the Gunning Fog Index. Do you think it is a valid method of determining the complexity of a piece of text?

 

Identify between 2 and 5 comparables; explain why the businesses are similar and discuss any potential differences. Do these businesses sell substitute products? Do they target the same customer base?

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Part 1 (1 page): Overview and competitive landscape

Briefly explain the company’s history. What is the business model of the company?

Explain the company’s value proposition and how it makes or will make money.

Analyze its main success and risk factors.

Discuss the nature of barriers to entry, either to close competitors (to be named) or potential competitors that may penetrate the market. Discuss its recent strategic orientation or any current strategic choice/debates it is currently facing. What is its main strategic challenges?

Part 2 (1 page): Profitability ratios

Compute the company’s main profitability and debt ratios, over the recent period. At the minimum, your analysis should have the DuPont decomposition, RNOA, leverage and current ratio (you may include additional ratios if relevant or unusual. Is the company profitable? How has profitability evolved recently? How do these numbers compare to the industry? (You may refer to industry ratios in related industries discussed in class). You may want to plot these ratios to comparable companies (see below), over the prior 2 to 3 years to analyze relative trends in ratios.

Part 3 (1 pare): Comparables

Identify between 2 and 5 comparables; explain why the businesses are similar and discuss any potential differences. Do these businesses sell substitute products? Do they target the same customer base?

Have their success/risks been similar over the recent period? Is their size comparable? Compare profitability and debt ratios with comparables.

Explain whether the comparables indicate that the firm is doing well or poorly, and whether it may make certain choice that improve its performance.

If your comparables differ on nearly all ratios, this may be a sign that you are not using the right comparables! He creative to find comparables: look at products on 10-K, annual report or company website, and look for similar products by public firms. Find the industry of the firm, and look for public companies in the same industry traded in NYSE or NASDAQ. Look at financial websites such as google or yahoo finance.

 

Are there any choice that is made, operating, accounting and capital structure choices that may need to be revised?

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Financial consulting

You are working for a financial consulting firm as an advisor to the CEO. The manager is asking you to review whether the firm appears to currently on the right track. Is the firm undergoing significant challenges and what should it do to address them?

Are there any choice that is made, operating, accounting and capital structure choices that may need to be revised?

Based on the knowledge you have gathered from the company, make a one-page written presentation and gather the main ratios and other quantitative analyses that best support your case. Summarize only the main assumptions that play a large role in making a recommendation.

 

 

Write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value.

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CEMEX: globalization “The CEMEX way”

There are two strategic case analysis assignments in the course where you will write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value.

You are expected to appropriately cite all references and to use APA writing style guidelines. You should review the APA tutorial online at – http://www.apastyle.org/learn/tutorials/basics-tutorial.aspxLinks to an external site.

The “body” of your paper (not including title page, reference list, tables or illustrations) will be 2 to 3 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified. Your paper will conform to the APA Style® include no fewer than 3 and no more than 6 references. An MSWord template for this assignment is also posted in Canvas to speed the process. A guide for research article characteristics is also available in the Case Studies file folder in Canvas.

Please be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation. Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

We will be using two cases from the MIT Sloan School LearningEdge collection. All the materials featured on this site carry a creative commons license allowing them to be downloaded, copied, and distributed free of charge by anyone worldwide.There are two strategic case analysis assignments in the course where you will write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value. You will use the Case Analysis Guidelines

Actionsthat are posted in Canvas. Your work should be submitted to the class drop box by 11:59 pm on the appropriate date. Please be prepared to share your work in discussion as the following class session with your peers.
You are expected to appropriately cite all references and to use APA writing style guidelines. You should review the APA tutorial online at – http://www.apastyle.org/learn/tutorials/basics-tutorial.aspxLinks to an external site.

The “body” of your paper (not including title page, reference list, tables or illustrations) will be 2 to 3 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified. Your paper will conform to the APA Style® include no fewer than 3 and no more than 6 references.

Be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation. Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

We will be using two cases from the MIT Sloan School LearningEdge collection. All the materials featured on this site carry a creative commons license allowing them to be downloaded, copied, and distributed free of charge by anyone worldwide.

Evaluate the role of organizational ambidexterity, crisis management, capability development, dynamic capabilities, and knowledge management in this case. What general lessons for the management of strategic change did you gain from this case and how do they apply to the current state of this industry?

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The Nature of Change

In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences. Consider these influences as you analyze the following case.

Case 11: New York Times: Adapting to the Digital Revolution p. 492 (in the textbook)

To support the case analysis read Chapter 8 and the assigned reading.

Remember that a case study is a puzzle to be solved, so before reading and answering the specific case questions, develop your proposed solution by following these five steps:

  1. Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module which apply to the situation described in the case study.
  2. Record the facts from the case study which are relevant to the principles and concepts of the module. The case may have extraneous information not relevant to the current course module. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.
  3. Describe in some detail the actions that would address or correct the situation.
  4. Consider how you would support your solution with examples from experience or current real-life examples or cases from textbooks.
  5. Complete this initial analysis and then read the discussion questions. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.

Case Study Questions:

  1. What was the nature and sources of organizational inertia in this case?
  2. Explain “disruptive technology” and “architectural innovation” as it relates to this case.
  3. Evaluate the role of organizational ambidexterity, crisis management, capability development, dynamic capabilities, and knowledge management in this case.
  4. What general lessons for the management of strategic change did you gain from this case and how do they apply to the current state of this industry?