What are the risks when a company that is so closely identified with one product decides to change its focus to a different product? What marketing strategies can help reduce the risks and increase the probability of success?

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Case Studies

Read the article about Dunkin’ Donuts and answer the two questions at the end of the article.

Dunkin’ Donuts made a strategic decision to make its business about the coffee, not just the donuts. What are the risks when a company that is so closely identified with one product (it’s in their name!) decides to change its focus to a different product? What marketing strategies can help reduce the risks and increase the probability of success? What are the key differences between the marketing strategy of Dunkin’ Donuts and its chief competitor, Starbucks? What else could the company do from a marketing manager’s standpoint to successfully compete with and clearly differentiate Dunkin’ from Starbucks?

 

Explain how change affects the development of Leadership and changean organization. Explain the importance of leadership managing change with the different levels of employees in the company.

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Leadership and change

The Organization Development Network has a call for proposals for people to present on a topic about leadership and change. You want to show your boss that you are ready to represent the company at the conference. Now, you will develop a PowerPoint presentation to submit to your boss for approval to speak at the conference. Be sure your presentation addresses the following:

  • Explain how change affects the development of Leadership and change an organization (good, bad, and indifferent).
  • Explain the importance of leadership managing change with the different levels of employees in the company (top, middle, and front-line).
  • Determine how leadership communication affect the change process of the group and teams. Share how strategic leadership guides communication in a group and teams.
  • Analyze ways in which change poses special challenges for organizational leaders. Recommend guidelines leaders should use to communicate and implement change (tip – remember the transition model). How can leaders empower their teams? How can leaders minimize turnover during the change process?

Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Length: 12-15 slides (with a separate reference slide)

References: Include a minimum of 5 scholarly resources. Use the weekly readings as well as the resources uses in the previous course assignments.

 

 

Evaluate J&J’s organizational design and structure, using concepts and tools from the course. What are some benefits of this structure and why have recent CEOs tried to make some changes to it? Are the firm’s design and structure responsible for its recent quality issues in any way and how can these be addressed in the future?

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QUESTIONS BASED FROM THE CASE J&J

 Johnson & Johnson: Evaluate J&J’s organizational design and structure, using concepts and tools from the course. What are some benefits of this structure and why have recent CEOs tried to make some changes to it? Are the firm’s design and structure responsible for its recent quality issues in any way and how can these be addressed in the future?

  • Address a professional audience (in relation to their rhetorical context, g., C-Suite, Board of Directors)
  • Identify the strategic issue faced by the firm
  • Provide at least one piece of concrete evidence to show that this is a strategic issue
  • Identify a specific recommendation
  • Support that recommendation with one piece of evidence to show that it would help resolve the strategic issue

 

 

 

 

 

 

 

Explain the significance of debt, debt-equity, and interest coverage ratios for this company. In other words, what are the ratio values for the company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

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Quantitative and qualitative analysis of the financial statements

Analysis. Use this section to present your findings, based on quantitative and qualitative analysis of the financial statements. Include a copy of the financial statements and any ratios or analysis in an appendix as support for your text. In particular, this section should cover:

Key Ratios. Use this section to discuss key performance indicators (ratios). Be sure to show your calculations for each indicator in an appendix. Specifically, you must look at:

Profitability: Accurately present and explain the significance of the profit margin, return on assets, return on equity, and return on capital ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

Liquidity: Accurately present and explain the significance of the current, quick, and cash ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

Debt: Accurately present and explain the significance of debt, debt-equity, and interest coverage ratios for this company. In other words, what are the ratio values for the company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

Operating performance: Accurately present and explain the significance of the fixed-asset turnover ratio for this company. In other words, what is the ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change management procedures?

Cash flow: Accurately present and explain the significance of the dividends payout ratio for this company. In other words, what is the ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change management procedures?

Investment valuation: Accurately present and explain the significance of the price/book value, price/earnings, price/sales, and dividend yield ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

 

 

Explain why organizations may require the use of Qualitative and Quantitative Research. Find at least 2 scholarly articles that use quantitative research methods in a business situation.

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Qualitative and Quantitative Research

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research in general is normally obtained by asking open-ended questions to gain an understanding of a topic.

In comparison, quantitative research methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

  • Explain why organizations may require the use of Qualitative and Quantitative Research.
  • Find at least 2 scholarly articles that use quantitative research methods in a business situation.
  • Summarize and evaluate the two articles explaining the rationale for using the quantitative research method.

 

 

Discuss the emerging issues in the study of organizational behavior. Include personal conclusions regarding the utility of the ideas and knowledge that have been gained from the readings, writings and class discussions.

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Organizational Behavior

15% Final Paper: “Personal Position & Application Paper” (5-6 full pages not including cover, abstract and works cited) – Students will submit a paper, which consists of two parts.

PART I of this paper should include the student’s personal definition of organizational behavior.

Discuss the emerging issues in the study of organizational behavior.

PART II of this paper should include personal conclusions regarding the utility of the ideas and knowledge that have been gained from the readings, writings and class discussions.

In particular, set forth what you have learned about organizational behavior and discuss how you might apply what you have learned.

Conclude your paper with a personal plan of action for incorporating your new knowledge into your current or future professional work environment.

 

 

What problem do you want to solve? What opportunities do you see? Who may benefit from solving the problem? How will you define success? What indicators will tell you if you are successful?

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Design Thinking project

Your final project is a Design Thinking project. If you are working in a group, everyone needs to submit a file, even if it is the same one.

For this assignment, you are starting the planning process for the final project. Start by watching this video:

Next, read this introduction to Design Thinking (Links to an external site.) as well as the Design Thinking Project Outline. (Links to an external site.)I highly suggest that you make a copy of the document and use it as an outline for your final project report. .

Next, think about a problem you would like to solve or an opportunity you think could be big. For the assignment due this week, you are going to complete the first part of the project outline. It’s okay if these ideas change for your final project (that’s just a part of the design thinking process anyway). And we will be learning about more tools and approaches throughout the term that will help inform your final project. So this is just a starting point. Here’s what needs to be addressed for this week:

Problem/Opportunity Identification Stage

  • What problem do you want to solve?
  • What opportunities do you see?
  • What new product, service, etc. are you thinking about (general description)
  • Who may benefit from solving the problem?
  • How will you define success? What indicators will tell you if you are successful?

Project Planning Stage

  • Create a timeline for completing each of the stages
  • Final project report due at the end of Module 15

Write one question you have about the final project

Not sure about project ideas? Here are some ideas. Remember that you will be following the Design Thining process including the empathy, ideation, and prototyping phases. So while you will want to pick something challenging, you should also pick something that you can handle during the term. Ask any questions about the assignment or your project

 

What is the World Trade Organization? What is its role in the world economy? What is the International Monetary Fund? Discuss its relationship with the.

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International business: Competing in the global marketplace

  1. What is the World Trade Organization? What is its role in the world economy? (minimum words: 400, marks:2)
  2. What is the International Monetary Fund? Discuss its relationship with the .    (minimum words: 500, marks: 3)

Case study

Read Case 1: “Globalization of BMW, Rolls-Royce, and the MINI” available in your e-book (International business: Competing in the global marketplace (13th ed.), at page no.625, and answer the following questions:

Assignment Question(s):

  1. How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets?                         (minimum words: 400, marks: 2)
  2. What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road?             (minimum words: 400, marks: 2)
  3. Rolls-Royce’s chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the MINI)? Give arguments in support of your answer. (minimum words: 500, marks: 3)
  4. The MINI is a unique car offering in the BMW portfolio. It has long-engaged in clever solutions and distinctive designs that have enabled terrific urban driving and have catered to customers’ individual needs. Do you agree that this is the focus for the MINI, and do you think it is working as advertised globally? Discuss.  (minimum words: 500, marks: 3)

Identify and evaluate the significant trade agreements affecting global commerce. Analyze the effects of culture, politics and economic systems in the context of international business.

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Bussiness management question

  1. Identify and evaluate the significant trade agreements affecting global commerce. (Lo 1.1)
  2. Analyze the effects of culture, politics and economic systems in the context of international business. (Lo 2.1)
  3. Explain the forces driving and evaluating the impact of globalization. (Lo 1.3)
  4. Carryout effective self-evaluation through discussing economic systems in the international business context (Lo 3.1)

 

Describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.

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Disruptive innovation, a term of art coined by Clayton Christensen

Describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.