Select an ethical issue or debate related to your dissertation topic and discuss its importance and how it relates to your dissertation.

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Dissertation Topic Ethical Issues Paper

Purpose
This assignment is intended to help you learn to do the following:
• Critique real-world ethical issues through the lens of ethical principles.

Synopsis
Select an ethical issue or debate related to your dissertation topic and discuss its importance and how it relates to your dissertation. This could be an issue that you discussed in Doctoral Dialogue 4, one brought up by a classmate in the course of that discussion, or another issue altogether. You should start your paper by identifying the issue and explaining its importance. The bulk of your paper should focus on analyzing the various points of view of the issue or debate through the lens of the ethical principles discussed earlier in the course. Your paper should conclude with a discussion of how this issue or debate might impact your dissertation research.

Note that IRB related considerations are not to be discussed in this paper.

Describe your project. Describe the methods you used to do your project. How does the methods you use relate to theories in real estate? How do you feel about the project? What have you learned? What would you do different if you did this again?

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Project

In a 10 to 12 page paper answer the following questions.

Describe your project.
Describe the methods you used to do your project.
How does the methods you use relate to theories in real estate?
How do you feel about the project?
What have you learned?
What would you do different if you did this again?

Identify and describe the basic digital commerce marketing and advertising strategies and tools.  Characterize the main technologies that support online marketing Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.  Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.  Identify the key elements of a mobile marketing campaign. 

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Course: Introduction do eBusiness

Module 4: Marketing and Advertising

Module Goals

After completing this module, students will be able to do the following:

  • Identify and describe the basic digital commerce marketing and advertising strategies and tools.
  • Characterize the main technologies that support online marketing
  • Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
  • Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
  • Identify the key elements of a mobile marketing campaign.
  • Critique the capabilities of location-based local marketing.

 

Overview

Marketing and advertising are one segment of business that has been impacted by mobile and Internet technology platforms. Marketers now have new ways of connecting with millions of consumers much faster and at lowers costs than ever before in history. A mobile platform now exists on smart devices such as computers, tablets, phones, and televisions. Market communications, branding, and online marketing have transformed due to the broad spectrum of information technology tools available today. To best utilize these tools, it is imperative to explore the technologies that support advances in online marketing and how consumers behave as they interact on the Web.

Clearly, one size does not fit all, so business would really like to target individuals who are more likely to be potential customers than those who will not. In fact, many would like to go further and engage the individual at the place they actually are in the purchasing decision. If they are trying to determine whether or not there is a solution to their requirements, interactions that help them understand how their requirements could be satisfied and support an unbiased assessment of alternatives would be most helpful. Once the potential client has decided to make a purchase, the kind of information and support needed changes.

These interactions became possible after 2007, when social networking sites and smartphones experienced explosive growth. Now consumer engagement and conversations can be a part of the equations for what has become “social-mobile-local marketing and advertising.” Businesses are interacting and marketing on several platforms simultaneously in order to connect with potential and current customers. Social marketing is all part of an engagement process that includes interacting, empathizing, and discussing your brand with the consumer. Businesses are now responsible for shaping social marketing by communicating through the use of technology-based tools. As with any tool, when online data gathering is used properly and ethically, it can provide real benefit to all involved.

 Goals Alignment

  • University Mission Based Outcomes – 2, 4, 5
  • Program Learning Goals – 1, 2, 3, 4
  • Course Learning Objectives – 1, 2, 3, 7

 

 Learning Materials

  • Laudon, K. C., & Traver, C. G. (2021). E-commerce: Business, technology and society (16th ed.). Pearson. ISBN 9780136931720. Read Chapters 6 & 7.

Assignment

Discussion Question:

Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why.

Example: E-mail marketing – sends e-mail directly to interested users, and has proven to be one of the most effective forms of marketing communications.

  • Affiliate marketing
  • Viral marketing
  • Social marketing and advertising
  • Mobile and local marketing and advertising
  • Customer retention techniques

 

 

Determine 2 significant changes for the future of the American economic system in the context of globalization. Explain why these changes are important considerations for someone starting a new business in the near future.

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What Coronavirus Means for Automation and the Future of Jobs

Watch the following YouTube videos (about 25 minutes total) include reference material from the videos, and/or viable outside sources that support your points of view.

What Coronavirus Means for Automation and the Future of Jobs

Meet the Robots of Amazon

Telsa Giga Press

The PREFAB HOME Built Different than Everything Else on the Market

1. The global business landscape has changed significantly over the past year due to the impact of the pandemic, politics, and cultural awareness.

Determine 2 significant changes for the future of the American economic system in the context of globalization.

Explain why these changes are important considerations for someone starting a new business in the near future.

2. Our economy operates within a world where automation (use of robots/software to improve efficiency) is increasing at a significant rate and impacting the look of today’s workforce.

Determine 2 ways how automation is changing the needs of employers.

Explain the type of employee that employers need to hire for their business to remain relevant in the future.

In your two-page submission describe to me what this trend means for the hospitality industry. Fight the urge to describe the news article itself

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China Hospitality Industry Job Growth

Format and Length — 12 pt Times New Roman Font, Double Spaced, 2-page minimum

You are to
Find one news article from https://www.hospitalitynet.org/hottopic/coronavirus

In your two-page submission describe to me “What this trend means for the hospitality industry”. Fight the urge to describe the news article itself, I will read each of the articles. I am solely interested in your interpretation of why this trend matters, what it might change, and what it means for the industry and its component businesses.

Provide the APA citation for the news article on a separate page after your analysis.

Not all data analysis will display the trends in an obvious fashion. Often times we will see data that goes up and down and doesn’t appear to be moving at a steady rate in either direction. Can we draw any conclusion from data like that?

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Week 6 Discussion

Reply with at least 175 words per reply. Be constructive and professional in your reply. Be sure to use FULL APA references and in-text citations.

1. Not all data analysis will display the trends in an obvious fashion. Often times we will see data that goes up and down and doesn’t appear to be moving at a steady rate in either direction.

Can we draw any conclusion from data like that?

2. One area of consideration when looking at trends is ensuring you have enough data to accurately predict a trend or pattern.

How much data is considered sufficient?

Outline your make or buy decision that resulted in the need for procurement. Describe briefly the procurement process and how your team will evaluate bids objectively. Outline how you plan to bring a successful end to the project. Include procedures for terminating work early as well as termination when the project fulfills all work requirements.

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Section 8: Procurement Plan (Supply Chain Management)(See model 9 notes)

In this section you should outline your make or buy decision that resulted in the need for procurement. You can describe briefly the procurement process and how your team will evaluate bids objectively. Finally, make sure to include the type of contract you will recommend for all procurements. For those working on smaller projects that will not outsource or purchase any labor or service component, you may just include a brief statement with analysis as to why obtaining procurement is not a valid business decision.

Procurement
Plan

Make
or Buy or explanation of why there won’t be any procurements

Procurement
Process

Contract
Type

Potential Bids
Virtual learning tool – customer experience, price, turnaround timing
Database software tool – customer experience, how easy is it to custom it, price
HVAC unit warranty provider – reliability, financial backing (bank for example) and pricing
HVAC manufacturer – well-known brand and pricing are important
HVAC contractor – pricing and customer reviews (Google reviews for example)

Section 9: Project Closing Plan (module 13)

Outline how you plan to bring a successful end to the project. Include procedures for terminating work early (i.e., if a cease work order is given) as well as termination when the project fulfills all work requirements. Be sure to include how final acceptance of all project deliverables are to be obtained and how legal and administrative closure will be done. Exemplary plans will also include how lessons learned will be captured and stored as OPAs (organization process assets) and how feedback will be obtained from relevant stakeholders.

Early
Termination

Final
Acceptance Criteria

Legal/Administrative
Closures

Lessons
Learned captured in OPAs*

Project
Feedback*

Project will successfully launch after all tasks are completed and pass acceptance criteria. Key project members will give a presentation to upper management on the whole process and wait for the green light from VP to launch it.

Product manager will be responsible for keeping track of all issues that came up and how the team successfully or unsuccessfully resolved them throughout the process. A post-launch meeting by the product manager will be provided to upper management so that they are aware and can better prepare for upcoming projects.

Legal will review and be required to recommend changes and approve all materials involved in the project, including but not limited to: contracts, scopes of work, third-party agreements, marketing materials, and website content.

In case project is to terminate early, all files should be backed up to internal server for future reference. Agreements should also be cancelled with the assistance of the legal team and any HVAC units in the company’s possession should be returned to the manufacturers for a partial or full refund.

Submit a revised problem statement incorporating the Professor’s feedback from Week 2. Craft a purpose statement starting with the sentence. Develop a significance of the study section not to exceed 1 page.

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PURPOSE STATEMENT & Significance of Study

Watch the videos using the link below:

The purpose statement should flow directly from the problem statement. It should be a concise paragraph that explains the intent of the study. Specific reasons should be provided for conducting the research and should directly relate to the research questions. The researcher should begin the purpose statement with, “The purpose of this (qualitative or quantitative) study is to…”. The purpose statement should further describe the methodological design identifying the approach or process by which the study will be conducted. This section typically ranges between 200 and 300 words.
The significance of the study should demonstrate why the study is essential and how the contribution(s) from the finalized research will add to the field of study. Keep in mind that this section is different from the problem statement. The problem statement identifies the problem and shows a scarcity or lack of data or information in a particular area. The purpose statement explains why the study is being conducted (to address the problem). The significance of the study section looks at the benefits or positive outcomes of answering the research questions and achieving the goals (purpose) of the study. How will the findings from the research add to or impact the greater the body of knowledge? This section is typically one page in length.

After reviewing the Reading and Study material for this module and conducting your own outside research, craft a purpose statement and significance of the study section stemming from the proposed problem statement from week 2. Follow the below steps:
1. Submit a revised problem statement incorporating the Professor’s feedback from Week 2.
2. Craft a purpose statement starting with the sentence, “The purpose of this (qualitative or quantitative) study is to…”. The purpose statement should range between 200-300 words.
3. Develop a significance of the study section not to exceed 1 page.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. Demonstrate how to build a competitive advantage through functional level strategy.

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Course Objective: Develop the skills to assess the success of the plan.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. Demonstrate how to build a competitive advantage through functional level strategy.

Prompt:

Prepare a strategic plan that contains the following sections:

Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook (financial predictors)
Strategies
Conclusion

If every contract already contains an implied duty of good faith and fair dealing, isn’t it already part of American contract law?

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Thesis Topic

Individual Research Paper
Topic Selection and Thesis Statement

Original thesis statement: Every contract contains an implied duty of good faith and fair dealing and should become part of the U.S. contract law.

Argue: If every contract already contains an implied duty of good faith and fair dealing, isn’t it already part of American contract law?

Answer the question and revise the original thesis statement to reflect an answer to the arguing question.