Choose an existing consumer product/service from the USA to analyze for the Disruptive Marketing Plan. You will submit a proposal in 750–1000 words in regards to your idea using the provided template. Three references, including one Journal of Marketing reference, are required.
Managing and Developing Careers
Assignment overview
This employability portfolio is designed to direct you to:
• Research and reflect on your future employability and career development (see Module 3 for how you can reflect on your employability).
• Examine the usefulness of one ’Graduate identity’ strand for your future career. You must use one of the four ’Graduate identity’ strands in Hinchcliffe and Jolly (2011) in Module 2.
• Construct a SMART goal and part of a Personal Development Plan. Students must use the SMART goal and Personal Development Plan format in Gallagher (2010) in Module 5.
This assignment supports learning outcomes 1, 2, 4 and 5.
1. Identify the skills and attributes that enhance employability and career progression
2. Develop strategies and techniques for identifying and managing employability networks
3. Identify areas for further career development and put in place their own personal development plan
4. Research and reflect on opportunities for individual employability through the creation of a portfolio of achievement.
Assignment details
You are required to submit a 1500-word employability portfolio, plus appendices and artefacts (not included in word count). Well- constructed sentences and paragraphs are required. Headings that
indicate each of the numbered sections in the employability portfolio are expected. Please write in the third person. So instead of saying ’I’, you can say ’the student’ or ’the graduate’ or something similar. You will be required to complete the following steps:
Step 1
Select a specific role that you would feel qualified to pursue when you complete your degree.
Step 2
Research and outline the following aspects of this graduate role:
a) Expected task requirements and responsibilities as described in the advertisement of the role that you feel you would be qualified for when you complete your degree.
b) Describe the knowledge, skills and abilities that are required for the role and then classify these as ‘Graduate Employability Skills’. (Graduate Careers Australia, 2015, p. 21).
Step 3
Place this research material, set out in table format, in an appendix (at the end of your employability portfolio). At the front of your portfolio, provide an introduction to your employability portfolio of 100 words and a 200-word summary of the research material in your appendix.
Step 4
Select one of the ’Constructing graduate identity’ strands of values, intellect, performance or engagement (see Hinchcliffe and Jolly, 2011, in Module 2). How would you demonstrate to a prospective graduate employer your level of proficiency in this strand? Provide examples of how you are proficient. In what areas are you not proficient? (300 words).
Step 5
Based upon the assessment in Step 4, critique the usefulness of the strand you have selected from Hinchcliffe and Jolly’s (2011) ’Constructing graduate identity’, in terms of its ability to enhance your employability for when you graduate (300 words).
Step 6
Construct part of a personal development plan. This plan should consider the development you feel is required for you to achieve proficiency in the Graduate Employability Skills, as described in Step 2, for your graduate role. Select one goal from this development plan and write it as a SMART goal, then construct this into a personal development plan using the format provided in Gallagher (2010, p. 51) from Module 5. Place this in the appendix. Provide an explanation in the body of how this SMART goal is relevant to your graduate employability, and describe how your
personal development plan will help you to achieve this goal (300 words total).
Step 7
Create a conclusion that provides a synthesis of arguments and ideas relating to the key aspects of your future employability and career development as discussed (300 words). In researching for this employability portfolio, you are encouraged to use a number of techniques. One of these techniques can be a face-to-face interview with a person currently performing the job that you would like to do. If you use this technique, permission must be sought from the interviewee and their identity must be disguised. Other techniques include conventional reviewing of relevant printed or electronic academic sources.
You should write an analytical report concerning present or future international actions, decisions or strategies of one chosen company from any industry in any region of the world. Alternatively, you can write a critical report regarding attractions or difficulties of a country in terms of international business such as opportunities for or barriers to Foreign Direct Investment.
¢ The chosen topic for the report must have an international dimension, otherwise it will not be accepted.
¢ The international dimension of the report can focus on any type of international strategy or activities such as international marketing (only one aspect such as international promotion), international HRM (only one aspect such as international recruitment), international manufacturing, international investment or any other corporate-level, business-level, or functional-level strategies or activities.
¢ The report should be about the existing or potential international business activities of a chosen multinational enterprise (MNE); or can focus on a company planning to become international. Alternatively, you may analyse a country from the perspective of international business.
¢ Students can select any industry, company or country, so long as there is enough publicly available information in English regarding this company, industry or country. The chosen company can be active in one or more than one industry, however, focus of the report should be only on one industry. The size and country of origin of the company does not matter, and it can be well known or a hidden champion.
¢ The final output can be either a Management Consultancy report or a Market Research report only based on secondary data. The structure is similar, but emphasis on providing practical recommendations for improvement is greater in a Management Consultancy report.
¢ Tables and graphs should be used throughout the report: Be sure to include a table on Porter’s five forces and Ansoff’s Product Market strategy
MODULE TITLE: Management Decision Making and Management Decision Making for Managers
SUBMISSION METHOD: Submission is via a Turnitin link on Blackboard.
Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking
ASSESSMENT FORMAT: Report
ASSESSMENT WEIGHTING: 75%
WORD COUNT: up to 3,000 words (or equivalent)
LEARNING OUTCOMES ADDRESSED:
LO2 – Articulate the differences between individual and group decision making, choice and problem-solving behaviour and their psychological dimensions.
LO3 – Evaluate information from a range of sources and apply business data analysis techniques to provide a range of solutions to a management problem.
LO5 – Evaluate the short-term and long-term consequences of business decisions for financial, environmental, and social performance
LO6 – Recognise the difficulties that imperfect information, risk, uncertainty, and complexity impose upon decision-makers and determine how these difficulties may best be mitigated, using appropriate risk management techniques.
In this assessment, you are asked to answer five questions using concepts learned in the module. The first three questions are based on data on a hypothetical trainer company called Kien Sneakers. The fourth question is based on your own experience of working in a team in the Sneakers Inc simulation game. The fifth question is a research question.
MARK DISTRIBUTION
| Questions | Indicative maximum number of words | Marks |
| Q1. Decision making under risk and uncertainty | 600 | 20 |
| Q2. Investment decisions | 750 | 25 |
| Q3. Constrained optimisation and Scenario analysis | 600 | 20 |
| Q4. Group decision making | 450 | 15 |
| Q5. Environmental and social impact | 600 | 20 |
| TOTAL | 3000 | 100 |
Q1. Cost-Volume-Profit (CVP) Analysis and Pricing Decisions
Kien Sneakers currently operates in the men’s and women’s price market segments. Assume that the company’s income statement for 2022 is as follows:
| Men’s | Women’s | |
| Sales Volume | 20,000 | 25,000 |
| Revenue | €1,200,000 | €1,250,000 |
| Cost of sales | €600,000 | €700,000 |
| Distribution Cost | €100,000 | €112,500 |
| Gross margin | €500,000 | €437,500 |
| Marketing and Sales | €100,000 | €100,000 |
| General administration cost | €300,000 | €275,000 |
| Net profit | €100,000 | €62,500 |
Required:
(Total: 20 marks)
Q2. Decision Making under Risk & Uncertainty
2.1 Kien’s marketing manager has been asked to develop a new promotional strategy for the company, which has been facing stiff competition from some new entrants. After much research she has narrowed down the choice to three strategies and has constructed the decision tree shown below – which includes the payoffs and probabilities she has managed to estimate – but it is incomplete. She has identified three alternative promotional strategies (and their upfront cost): customer referral programme (€35,000); causes and charity (€30,000); branded gifts (€50,000). The impact on turnover in either case depends on the ‘reach’ of the promotional campaigns which could be high, medium or low. The payoffs represent the increase in annual sales turnover in €000s over a one-year period (excluding up-front costs).
Required:
(4 marks)
(3 marks)
2.2 The business manager of Kien Sneakers wishes to analyse three strategic options available to the company (Cost-cutting; Diversification; Expansion) under four possible UK macroeconomic conditions: Recession, Low Growth, Medium Growth and High Growth. He has summarised available information in the following pay-off matrix (with impact on company profits in the next year in €000s).
| Macroeconomic Conditions | ||||
| Recession | Low Growth | Medium Growth | High Growth | |
| Cost-Cutting | 100 | 130 | 170 | 200 |
| Diversification | -120 | 50 | 240 | 300 |
| Expansion | -250 | 30 | 300 | 500 |
Required:
(5 marks)
(5 marks)
(4 marks)
(Total: 25 marks)
Q3. Investment options
Kien Sneakers has identified two possible three locations (Hoxton or Hounslow) for its new warehouse. The finance manager has estimated the upfront costs and associated cashflows (as shown below).
| Hoxton | Hounslow | |
| Year 0 | (€25,000) | (€50,000) |
| Year 1 | €15,000 | (€5,000) |
| Year 2 | €15,000 | €5,000 |
| Year 3 | €7,500 | €10,000 |
| Year 4 | €5,500 | €15,000 |
| Year 5 | €3,000 | €20,000 |
| Year 6 | €2,000 | €30,000 |
(4 marks)
(4 marks)
Kien Sneakers now asks you to undertake a financial appraisal of the two location options. The planning period for the appraisal is six years; assume no salvage value at the end of that period. The finance manager believes that Hoxton is a less risky choice than Hounslow. On this basis, he believes that Hexagon Sounds should use a discount rate of 9% for Hoxton and 10% for Hounslow.
(Total: 20 marks)
Q4. Individual and group decision making; organisational structure
Using your experience in the Sneakers Inc business simulation game and the theory covered in the module, answer the following questions (the total word limit for this question is 450 words, divided equally between the three parts):
4.1 Choose two group decision-making techniques and discuss their advantages and disadvantages in relation to specific decisions taken in the Sneaker Simulation Game. (5 marks)
4.2 Compare individual and group decision making and provide examples from the Sneaker Inc Simulation game to illustrate your arguments. (5 marks)
4.3 What would you differently if you had to play the simulation game again as a group and why? Please note that this is a reflective question about your own contribution to the game rather than that of your colleagues (5 marks)
(Total: 15 marks)
Q5. Social and environmental impact (the total word limit for this question is 600 words, divided equally between the two parts)
5.1 Provide a summary of the environmental impact of sneakers.
(10 marks)
5.2 What would you recommend sneaker companies to do to become more sustainable? In your answer provide examples of what different companies are doing.
(10 marks)
(Total: 20 marks)
In your answer, you can use information from the articles listed below. You are expected to conduct additional research on the subject.
You need to provide references using the Westminster Harvard Referencing Style.
The nasty truth about sneakers
https://www.voguebusiness.com/sustainability/sneaker-drops-keep-coming-are-they-sustainable
STUDENT PORTFOLIO OF WORK
The following 3 tasks make up the individual portfolio to be submitted in Canvas by the due date. These tasks should be addressed by using the topics covered in the module along with additional ideas taken from academic sources and reputable web sites.
1. What factors influence people management in an international context as opposed to a domestic context?
2. Discuss the employment rights problems in one African country of your choice?
3. Explain the problems caused by remote working and how they can be overcome?
Font:
• Word-processed typeface size 12.
• Times New Roman or Arial
Images and Diagrams :
Do not use images and diagrams apart from on your front cover
The following 3 tasks make up the individual portfolio to be submitted in Canvas by the due date.
These tasks should be addressed by using the topics covered in the module along with additional ideas taken from academic sources and reputable web sites.
1. What factors influence people management in an international context as opposed to a domestic context?
2. Discuss the employment rights problems in one African country of your choice?
3. Explain the problems caused by remote working and how they can be overcome?
Justification:
The report should be justified right and left
Page Numbering:
• Pages numbers must be numbered consecutively throughout.
• Pages numbers should be located centrally at the bottom of each page.
Spacing and Indentation:
• Each task should start on a new page.
• Line spacing of 1.5 must be used for typescript of the main text, except for indented quotations or tables
when single spacing may be used.
• New paragraphs should begin flush with the left hand margin.
• Any abbreviations used should be niormal
This assessment is testing Module Learning outcomes Tick if tested here
LO1 Understand the differences between international people management and domestic people management.
LO2 Evaluate how international people management practices might impact on the success of organisations.
LO3 Explain the key issues of the employment of people in the international environment.
Answer the following short answer essay questions. Each response should be approximately 250 words, using proper APA format and citation.
1. When can private property become public property? Does public property ever become private property?
2. What are the advantages of keeping a formula as a trade secret rather than getting patent protection?
Go to www.bplans.com/sample_business_plans.php and choose a sample business plan that is most like a business you might want to start. As you read the plan, identify at least three things that you would include in your own business plan.
Assessment Item 2:
-Title: Action Learning Project (Case Study)
-Length: 2500-3500 words.
-Group or Individual: Group
-Description: Boeing Versus Airbus Market Outlook 2019-38
-How Students will be Assessed: As per the Grading Criteria Sheet on the LMS
-Details:
-Boeing Versus Airbus Market Outlook 2019-38
Read the below reports:
Write your report by addressing the below points:
1) Compare specific data analyses on similar data in the two reports that contradict each other/ are least supportive of each other.
2) Which analysis in your view is most crucial for Boeing as well as Airbus to secure a larger market share?
3) Identify segments in both the reports that could be improvised further by including additional data analysis/ modelling of some sort.
Use the references from the links and the materials attached.
INSTRUCTIONS TO CANDIDATES:
• You must use the Harvard referencing system.
• Your work must indicate the number of words you have used. You must not exceed the specified maximum number of words. When a written assessment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74).
• Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a single document.
• You must number all pages.
ASSESSMENT TASK
3. TransferWise https://wise.com/
Write a report with the following sections
1.0 TITLE PAGE
2.0 SUMMARY
3.0 CONTENTS
4.0 MAIN BODY
Choose one of the following organisations upon which to base your answer:
4.1. Strategic Issues –
4.2. Challenges strategy examines recent company or service performance considering factors like growth , profits, investment, debt, market share, staffing, technological development, marketing, threats and opportunities. Models can include PESTLE or STEEPLE or SWOT or Porter’s fiv forces
You will need to explain why calling is important. Is the challenge internal, external internal, short or long term? is the challenge direct or indirect?what are the consequences
• You should include a minimum of 20 appropriate sources within your work to support your answer.
• You should include an ARU Harvard–formatted reference list at the end of the submission, that includes all cited sources.
• You should proofread your work prior to submission to reduce likelihood of errors.
ASSESSMENT CRITERIA
• Coherent and logically structured explanation of points, evidenced with quantitative and qualitative data
• Analysis of points and evidence with appropriate models and theories
• Critical assessment of gaps, contradictions and limitations of points, evidence, models and theories
• An absence of any avoidable mistakes in spelling, grammar, formatting or referencing
• All discussions should be supported by at least 20 appropriate sources of current and relevant evidence and data, models and theories.
• Sources must be from the middle or top of the Hierarchy of Sources and accurately cited using Anglia Ruskin University Harvard Referencing.
4.3. Solutions
4.4. Implementation Input- Apply models like Output Models; Physical circuit, Financial circuit;Kellogg, Logical Model.
FORMAT OF SUBMISSION
Identify some solutions to the challenges facing Wise. Solutions must be original and must be different from what the organisation is already doing. Use data and theory to develop the answer.
Identify various factors which led to the failure of Nokia. What should the organization and the leadership have done to respond to external and internal changes?
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