Discuss the influence of the internet on the business. Produce a PESTLE analysis on the selected business. Fully explore each element of a PESTLE analysis using detailed examples. This will allow you to explain how external factors affect your business.
Fabbrica Italiana Automobili Torino (FIAT)
You are required to produce a case study in the form of a journal article on the multinational you have chosen (FIAT). In this you will:
• Discuss the influence of the internet on the business (speed and ease of communication, changes to business processes etc
• Produce a PESTLE analysis on the selected business. Fully explore each element of a PESTLE analysis using detailed examples. This will allow you to explain how external factors affect your business.