Prepare the third part of an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.

Marketing Communications Plan

Prepare the third part of an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.

What is Britishness? What elements of the British image does the brand incorporate into its operation in international markets? How Britishness is incorporated within the brand for the chosen international market (online/offline store atmospherics, social media, website, any other)?

Internationalisation in the Fashion Industry Context

Britishness (30%)
What is Britishness? (10%)
What elements of the British image does the brand incorporate into its operation in international markets? (10%)
How Britishness is incorporated within the brand for the chosen international market (online/offline store atmospherics, social media, website, any other)? (10%)

STRUCTURE DETAILS
The use of the British image (25%)
Develop a critical analysis providing the reader with the reasoning for:
Whether the brand uses the Britishness in the chosen international market properly? Why? If not, how could it be improved? Why? (10%)
Whether the use of Britishness has helped the brand entering and developing this market. Why? (10%)
Whether Brexit affects the use of the British image in this country? How and why? (5%

Do you believe frontline managers have an active role in HR? Why or why not? Compare the functions and practices of human resource managers with front-end managers and provide examples to support your point of view.

Discussion

Read Section 1.6, A Moment in the Life of an HR Manager, from Chapter 1 of the course text and watch Aligning HR Initiatives with Business Strategy (Links to an external site.). Do you believe frontline managers have an active role in HR? Why or why not? Compare the functions and practices of human resource managers with front-end managers and provide examples to support your point of view. Cite at least one scholarly source to support your response.

Analyse how the organisation adapted to cultural differences through the appropriate frameworks and the outcomes of the strategies employed. What are the specific implications of your analysis for your chosen organisation, and what are the generic implications for organisations entering culturally different markets, based on your analysis?

Organisational Culture

Introduction

Introduce the topic and the discussion relating to the general importance of Culture and justify your chosen organisation and Cultures.

  • The student should introduce her/his assignment explaining how and why Culture is important.
  • The student should also explain the reasons behind her/his organisation’s choice and the organisational Culture, as distinct from the cultures of the Countries in which the company has expanded.

Use of theoretical frameworks

Use the relevant theoretical frameworks to analyse your chosen Countries.

  • The student should apply one or more frameworks to the chosen Cultures. Any of the studied frameworks can be used, however the use of the frameworks must be limited to the relevant dimensions.

Organisation approach

Analyse how the organisation adapted to cultural differences through the appropriate frameworks and the outcomes of the strategies employed.

  • Once analysed the different Cultures, the student should explain the strategies used by the company to overcome intercultural differences and the outcomes obtained.
  • In case of failure the student should explain, for example, why the company did not adapt and the outcomes of this lack of adaptation.

Recommendations

What are the specific implications of your analysis for your chosen organisation, and what are the generic implications for organisations entering culturally different markets, based on your analysis?

  • Based on the previous analysis, the student should produce recommendations for the chosen organisation and recommendations for other organisations which are planning to expand in the same Countries.

Conclusion

This section should provide an overall summary of your work, in relation to the impact of culture.

  • The student should finalise the assignment (not just end it!) also explaining the impact of culture on the organisations.

How did the Company transition from Red to Blue Ocean? What is the Company’s Blue Ocean Strategy? Describe its value-cost trade off by partnering? How did Wawa attract new customers? How did Wawa align value, profit, and people?

Partial Case study Analysis

Written Analysis on WAWA

HELPFUL HINTS to incorporate in the relevant introduction section and analysis:
HELPFUL HINTS:
1. How did the Company transition from Red to Blue Ocean?
2. What is the Company’s Blue Ocean Strategy?
3. Describe its value-cost trade off by partnering?
4. How did Wawa attract new customers?
5. How did Wawa align value, profit, and people?
6. See questions at the end of the Case for more hints.

Incorporate relevant facts and figures from the case study in the analysis just like last time.

I. Introduction:

An introductory paragraph on the company in terms of current positioning (avoid any generalized sentences such as” the company was found in x year) – the last sentence should tied to the analytical framework of the case analysis:
Create an Analytical framework that ties the entire analysis — Purpose of the case study analysis: EXAMPLE: “The following case study analysis conducts an holistic assessment to determine Lincoln Electric’s current organizational environment/structure and model of operations with the aim to identify internal and external factors that influence the company’s performance, growth, and its future success as a leading welding manufacturer.”

The introduction paragraph is followed by paragraphs on:

1. Statement of the problem – Problem/Issue to be solved

2. Opportunity for Resolution

3. Business Objectives

4. Stakeholder Perspective

II. Discussion:

Apply strategic management frameworks

1. Porter’s Value Chain Analysis – PURPOSE OF the use of this framework/ why it is relevant to discuss in regards to the purpose of the case study analysis
Primary Activities:
• inbound logistics
• operations,
• outbound logistics,
• marketing and sales
• services

Secondary Activities:
• procurement and purchasing
• human resource management
• technological development
• company infrastructure

III. Recommendations
• 4-5 WELL-ROUNDED recommendations based on the Value chain Analysis

Examines and analyses the main problems, questions or issues clearly. Demonstrates ability to critically evaluate relevant sources of evidence and to interpret and debate these to develop arguments. Recommendations and conclusions consistent with the findings of the analysis.

International Human Resource Management

The task required 1000-word piece on the following case study : Recruitment Strategy at HiTec International.

Task Format:

SECTION ONE: Introduction (about 100 words).

SECTION TWO: Critically discuss the case study questions (about 900 words).

REFERENCES LIST: (Not included in the word count).
A full reference list of all the sources cited in the body of assignment, formatted in the Harvard Style.

Requirements:

1. Examines and analyses the main problems, questions or issues clearly.

2. Demonstrates ability to critically evaluate relevant sources of evidence and to interpret and debate these to develop arguments.

3. Recommendations and conclusions consistent with the findings of the analysis.

Ful details of the task:

The background, problems and the required questions task are attached in a separate file. There are two questions, and you should focus on the second one.

Formatting requirements
Font: Times New Roman (12 point)
Spacing: 1.5 spaced
Margins: Normal (2.5cm)
Referencing: Harvard citation style

What is your financial team ? Like do u have someone who have similar experiences? Do they know what they are doing or running ? like talk about the team members and their responsibilities edit to credibility.

Essential/Core Readings 2 citations

The Financial Times guide to business start up 2019/20 Gr Sara Williams 1947-„ Thirty-first edition., Pearson Education, 2019

Note: Core book for this module, it is easy to read, easy to understand, and whilst the rules will change from country to country, the basics remain the same. Perhaps a little basic, so when you find subjects you need to know more about use this as a signpost for further reading. Brian

The Complete Guide to the Platform Business Model C? 2017
Website
Essential
View online

Note: Lots of info on the platform business model if you want to learn more or work out how you create a platform around your business idea. Brian

Background information like how the idea making profits ./ start with the background and the product looks like 1-2 Background of business model: why does it matter and how?
content – What is your financial team ? Like do u have someone who have similar experiences? Do they know what they are doing or running ? like talk about the team members and their responsibilities edit to credibility – Ownership structure – Data about the competition ( market analysis)
– the risk factors/ risk control ( show audience you have think of the challenges and risk/ not all have solution but at least you have look through it )
– Talk about the future business, how it looks like in next 3 years ( future plan / future forecast )
– like how to raise money? How to spend it ? – Swot analysis ( bullet point in chart)

If you dun have a teams then talk about how come you engage in this business What did you passionate about What motivated you.

Research and evidence in a business plan the steps needed to take the idea of opening an e-waste recycling business to recover precious metals, like gold, silver, platinum and develop this iddea into a viable business venture Also at the end create an apendix for the document Dragon Den attached and do a short summary of the questions attached.

Business Plan e-waste recycling

Research and evidence in a business plan the steps needed to take the idea of opening an e-waste recycling business to recover precious metals, like gold, silver, platinum and develop this iddea into a viable business venture Also at the end create an apendix for the document Dragon Den attached and do a short summary of the questions attached.

Describe and illustrate basic understanding of economic concepts. Describe and discuss economic data tables and basic economic models and draw conclusions.

Article Review – Economic Concepts and Models

• 1. Presentation should have content, introduction and references.

2. Describe and illustrate basic understanding of economic concepts.

3. Describe and discuss economic data tables and basic economic models and draw conclusions.

4. Assessment Brief:

Trampoline prices ‘to soar 50% on shipping costs’

The following is an extract from the BBC’s Business Webpage. It highlights the recent issues relating to high transport costs and port congestions.

[Accessed 27/01/2021]

This case highlights the issues caused by Brexit as well the long terms consequences for the shipping industry.

5. Assessment Details

You are required to prepare a presentation. The presentation task is to review the above article on the BBC webpage and to expand on the aspects of microeconomic theory which underpin the discussion. The following points should be focused upon in delivering your presentation.

– Explain the main argument(s) of the article using microeconomic concepts/terms

– Refer to theory and apply it to main the issues – you should choose to focus on two of the following

 Demand and Supply
 Market Structures
 Economic Profit and Business Organisation
 Costs and Production
 Elasticity

– Provide explanations of examples in the article

6. It is expected that the Reference List will contain between eight and ten sources.

7. the Reference List should include one refereed academic journal and three academic books.

8. This is presentation with voice over. I need a write a statement to be recorded(by me) on a separate page.

9, The presentation is to last 15 minutes and include a detailed statement, not only reading the guidelines of the points.

Describe and illustrate basic understanding of economic concepts. Describe and discuss economic data tables and basic economic models and draw conclusions.

Business Plan

• 1. Presentation should have content, introduction and references.

2. Describe and illustrate basic understanding of economic concepts.

3. Describe and discuss economic data tables and basic economic models and draw conclusions.

4. Assessment Brief:

Trampoline prices ‘to soar 50% on shipping costs’

The following is an extract from the BBC’s Business Webpage. It highlights the recent issues relating to high transport costs and port congestions.

[Accessed 27/01/2021]

This case highlights the issues caused by Brexit as well the long terms consequences for the shipping industry.

5. Assessment Details

You are required to prepare a presentation. The presentation task is to review the above article on the BBC webpage and to expand on the aspects of microeconomic theory which underpin the discussion. The following points should be focused upon in delivering your presentation.

– Explain the main argument(s) of the article using microeconomic concepts/terms

– Refer to theory and apply it to main the issues – you should choose to focus on two of the following

 Demand and Supply

 Market Structures

 Economic Profit and Business Organisation

 Costs and Production

 Elasticity

– Provide explanations of examples in the article

6. It is expected that the Reference List will contain between eight and ten sources.

7. the Reference List should include one refereed academic journal and three academic books.

8. This is presentation with voice over. I need a write a statement to be recorded(by me) on a separate page.

9, The presentation is to last 15 minutes and include a detailed statement, not only reading the guidelines of the points.