Why do you think that GE’s internal assessment and development system is so successful? What additional ideas do you have that could help GE fill as many internal positions as possible with its current employees.

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General Electric (GE)

General Electric (GE) is the oldest component in the Dow Jones Industrial Average, transforming itself into a global digital industrial company with over 300,000 employees supporting customers in over 180 countries. Because it understands the importance of great leadership to the company’s success, GE takes succession planning very seriously. Knowing that every chief executive officer (CEO) will eventually need to be replaced, it wants to start planning as far in advance as possible to ensure a smooth leadership transition. It also wants to
identify and develop multiple CEO candidates to ensure that the company will be able to choose the best when the time comes. The board of directors understands that it is necessary to be forward-thinking and find someone with the capability to lead the company into the future. The board of GE wants to plan for Jeff Immelt’s replacement years before he is expected to leave the company and so they come to you for suggestions. After reading this chapter, you should have some good ideas to share with them.

In this chapter’s opening Staffing Challenge, you learned how GE combines succession management and career development to ensure a solid talent pipeline of project managers and senior executives. Working in a group of three to five students, reread the vignette. Be prepared to share with your class your answers to the following questions:

a. Why do you think that GE’s internal assessment and development system is so successful?
b. What additional ideas do you have that could help GE fill as many internal positions as possible with its current employees.

Identify the product or services selected for conducting the survey. State the problem that the product or service will solve. Explain what the organization wants to learn about the product or services from the survey. Explain how and where you determined your sample population and why your sample choice will get you the data you need.

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WK 3 Business statistics

Prior to beginning work on this discussion forum, read Chapters 8 and 9 of the textbook.

You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.

In your post,

· State the organization’s industry or purpose.

· Identify the product or services selected for conducting the survey.

· State the problem that the product or service will solve.

· Explain what the organization wants to learn about the product or services from the survey.

· Explain how and where you determined your sample population and why your sample choice will get you the data you need.

· Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

Why is social media so attractive for marketing small businesses? Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?

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Case 3

Social media has changed how small businesses market their products and services to their target markets. Traditional marketing is giving way to social media where more consumers appear to be getting and sharing information. Marketers can use Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest as well as others to build brand awareness, connect with prospects and customers, and encourage followers to share their products and services with friends and family to create a technological form of Word of Mouth advertising. This new form of marketing channel has created opportunities as well as challenges for entrepreneurs.

In this assignment, you are asked to review two different papers on the subject of social media marketing for businesses. (First is attached; Second has website link; Third is your choice)

Taneja, S., & Toombs, L. (2014). Putting a face on small business: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18(1), 249-260.

Holt, D. (2016). Branding in the age of social media. Harvard Business Review. 2016, March, 40–48, 50. https://hbr.org/2016/03/branding-in-the-age-of-social-media
https://hbr.org/2016/03/branding-in-the-age-of-social-media

After reviewing the articles, answer the following questions.

Why is social media so attractive for marketing small businesses?

Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?

Based on the Harvard Business Review article, what is “crowd culture”? How can marketers use “crowd culture” to promote a product or brand using social media?

Why was Under Armour’s “I Will What I Want” campaign so effective on social media?

Comment on five areas (topics) covered during class and how those topics project on you and your life experience. It is crucial that clearly identify the five topics covered. Comment on the differences between Iran and British Columbia life or how they were brought up, and how cultural identities, customs, values and beliefs differ across society.

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Business Intercultural Communication

What is required is to look back at academic learning in this book. Therefore, this reflection paper needs to:
1. Comment on five areas (topics) covered during class and how those topics project on you and your life experience. It is crucial that clearly identify the five topics covered. A heading for each individual topic is necessary.

2. Comment on the differences between Iran and British Columbia life or how they were brought up, and how cultural identities, customs, values and beliefs differ across society.

Citations and bibliography are required and much needed when addressing and covering the academic topics and finding information about Iran.

Based on the reading in the Learning Activity, what is required for change to happen? What step in the change process does this fall under based on the information provided in the text?

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Change Model

Refer back to the “Lewin’s Change Management Model” Learning Activity. Based on the reading in the Learning Activity, what is required for change to happen? What step in the change process does this fall under based on the information provided in the text? In a one-page paper, respond to these questions, and discuss how you would identify or establish dissatisfaction to get those who are opposed changing to become dissatisfied with the status quo and desire change.

Note: “Lewin’s Change Management Model” is provided in the attached word document.

Analyse the business case for Option 1 (ASRS warehouse expansion). How would you compare Option 1 to Option 2 (building additional conventional warehouses)? Use the projections provided in the case to compute incremental cash flows for the Synnex (Thailand) project, as well as its NPV. Does Option 1, building an ASRS, create more value for Synnex (Thailand)?

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End-of-Case Questions

Question 1
Analyse the business case for Option 1 (ASRS warehouse expansion). How would you compare Option 1 to Option 2 (building additional conventional warehouses)?

Question 2
Use the projections provided in the case to compute incremental cash flows for the Synnex (Thailand) project, as well as its NPV. Does Option 1, building an ASRS, create more value for Synnex (Thailand)?

Question 3
Based on your analysis, did Synnex (Thailand) make the right decision funding the ASRS project? Why, or why not?

Write a Reflective Journal about your personal experiences of leading and/or following leaders (e.g. at work, school, university, in clubs, other groups, with family etc).

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Leadership in Organisations

Write a Reflective Journal about your personal experiences of leading and/or following leaders (e.g. at work, school, university, in clubs, other groups, with family etc). Use relevant leadership concepts from academic articles, lectures, or books. Include: a brief introduction, a concise explanation of key concepts, consistent reflection and critical analysis of leadership evidence from your experiences, and a short conclusion. Emphasise essay structure, key concepts, and core themes. Cite and reference sources accurately.

Give a brief overview of your chosen organisation. What are the current operational issues that ensures organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen organisation. Give relevant examples.

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Project

Cover page: include the following

  • Student ID
  • Module Name
  • Academic Year Group
  • Lecturer Name.

Poster evidence, used for the plan – 1500 Words equivalent.

It is essential to use the assignment guide in conjunction with the assignment brief.

Using the research, you have carried in assignment 1 prepare a Poster that informs stakeholders about the challenge of the future of tourism incorporating sustainability agenda for your chosen organisation.

  1. Overview
  2. Goals
  3. Vision
  4. Past operations
  5. Present operation
  6. Future operations

Things to do,

Give a brief overview of your chosen organisation. (200 words)

State at least 5 goals of your chosen organisation, include both short- and long-term goals (100 words).

State the vision of the organisation and briefly outline the organisational values that support the vision (200 words).

Outline the past operations of the organisation that help to achieve the vision (300words).

What are the current operational issues that ensures organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen organisation. Give relevant examples (300words).

State the plans of the organisation in terms of market development and product development (400words).

 

Why is it important to adjust motivational styles to individual employees? Are there any general principles of motivation that today’s managers should follow? Imagine you must fire an employee. What effect might the dismissal have on the remaining employees?

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Motivational styles

Write a response to only one of the prompts.

Why is it important to adjust motivational styles to individual employees? Are there any general principles of motivation that today’s managers should follow? (Chapter 10)

Imagine you must fire an employee. What effect might the dismissal have on the remaining employees? (Chapter 11)

Do you believe that union shop agreements are violations of a worker’s freedom of choice in the workplace? Why or why not? (Chapter 12)

Prepare your initial discussion by providing a detailed response with at least three paragraphs. A paragraph consists of 4 to 6 sentences.

Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition. Show how managers personalize motivation strategies to appeal to employees across the globe and across generations.

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Purpose: This case study shows how motivation plays a part in the success of the business and helps the organization meet its strategic goals.

Learning Objectives
• Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition.
• Show how managers personalize motivation strategies to appeal to employees across the globe and across generations.

Case Overview(Page 269 of your textbook-Also view the case video in connect to get a better understanding of the case).

Keeping employees motivated and happy is a key to success for many of the world’s top companies, including fast food chains like Taco Bell. From GED prep to educational support to college scholarships, Taco Bell helps its employees achieve their goals in all sorts of ways.

While this level of support might seem strange for a fast food chain, the company recognizes that today’s workers tend to demand more from their employers. Besides collecting a paycheck, young employees also want to develop a healthy balance between their work lives and personal lives. That’s why Taco Bell provides both full- and part-time staffers with access to educational resources from their first day forward. For instance, the company fully funds an all-inclusive, start-to-finish GED program specially designed for its employees. Along with receiving unlimited access to study materials and practice tests, the program also provides students with advisers who guide them through every step of the process.

For those who have already earned a high school diploma or GED, the company offers discounted tuition and reimbursements through its Guild Education program. In partnership with 80 online universities and learning institutions, employees can choose from thousands of classes and earn certificates or degrees in many fields. This type of educational programming not only boosts morale and commitment but also provides workers with a sense of intrinsic value.

Employees who are pursuing other goals can apply for the company’s Live Mas Scholarship program, which grants awards as high as $25,000. Unlike other scholarships, Taco Bell doesn’t require test scores or a minimum GPA in order to apply. Instead, the company wants to appeal to students who don’t qualify for traditional scholarships. By removing the usual academic requirements, the program receives applications from a wide variety of highly motivated employees.

Taco Bell also encourages managers to seek out and support workers who would benefit the most from its educational programs. In fact, many managers take special pride in this role since they likely received promotions thanks to the guidance of senior leaders. Managers also benefit from leadership programs where they learn all about team-building and the fundamentals of management. After all, employees who feel appreciated by their superiors are more likely to stay around for the long term. By taking the interests of its workers to heart, Taco Bell creates positive opportunities for the company as well as its staff.