Describe your personal leadership goals and how the Michigan Model of Leadership and the EMBA leadership development curriculum will help in the achievement of those goals.

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Michigan Model of Leadership

Adopted by thousands of businesses and leaders around the world, and recognized by the Financial Times as one of the 40 most important management frameworks in history, the Michigan Model of Leadership underlies all leadership research and teaching at Michigan Ross. Describe your personal leadership goals and how the Michigan Model of Leadership and the EMBA leadership development curriculum will help in the achievement of those goals.

Define primary research and discuss the advantages and disadvantages of the different types of primary research. Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.

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TOMS® Shoe’s company

The Unit 2 Assignment will give you the opportunity to demonstrate a rigorous approach to some basic research.

In last week’s assignment, you looked at TOMS® Shoes as your company of focus. This week, you are continuing this look and will build upon this by completing some unique “secondary” research using academic research sources, such as the Library, Google Scholar, and similar sources. “Unqualified” sources such as Wikipedia, blogs, about.com, or ezines.com are unacceptable.

In completing your Unit 2 Assignment, do the following:

Evaluate primary and secondary resources for research by answering the following:

Define primary research and discuss the advantages and disadvantages of the different types of primary research.

Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.

Conduct your own “secondary” research on TOMS® Shoes, to determine how the following microenvironmental factors influence TOMS® Shoes’ strategy and decision making and how these same groups have their strategy and decision-making influenced by TOMS® Shoes. Be sure to include at least one or two strong paragraphs to communicate and defend your conclusions for each of the following micro environmental factors:

TOMS® shoe company employees and managers
Suppliers who provide the products that TOMS® Shoes sells
Marketing intermediaries who sell TOMS® Shoes’ products
Competitors of TOMS® Shoes
Customers of TOMS® Shoes
The Public and other Stakeholders

What 2-3 specific types of messaging-media-channel mixes will you urge this nonprofit to pursue to help meet its primary mar/comms challenges for the period and start moving forward into a “new normal”?

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Executuve Strategy Brief: The Trevor Project

A very short, synthesized and strong “Why-How-What” opening paragraph about the organization, to provide reassurance to the hiring team that you 1) know why it exists, 2) know what it’s been trying to achieve, 3) know its unique take on its social cause, but also 4) know well how the current climate has exacerbated this nonprofit’s likely (or well-known) current challenges while simultaneously providing some new opportunities for recovery and resilience.
A short “change strategy statement” reflecting what the new normal could and should look like for this organization over the next six months. Example: “…to build new and more immediately effective ways to connect digitally with top audiences still on partial lockdown around a specific cause advocacy initiative using existing resources” or something far more unique and specific to convey what the organization could/should be doing now, realistically, to keep the doors open and advance more wisely through the months ahead. Be sure to craft a statement that specifically states your thinking for what this nonprofit’s unique strategy goal should be during the next six months of uncertainty and social turbulence. Do NOT make this entirely about fundraising.
A quick-and-short, 6-month Strategic Communications and Marketing plan/campaign for it that includes the following:
A brief introduction that summarizes the current public health, political and economic climate and the uncertain fundraising climate ahead for your organization through the end of the year. (Cite this as a very synthesized situational analysis within the context of the nonprofit’s existing lifecycle, type of nonprofit, and whatever you might know about its current finances, if accessible. Assume all nonprofits are being challenged financially in some way now.)

Marketing Goals: If hired, what 1-2 top marketing goals will you deliver that could help the organization build audience engagement, brand awareness and financial resilience during these next six months and beyond? These are the specific primary marketing outcomes for this period that will support the organization’s larger mission.

Organizational Brand: What is your Brand IDEA for the organization during this time? What are you proposing to do for this nonprofit to better bind this organization together more internally and externally during this time? (Provide specific brand-thinking from your marketing toolbox and apply the concepts shared in your study of Brand Democracy, Brand Integrity, and Brand Affinity strategies — but translate them to the level, to apply 1 or 2 or all of them to the specific situational challenges your nonprofit is now experiencing.)

Situation Analysis: In one tightly-written paragraph, synthesize a simple SWOT analysis unique to this six-month opportunity to advance a new normal for this organization. Consider this a challenge and opportunity statement.

Target audiences: What are the 1-2 top audience segments you are telling this nonprofit it needs to engage better to be able to pull off your plan? Why have you chosen these over others to help the organization implement the strategy you’re putting forward? Briefly profile these audience segments, using specific insights from the materials presented in class.
Primary Calls to Action and Messaging: What do you need your target audiences to do? Be specific. How will you persuade your audiences to heed your call to action? How will you frame your messaging tied to the organization’s unique social/service cause? What are the challenges/barriers your messaging must overcome for each one of these 2 audiences?

Marketing Objectives: How are you proposing to measure the success of this strategy you’re proposing? If hired, what 1-2 key success metrics would you put forth to help the nonprofit’s executives measure and determine the usefulness/success of your strategy/work over the next six months?

Tactics: What 2-3 specific types of messaging-media-channel mixes will you urge this nonprofit to pursue to help meet its primary mar/comms challenges for the period and start moving forward into a “new normal”?

Recommendations and Conclusions: Restate the top 1-2 reasons “why this, why now, so what?” to make a strong conclusion. Summarize your short-term strategy for helping this nonprofit move toward a “new normal” to become more resilient in this challenging nonprofit climate. Re-state why hiring you and adopting this strategy would be far more of a measurable benefit than a risk. Conclude with a strong call to action—in this case, to approve the plan and begin executing immediately.

In sum: Short, sweet, impactful, specific. This is an assessment of your ability in a hiring environment to put forth your executive-level skills in strategic communications — based on your work in this class and on the job so far.

Remember, you’re displaying your ability to think strategically about how communications and marketing can be used to identify and meet an organization’s key challenges and opportunities head-on—and drive action around needed change.

What guidelines will you develop for supervisors to successfully respond to employee questions about unionization? What can your supervisors say or do that is legally permissible in this situation?

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Unionization

You are the Human Resources manager for large distribution site. Your recent employee opinion survey indicated that overall, employees felt that this was a good place to work. However, recent downturns in the economy have resulted in the loss of large contracts, which provided a significant portion of the company’s revenue. One of the impacts from this loss in revenue is that the company will be unable to provide annual COLA or merit increases for the first time in more than 15 years. You have heard rumors from employees close to you that there is talk about efforts to unionize. What guidelines will you develop for supervisors to successfully respond to employee questions about unionization? What can your supervisors say or do that is legally permissible in this situation?

After evaluating the needs of your organization, you will need to engage in a planning process to explore the best practices, challenges and needs as well as the best way to fulfill their mission. Engage in a risk analysis, crisis management plan, fundraising plan, and a communications plan.

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Human Rights Campaign Overview

This process gives you an opportunity to apply what you have learned in the course to a specific organization. You will be able to apply your management tools and skills to advance the organization’s mission to recommend improvements in one or multiple key areas of the organization with three reports that will focus on your learned skills.

Assessment and Evaluation:

You will need to evaluate the structure, internal process, leadership structure and organization. Students need to provide
information on the organization, need-based assessment, mission review, power structures, key actors, and any relevant information that you believe will be useful to improve its performance.

Planning and Process:

After evaluating the needs of your organization, you will need to engage in a planning process to explore the best practices, challenges and needs as well as the best way to fulfill their mission. You also need to engage in a risk
analysis, crisis management plan, fundraising plan, and a communications plan. A strategic plan must be included in the report as well as a fundraising plan. Incorporate leadership, management skills and organization’s culture/change theory and practice into your analysis, discussion, and strategies.

The Final Report and Final Presentation will be the products of your engagement with the assigned organization and logical conclusions of your evaluation and recommendation process in which you have been engaging throughout the semester. Students will use the information, data and analysis from the reports developed for this course, as well as readings and tools learned/ improved in our classes, to write a Final Report with recommendations for the assigned organizations. With the report you will demonstrate an integrated understanding of the theories, concepts and fundamental issues involved within successful management and apply that knowledge to an organization

How Imm Thai Fusion can achieve net zero in ten years. This could be through food packaging waste, lowering CO2 emissions in the food supply chain, and changes in activities of business and staff behaviours. How we can engage staff and customers to participate in this plan. What actions/ strategies are being implemented to target this issue elsewhere?

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Imm Thai Fusion Corporate Strategy (SME)

About:
Imm Thai Fusion started in August 2015 with an intention to bring authentic Thai food as well as some of our neighbour dishes, the way Thais would like it, to Wimbledon community. We hope to offer a comfort space where people can come and relax with nice food and good drinks and enjoy our hospitality, all of these with a value for money. The founding team also looks to create a platform from which we could nurture and showcase the skills and passion of our team members that would contribute for the better of our society.
Throughout our journey, it became obvious to us that our restaurant has not only produced delicious food, we have also developed a happy team who enjoy serving and taking pride of their responsibilities. And now, not only Imm Thai Fusion wants to safeguard and improve its standard, we look to share the ownership with our staff who, in turn, share Imm Thai Fusion’s original values. This is how our Beckenham branch was originated.
Why called “Imm Thai Fusion”? “Imm” means “full” (or not Hungry) in Thai. It is a common adjective that Thais use in conjunction with other words such as body and heart. The meaning of imm aligns with our intention for our customers to leave our restaurants full, not only in the stomach but also in their personal experience and feeling. The word “Fusion” at the end has a sense of being closely knitted. It allows us to extend our creativity into making choices of our special menus from our neighbor countries like Vietnam, Laos, or even Japan in Thai style.

Current Strategy:
At the moment, our products and price range are considered in between up and middle market. A number of our dine-in customers are regular to Patara, a high-end Thai restaurant brand. Many of our customers are also regular to large chains such as Giggling Squid and Rosa. We therefore want to differentiate ourselves from Giggling Squid and Rosa. Among many strategies put in place, one is to become net zero as we noticed a strong environmental concern amongst our customers. Therefore:
⦁ We try to replace plastic packaging with bio-degradable products. However, this type of packaging costs more than basic plastic containers.
⦁ In the kitchen, we aim to be zero food waste. We are working to control portions and, in some cases, allow for free second servings to reduce food waste.
⦁ When our electricity contract ends, we will switch to a green energy supply.
⦁ Next year, we will launch a price promotion for takeaway customers who bring their own containers. In fact, we are studying the feasibility of launching a scheme where we loan containers to customers (see ⦁ this link as an example).

Future Strategy:
Next year, we are going to launch our sister brand, Imm express, which will specialise in serving Thai and Asian food for ‘grab and go’ and takeaway. So, we are keen to make a strong statement that net zero is one of our main objectives and we want this to reflect in our practice.
Therefore we would like ideas/ strategies, which can be translated into a profitable action plan, in moving the company into net zero in the next ten years. This action plan needs to consider:
⦁ How Imm Thai Fusion can achieve net zero in ten years. This could be through food packaging waste, lowering CO2 emissions in the food supply chain, and changes in activities of business and staff behaviours.
⦁ How we can engage staff and customers to participate in this plan.
⦁ What actions/ strategies are being implemented to target this issue elsewhere?
You should be mindful that most SMEs have limited resources. So, your plan must show efficient and creative use of resources.

Further information:
⦁ https://immthaifusion.co.uk/
⦁ https://sg.deliveroo.news/news/deliveroo-barepack.html
⦁ https://www.gov.uk/government/news/calling-all-small-businesses-to-lead-the-charge-to-net-zero
⦁ https://www.netzeronow.org/restaurants

Evaluate and analyze workplace scenarios relating to relevant business strategies for professional, ethical, effective, and efficient HRM within current organizational contexts.

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Human Resource Management

Case Study (Netflix case study pdf )
⦁ 1. Critique and debate key and contemporary arguments about the theory and practice of HRM and how ethical expectations are met in practice whilst assessing its contribution to the organisation.

2. Evaluate and analyze workplace scenarios relating to relevant business strategies for professional, ethical, effective, and efficient HRM within current organizational contexts.

 

Delineate the resource allocation strategy of glass maker Schott AG in Germany, working with public sources. Discuss the strategy’s promise and perils. Assess the current resource strategy and define a future outlook.

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Resource Allocation Strategy: Assignment

Answer the following three questions, observing a total max word count of 2000:

(1) Delineate the resource allocation strategy of glass maker Schott AG in Germany, working with public sources. Discuss the strategy’s promise and perils. Assess the current resource strategy and define a future outlook. Use external sources and the attached material (40%)

(2) Use the example of hydrogen in order to explain why some suggest viewing investments as real options. Use attached material and external sources. (30%)

(3) Discuss how firm size might impact resource allocation in general. Use attached material and external sources. (30%)

Explore the impact of moving from vender central model to seller central model and the implications of doing same

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Amazon Case Study Interview

Explore the impact of moving from vender central model to seller central model and the implications of doing same

Write a report that does the following: defines a problem persuasively and accurately proposes a solution or solutions to the problem or issue presents that solution to a decision-maker or group of decision-makers who can implement the recommendation.

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On-site daycare Research based report

Write a report that does the following: defines a problem persuasively and accurately proposes a solution or solutions to the problem or issue presents that solution to a decision-maker or group of decision-makers who can implement the recommendation.

• Topic: Benefits of establishing an on-site daycare for a military command

• Length: 2000-3000 words

• Format: Your sources will be cited and listed in APA format.