Explain how you went about designing your wiki-guide, the selection of your target audience, and what you hope your audience will get out of using your guide.

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LT4056 London’s Visitor Economy

Assignment 1
Assignment 1 is an on-line wiki-guide (a tourist product) to London designed for a specific target visitor group. This group could be a socio-cultural or national group of visitors, inspired by their origin or socio-cultural background. Students in the past have chosen national groups (eg American, Japanese, Polish, Czech or Jamaican visitors), a particular age group (eg American students, European students, older European tourists), particular interest groups (film lovers, punk rockers, garden lovers).
Ideas and tasks for the wiki will be provided weekly via videos, slides, readings in daily newspapers, and seminar discussions. You should work on the wiki throughout the whole semester. The idea is to design a guide that will engage and interest your chosen target market. The Wiki Guide needs to talk to the potential visitor directly. This is meant to be a ‘real’ tourist product so you need to get the tone of voice right for your target group.
Your guide needs provide your target group with places to visit, and give ideas of how to they can spend their time in London. The places to visit should relate to the needs and interests of the group you have selected. You should base this on research – what market research from London and Partners and Visit Britain say about the variety of visitors that come to the UK and what their interests are. In weeks 1 and 2 we discuss the London visitor economy, the range of attractions, the range of visitors and what they spend their time and money on in London. Have a look at the documents in the week 1 and 2 reading lists on Weblearn. They give data on the different nationalities visiting the UK; what they like, what they think of Britain and London. In week 3 we will look more closely at these different visitor groups. This should start you thinking about providing a guide to London that will introduce your target group to attractions, places and experiences that they would actually like. You should avoid the most obvious attractions eg the London Eye, Buckingham Palace, Big Ben. These are well known and visitors will know about them. Your task is to give your target audience ideas of places to visit that they do not know about – hidden gems and less well-known attractions that they will find interesting.
Your first task then, will be to select a target group; think about their needs and interests. Use the research data from Visit Britain to find out about what different nationalities do or think. Start developing content that will be useful, relevant, engaging and accessible to that group. The wiki should contain text, images, and links to relevant sites and videos.

Do not cut and paste from the websites of attractions; do not waste time giving opening hours or entrance fees (simply provide links to the relevant website for this information). Do not spend time giving advice about accommodation or transport around London – there are plenty of places visitors can find this information. You need to demonstrate to the reader what is special about the places you have chosen for the guide and why they would enjoy them.

Assignment 2

A 1000-word reflective essay on how you designed the wiki guide and your experience of the module. The word count does not include tables, bibliography, or appendices. You should cover the following in the assignment:

Part A Reflection on the wiki guide (900 words)
Here you explain how you went about designing your wiki-guide, the selection of your target audience, and what you hope your audience will get out of using your guide. It is an opportunity to show your thinking and research for this assignment.

The suggested structure Part A of the reflective essay is:

The title and theme of your guide
The selection of your target audience – which group(s) did you consider and finally select and why
What kind of visitor experiences would appeal to your target audience? Use evidence to back up your reasoning (reports, articles, newspaper or other sources have you used to tell you what your audience might enjoy?)
What are your aims and objectives in designing the guide? What do you want the visitor to get out of using your guide?
Which sites/ sights/ events did you select for your audience and why – you could set this out as a table (see table 1 below). What sources did you use to find out information about these entries to your guide?
What design features did you include in your guide and why
What are the strengths of your guide?
What are the weaknesses of your guide?
Looking back after having completed the wiki guide, would you still go about it in the same way?

Part B What you have learnt from taking this module (100 words)
How has your knowledge of London developed through developing this guide and how has your understanding of London’s visitor economy developed during this module? This includes the sessions with industry professionals in weeks 7 and 8.

Part C Bibliography
You should provide a bibliography of the sources you have used for the wiki-guide. These should be cited in section A above and the full details provided in the bibliography using the Harvard system. The bibliography does not contribute to the word length of the assignment.

Thinking about the same deal, discuss important drivers of internationalisation as per Yip’s model. There are 4 drivers (11 points in total), make sure you address 3 point (out of 11) while addressing this question. Approx 300 – 400 words.

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Global and International Business Strategy

This is an individual piece of work – select one organisation (from the list provided) and address the following aspects:
Provide only a short introduction to state the company and define the industry in context.
Part 1 deals with strategic position of the organisation and addresses two aspects (Q1 external, Q2 Internal).

Q1. External analysis of the external business environment (industry as defined –it’s not about company). PESTEL – approx. 800 words
PESTEL: 5 most important issues to be identified, discussed and each concluded as an O or a T.
Os and Ts from PESTEL should form the OT parts of the SWOT matrix.

Q2. Internal analysis (resources and competences) of the acquirer without the target– approx 800 – 1000 words
Resources (what a company has) – descriptive approach. Approximately 5 resources to be identified and discussed (each should be discussed in a separate paragraph and concluded as a Strength or a Weakness). Try to address human, physical and intangible resources.
Try to identify at least one Weakness.
Competences (what a company does). Construct a Value Chain and list at least 5 activities (distinctive capabilities/competences) within.
One activity (distinctive capability/competence) should be discussed in detail (explain the activity, state why it is good/special and provide some evidence to support your arguments) in the main body. You can discuss another distinctive competence in the appendix in the same way if you like. Each distinctive competence is a Strength, so (assuming that you identified and discussed 5 resources – 4 Ss and 1 W) in total you should have 5Ss (competences) + 4Ss (resources) + 1W (resources).
The above Ss and Ws should form the SW parts of the SWOT matrix.
Part 2 is about the deal (undertaken by the company/case you’ve chosen).

Q3. Strategic direction of the deal discussed. Construct the Ansoff matrix and place the deal in one of the sections (other 3 sections should stay empty) explaining below why do you think that the deal belongs to the stated direction (e.g. market development). Approx. 100 – 200 words.

Q4. Thinking about the same deal, discuss important drivers of international as per Yip’s model. There are 4 drivers (11 points in total), make sure you address 3 point (out of 11) while addressing this question. Approx 300 – 400 words.

Q5. Thinking about the same deal, identify and discuss motives behind the method of the deal (in all cases it is M&A – mergers and acquisitions). Think of Strategic, Financial and Managerial motives behind the deal (there are approx. 8 points in total make sure you address 3 points while addressing this question). Approx 300 – 400 words.

What factors lead to this being an appropriate case for mediation? What is the conflict about? What are the positions and interests of each party to the conflict? Who are the parties to the conflict? How has the conflict progressed?

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OLB7001-Week 8

Over the last 7 weeks, you learned about both the theoretical side and the practical side of the conflict. You’ve seen yourself in a conflict situation, and you’ve seen yourself as the mediator of a conflict. This week, you will combine all the information, and then you will analyze and set the stage for successful mediation of the case found in your resources, titled Office Sharing. As you move through the process of case analysis and mediation preparation, answer the following questions:

What factors lead to this being an appropriate case for mediation?
What is the conflict about?
What are the positions and interests of each party to the conflict?
Who are the parties to the conflict?
How has the conflict progressed?
What type of mediation intervention would be most appropriate?
Who needs to participate in the mediation, and how would you involve/approach them?
What, if any, are the cultural, ethnic, gender, or other issues; and how will each affect your decisions regarding the entry phase of the mediation?
How would you conduct the first three phases of mediation (Moore, p. 186) and establish trust, rapport, and credibility among parties to the conflict?
What arena, physical arrangements and procedures would you choose, and why?
What might be some substantive, procedural, and psychological issues related to the parties – and how might you deal with them?
What strategy might you employ to address the above-mentioned issues if your assessment is correct and they emerge during mediation?
What conditions must be present for a win-win outcome to occur – and what do you foresee as a potential win-win for the disputants in this case?
How might psychological closure be important to redefining the relationship and supporting a lasting agreement? What actions might be necessary to bring this closure about?
What are some of the voluntary commitment procedures that may be employed here – and how might they enhance the success of an agreement between the parties?
Who are the parties that might threaten a good agreement – and how can those threats be addressed or neutralized during the mediation process?
In Week 1, you were asked what you needed in this course. Did you get want you needed? Why or why not?

 

Is there a breach of contract? Does Mr. Collings have any legal action available to him in this situation? What remedies would be available to Mr. Collings?

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Employment Agreement

Chapter 16 discusses the Statute of Frauds, law enacted by legislative process that requires certain types of contracts must be in writing to be enforceable. This is what is referred to as a formal contract . In December 2020, Mr. and Mrs. Wentworth placed their house on the market. Mr. Collings made an offer in September 2021. The parties signed a contract for the sale and Mr. Collings paid a deposit of $6,000. In October 2021, the Wentworths changed their minds and no longer intend to sell their house. They said they would return the deposit. Mr. Collings is fully prepared to pay the remaining balance for the purchase of the home as stated in the contract. Mr. Collings says he will not cancel the contract. Is there a breach of contract? Does Mr. Collings have any legal action available to him in this situation? What remedies would be available to Mr. Collings?

Critically discuss what you consider to be the key aspects of your Leadership roles that led to your strategy, mission and readiness assessment.

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Speaker note

Write a 4 mins speaker note on Leader and Change manager simulation role play based on optimizing operations and change assignments

leadership management: critically discussing with your what you consider to be the key aspects of your Leadership roles that led to your strategy, mission and readiness assessment.

Change management – critically discussing with your pair what you consider to be the key aspects of your roles as change managers that led to your learning plan, communications plan, how organizational culture is addressed and monitoring and measurement proposals in your report.

 

Find an interesting article related to a topic of your choice. The topic must be a Management concept from one of the chapters that we study during the semester.

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Preferbaly a topic of human resource management

Find an interesting article related to a topic of your choice. The topic must be a Management concept from one of the chapters that we study during the semester. Refer to the course syllabus for a list of all of the chapters, and be aware that you can pick a topic from any time in the course (you’ll just want to read that chapter ahead of time.)

Note that you are not trying to explain a chapter; rather, you are trying to apply one or more concepts to an actual Management situation. Do not simply outline the chapter and try to present it, or profile a company or organization.

Prepare a written report. This should be a summary (minimum 1,000 words) of the article that you will deliver to the class. The summary should give us the highlights of the article, and should more importantly identify how your article relates to the topic you’ve chosen to present. The article will probably not relate to the entire chapter; it will likely be an example of one or more concepts from the chapter. You know you’ve found a good article when it immediately reminds you of something you’ve studied! This results in not just a mention of your topic; rather the references are woven throughout your summary.

Lastly, the summary should also include the name of the article, the name of the publication, the date the article was published and how you found it. You’ll submit your summary to an assignment drop box for review, and attach it in your initial post.

Revise all sections of the prospectus that you developed during previous weeks and submit the entire draft, using the prospectus template, including appendices.

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Activity 7

Complete the Draft of the Prospectus
● Revise all sections of the prospectus that you developed during previous weeks and submit the entire draft, using the prospectus template, including appendices (if relevant).
● Include the title page and a complete and properly formatted reference list for all in-text citations.
● The draft of the prospectus should include at least 7-10 pages, excluding title page, table of contents, references, and appendices.

Note the draft of your prospectus will be distributed to SMEs, methodologists, and chairs for their indication of interest

Note, your prospectus should contain at least ten scholarly references in a cumulative list that incorporates all sources cited during the past weeks of the class. All references should be cited within the prospectus text.

Are there any ambiguous terms? If so, which ones and why? Does the contract provide a resolution mechanism if there are disputes? Do you find any items particularly interesting about the contract? How are breaches handled?

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Residential Leasing Contract

This paper is over residential leasing and you must answer every question which is down below.

Your analysis should be 4 pages (typed double spaced) in length (cover pages and reference pages do not count towards the page count) and follow APA style and format. Generally, you should answer the following questions within your analysis and provide in-depth discussion:

Understanding

Are the parties clearly identified? Who are the parties to this contract.

Analyze who the typical audience is and discuss whether this contract is appropriately written for this audience (e.g. are they both merchants or individuals, does it make a difference if one is a merchant or and the other party is not?).

Is there any “fine print” that is concerning? If so, why?

Analysis

Are there any ambiguous terms? If so, which ones and why?

Does the contract provide a resolution mechanism if there are disputes?

Do you find any items particularly interesting about the contract?

How are breaches handled?

Are there any surprises in this contract?

Are each party’s obligations clear? Why or why not?

Recommendations

Do you have recommendations on how to improve the contract?

Note that the paper must also include a list of references, use headings (understanding, analysis, and recommendations) as listed above, and cite all sources using APA citation and format.

Should Chippewa Valley Insurance offer an on-site fitness room, organized walking/workout groups, or paid fitness club memberships to their employees as part of the Health and Wellness initiative starting in 2022?

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APA Recommendation Report

• Recommendation Report – Corporate Health and Wellness Program. Your company has decided to offer a Health and Wellness Program to current and future employees, but as a small company, they need to be careful what perks they offer. Investigate the most common health and wellness opportunities offered at other companies of your size to recommend the best ONE for your company to invest in at the start of the New Year.
After examining options, such as weekly yoga or cross-training classes, walking groups, lunch and learns, fit-bit tracking, an onsite fitness room, etc. write a MEMO report addressed to the head of Human Resources, Marcia Gonzalez, in order to recommend the best SINGLE perk to add.

The approved topic that MUST be used:

Should Chippewa Valley Insurance offer an on-site fitness room, organized walking/workout groups, or paid fitness club memberships to their employees as part of the Health and Wellness initiative starting in 2022?

(Note: Each option will be broken down further for comparison based on price and employee usage.)

For reference to this scenario please assume the company has under 150 employees total.

Please be sure to use Indirect Strategy.

What is the value of the b coefficient that describes the relationship between Months and Newspaper/Magazine funding? Round to 1 decimal place. 

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Q1
The hiring managers for this organization want to plan their recruitment budget for the next year, but they have not yet heard from upper management about how much funding they will receive for hiring purposes. Therefore, they want to predict how much management will allot based on the trends of past funding.

First, you will need to transpose your data so the months are aligned vertically. I recommend pasting it into a different sheet and saving the original data set. Your transposed data set should have the months in one column and the employment source as different columns. E.g., this snippet:

Then you will need to re-code the months so that they are numeric. Make January a 1, February a 2, March a 3, and so on until December is 12.
Last, run a simple regression predicting Newspaper/Magazine funding from Month. (Only use the months 1-12).
What is the value of the b coefficient that describes the relationship between Months and Newspaper/Magazine funding? Round to 1 decimal place.
 
Q2
Based on the above simple regression analysis, how much should the hiring managers expect to have for Newspaper/Magazine  in the following January (Month 13)? Round to two decimal places, do not include the dollar sign.

Q3
The hiring managers want to compare three different employment sources: Newspaper/Magazine, CareerBuilder, and Monster.com. Perform simple regressions as you did above predicting allocations for month 13 for those three employment sources. Which of the following statements would be the best conclusion from your analysis?
Group of answer choices

The model R-square for Monster.com is the highest R-square value of the three platforms. Therefore, management will likely provide the most funding for that platform, and we should focus on that above the other two.

The models for Monster.com and Newspaper/Magazine are both significant, which means we should focus on these two platforms over CareerBuilder because management will likely provide us the most funding for those two platforms.

The predicted monthly amount for CareerBuilder is lower than the predicted amount for Newspaper/Magazine. Therefore, they should expect the lowest amount of funding for CareerBuilder out of all of the three, and should concentrate on their efforts on the other two employment resources.

The monthly amounts for Monster.com have a negative slope, compared to the other two, which have a positive slope. Therefore, they should expect lower funding for Monster.com than in the past, and should concentrate their efforts on the other two employment resources.

All of the above are correct.

None of the above are correct.

Q4
For ease of performing the next task, move the variable “Social Networks – Facebook, Twitter, etc” to column A on the spreadsheet. (i.e. Make sure it is the first column in the spreadsheet.)
The hiring managers recognize that the funding for one employment source depends on the funding for the other sources. Therefore, they want you to perform a multiple regression predicting Social Network funding from Months 1-12, while controlling for the funding of Billboard, Careerbuilder, Company Intranet – Partner, and Diversity Job Fair.

Assume that we know the funding for the the controlled variables for Month 13. They are:

Billboard: 520
Careerbuilder: 800
Company Intranet: 0
Diversity Job Fair: 1000

For this model and these known values, what is the predicted value for Social Network funding for Month 13?