Can Brand Name and Innovation Keep it Ahead of the Competition?

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Case 13: Yeti in 2020:

Can Brand Name and Innovation Keep it Ahead of the Competition?

What were the roots of the conflict? How do the parties to the conflict view the behavior of the other and pursue their own interests in the conflict situation? At what point did the conflict become detrimental to the parties involved?

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OLB-7001 Week 4

This week, you will begin part one of a two-part assignment. For part one, you will map the conflict in the resources section and perform a preliminary analysis on the escalation of the conflict.

In your evaluation, avoid summarizing the case. Instead, analyze the case critically and assess how it pertains to this week’s readings. Remember, excellent analyses are a combination of critical and analytical thoughts connected to greater themes presented in the readings – and this is not an easy task.

Be sure to include the following required elements in your assignment:

Briefly describe what you consider two or three major issues contained in the case.
Explain how these points or issues integrate with the material covered this week and then explain their relevance to the case.
Identify the implications for the parties involved in the case.
Provide a brief description of the questions/challenges you have regarding the readings and explain why they are important.

Do not include the following in your analysis:

A summary of the readings
A detailed description of the case
Any editorials

As you are preparing your response, consider the following questions:

What were the roots of the conflict?
How do the parties to the conflict view the behavior of the other and pursue their own interests in the conflict situation?
At what point did the conflict become detrimental to the parties involved?
How might this conflict extend to the larger workplace?
Length: 8 pages, not including title or reference pages

References: Include a minimum of 6 scholarly resources.

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Compare and contrast fixed-price contracts and cost-reimbursement contracts in terms of the benefits and drawbacks to small and large business. Analyze at least three opportunities your small business will have compared to large businesses in general.

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Business

Assignment Instructions Write a 6–8 page paper in which you:

1. Compare and contrast fixed-price contracts and cost-reimbursement contracts in terms of the benefits and drawbacks to small and large business.

2. Analyze at least three opportunities your small business will have compared to large businesses in general.

3. Discuss which elements of cost-reimbursement contracts tend to produce the biggest troubles for your small business. Provide a rationale for your choices.

4. Determine which form of contracting would benefit your business the most among all the forms of contracting described in Chapter 16. (Performance Based Contracting) Support your response.

5. Choose the most significant form of contracting that would support large companies (e.g., Boeing) among all the forms of contracting described in Chapter 16. (Performance Based Contracting) Support your response.

6. Develop a plan on how your company would justify the government to award your company the contract when the form of this contracting supports larger companies.
Formatting Requirements Your assignment must follow these formatting requirements: This course requires the use of Strayer Writing Standards.

Compose about an 500-word memo—a specific kind of business writing. Address your memo to someone whom you would have to persuade to take action on the problem you want to research and solve.

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Advanced Business Writing

Summary of assignment
1- Write a proposed formal outline (and thesis) for your final report. The outline should be a ½-  to 1-page long. See Announcements for helpful handouts.
2- Compose about an 500-word memo—a specific kind of business writing. Address your memo to someone whom you would have to persuade to take action on the problem you want to research and solve (in your later report).
Task: Complete the following:

Outline
Write a tentative proposed formal outline of your expected final report. (See Announcements about outlining.) Length: ½- to 1-page long. Read Assignment 4. Here, all you have to do is SHOW the sections and subsections you intend to include. Put your thesis at the top of the outline. The outline must parallel Assignment 4’s required layout plus any needed subheadings. The primary sections (headings) for that report are listed and explained in Assignment 4 as follows:
Executive Summary
I. Introduction
II. Findings (research)
A.
B.
Etc.
III. Conclusions
IV. Recommendations
References
Appendices (as needed)

You must add any needed subsection titles, particularly under Findings.
See my Announcements on outlining.

Memo
Identify the decision-maker or group of decision-makers to whom you will write this memo.
Consider the secondary research you conducted on your topic for writing assignment #2.
Write a proposal memo to your decision-maker asking for permission to conduct this research (to end in a final research report).

Provide an overview around what funding/value ratio is acceptable i.e. for $$ in value for our beneficiaries we can expect to receive $$ in funding. This is part of measuring and quantifying the social impact

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Initial Work Based Project Brief – Villagehood Australia

There is limited support available for mothers, especially young ones and those with no family around them, or those impacted by pandemic or life circumstances. As a social enterprise, we rely on donations and government grants and we have limited funding available to respond to constantly growing market and community demands.

To help us meet the market demands, yet cover the costs of operations, we are asking students to:

• Conduct a market research and competitors’ analysis at a national and international level. Identify what competitors
do and how (you can use case studies). Minimum 3, ideal 5–10 competitors

• Based on your research findings, formulate detailed recommendations, particularly in relation to funding
models and fundraising best practices (how to fundraise effectively).

• Your recommendations should include, but not be limited to the current Villagehood’s 3 sources of funding:
1. Corporate sponsorship, where organisations either hire or pay for our services or provide donations
2. Individual donations (i.e. financial contributions made by individuals or through organised fundraising events
for Villagehood)
3. Peer–to–peer fundraising individuals fundraise on behalf of the non for profit and accept donations, which are then received by non for profit”

• Optional task: Provide an overview around what funding/value ratio is acceptable i.e. for $$ in value for our beneficiaries we can expect to receive $$ in funding. This is part of measuring and quantifying the social impact


Students may be required to work in groups – please follow your learning facilitator’s instructions.

What, specifically, is the goal of your analysis, for example, optimize an inventory policy, simulate a customer queueing process, or mine data to discover consumer preferences for a set of products?

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Starbucks

Research Proposal (10% of final grade)

You should select an analytics topic that interests you personally and/or is of use to your organization. It can be related to your occupation, a hobby, something you read about in the newspaper, a company you do business with or frequent. Pick a straightforward topic. As a topic gets more complex, typically more data is needed to analyze it. In a 7 week course, the sooner you can identify your data sources and the fewer data sources you need, the more likely your project will be manageable.

Your research proposal should be two to three double-spaced pages. It must include the following sections:

Cover Page to include the Title of the Research Proposal, your name, etc.
Introduction section to include: Background, Objectives, Methodology, Data Requirements, and Scope

Background: Explain the context of your issue. Include a description of the issue or opportunity to which management might need answers, why it is significant to management, and how it might affect the organization for which the analysis will be developed.

Objectives: What, specifically, is the goal of your analysis, for example, optimize an inventory policy, simulate a customer queueing process, or mine data to discover consumer preferences for a set of products?

Methodology: Specific type of analysis to be used (simulation, data mining, etc.) with a justification for the methodology used.

Data Requirements: What data will be needed to support this analysis and at what level of detail? Do you have timely access to the data you need?

Scope: Define what specific business unit, timeframe, system or process that the analysis will apply to. State what this analysis will cover and what, if any, aspects of the problem that the analysis will exclude from consideration.

Potential Managerial Benefits: What value will the information be overall to management including any limitations, and how you anticipate it will help in their decision making process.

Describe any international competitors. How do you intend to compete with them for your customers?  Describe your strategy for outperforming the competition you identified above.   What, if any, do you see as barriers to entry that you can create to block out competition. How will you do so?  

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TGeeGlobal

1.0 Executive Summary 
Note the full legal name of your organization.
Describe your business idea and the nature of your target market.

2.0 Mission, Vision, & Culture 
After reviewing several mission statements for actual companies in your industry, write a mission statement for your organization in 21 to 40 words that clearly states your competitive advantage, strategy and tactics.
Create a vision statement for your company.
Describe the core beliefs you will use to run your organization and how they will be reflected in its culture.
Identify the ways you plan to run a socially responsible organization.

4.0 Opportunity Analysis and Research 
Describe your target customers along as many dimensions as you have defined (demographic, geographic, needs, trends, and decision-making processes).
Describe the research methods you used to develop this section (surveys, focus groups, general research, & statistical research).

4.1 Industry Analysis (Remember to cite your sources and give references in APA format.) 
What is the industry/industries within which your organization operates? (include NAICS codes, if applicable)
What factors influence the demand for your product/services?
What factors influence the supply of your product/services?
How large is your total industry (historic, current & projected size)?
What are the current and anticipated trends in the industry?
What are the major customer groups for the industry (consumers, government, businesses)? Describe these in detail.
How large is your target market? (Number of customers, size of purchases, frequency of purchases, trends–Quantify!) Describe the entire potential market and the portion you will target.

4.2 Environmental Analysis 
Perform a SWOT analysis of your potential organization. Remember that strengths and weaknesses are internal to your organization –so you can control these, and opportunities and threats are external to your organization–so you cannot control these; you must react to these.
What external/environmental factors are likely to impact your business and how likely are these?
Are your customers in other countries? If so, how will you reach them?

4.3 Competitive Analysis 
How do you define/describe your competitors- both direct and indirect?
Describe your organization’s competitive advantage along the lines of quality, price, location, service, and speed of turn-around as they apply.
Find three competitors and describe them (cite your sources). Use the comparative analysis tables in Chapter 3 of your text to perform a qualitative assessment and/or quantitative analysis.
Describe any international competitors. How do you intend to compete with them for your customers?
Describe your strategy for outperforming the competition you identified above.
What, if any, do you see as barriers to entry that you can create to block out competition. How will you do so?

5.0 Marketing Strategy 
Explain how your marketing plan targets your market segment (geographic, demographics, psychographics, behavior). Be specific.
What percentage of the market do you need to capture for your business to be profitable–explain.
Using the format described in Chapter 4 of your text, write a positioning statement for your organization.
How will you grow the business (self-generated, franchising, acquisition)?

5.1 Products/Services 
Describe in detail what products/services you intend to market.
Explain how these will meet a specific consumer need. (What pain do they remove or improvement do they provide?) Describe the features/benefits that you will focus on in your marketing.
What copyrights, trademarks, patents, or other IP do you need/expect to own?
How ill your organization help other organizations? (Your contributions may be time, money, donations, or something else.)

5.2 Pricing 
Describe your pricing structure and strategy (value, prestige, cost-plus, penetration, skimming, meet-or-beat, follow the leader, variable, personalized, or price lining.) What gross margins do you hope to generate?
What, if any, will be your discount structure?
On what terms, if any, will your company extend credit to customers?

5.3 Promotion 
Explain your plans for promotion, including the message, the media you will use, and distribution channels. Include a table to show the methods and the budgets you intend.
Create a sample of an example marketing material.
Does your company have a slogan? What is it?
Create a sample logo for your company.
Where, specifically, and how often will you advertise your product/service?
How will you publicize your organization?
What information will you keep in your customer database? How will you seek repeat purchases from previous customers?

5.4 Place 
Where will you sell your product/service (physical and virtual)? What are the advantages and disadvantages of your choices?
What is the workforce availability in your area as it pertains to employees for your needs? (Use online census or workforce data as support–cite and reference these.)

6.1 Management Team 
Create an organizational chart if it will have more than one employee. (You may use chart wizard tool in Microsoft Word for ease.)
If you will be hiring employees, position descriptions & duties, ideal qualifications, amount you intend to pay them.
Will you earn a salary, wage, commission, dividend– explain your criteria and levels of compensation.
How will you make your organization a rewarding and positive environment for your employees?
• Describe the corporate governance plan for your organization. Include at least 5 policies (rules) that will be the backbone of your company’s ethics.7.0 Financial Analysis & Projections (cont.)

7.3 Balance Sheet Projections 
Create a projected balance sheet for your business for the first four quarters and the second and third years of operations
Create a pie chart showing your current assets, long-term assets, current liabilities, and long-term liabilities. (You may wish to use chart wizard in your Microsoft Word tools to do this.)

7.4 Income Statement Projections 
Create a projected income statement for your business for the first four quarters and the second and third years of operations.
Create a bar chart showing gross revenues, gross profit, and net income.

7.5 Break-even Analysis 
Calculate your break even to determine the number of units/break-even volume.

7.6 Ratio Analysis 
Calculate all key ratios, using your projected financial statements.
Compare these ratios to industry numbers, using publicly available data. (Cite and reference your sources.)

7.7 Risks & Assumptions 
List all risks and assumptions that underlie your financial projections.
Identify external factors that may create/be substantial risks.

Can Brand Name and Innovation Keep it Ahead of the Competition?

/in /by

Case 13: Yeti in 2020:

Can Brand Name and Innovation Keep it Ahead of the Competition?

Identify the implications for the parties involved in the case. Provide a brief description of the questions/challenges you have regarding the readings and explain why they are important.

/in /by

OLB-7001 Week 4

This week, you will begin part one of a two-part assignment. For part one, you will map the conflict in the resources section and perform a preliminary analysis on the escalation of the conflict.

In your evaluation, avoid summarizing the case. Instead, analyze the case critically and assess how it pertains to this week’s readings. Remember, excellent analyses are a combination of critical and analytical thoughts connected to greater themes presented in the readings – and this is not an easy task.

Be sure to include the following required elements in your assignment:

Briefly describe what you consider two or three major issues contained in the case.
Explain how these points or issues integrate with the material covered this week and then explain their relevance to the case.
Identify the implications for the parties involved in the case.
Provide a brief description of the questions/challenges you have regarding the readings and explain why they are important.

Do not include the following in your analysis:

A summary of the readings
A detailed description of the case
Any editorials

As you are preparing your response, consider the following questions:

What were the roots of the conflict?
How do the parties to the conflict view the behavior of the other and pursue their own interests in the conflict situation?
At what point did the conflict become detrimental to the parties involved?
How might this conflict extend to the larger workplace?

What type of adjustments must advertising agencies make as more companies want “one sight, one sound, one sell” campaigns?

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Advertising agencies

What type of adjustments must advertising agencies make as more companies want “one sight, one sound, one sell” campaigns? Use examples if possible.