Analyze Caterpillar’s strengths and include specific examples based on your SWOT analysis findings. Evaluate the weaknesses and threats for any common themes that might be a risk. Compare Caterpillar’s weaknesses against its opportunities.

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Strategic Management

* Strategic management includes an analysis of a business’s current state. Continuing with your research of Caterpillar, Inc., you will leverage the business SWOT tool to identify and drive organizational strategic decision making and evaluate problem-solving strategies for the company.

* 
Review the Strategic Management Project Background document.

* 
Create a Word doc and title it Strategic Management Research Journal Part 2.

* 
Write a 350- to 525-word response to the following prompts in your journal entry:

1. Conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Caterpillar, Inc. Each SWOT quadrant must contain 7-10 items, (this is not included in the 525-word count).

2. Analyze Caterpillar’s strengths and include specific examples based on your SWOT analysis findings.

3. Evaluate the weaknesses and threats for any common themes that might be a risk.

4. Compare Caterpillar’s weaknesses against its opportunities.

5. Propose problem-solving strategies to address Caterpillar’s weaknesses or threats that could be mitigated by a business opportunity or business decision.

How does public planning theory inform planning practitioners? What are the common themes that bind the literature review and interviews?

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Mid-term

Your paper examines the role of public planners and how the practice of planning intersects with public planning theory. Interview a planner and ask the following questions?
The paper should include:

Introduction
Question: How does public planning theory inform planning practitioners?

Literature Review
Methodology- questions/interview / Canned interviews American Planning Association
What are the common themes that bind the literature review and interviews?

What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

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Netflix Metrics

Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

Use the Balanced Scorecard Template to:

Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.
Determine targets, timelines, and metrics for each objective.

Explain the following in 350-525 words on the Balanced Score Card Template:

Why these objectives are appropriate for the project.
Why these metrics and timelines are appropriate for your strategic plan.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, and how many company founders have demonstrated such faith.

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CHARACTER ASSIGNMENT

Aristotle defined character as “the decisions a person makes when the choice is not obvious.” Another well-known definition of character is the way people act when no one is looking. Firms that have “character” tend to perform better over time.

1. Find at least 1 Scripture verse that is related to character and to a firm that has character.

2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss your Scripture verse within the context of marketing management.

3. Relate this to a specific for-profit brand or business organization of your choosing.

4. Use two scholarly sources as references.

5. Submit the assignment as a Microsoft Word document.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, and how many company founders have demonstrated such faith.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

WHY is there hesitancy to adopt mobile banking solutions amongst seniors? WHAT solutions are currently in place by Westpac and what are competitors and other industries doing to address this problem?

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FINDINGS / RESULTS

Project’s Problem Statement: “Our team has a vision to improve and increase the engagement with Westpac’s (bank) digital banking platforms amongst the Australian senior demographic(55+) through the implantations of a more functional AL–driven virtual

Task: To report the findings of your project. You may present the findings using visual elements (e.g., figures, tables, and diagrams).

Below is a Research Structure and Overview for you to follow:

1. WHO the senior demographic actually is?

2. WHY is there hesitancy to adopt mobile banking solutions amongst seniors?

3. WHAT solutions are currently in place by Westpac and what are competitors and other industries doing to address this problem?

Based on the “Why Danone’s dairy division failed in India” 8-min video (CNBC, 2019), what contributed to the failure of Danone in India?

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Work 5 1

Watch video: https://www.cnbc.com/video/2019/07/19/why-danones-dairy-division-failed-in-india.html
Answer:
1)Based on the “Why Danone’s dairy division failed in India” 8-min video (CNBC, 2019), what contributed to the failure of Danone in India?

2)What strategic recommendations would you make to Monsieur Faber, the CEO of Danone? Minimum 3.

What are the immediate results of the US actions? Assuming that you are advising the Huawei CEO, what courses of action should he pursue? What are some of the possible longer-term implications of the US-Huawei dispute?

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Work 5

Case: Huawei at a Crossroads: Reacting to the US Equipment Ban (2020)
-What are the immediate results of the US actions?
-Assuming that you are advising the Huawei CEO, what courses of action should he pursue?
-What are some of the possible longer-term implications of the US-Huawei dispute?

Case: Haier: Taking a Chinese Company Global
-Why was Haier so successful in China?
-Was Haier’s decision to globalize into developed markets early on a good strategy?
-Can Haier build on its success to become a dominant global brand in high-end white goods?

Case: Geely vs. Ford, Threat from an Emerging Market Multinational to a Market Leader
-Using the Ford CEO’s perspective, would you consider Geely a threat or a distraction? Explain.
-What implications does the latest strategic move by Geely (acquiring 10% of Daimler, a reverse FDI move) has on Ford’s global position and more specifically in regard to Ford’s car segment?
-What are your recommendations to the current Ford CEO?

How do the two corporations comply with OECD Principle II: The rights and equitable treatment of shareholders and key ownership functions?

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Principles of Corporate Governance.

The purpose of this assignment is to assist you in developing an understanding of corporate governance principles. You need to choose two companies from the following alternatives, and evaluate how these two corporations comply with the OECD (The Organization for Economic Co-operation and Development) Principles of Corporate Governance.

Alternative 1: Scotiabank vs. Canadian Western Bank (CWB Financial Group)

Alternative 2: , Inc. vs. Shopify Inc.

Alternative 3: Ford Motor Company vs. Magna International Inc.

Alternative 4: Costco Wholesale Corporation vs. Metro Inc.

1. The Basics

a. In writing your assignment, you should answer the following questions:

• How do the two corporations comply with OECD Principle II: The rights and equitable treatment of shareholders and key ownership functions?

• How do the two corporations comply with OECD Principle IV: The role of stakeholders in corporate governance?

• How do the two corporations comply with OECD Principle V: Disclosure and transparency?

• How do the two corporations comply with OECD Principle VI: The responsibilities of the board?

• Which corporation has indicated stronger corporate governance? (Explain your answer sufficiently)

Write a blog post on why it holds meaning for you, how to apply it in a business setting.

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Blog post

Find a quote on leadership or on active listening.

Write a blog post on why it holds meaning for you, how to apply it in a business setting.

Your blog post should have your own title, but begin the post with the quote you have found.

What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?

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Secondary Research

Creating a persona starts by first identifying the target customer segment and then narrowing it down to the end-customer. Much of the initial analysis will come from using secondary resources. Secondary resources are a source for data about customer groups, their characteristics, behaviors, or needs and wants. One common mistake entrepreneurs will make is to disconnect the value proposition and the business model from the target customer segment. Remember that you are building a business for the customer segment that is willing and able to purchase a product or service from you. Making a product for someone that is not willing or able to pay you for it is not a viable business.

For the secondary research assignment, students will use the worksheets below to organize their research, thoughts, and analysis on who their end-customer may potentially be. Use the database from the Lynn University Library under the business databases set. The librarians have identified some of the most commonly used databases to help you do your research.

Students will submit the following:

1) Create a persona for each end-customer related to your business idea. Some businesses like Uber have two end-customer, riders and drivers.

2) Provide at least 20 characteristics related to each end-customer.

3) Describe the behaviors of the end-customer that may influence their decisions to purchase to buy your product or service.

4) Describe the behaviors or issues which could cause the end-customer to not buy your product or service.

5) What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?

6) Use the APA template (Links to an external site.) and complete using APA 7 rules. Although there are no page minimums, thoroughness and details are very important.

7) Students should have at least 5 credible sources both on a reference page and in-text citations.

Worksheets to help organize your research, thoughts, and analysis: (attached)