Evaluate how Patagonia’s CSR activism has led to a better brand image and better financial results for them.
1. Review the resources you will be using in Project Two: Assessing Financial Performance.
2. Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
• Patagonia Case Study
• Patagonia’s Corporate Social Responsibility and Activism
• Patagonia—Our Footprint
• Patagonia—Mission, Vision, Values
3. Based on your analysis of various financial records, identify common financial key performance indicators that likely align with Patagonia’s CSR initiatives and its mission, vision, and values. Remember you do not have access to Patagonia’s financial records, so you should look for common financial key performance indicators during your review of other companies’ financial records
4. Evaluate how Patagonia’s CSR activism has led to a better brand image and better financial results for them. In your evaluation, address the following question:
• What can your current company learn and apply from Patagonia in meeting its own KPIs?
