What generic strategy was Airborne Express pursuing? Was this a sound strategy in the context of the air express industry? What were the strengths of Airborne Express? Did they have a distinctive competence? If so where did it lie?

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Business Question

The case for this Exam is Airborne Express: The Underdog

  • https://www.studypool.com/questions/download?id=2765418&path=uploads/questions/649135/20230306232855case_c38.pdf&fileDownloadName=attachment_1

The case can be found on page C38. the questions for the case writeup are as follows:

1- What generic strategy was Airborne Express pursuing? Was this a sound strategy in the context of the air express industry?

2- What were the strengths of Airborne Express? Did they have a distinctive competence? If so where did it lie?

3- What were Airborne Express’ weaknesses?

4- Was Airborne’s strategy of using strategic alliances to expand overseas wise?

5-Was Airborne’s strategy of trying to diversify its product offering to include logistic services a good choice?

6- Why did Airborne sell out to DHL in 2003? Assuming you were a consultant to Airborne in 2002-2003 What would you have recommended they do- sell or not to sell, and why? Feel free to bring in numbers relating to the company and the economic conditions at that time and how those things were likely to impact their decision to sell.

Analyze the primary ways in which a multiyear contract would benefit both the Navy and your business. Determine whether your bid proposal should be based on a fixed-price, a cost-reimbursement, or a time-and-materials type of contract. Provide a rationale for your response.

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Week 9 Assignment – Acquiring a Contract With the Navy

Introduction

Based on the same scenario as in your first two assignments, you are ready to begin considering the factors needed for your proposal based on RFP #123456789, dated 07/14/2014. Remember that another local competitor intends to submit a proposal as well.
Before beginning this assignment, review Subpart 19.5 – Small Business Total Set-Asides, Partial Set-Asides, and Reserves.

Additional factors to consider are as follows:
Both your company and your competitor’s company will qualify under the HUBZone Act (FAR 19.5).
Based upon the scope of work required, your initial estimates for the contract will exceed 150,000 dollars. Therefore, you are willing to offer incentives to the Navy.
Your competitor intends to submit a proposal for a one-year contract.

Instructions

Write a 5–6 page paper in which you:
Examine two reasons why your business would qualify under the basic concepts of the HUBZone set-aside procedures. Provide a rationale for your response.
Analyze the primary ways in which a multiyear contract would benefit both the Navy and your business.
Determine whether your bid proposal should be based on a fixed-price, a cost-reimbursement, or a time-and-materials type of contract. Provide a rationale for your response.
Determine the category of incentives that you are willing to offer (that is, cost, schedule, or performance). Provide a rationale for your response.
Determine whether your bid proposal should be a technical, management, or cost proposal. Provide a rationale for your response.
Speculate on five potential risk factors that you will need to consider if your company is awarded the contract. Provide a rationale for your response.

Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.

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Week 6 – Discussion 1

Guided Response: Respond to at least two of your fellow students’ posts in a substantive manner.

Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.

 

Post 1

R.M.

Greenwashing is a common marketing ploy designed to make products seem more sustainable than they are (Noyes, 2022). The tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase is due to the greenwashing and the public learning that companies are speaking more to sustainability than doing it. Businesses that use greenwashing are risking consumers realizing that the business is being deceitful and boycotting their products. There are different ways of greenwashing that include selective disclosure, symbolic actions, hidden trade-offs, lack of proof, vagueness, irrelevance, lesser of two evils, meaningless labels, overinflated phrases, and suggestive imagery (Noyes, 2022).  The article used the example of hotels asking clients to keep their towels to save water, but reality was that is not the fact of reserving water because hotels were still using the same amount of water (Noyes, 2022).

If I was a marketing executive, I would put a policy against greenwashing. I would steer my marketing efforts towards green marketing, making strides to make environmentally conscious choices (Noyes, 2022). As greenwashing becomes more known, it could really damage a company’s reputation and cost more than just being honest about efforts. As the world becomes more knowledgeable about not only the current status of the environment and climate, but they are also becoming more aware of the organizations that truly care and are working towards making a positive impact versus those who are misleading the public and more concerned about the bottom line. As a marketing executive, I would choose to be more transparent about what efforts are being worked on than greenwashing and risking not only my own integrity but the integrity of the organization I represent as well.

 

Racheal

Noyes, L. (2021, October 21). A guide to greenwashing and how to see it. Ecowatch. https://www.ecowatch.com/greenwashing-guide-2655331542.htmlLinks to an external site.

 

Post 2

S.J.

 

The tension between a business’s interest in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products they purchase is at the heart of the issue of greenwashing. Greenwashing refers to making false or misleading claims about the environmental benefits of a product, service, or business practice. From a business perspective, the dangers of greenwashing are significant. Making false or misleading claims can damage a company’s reputation, alienate customers, and result in legal and financial penalties. Customers who discover that they have been misled may feel cheated and deceived, damaging a company’s brand image and losing trust and loyalty.

As a marketing executive, I would have a policy against greenwashing; it is unethical to deceive customers, especially about issues as important as the environment. Greenwashing is not a sustainable long-term strategy. While greenwashing may provide short-term profits, it can ultimately damage a company’s reputation and lead to long-term financial and legal consequences.

Instead, I would focus on developing products and services that are genuinely environmentally friendly and then market them truthfully and accurately. This approach may require more investment and effort, but it can ultimately result in a stronger brand, increased customer loyalty, and a better reputation in the marketplace. By providing truthful information about a product’s environmental impact, a company can build trust with its customers, ultimately leading to increased sales and long-term success.

Reference:

Wang, D., Walker, T., & Barabanov, S. (2020). A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers. Journal of Consumer Marketing, 37(6), 593–603. https://doi.org/10.1108/JCM-06-2019-3257

Explain the role of the Human Capital Model in an organization of your choice. Do you see the model as being important to an organization’s leadership? How does this relate to knowledge management?

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Human capital

Explain the role of the Human Capital Model in an organization of your choice. Do you see the model as being important to an organization’s leadership? How does this relate to knowledge management? ( mid size vodka company/warehouse)

How do you demonstrate “deep smarts?”

See article below

How does one convince their supervisor, CEO, or business owner of the importance of human capital management in an organization

How might the addition of magic bands functionally change the jobs of workers at the Disney World theme park? What data might you suggest collecting in order to better understand how the change might impact theme park workers jobs? For the job changes, how might you consider humanistic HR elements in the process?

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Midterm exam

Assignment: Read the case in the midterm assignment folder “The Messy Business of Reinventing Happiness.” Your answer should be based on the case elements. If there are things the article doesn’t cover that are needed for your answer you are able to make assumptions of the nature of the work at Disney. Just make clear in your answer you are making such assumptions and what they are. Your document should clearly number each of three questions with the answer under that number.

Question 1 (50 points): After reading the case, do you feel the Walt Disney Company did a good job in preparing the workforce for the change? Use class concept on resistance to change in your assessment. What types of resistance to change do you think we will see in this situation? If Disney could do this process over what you would you suggest they do in order to better manage change and get employee buy in and appropriate digital mindsets for the change?

Question 2 (50 points): How might the addition of magic bands functionally change the jobs of workers at the Disney World theme park? What data might you suggest collecting in order to better understand how the change might impact theme park workers jobs? For the job changes, how might you consider humanistic HR elements in the process?

Question 3 (50 points): While the case description focused on the addition of magic bands for customers and how it directly impacts worker’s jobs, the change may also require or be helped by Digital HR changes as well. Considering the type of interventions we have discussed in this class, what digital HR interventions would help support the change to magic bands? To sustain its success over time? Discuss at least two digital HR interventions that might help the strategic initiative of Magic Bands. Tie those interventions to this particular situation. You may assume the Walt Disney Company is not currently using the interventions you suggest.

Discuss how laws and regulations guide total compensation. Research a law or regulation and discuss how it influences total compensation in your organization or an organization you are familiar with. Why is that law or regulation important to consider?

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Discussion question responses

1. Respond to the following discussion in a minimum of 175 words with no plagiarism:

Discuss how laws and regulations guide total compensation. Research a law or regulation and discuss how it influences total compensation in your organization or an organization you are familiar with. Why is that law or regulation important to consider?

2&3. Respond to the two following with a minimum of 75 words each no plagiarism:

2. Ashley Holmes

In my opinion I feel as though I get paid well but could be paid more. Considering the type and the amount of work I’m required to do at the bank I currently work for. One of the good things is that I live in Delaware and it’s tax free which is cool, but it can have its down sides to it. I do know once my family and I decide to relocate to a different state it will be a major change for us due to us living in a tax-free state. Hopefully the pay will be more and will match the cost of living depending on the location. The company I work for now is a very small company compared to the company I used to work for which was Bank of America. Both companies are good but the pay rate for Bank of America was lower than the current company I work for now. The benefits at my previous employer were awesome verses my current employer. I feel as though lesser pay is offered to employees at a bigger organization due to the size of the organization and wanting to keep fix cost to a minimum in some companies but not all. But from my experience I feel as though the bigger the organization the more opportunity you have.

3. Andrea Hout

I just recently relocated from Southern Indiana to Souther Illinois. I work in the HR field and when moving I also changed companies. Both companies are roughly the same size with close to the same number of employees. Both communities are roughly the same size and cost of livings are roughly the same. I received a very large pay increase just relocating. I made drastically less in my previous role even though my workload was much larger. I understand that pay can fluctuate with higher cost of living, transportation costs, or bigger industry sizes but none of these were the case here. My current organization knows that in a market society, companies most often need to pay the market rate in order to hire competent employees. Paying below market rate results in negative external equity as individuals do not see value in working for the business. Compensation rates above the market rate will attract more potential employees. Making sure you are staying up to date on what the external market is paying for the jobs in your area can be one way of ensuring external equity in your work.

How will you help entrepreneurs open a new business to help create new jobs and assist in innovation in the United States so we can remain economically strong?

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Term Project Essay

Term Project Instructions:
You are required to select a well-known company that you want to research and then answer the questions that follow. Pick a well-known company that you like such as Apple, Google, Facebook, Amazon, Tesla, Nike, Bank of America, McDonalds, etc. You have to be able to find a Value Line report on your company.
• The project must be typed on an 8 ½” x 11” document, utilizing one-inch margins, double spaced and 12-point font.

 

Page I- Value Line (One Page)
Obtain the one-page copy of the Value Line report of your company from the Reference Section of the library and include a copy in your term project. The Reference Desk has a copy of the Value Line book. You need to use the book and make a copy from here. You may also be able to obtain this online but make sure it is the one-page report in format similar to the example on the course site. (Please take a look at the Walmart Value Line icon on our course home page to see what a Value Line report looks like). Use this one-page Value Line report to answer the following questions. Use a current Value Line report that is no more than 18 months old.

1- You are a stockbroker at Merrill Lynch. Give three well thought out reasons as to why you would call your clients to sell them this stock. Remember, you work on full commission and have to be very persuasive while doing what is in the ‘best interests’ of the clients.

2- Explain and detail the earnings per share of this company over the last five years. What kind of trend do you notice? Why is this happening?

3- Summarize what the write up on the bottom half of the Value Line states.

4- What rating does the Value Line give in the upper left? Do you agree with this? Why or why not? (The ratings go from 1 to 5 with 1 being the best rating).

 

Page II- Company Website (One Page)
Company Website
1- What is your opinion of your company’s mission statement and why is it important? (Do not copy the mission statement).

2- Discuss four ways the company has been innovative over the years.

3- You are the new CEO of the company. Discuss four innovative ideas you will present to the Board of Directors to increase sales and customer satisfaction.

4- As the new CEO, how are you going to motivate employees to take the company to the next level? List four ways you are going to do this. You cannot give pay raises.

 

Part III- The 4 P’s of Marketing (One Page)
1- Discuss how the 4 P’s of marketing relate to your company’s products or services. Discuss each of the 4 P’s and do not give a definition of what the 4 P’s are.

 

Page IV- Ethics and Social Responsibility (One Page)
1-Look at your company’s website and what is your opinion of what it states about ethics and social responsibility. Do not copy the ethics or social responsibility policy.

2- Why should a company be ethical and socially responsible?

3- What four steps would you take to improve the ethics of your company?

4-Your company is about to go bankrupt and tens of thousands of jobs are at stake. Should the US government spend billions of dollars to bail out your company like GM and Bank of America? Is this ethical because of poor management and competition? What about the US taxpayer?

 

Page V- President of the United States (One Page)
You have just been elected President of the United States of America and you have to get the economy going and reduce unemployment. Discuss what your plan is regarding each of the following four concepts:
1- Should the United States continue running federal budget deficits or have a balanced budget?

2- Do you favor free trade with other countries or protectionism?

3- Should federal income taxes be increased or decreased to help the economy?

4-How will you help entrepreneurs open a new business to help create new jobs and assist in innovation in the United States so we can remain economically strong?

Describe and explain your methodology and approach to researching Rolls Royce strategic human resource management function applying appropriate academic sources.

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Applied Professional Practice

The organization chosen is: Rolls Royce. (http://www.rolls-royce.com)

1. Describe and explain your methodology and approach to researching Rolls Royce strategic human resource management function applying appropriate academic sources.

Identify the key ways that your company’s Code of Conduct has changed since last year. Examine the manner in which your company’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.

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Company’s Review

Company: Walmart

Review your chosen company’s mission and values statements as well as other sources that provide insight into the company’s values with regard to social responsibility. Pick two of their primary values and research how the company manifests those values. Simple examples might be the commitment to workplace diversity or ecological sustainability.

Create a 3–5-minute (approximately 6–8 slides) PowerPoint presentation that evaluates how well the company embodies its issue-related values. Your presentation should contain detailed speaker’s notes that flesh out and support main points, ideas, or conclusions and have supporting citations.

Summarize your chosen company’s Supplier Responsibility information.

In your own words, explain how each aspect of your Supplier Code of Conduct is committed to ethical business practices and social responsibility.

Discuss your company’s stance on each of the following areas:

  • Empowering Workers.
  • Labor and Human Rights.
  • Health and Safety.
  • The Environment.
  • Accountability.

Identify the key ways that your company’s Code of Conduct has changed since last year.

Examine the manner in which your company’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.

In this week’s discussion, you consider assembling a team to write a supplier code of conduct. Recommend the stakeholders roles (4–5) needed on the team and how each supports the project.

  • Integrate at least three supporting resources from the Strayer University Library or other reputable sources. http://research.strayer.edu/

What decision-making approach will you recommend the executive take for achieving the best decision on whether to keep this tracking system in place and for obtaining cooperation from the customer service associates? Why do you think this method is best?

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Managing Organizational Conflict

SCENARIO: An insurance company executive and her managers have been challenged by their company to increase the productivity of their 100 customer service associates. The associates are very diverse in all respects, including cultural background and languages spoken. The executive observes associates mingling during work hours and is concerned they are under-performing as a result. She makes a unilateral decision to have associates log their time on each call so they are more accountable for their time. Associates complain that this new tracking system takes time from their schedule, making them less productive. After a few months, morale and productivity are lower, and tensions are high due to the tracking system. The insurance executive hires you as an independent management consultant to analyze the situation and recommend solutions, including helping the stakeholders decide if the tracking system should remain in place. Note that it is not your job to make this decision but to facilitate an agreement supported by all or most of the organization.

ASSIGNMENT: Use the best practices for managing and moderating conflict in the workplace that you’ve learned in Unit 2 to address this scenario. The insurance executive has hired you as an independent management consultant to analyze the situation and recommend solutions, including whether the tracking system should remain in place.

To complete the assignment, download the response template and answer the following questions in 5-7 sentences each. You will return the completed template as your Touchstone submission.

A. Assignment Questions

Using the template, answer the following questions:

What decision-making approach will you recommend the executive take for achieving the best decision on whether to keep this tracking system in place and for obtaining cooperation from the customer service associates? Why do you think this method is best? (See tutorial 2.3.3 “Building Consensus”).

You recommend that the executive and managers meet with their customer service associates to better connect with them and create empathy as a key step toward resolving the conflict. What advice would you give to the executives and managers to facilitate such a meeting? What advice would you give to customer service associates? (See tutorials 1.3.1 “Listening”, 1.3.2 “Business Meetings”, and 2.3.2 “Managing Conflict”)

To accommodate their customers, the company employs a number of native speakers of Spanish, Russian, and other languages. In your recommendation about this tracking system issue, how will you ensure the meeting feels inclusive and equitable to these staff members? (See tutorials 2.2.4 “Advantages and Challenges of Diversity and Inclusion”, and 2.2.5 “Strategies for Inclusive Communication.”)

Can you identify how this organization’s conflict might result in improvements to its internal processes and productivity? Can you explain some possible benefits of such improvements to the larger organization? (See tutorials 2.3.2 “Managing Conflict” and 2.3.3 “Building Consensus”).