Discuss: Factors that influence demand and Elasticity
Discuss: Factors that influence demand and Elasticity.
Compare it to the IMC campaign you identified and discuss to what extent they are aligned and would tell the same story for the brand.
/in Business /by EuniceIdentify an IMC campaign for your mentor company.
Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, Outdoor ads, social media ads, etc.). Remember to choose at least one print and one digital. Provide a copy of the image you find or the URL link to the ad in your paper.
Analyze the ad in each medium while describing how the medium’s unique characteristics is being used to display the ad.
Explain what elements unify the campaign across different media to make it count as an IMC.
Once you completed the previous steps, then identify another marketing communication activity from your mentor company other than advertising (such as sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.) all of which were outlined in the reading.
Describe it in details and provide a link to a visual component of the activity.
Compare it to the IMC campaign you identified and discuss to what extent they are aligned and would tell the same story for the brand. Also,discuss one strength and one weakness of this marketing communication activity.
Part 2: Global Brands, Cultures and Advertisement
Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads.
Examine how these advertisements reflect the two cultures.
Discuss your position in the standardized vs. localized debate.
Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.
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Explain the relationship between entrepreneurial marketing and traditional marketing.
/in Business /by EuniceExplain the relationship between entrepreneurial marketing and traditional marketing. How can an entrepreneur use one to their advantage in relation to the chosen target market?
Propose and present a new social media marketing campaign for a well-known brand:
/in Business /by EunicePropose and present a new social media marketing campaign for a well-known brand:
- What steps would you take?
- What platforms would you use and why?
- How would you assess whether or not you were successful?
- How would you need to modify your pitch to be effective in social media?
Be sure to include the skills needed from management to launch as well as marketing skills needed.
EXPLAIN BREXIT OPTIONS FROM THE PERSPECTIVE OF ECONOMIC INTEGRATION STAGES
/in Business /by EuniceEXPLAIN BREXIT OPTIONS FROM THE PERSPECTIVE OF ECONOMIC INTEGRATION STAGES
Discuss the Hospitality Industry Through and After The Pandemic.
/in Business /by EuniceDiscuss the Hospitality Industry Through and After The Pandemic.
Write a 1-page, BULLET POINT SUMMARY of the readings focusing on how social entrepreneurship is changing the lives of people at the “base of the pyramid”
/in Business /by EuniceWrite a 1-page, BULLET POINT SUMMARY of the readings focusing on how social
entrepreneurship is changing the lives of people at the “base of the pyramid”
Explain how you would implement your approach and how it would address the problem.
/in Business /by EuniceThe project requires you to make specific recommendations about what Human Resources policies are appropriate. Explain how you would implement your approach and how it would address the problem.
Problem: Employee Stress and Burn-out Is Hurting Our Business
Explain the Options That Are Available in regards to the problem (Problem: Employee Stress and Burn-out Is Hurting Our Business)
What was the role of information technology at Deutsche Bank?
/in Business /by EuniceRead “Business Problem-Solving Case: Did Information Systems Cause Deutsche Bank to Stumble?” on pages 35-36 of your text and answer the following:
What was the role of information technology at Deutsche Bank?
How was IT related to the bank’s operational efficiency, decision-making capability, and business strategy?
Was Deutsche Bank using technology effectively to pursue its business strategy? Explain your answer.
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