Explain the most common data mining methods that can be used in business with real world examples.

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You are an intern at Nutritionist centre ‘Smile clinic’, who has been tasked to analyse customers data to
see whether they eat rice in their daily mail for healthy diet point of view. The clininc has a copy of
Microsoft Excel and has just downloaded a free copy of the open source SPSS data mining software. The
company has used Microsoft Excel before but not SPSS.
You need to produce a report giving an evaluation how many customers of the Smile Clinic do eat rice.
How many customers are Male and Female? Also, what is Mean, Median of the ages in the data. Further
what is the Mean & Median of participants do eat rice. Show findings on Pie, Bar or Histogram as well.
The dataset is provided in xls and csv format: smile_clinic.xls, smile_clinic.csv.
2.1 Using the smile_clinic.csv provided in conjunction with SPSS give a specific example of clustering.
Show your workings with screenshots and explain you results.
2.2 Explain the most common data mining methods that can be used in business with real world
examples.
2.3 You will need to discuss the advantages/disadvantages of SPSS over Excel. This should be a mix of
theoretical argument as well as practical argument using the csv and text files for the dataset.
Word count guideline & marking criteria:
1. Processing the data, analysing the data and visualising the data (60 mark) 1500 – 1650 words
2. Data mining & analysis (40 marks) 1000 – 1100 words

SPSS – 30 days free subscription trialURL – SPPS – 30 days free subscription trial

on the main page click on ‘Try SPSS Statistics for free’

Enter your personal details, afterwards download the software according to the devise you have, Windows or Macbook.
How to enter & process the data of Assessment 2 into SPSS :

Give 2 separate images and descriptions of the best and worst exterior designs of retail stores and justify.

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Give 2 separate images and descriptions of the best and worst exterior designs of retail stores and justify

Evaluate strategies for managing risk by companies who trade internationally.

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Evaluate strategies for managing risk by companies who trade internationally.

Critically evaluate various types of risks faced by firms and the strategies they use to manage such risks.

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Critically evaluate various types of risks faced by firms and the strategies they use to manage such risks.

Explain through reference to theory, the method the firm used to establish the global value chain element(s) in the host location

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1) For a firm of your choice ( choose AMAZON), explain through reference to theory and other secondary sources, its global value chain and the elements it has located in a host location (500 words).
2) Explain through reference to theory, the method the firm used to establish the global value chain element(s) in the host location e.g. Joint Venture, FDI (500 words)

 

Explore the main differences of the perceived quality of products used during the Tesco and Sainsbury’s promotional campaigns 2014-2019 using qualitative methods such as commentary from industry experts and YouGov BrandIndex scores.

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To critically review the literature on the impact of differentiation strategies on the market share, sales and EPS of Tesco and Sainsbury’s over a five-year period. •Using the Annual Reports, Financial Statements and Strategic Reports 2014/5 – 2018/9, quantitatively measure the impact on market share and company profitability from the introduction of new products and services over a five-year period. •To explore the main differences of the perceived quality of products used during the Tesco and Sainsbury’s promotional campaigns 2014-2019 using qualitative methods such as commentary from industry experts and YouGov BrandIndex scores.

Investigate whether there is a correlation between vertical product differentiation and competitive advantage between two supermarket multinationals

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Investigate whether there is a correlation between vertical product differentiation and competitive advantage between two supermarket multinationals

Explain how social and economic justice relates to the services provided or population served by this agency.

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Explain how social and economic justice relates to the services provided or population served by this agency.

Critically discuss the impact of company culture in the UK higher education sector (e.g. universities) on strategic change in these organisations.

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  1. a) Porter (2008) and Kim and Mauborgne (2004) offer two differing

views of the external business environment: Red Oceans and Blue

Oceans. With reference to key authors and using examples,

compare and contrast the two theoretical viewpoints.

  1. b) Using examples and support from wider reading, discuss the threat

of substitutes in the UK supermarket retail sector, and what major

companies in this industry are doing to deal with this competitive

force.

  1. a) Managers can change an organisation’s strategy through

revolutionary change, which consists of radical, comprehensive,

and dramatic changes. With reference to theory and practice,

critically discuss the benefits and drawbacks of this approach.

  1. b) An organisation’s cultural heritage can offer a unique advantage or

become a significant barrier to change. Using Johnson’s (2008)

Cultural Web framework, plus specific examples and support from

wider reading, critically discuss the impact of company culture in

the UK higher education sector (e.g. universities) on strategic

change in these organisations.