Explain the particular context of commercial transaction into contact with trusts law and equity.

Description

Task 2:

Analyse the way trusts are used in commercial transactions and issues are dealt according to the norms of contract and trusts law.

Guideline word count: 1500-2000 words

A.C. 2.1 – Explain the particular context of commercial transaction into contact with trusts law and equity.

A.C. 2.2 – Demonstrate the interactions between contract law and trusts law and explain how trusts are not bound up with contract.

Why is a profitable, competition beating, value creating “lean investable entrepreneurial opportunity?

1 Introduction to the Lean Start- Up (250 words)

2 Business Objectives. Profit, sales revenue and profit margin , objectives for the first three years (250 words).

3 Value Creation: Customer Value, Proposition Canvas (Diagram) Minimum Viabile Product (500 words)

4 Value Capture; “Lean Business Model canvas ( Diagram) 500 words

5 Detailed Development Plan (1000 words) with references to

Appendix 1 : THE CHRO Human Resources and Organisation Plan.

6 Critical evaluation of the plan and any possible future developments, competitor moves, changes in customer needs (250 words).

7 Summary: Why is a profitable, competition beating, value creating “lean investable entrepreneurial opportunity?

Discuss why the Stillman School of Business can help you achieve those goals and what you can contribute to our graduate learning community.

In approximately 250-500 words please share your professional goals following your graduate business degree. In addition, please discuss why the Stillman School of Business can help you achieve those goals and what you can contribute to our graduate learning community.

Identify the strengths and weaknesses of the business model and make predictions about the likelihood of success .

• Identify the strengths and weaknesses of the business model and make predictions about the likelihood of success .

To what extent do firms and industries need to be seen as legitimate?

To what extent do firms and industries need to be seen as legitimate?

Discuss how this might influence their development

What is the central source of value then in contemporary consumption and production?

This topic treats the core question of the module: what is of value in the ‘New Economy’?
What really underpins the endless cycles of mass-consumption today? This essay topic
focuses on one central aspect of value in the new economy: authenticity – which means the
pursuit of the “true me”. As shown by Peter York, both in The Hipster Handbook documentary
and in his Authenticity is a Con.
The value of any ‘thing’ thus becomes always negative: temporary, insufficient, short-lived
and needing urgent “upgrading” according to ever shorter cycles of fashion. The ‘New Economy’ is bound up with the emergence of a new and permanently dissatisfied, impatient,
and entitled consumer, one that has no obligations, only entitlements. Examples of this new
economy are everywhere: we live in it, we are it.
What is the central source of value then in contemporary consumption and production?

Explain the importance of Search Engine Optimisation for business websites.

Analyse the importance of e-market segmentation.

Discuss the importance of data management to organisations.

Analyse the use of Customer Relationship Management (CRM) systems in organisations

Explain the importance of Search Engine Optimisation for business websites.

Explain what is sustainability strategy

Explain what is sustainability strategy, then what is M&S’s sustainability strategy at the moment and what are they going to do in the future in regards to it, as far as 2025 if possible. Make sure that you offer accurate information, not speculations.

Demonstrate a systematic understanding and awareness of new insights of contemporary issues pertaining to the development and launch of innovative products and services

1. Demonstrate a systematic understanding and awareness of new insights of contemporary issues pertaining to the development and launch of innovative products and services
Knowledge Understanding
2. Demonstrate understanding of customer psychology and its impact on adoption and diffusion of innovation.
Enquiry Analysis Application
3. Demonstrate knowledge and understanding of principles and techniques of idea generation and the application of creative entrepreneurial knowledge, together with evaluation of contemporary global developments in marketing innovative new products and services based on sustainability and ethical aspects of marketing innovative new products and services.
Application Problem solving Analysis
4. Develop creative marketing strategies to launch and manage innovative new product and services.

What should be the responsibility of a drug company? How should Johnson and Johnson have behaved?

The story of Johnson and Johnson’s huge fine in Oklahoma, which appeared over the summer, exposed how companies can be held liable for the effects of their products. In August this year a judge in Oklahoma ordered Johnson and Johnson to pay $572m to the state to mitigate the effects of the state having to deal with an opioid addiction crisis. You will find a selection of articles below to help you with the background to this. There are now many stories about America going through an ‘opioid crisis’. One report on CNN saying an estimated 1.7 million individuals in the United States suffered from substance use disorders related to prescription opioid pain relievers.  So what is the story here? For this assessment we are looking at Johnson and Johnson, but you will see from the stories below Johnson and Johnson were just one company for which opioids proved to be a very profitable product. But at what cost? The stories below point towards how drug companies used a marketing strategy based on the redefinition of pain. The thrust was that nobody needed to live with any pain when the company’s product could relieve it. But if a paracetamol would do why have something stronger? (Don’t forget opioids are based around opium). It seems that the suggestion that opioids would be better hinged on the idea that they would control the pain better and that they were not addictive. But these are questionable assumption. For many ailments opioids were probably not necessary, and it seems they are addictive. So how did the companies, including Johnson and Johnson, succeed in persuading doctors to prescribe so many opioid drugs? Read the articles below, they outline some questionable marketing practices, the manipulation of scientific findings on whether the drugs are addictive and how doctors were put in positions with clear conflicts of interest. Also below you will see an article suggesting that, having sold opioids so successfully in the US, companies went on to repeat the formula in other countries and India is mentioned.

You will also find below a link to a clip of the American show ‘Last Week Tonight’ with John Oliver. Be warned, he swears a bit, but the clip is funny and shocking. It is not about Johnson and Johnson but if you read the articles also you will see how what Oliver talks about is connected.

What should be the responsibility of a drug company? How should Johnson and Johnson have behaved? What are the ethical issues here – surely honesty, integrity, recognising conflicts of interest and impact on different stakeholder groups must be among them. So – a complex, but utterly fascinating case for you to examine.