Who is negotiating, and what is their goal? What recommendations could you offer to improve this negotiation?

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Apple vs. Samsung Negotiations

https://www.pon.harvard.edu/daily/business-negotiations/top-business-negotiations-of-2013-apple-versus-samsung/

(1) Who is negotiating, and what is their goal?

(2) What recommendations could you offer to improve this negotiation?

Key Material discussed in class: BATNA, Bargaining zone, Multiparty Negotiations, Constituent Relationships, Power, Status, Negotiation Ethics, Establishing Trust and Building Relationships.

Summarize the diversification decision. Explain why the decision was made. Explain where in the marketplace the new products are launching.

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Project 3

Competency

In this project, you will demonstrate your mastery of the following competency:

  • Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.

Directions

Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback.

Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

  • Address the key points appropriate for external audiences.
  • Summarize the diversification decision.
  • Explain why the decision was made.
  • Explain where in the marketplace the new products are launching.
  • Identify who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.

 

Using an organization you work for or one you are familiar with (you do not need to provide the name of the organisation) you are asked to write a business report.

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Devise an outline for a training proposal for one of the following scenarios

Using an organisation you work for or one you are familiar with (you do not need to provide the name of the organisation) you are asked to write a report on the following:

Devise an outline for a training proposal for one of the following scenarios:

Developing teamwork skills workshop.
Presentation skills workshop.
Diversity and inclusion workshop.
Effective communication workshop.
Managing conflict workshop.
You need to provide rationale for the following:

Outline the organisational context and provide justification for the need for the training chosen.
Explanation and justification for how the workshop will be designed.
Explanation and justification for how the workshop will be delivered and choices made.
Explanation and justification for how the workshop will be measured and assessed.
Explanation and justification for how the workshop will be evaluated.
The report needs to pay particular attention to the ethical nature of learning and development and consider diversity and equality throughout.

Ensure appropriate theories, frameworks and models are applied to your report. You are encouraged to do your own research and identify other suitable academic sources. Do not rely exclusively on textbooks or popular business books for this assignment. Please ensure relevant quality academic research (such as journal articles) and practice based evidence sources are included.

Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered. How did this creative or innovative approach influence your purchasing decision?

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Disc

While traditional marketing methods are the cornerstone of any organization’s growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering.

In your initial post, answer the following:
• Select two forms of traditional marketing channels from the following: TV, radio, print, and outdoor.
o What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail.

  • Baby boomers
  • Millennials
  • Generation X
  • Generation Y
  • Generation Z

• Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered.
o How did this creative or innovative approach influence your purchasing decision?

• Share two “top” ideas to be considered for marketing the brand connected to Milestone Two in Module Six and explain your rationale.
o Include one idea each for the following areas: consumer research and SEO.

In response to at least two of your peers, address the following:

  • Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers’ views? How are they the same?
  • Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers’ views?
  • Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?

Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?

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MBA 645 CMO Memo for Target Audience

Overview In this course, the learner-faculty connect video assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to explore the concepts presented.

As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with the target audience; using product, place, price, and promotional strategies to attract the target audience; and so on.

You have been provided with the following target audiences:

  • Primary Market: Families with children (ages 6-18) with an average annual family income of over $75,000 per year
  • Secondary Market: Teens, ages 15-18

Prompt In this mentor-focused video check-in, you will review the Milestone Two Guidelines and Rubric (Milestone Two is due in Module Six) and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the CMO Memo for Target Audience and address questions about target audiences.

You are encouraged to continue reaching out to your instructor so that any concerns and questions are addressed before the course project is due. Discuss your progress and concerns with your instructor through this video submission.

Record a short video in the Bongo Q&A tool, addressing the following criteria:
1. Refer to the CMO Memo for Target Audience, then describe how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following:

a. Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?

b. Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?

c. Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information about the safety measures you have taken.

d. Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

1. Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding:

  • Determining the right target audience
  • Consumer research methods
  • Trends in corporate social responsibility (CSR) impacting the park business
  • Marketing methods to be considered for the reopening of the parks
  • Search engine optimization

If you have any additional questions or require additional support from your instructor, let your instructor know.

How will identified methods help in the acquisition of new customers? How will identified methods help in the retention of existing customers? What are the advantages and disadvantages of identified methods?

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645 Check In

In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park.

You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks. Your strategic marketing plan will be presented in a PowerPoint presentation. In this presentation, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand.

Prompt

Based on the information provided to you, share a completed customizable marketing plan for the reopening of the individual park. Your presentation should include the following critical sections with relevant guiding information:

1. Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale (Slide 1).

2. Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 2-4):

  • a. How will identified methods help in the acquisition of new customers?
  • b. How will identified methods help in the retention of existing customers?
  • c. What are the advantages and disadvantages of identified methods?

3. Keeping the target audience in mind, determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 5-7):

  • a. How will identified methods help in the acquisition of new customers?
  • b. How will identified methods help in the retention of existing customers?
  • c. What are the advantages and disadvantages of identified methods?

4. Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following (Slide 8):

  • a. Which method do you think could be most impactful in addressing your target audiences?
  • b. Which method do you think could be most effective in branding?
  • c. Can both digital and traditional marketing support the brand and growth of the business?

5. Explain the crisis management strategies that should be implemented prior to reopening. Your response should address the following (Slide 9):

  • a. How can we focus on customer expectations to improve brand damage from the incident?
  • b. How can we support our employees’ needs in reopening the park?
  • c. What possible crises could arise relevant to the incident and reopening?

6. Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening, and provide proactive steps that could be taken now to prevent them (Slide 10).

Demonstrate your mastery of integration, synthesis, and critical thinking skills, particularly by showing your ability to craft a problem statement, situate at least three different approaches to solving this problem by adopting various disciplinary perspectives, and then creating an integrated approach to solving this problem taking these approaches into consideration.

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Supply Chain Issues

The Senior Thesis Project focuses on having students solve a problem utilizing an integrated approach. Students are encouraged to engage with a problem that reflects their interests. The project must demonstrate your mastery of integration, synthesis, and critical thinking skills, particularly by showing your ability to craft a problem statement, situate at least three different approaches to solving this problem by adopting various disciplinary perspectives, and then creating an integrated approach to solving this problem taking these approaches into consideration. Satisfactory and total completion of the Senior Thesis Project is required for students to receive a passing grade in this course, regardless of performance on other assignments. This will be submitted via the appropriate Canvas dropbox.

Why is internal assessment a necessary tool for outstanding companies? At what stage do you believe a company would be ready for internal assessment? At what stage does a company become ready for Baldrige—based internal assessment?

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418 Part 4 • Forever Improving the Quality System

Discussion Questions

The model in Figure 15-1 shows people as the basis of the quality system. Do you agree with this assertion? Why or why not?

There are regions in which the three spheres of quality overlap. What are some of the overlaps between management, assurance, and control? Why are they important?

Review the concept of enterprise capabilities. Pick a firm and determine what you think is the enter-prise capability for that firm.

  1. Why is internal assessment a necessary tool for outstanding companies?
  2. At what stage do you believe a company would be ready for internal assessment?
  3. At what stage does a company become ready for Baldrige—based internal assessment?
  4. Define the different types of audits. Pick a company and define which type would be best for it. Support your answer.
  5. The Boise City Leadership model is an interesting model for a governmental entity. Is this model different from a model that would be used for a for-profit firm? Why or why not?
  6. What are the enablers for quality improvement in a school? What are they in a firm in which you have worked? (See Figure 15-4.)

1. Administer the survey instrument in A Closer Look at Quality 15-1 to a local business owner and report your findings.

2. Administer the survey instrument in A Closer Look at Quality 15-1 to the employees of the business from Problem 1. Compare the employees’ and owner’s perceptions to see where they differ significantly.

CASE Case 15-1 Setting Priorities Using the Baidrige Criteria2 www.nist.gov

On the following pages are examiner evaluation notes Given this feedback, develop a plan for improvement for category 2 for a fictional company (the entire re- for NuGrain. Include prioritization of the different new port is not provided because of length consideration). projects.

Discussion Questions

  1. How did you select particular projects from the feedback report?
  2. What are some of the weaknesses of this approach?
  3. Why would it be good to use a mix of internal and external examiners as is recommended in the chapter?
  4. How did you prioritize projects for improvement?
  5. Was all of the feedback meaningful? What are some of the attributes of useful feedback?

After having read the book chapter fully, in your own words, explain what you have learned, what struck or shook you, or anything that you may have found troublesome, interesting, difficult, or worth commenting on.

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On The Psychology Of Military Incompetence

Instructions

Have read Dixon’s Chapter 3 of the book On The Psychology Of Military Incompetence. After having read the book chapter fully, in your own words, explain what you have learned, what struck or shook you, or anything that you may have found troublesome, interesting, difficult, or worth commenting on.

What are resources and capabilities? What is the difference between the two? What does it mean for a resource or capability to be valuable, rare, inimitable, nonsubstitutable, or exploitable?

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DISCUSSION QUESTION

Answer the following questions bellow with the provided c

What are resources and capabilities? What is the difference between the two?

What does it mean for a resource or capability to be valuable, rare, inimitable, nonsubstitutable, or exploitable?

Conduct research on two companies that have recently been in the news. Make a list of their core competences. Pick a resource or capability for each one of these companies and apply the VRINE Model. Explain your reasoning (you can make some assumptions about the resource or capabilities you pick, but you should first make an attempt to understand the company as much you can. Please do not use the examples in the textbook).