Write a report on a trend in business that you’ve observed, and highlight at least the main finding.

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Write a report on a trend in business that you’ve observed, and highlight at least the main finding.

Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.

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Module 1 – Case

EXCEL, DESCRIPTIVE STATISTICS, AND VISUAL DISPLAYS

Assignment Overview

You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.

Case Assignment

Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.

After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete – Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.

Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.

Assignment Expectations

Excel Analysis

Complete analysis in Excel using the Histogram function. Please watch the following video which covers how to create a histogram in Excel: https://www.youtube.com/watch?v=GL91GrVf3EY

If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US

Check the professional market research reports from the IBISWorld database to conduct the industry analysis. IBISWorld can be accessed in the Trident Online Library.

IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.

Written Report

  • Length requirements: 4–5 pages minimum(not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
  • Provide a brief introduction to/background of the problem.
  • Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
  • Provide a written analysis that supports your Histogram age groups (bins).
  • Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
  • Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
  • Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
  • Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
  • Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
  • Upload both your written report and Excel file to the case 1 Dropbox.

 

Explain the key concepts and features of social media in different creative media practices

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Explain the key concepts and features of social media in different creative media practices

Discuss the uses of social media and their impact on market and audience

Develop a social media strategy for a creative media organisation, based on client need, market and user research

Present a social media plan for a creative media production organisation

Demonstrates mastery in written communication and a skilled, knowledgeable, and error-free presentation to an appropriately specialized audience. 

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Criteria

Level 4 – Excellent

Level 3 – Proficient

Level 2 – Developing

Level 1 – Emerging

Criterion Score

Assignment-Driven Criteria

23 points

Demonstrates mastery covering all key elements of the assignment in a substantive way.

20 points

Demonstrates considerable proficiency covering all key elements of the assignment in a substantive way.

18 points

Demonstrates partial proficiency covering all key elements of the assignment in a substantive way.

14 points

Demonstrates limited or poor proficiency covering all key elements of the assignment in a substantive way.

/ 23

Critical Thinking

9 points

Demonstrates mastery conceptualizing the problem. Multiple information sources, expert opinion, and assumptions are analyzed, synthesized, and critically evaluated. Logically consistent conclusions are presented with appropriate rationale.

8 points

Demonstrates considerable proficiency conceptualizing the problem. Information sources and viewpoints of experts are proficiently analyzed and evaluated. Assumptions are clearly stated and supported, but may not be questioned.  Conclusions are logical, but may be somewhat disconnected from the analysis.

7 points

Demonstrates partial proficiency conceptualizing the problem. Information sources and viewpoints of experts are stated, but not necessarily synthesized, or critically evaluated. Assumptions are stated but not supported. Conclusions may be logical, but are not connected to or supported by the preceding analysis.

6 points

Demonstrates limited or poor proficiency conceptualizing the problem. Information sources and viewpoints of experts are either absent or poorly analyzed, synthesized, and evaluated. Assumptions are implied, but not clearly stated. Conclusions are either absent or poorly conceived and unsupported.

/ 9

Business Writing

4 points

Demonstrates mastery in written communication and a skilled, knowledgeable, and error-free presentation to an appropriately specialized audience.

3 points

Demonstrates considerable proficiency in written communication with a well-organized presentation to an appropriately specialized audience.

2 points

Demonstrate partial proficiency in written communication with few grammatical or syntax errors, but may lack headings or be pitched at the wrong audience.

1 point

Demonstrates limited or poor ability to write clearly, and uses poor grammar and syntax. Text may be disorganized and rambling.

/ 4

Effective Use of Information

6 points

Demonstrates mastery in locating relevant and quality sources of information, using strong and compelling content to support ideas, convey understanding of the topic, and shape the whole work.

5 points

Demonstrates considerable proficiency in retrieving information, and in using appropriate and relevant content to support ideas, and convey understanding of the topic. Few arguments left unsupported.

4 points

Demonstrates partial proficiency to retrieve information, but may not be able to discriminate quality. Uses relevant content to partially support ideas, but leaves many arguments unsupported.  May use immaterial or disparate content in an attempt to support arguments.

3 points

Demonstrates inability to retrieve information, or use appropriate or relevant content to support ideas, convey understanding of the topic and shape the whole work.  Makes unsupported arguments and assertions.

/ 6

Citing Sources

3 points

Demonstrates mastery using in-text citations of sources, proper format for quotations, and correctly format full source information in the reference list using APA style (bibliography).

2 points

Demonstrates considerable proficiency using of in-text citations of sources, proper format for quotations, and provides sufficient source information in the reference list, though not in APA format (bibliography).

1 point

Demonstrates occasional use of in-text citations of sources and provides partial reference information, such as a URL or web link

(bibliography).

0 points

Demonstrates inability to cite sources or provide a reference list (bibliography).

/ 3

Timeliness

5 points

Assignment submitted on time or collaborated with professor for an approved extension on due date.

3 points

Assignment submitted 1-2 days after module due date.

2 points

Assignment submitted 3-4 days after module due date.

0 points

Assignment submitted 5 or more days after module due date.

/ 5

Rubric Total ScoreTotal

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Critically analyse the impact of wider organisational cultural, diverse workforce and ethical issues faced by leaders during the implementation of SHRM policies at ASPIRE and their implications upon individuals and the business.

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– A contextualisation of the current HRM and Leadership issues at ASPIRE and discuss their
significance for the success of the business
– A critical analysis of the SHRM models and theories in relation to the Management and
Leadership styles at ASPIRE and the impact on the implementation of strategic planning
and achievement of goal.
– • Critically evaluating the implementation of SHRM policies and practices and state how
they would assist the business to better utilise its ‘people’ assets and support
the organisational strategy
-• Critically analysing the impact of wider organisational cultural, diverse workforce and
ethical issues faced by leaders during the implementation of SHRM policies at ASPIRE and
their implications upon individuals and the business.
– • A plan of action that the leaders within ASPIRE should now take to ensure that the HR
strategy and the overall business strategy is realised.

Identify the flaw, explain why it is a flaw (why it in some way compromises your faith in the findings of the paper), and suggest how the problem could have been avoided and/or could be overcome in future studies of a similar kind.

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The task is to write a comment paper: one that would be suitable for publication in JOST. In your comment paper, you should take issue with ONE aspect of the research paper you are looking at – a flaw which you feel you can show compromises the reliability and robustness of the paper
Your comment paper should identify the flaw, explain why it is a flaw (why it in some way compromises your faith in the findings of the paper), and suggest how the problem could have been avoided and/or could be overcome in future studies of a similar kind.

What legal liability might Mabel have beyond the other Directors? Identify and explain the circumstances.

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Week 3 Business Obligations 850 words 15 marks

Mabel is a Director and Shareholder of a Propriety Company named, ‘Mabel’s Anime Nation Pty Ltd’ (‘the Company’). There are other shareholders of the Company including some private investors.

Recently at a Director’s meeting, all the Directors decided that the Company would host an Anime Convention. At the same meeting, the Directors (including Mabel) were provided with a list of catering contractor prices and information about the quality ranking 5 different food caterer services. At the meeting, Mabel takes charge and advised the other Directors that ‘Fred’s Catering’ is the preferred candidate. Yet, a close reading of the contactor prices/quality document would have shown that ‘Fred’s catering’ was rated third. It also just so happens that Mabel owns a majority interest in ‘Fred’s catering’. She does not tell her fellow Directors.

When the agreed contract price for ‘Fred’s catering’ goes before the Director’s for approval none of the Director’s question the amount of $300,000. The quotation document is wrong and overpriced as it includes food for 3000 people yet only 1000 tickets are to be sold.

Due to the mismanagement of this event the company is now in debt. Creditors are looking to be paid. Shareholders are angry about some of the Director’s decisions.

Address the following questions:

What legal liability might all the Directors have? Identify and explain the circumstances. Use case law and legislation where you can to justify your answer).
What legal liability might Mabel have beyond the other Directors? Identify and explain the circumstances. Use case law and legislation to justify your answer.

Week 4 Causing Harm 850 words 15 marks

The Company (Mabel’s Anime Nation Pty Ltd) arranges to have some of their employee’s (who normally work in the office) to build a stage for the Convention, premises that they are both owners and occupiers. Phoebe attends the Convention and wins a prize for best costume. As she runs up to the stage all her friends join her on the stage. The stage is overloaded, they all jump up and down with excitement then, the stage collapses. Phoebe is horribly injured and cannot go to work for 6 months.

Phoebe wants to know if she can claim for her loss. Identify and explain the circumstances that support her case (and any that do not). Use case law to justify your answer.

Week 5 Contract Formation 300 words 10 marks

A list of Anime ‘merchandise’ was advertised earlier, on various formats, for $100.00. This included ‘violet evergarden’ dolls for $100.00. Jill sees the advertisement on the internet the day before the Convention. It just so happens that the ‘violet evergarden’ doll factory had just burnt down in Japan, making these dolls much more valuable (they were now worth $10,000)! In a couple of places at the Convention, the sign advertising the dolls for $100.00 have not been taken down. Jill, a convention attendee, claims that she is entitled to buy the doll at the ‘advertised’ price of $100.

The seller refuses.

Is Jill correct, can she purchase the doll for $100.00? Explain the law using case law.

Writer, please answer the questions above with the word limit stated to be exact or near close.

Please review grading criteria and ALSO the SAMPLE response paper on directions on how to set out the response.

Thank you.

Please use intext citations and references harvard style.

Select two businesses that utilize different e-commerce business models and consider how these businesses use information systems to support the functions of their business.

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In this week’s Learning Resources, you examined how information systems support critical functions related to e-commerce and e-business operations. There are several e-commerce models, and the one a business selects will also determine which types of IT systems are needed to support customer relationship management, supply chain management, and e-collaboration.

In this Discussion, you will identify two e-commerce businesses and analyze information systems that support their functions.

To prepare for this Discussion:

Review this week’s Learning Resources.
Select two businesses that utilize different e-commerce business models and consider how these businesses use information systems to support the functions of their business. In particular, consider how each business applies customer relationship management (CRM) and supply chain management (SCM), as well as how e-collaboration supports business operations.
Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3
Post a 150- to 225-word (2- to 3-paragraph) analysis of how each business’s operations are supported by CRM, SCM, and e-collaboration. For each of these businesses, analyze the following:

How CRM would be applied for each business
How SCM would be applied for each business
The purpose of e-collaboration in supporting each business’s operations
To support your response, be sure to reference at least one properly cited scholarly source.

What percentage dog owners are registered in America vs cat owners ?

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the questions are: What is the percentage of woman small business owners vs men in the United States?

What percentage dog owners are registered in America vs cat owners ?

Identify the industry in which your organisation operates. Using the organisational SWOT and industry PESTLE analysis completed in Week 2, identify key issues of strategic importance.

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Assessment 2: Investigating an organisational issue

Turnitin®
This assignment will be submitted to Turnitin®.
Instructions
Overview
Length: 2000
Weight: 40%
Due date: End of Week 3 (11.59pm Sunday)
In this assessment you are required to investigate and industry issue. This issue must be critically analysed in terms of implications and applications for management practice and organisational strategy.
You must select an organisational issue to investigate. You can choose one of the following:
• the issue from your business action research proposal in BMO6630 Business Research Methods;
• one of the three client briefs (you can find a full profile for each of the three clients in Assessment 2 client cases)
o Client 1: The Sonic Supermarket Chain (large business)
o Client 2: Veronica Lane fashion retailer (medium sized business)
o Client 3: Little Korea Restaurant (small local business).
• a problem from your current work context that you are keen to examine as an internal consultant.
For your chosen issue, you or your client will seek funding through a Shark Tank pitch in Assessment 3.
This assessment supports unit learning outcomes 1, 2, 3, 4, 5 and 6.
Your assessment submission should include a cover page. Download the Cover page template (DOCX 12 KB).
Task
1. Identify the industry in which your organisation operates. Using the organisational SWOT and industry PESTLE analysis completed in Week 2, identify key issues of strategic importance. (200 words)
2. Select one key issue and justify. This issue should be significant in terms of implications for the organisation’s strategic performance and outcomes. (200 words)
3. Critically review and evaluate the selected core issue in the literature. (500 words)
4. Critically analyse the implications for the organisation and/or stakeholders and author a problem statement that considers potential ethical and sustainability implications. (600 words)
5. Devise at least three innovative solutions, then select and justify two key recommendations, articulating how they will add value to the organisation. (500 words)
Supporting resources
Harvard referencing: Home (Victoria University Library 2019) has a variety of Harvard referencing resources that you can use.

Rubric Criteria
C1. Effective communication and use of academic literacies (5Marks)
C2. Identification and outline of the industry in which your organisation operates (10 Marks)
C3. Identification of key issues of strategic importance using the consulting methods outlined in Weeks 1 to 3 (10 Marks)
C4. Selection and justification of one key issue in terms of its implications for the organisation’s strategic performance and outcomes (10 Marks)
C5. Critical review and evaluation of the selected key issue in the literature (15 Marks)
C6. Critical analysis of the implications for the organisation and/or stakeholders and authoring of a problem statement that considers the organisation and the environment within which it operates (20 Marks)
C7. Devising of at least three innovative solutions, and justification of one key recommendation, articulating how it will add value to the organisation (20 Marks)
C8. Correct use of the Harvard referencing style and inclusion of a reference list (10 Marks)

Assessment 2 client cases
Client 1: The Sonic Supermarket Chain (large business)
Issue: Supermarket employee on the frontline of customer frustration and aggression.
Background:
The operations manager at Sonic Supermarkets has contacted Connect Consulting to discuss issues around customer frustration, rage, and aggression currently being experienced by their check out/ register staff. There have been several instances where staff have been verbally abused, physically assaulted and threaten by customers due to the shortage of basic household goods. A number of staff are visibly upset and stressed because they are not used to being treated so poorly in their workplace. In fact several staff have indicated that they are experiencing anxiety and are intending to file a workplace compensation claim. Other employees are refusing to take shifts on the register, or have called in sick because they just cannot cope with such a stressful the situation.
Operations manager Ray Ramone indicated that the organization is very concerned about staff wellbeing, and welfare. The business cannot afford multiple workers compensation claims, and is worried about the growing occurrence of absenteeism.
Ray needs information, advice and strategies to help Sonic Supermarkets deal with these operational staffing issues. As the lead consultant for this case outline a plan of action to address the immediate issues and manage the situation in the long term.
Client 2: Veronica Lane fashion retailer (medium sized business)
Issue:
Transitioning to an online work environment.
Background:
As a brand Veronica Lane has experienced phenomenal growth and established a strong market presence in Australia in the last decade, and was on the verge of branching out internationally, when talk of another global financial crisis relating to a potential recession or worse economic recession emerged. A key component of the Veronica Lane business model is to provide specialized fashion clothing and styling to women. Their target demographic consists of profession women aged between 30-60 (with discretionary income). Veronica Lane has a basic website that show cases the latest fashion, and before the health crisis the business was intending to expand the website to allow for online shopping, and provide the service of online fashion styling. Although presently remaining open, the current evolving situation means that Veronica Lane will most likely have to close its shop fronts, and establish an online business sooner rather than later. This shift to online retailing will mean that existing head office will need to work remotely from home and remaining sales staff will need to take on new roles in warehousing and distribution and processing of online orders.The CEO Sally Electra has contacted Connect Consulting for advice, strategies and information about how to prepare for the expansion of the online retailing business. Sally needs advice regarding preparing staff for store closures, adapting to selling online and transitioning to working from home among other potential issue.
Client 3: Little Korea Restaurant (small local business)
Issue:
Changing business model due to government mandated shut down of the economy.
Background:
The current global health crisis gripping the world has had devastating consequences for society and businesses. The Australian government response to curtail this health threat has lead to a shut down of large sections of the economy impacting that is majorly impacting the hospitality sector and small business. Mrs Kim runs the Little Korea restaurant located in the northern suburbs of Victoria. The specialty Korean spicy Fried Chicken (KSFC) is a very popular dish on the menu. The business has been very successful up until the last 12 months and had a large customer base and following. During this period the business has notice a significant down turn in bookings and customer patronage due to another Korean restaurant opening further down the street. Mrs Kim was considering selling the business, however, the present global health crisis means that she will not get very much for the business, and may end up in a dire financial situation.
Mrs Kim has contacted Connect Consulting for advice on whether she should go ahead and sell the business and risk a large financial loss, or continue operating the business. Mrs Kim was watching the 6 o’clock news and noticed that a number of other restaurants facing similar government restrictions on trading have changed their business model to include take-away food services, and online ordering. Advise Mrs Kim as to which strategy she should follow given the level of uncertainty in the Australian business economy.