Identify and apply concepts or aspects of EDI that were not covered in the assigned course materials.

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Individual Artifact Analysis / Paper
AP/HRM 3450, Section A+B, Fall 2020
Task: Individual Artifact Analysis / Paper
Deadline: December 9, 2020 (last day to submit written work for the fall term)
Weighting: 15% of course grade
Purpose and Basics
• The purpose of this paper is to provide you with an opportunity to further your individual
learning through in-depth examination of EDI aspects of a specific situation or example.
• You have flexibility is the way you approach the paper. You may build on your Dialogue Café
materials as a starting point or start fresh with a new idea.
o It is recommended, that you carefully read the expectations, so that your artifact/topic
meets those expectations. You do *not* need to get approval from Dr. Ophir for your
idea for the paper (opportunities for questions will be provided in drop-ins, if you wish
to ask questions).
• Students seeking alternate provisions are expected to follow York University policies and
guidelines regarding accommodation procedures.
Selecting a situation/example
• A situation or example would usually be a recent artifact(s) or description of a lived experience,
preferably from 2020 or late 2019. Many of you have had such in your Dialogue Café
preparation. If you had a very general approach in your Dialogue Café, you may want to look for
a specific artifact to work with.
• An artifact is a primary source in the form of written text, image or video. It can be an ad
(image, commercial, social media post), a company webpage, as well as a blog post or a
newspaper article that describes a person’s lived experience or a point of view.
• It is best that your artifact/situation/example go beyond non-dominant group such as women,
or general such as visible minority or people with disabilities. Consider other social identity
dimensions and intersectionality.
What to include in the analysis/paper
• Critical reflection of artifact, identifying 2-4 main themes/arguments that are the most
important in your view.
o For example, in the Intel Ad we looked at in Module 1, one theme can be labeled as
replication of white supremacy, as depicted in the relative positioning and poses of the
individuals in the picture, the use of identical pictures for the sprinters, and more.
Other themes could be the use of male models only (related in the analysis to the
specific industry), and ableism (how strength and speed are depicted).
o Another example, with the Victorian Hearing Aids we’ve looked at in Module 3, where
one of the themes we discussed was how stigma is portrayed in the ad (applying stigma
characteristics).
EDI in the Workplace (AP/HRM 3450 A+B) Fall 2020
© Ophir 2019 (York University) Page 2
• The discussion of the themes/arguments should include analysis of your artifact, where you
apply relevant theoretical concepts from the course (specific concepts, *not* “discrimination
based on X”, whereby X is a non-dominant group).
• In addition, expand on our readings by providing “added value” for your analysis. Identify and
apply concepts or aspects of EDI that were not covered in the assigned course materials.
o Good sources for such are scholarly articles or articles from practitioner-oriented
publications1 on EDI. How many sources? 2-3 such sources would be appropriate.
o Also, you may use any relevant concepts from eBook Chapters 8 (Immigration) and 9
(Multiculturalism), which were listed in the assigned readings but would not be covered.

topics are: Gender, ability, race, Indigenous Peoples

Explain the benefits and challenges of changing strategic partners’

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A strategic analysis and evaluation of the direction being undertaken by Marks and Spencer and Ocado. ‘The benefits and challenges of changing strategic partners’

How do Walmart change their strategy during COVID 19 ?

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How do Walmart change their strategy during COVID 19 ?

Explain what the marketing mix is and where the communications mix fits

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Describe the importance of the marketing function and the marketing mix

Explain elements of the communications mix

Examine how digital marketing can be used in communication strategies

Assessment Brief:

You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing.

Part 1 (no more than 1000 words) requires you to:

  • Explain what marketing is.
  • Explain what the marketing mix is and where the communications mix fits
  • Explain what digital marketing is.
  • Explain what social media marketing is.
  • Explain why digital marketing and social media marketing are all important to contemporary businesses.

(You need to use text books and journals as sources of reference to justify your answers and reference those sources using Harvard referencing style).

Part 2 (no more than 1000 words) requires you to:

  • Present two examples of social media contents that really works and justify why.
  • You will provide screen shots of effective campaigns which you will insert into your word document. Established models and standards for digital marketing should be referred to.
  • You should use text books to explain why you think the social media content is effective, referencing sources using Harvard referencing.
  • Refer to the template guide provided on Moodle.

Submission Arrangements

You must submit an electronic copy.

The electronic copy maybe marked (Grade marked) on line via Turn it in so the final version you upload must be the complete and final version

Your portfolio should be submitted in Ariel Font 12 pt. double line spacing.

Your assignment will be checked for plagiarism. You can upload your assignment through Moodle. Remember that this is an individual assignment, do not copy anyone else’s work and ensure that your work is clearly referenced to avoid suspicion of plagiarism.

Late Work & Exceeding the Word Count

Late work and an excessive word count will be penalised as outlined in the student handbook.

Mitigating Circumstances.

If submission of your work is delayed because of mitigating circumstances, enter these in the appropriate envelope available from the Student Centre.

See module guide for more information.

 

Identify a company in the agrochemical industry that is involved in the conflict.

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Potential conflicts : two arenas around neonic pesticides and land use or neonic pesticides and renewable energy / biomass production.
1,500 words academics essay
Coursework Specification Guidance
1. Familiarise yourself with the materials around ‘The Business of Bees’ and the arena model. The focus should be on the critical analysis, i.e. make sure you understand why the arena model was used in the paper for stakeholder conflicts, what the model is designed to achieve and how it can address the stakeholder conflict around pesticides and bee decline.
You should look for material published by the different stakeholders that make up the arena.
2. Identify the arena(s) in which the conflict takes place. This includes identifying the stakeholders and their motivations and interests.
You should look for academic, industry or NGO sources that discuss the conflicts as well as the interests and motivations.
3. Identify a company in the agrochemical industry that is involved in the conflict. In the process you should analyse company materials, as well as additional materials targeted at the company written by other stakeholders, e.g. NGOs or investors.
You should look for academic, industry or NGO sources that discuss the role of the agrochemical company of your choosing.
4. Based on the previous steps you should now create conflict arenas from the perspective of your chosen company, that will enable the company to manage its stakeholder conflicts. For your analysis pick two arenas that you determine as most relevant to the company.
You should look into the two papers on your reading list for week 3 – regarding the Ash vs. BAT conflict and the Salmon farming conflict. The arena approach is applied to stakeholder management in these two papers. Use this as the basis for your modelling.
5. Presentation of your case study. You should present your case study in a clear and coherent way. Your case should include an explanation of the issue at hand, a justification of why the company chosen is relevant, an analysis of the company’s stakeholder conflict arenas – focus on the two arenas that you picked in (4).

The first two additional materials linked below are an example of an arena model which should be used as a basis for the essay. The key part of the paper that is relevant for us is the arena model.
In the paper they are using BAT’s accounting information to gain the information in order to be able to create the arenas and track the conflict.

Produce a 2,500-word report to critically evaluate how clothing consumers (you) and companies (fashion, clothing, apparel) respond to the challenges of the United Nations Sustainable Development Goals (SDG).

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Element 010 Individual Report 2500 words (80%)
Case Study based report using concepts on ethics, sustainability, CSR. Critical evaluation, recommendations and alternatives
Format of assessment submission: Individual Case Study report (TurnitinUK)
Assignment word limit:2500 words
Weighting: 80%
Due Date:
Template – use this template, it will help you produce the report.
Template for MOD004230 Responsible Business 010 Individual Assessment.docx

Individual Task
You are to produce a 2,500-word report to critically evaluate how clothing consumers (you) and companies (fashion, clothing, apparel) respond to the challenges of the United Nations Sustainable Development Goals (SDG). It starts from the personal, to the corporate and to the social aspects. First, you analyse your own habits and attitudes toward clothing; second, you will analyse the life cycle of a chose personal garment (your own garment); thirdly, you will critically analyse the company (brand) response to SDG; and finally, you will offer alternatives for yourself, the company and the sector regarding SDG. This is an informed report and it is expected that you use the analytical tools, the concepts discussed in class, the evidence of your own garment for the analysis. It is very important to present EVIDENCE of your reflection (Clothes Journal, Life Cycle Table, Pictures and engagement with social media) of your personal reflection and transformation throughout the semester.

Your individual coursework will be marked as follows:
A suggested Template is offered including examples and tips. See Document Attached.

Personal Responsibility (approximately 300 words): Informed reflection about the role of clothing in your personal life and your understanding of the implications of clothing industry and your consumption of clothing.
Inventory of clothes: combination of picture + table. (week 1)
Based on your clothes journal: Why clothing is important for you? What are your criteria to buy clothes? Clothing identity. Clothing icons and inspiration. Expenditure and use. (weeks 2-8)
How your actions are related (contributing or not) to the Sustainable Development Goals. (weeks 2-8, particularly week 6)

20%
(learning outcome 2)

Life Cycle Assessment of your chosen garment (approximately 400 words): Apply the life cycle assessment analytical tool for tracing the cycle of raw materials/procurement, manufacturing, transportation/distribution, retail, consumption and disposal of garments. You will need to research what happens and the impact of the lifecycle stages involved for your chosen garment and reference the sources of information.
Description of your garment. Brand. (week 3)
Life Cycle Assessment (Raw Materials/Procurement, Manufacturing, Transport/Distribution, Retail, Consumption, Disposal. (weeks 4-5)
Summary of LCA. (weeks 4-5)
20%
(learning outcome 3)

Sustainable Development Goals (650 words): Critically analyse how the clothing brand/company is responding to the Sustainable Development Goals SDGs. You will need to include:
Brief description of the company/brand of your garment. (week 6)
Company’s approach to SDG, sustainability, ethics. (week 5-9)
Analysis of two Sustainable Development Goals for this particular company or brand. (week 6)
Critical evaluation (weeks 5-9)
25%
(learning outcome 1)

Alternatives, Recommendations and Learning (650 words): Smart alternatives based on research, recommendations for companies and the sector, and reflection on the student’s learning process.

Alternatives for YOU regarding your clothing habits in relation to the SDG (week 9)
Recommendations for the Company/Brand to contribute to the SDG. (week 10)
Your reflective practice/learning. (weeks 11-12)
Regarding learning objectives
Regarding skills, knowledge and values you acquire
Regarding groupwork skills, creative skills and the poster development
25%
(learning outcome 4)

Explain how the concepts of the ‘visible’ and ‘invisible’ hand could impact on the organisation both positively and negatively.

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Overview on the business’ structure. How the organisation was created. Explain their stakeholders and their significance. Analysis on their recent performance using annual reports and financial statements.
Propose a new mission statement or justify why they need to change it. How the business adds value to key stakeholders and the wider society.
Refer to relevant business tools (e.g. PESTLE, Porter’s 5 Forces, etc.) and provide a detailed analysis of the macro-environment in which the business operates.
Explain how the concepts of the ‘visible’ and ‘invisible’ hand could impact on the organisation both positively and negatively.
The executive board have asked that you also identify two relevant regulations that will affect the organisation and explain the potential impact they could have.

 

Describe the governance failures and remediation actions taken by the companies.

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Individually prepared case analysis of two cases, which will be selected by students from those in the casebook. Case analyses will be handed-in at the beginning of class. The case write-up should be approximately 8 in length, with exhibits. The student should write the case assignment from the perspective of the main character in the case whose business issue requires a solution. Any two cases may be selected. The case assignment should include the following:

  • Identify the main character in the case and their strategic / governance business issue(s)
  • Summarize the key case “question(s)” from the perspective of the main character, asking the question “what needs to be done now, soon, this year, in 3 years, in 10 years”?
  • Using the casebook, course tools, and supplementary tools and information, conduct an analysis of the firm, its competitors, market, products, finances, people, operations, innovativeness, culture, and other business areas, to determine the root causes of the case issue(s) and identify potential short and long-run solutions
  • What governance issues exist for the case organization? Who is responsible? What can be done and is recommended?
  • Describe the governance failures and remediation actions taken by the companies. Were these sufficient? Conduct additional research to determine how the company is performing today.
  • Go beyond the case facts in theorizing what the industry might look like in 2025 and 2050, and what the organization can do to stay relevant, growing current customers and acquiring new ones; ask what this company is doing/can do to become sustainable, create uncontested market space, develop wealth for stakeholders, and enhance profitability/other objective measurements
  • Propose a solution(s) to the business problem(s). Create a detailed plan of action for the character/company to execute in order to solve their problem, enhance their competitiveness, and “win in the marketplace”, including the 5 W’s of how to execute on the plan

Explain the ‘RULES’ (the law – legislation/judicial precedents from legal cases) surrounding the relevant area/ issue

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Element 010
Task: Coursework 3000 words
You may access the assignment here.

The assessment for this module consists of one element with two questions. You must answer both questions.

In both questions, you must use appropriate case law in order to support your answers.

In particular, the first part comprises an essay question relating to aspects of the English Legal System. The second part will concern a case scenario where the student is required to apply the law to a given problem, manage this information and communicate appropriately and effectively their advice to the parties.

For Question 1 and 2:

Please make sure all cases are given a citation, preferably in the text or, as a minimum, in the list of references /bibliography. For example, ‘Ali v Baba (2015) 1 WLR 239’. The list of references should include a list of the legal cases and legislation mentioned in the answer. The legal cases and legislation are the primary sources of information in a law essay – you do not have to cite the secondary source where they viewed a case. You should only give the legal citation, not the website or book where they accessed details of the case. For example, this is the correct reference for this case – London Borough of Tower Hamlets v Mr J Wooster [2009] All ER (D) 160 – not London Borough of Tower Hamlets v Mr J Wooster, Turner, C (2013) Unlocking Employment Law, 383.

Please make sure all direct and indirect quotations from textbooks, journals or electronic resources are properly referenced (using an ‘in text citation’ or footnote reference in the main body of your answer) and any resources used must be listed in the bibliography.

Do not use abbreviations such as ‘eq’, ‘ie’ or simplify words such as ‘because’ to ‘cos’ or ‘for’ to ‘4’. It is important to observe and use good academic English in answering assignment questions, be it an essay or a problem question.

Please use proper paragraphs and paraphrasing. A paragraph should not consist of one sentence. There are excellent Guides to writing essays at and

As a recommendation, use either ‘Times New Roman’ or ‘Arial’ with a minimum font size of 10, and maximum of 12, with 1.5 spacing.

The answer must not be purely descriptive and efforts must be taken to relate the answer to the question throughout the discussion. However, if you make an assertion you must support it with an academic reference or legal authority.

Do not use bullet points (it is a law essay).

For Question 2: The Problem Scenario

You may wish to follow the ‘IRAC’ formula in forming discussions for the problem question.

‘I’ – IDENTIFY’ the legal issue

‘R’ – Explain the ‘RULES’ (the law – legislation/judicial precedents from legal cases) surrounding the relevant area/ issue

‘A’ – APPLY the RULES – the relevant legal principles – to the issue and APPLY legal cases to support the opinion.

‘C’ ­ give a CONCLUSION to the issue. This formula may be used over and over again in addressing all of the issues relating to each of the parties in the assignment question.

An overall conclusion should be given which summarises the situation and suggestions as to how to deal with/prevent this type of problem occurring in the future.

Weighting: 100%