According to a case, please answer the three questions below.
1.Prepare a top-level SWOT analysis for the bank. Use the table on the following page.
2.Given your SWOT, to what extent do you agree with their proposed strategy? Why?
3How would you change/improve their proposed strategy?
The Assessment Task
Each student is required to independently design, conduct and analyse an evaluation of an area of personal or organisational practice and present a report outlining the key findings.
This report should include:
• a rationale for the work being undertaken with reference to the available literature;
• a detailed account of the area being investigated;
• a reflection on the appropriateness of the method of investigation undertaken;
• an account of the methodologies employed including any specific regulatory requirements required to access the data; findings from the process and recommendations for practice.
Reflection within the report should not only focus on issues specific to the topic being investigated, but should also consider the wider political and contextual issues which may impact on the application of recommendations made.
Learning Outcomes
The learning outcomes that are being assessed in this assessment are:
a) Critically and reflectively examine the different roles of evaluation and research, determining the rationale for the appropriate use of each within a business or organisational context
b) Exhibit an understanding of the specific governance requirements underpinning business or organisational work involving evaluation in relation to their setting
c) Challenge existing paradigms and ways of thinking in the context of current global trends
d) Critically evaluate a range of potential metrics and tools to conduct an evaluation and make a clearly argued case for selection of the most appropriate
e) Determine, design, plan and execute the selected approach to evaluation on a specific area of practice including appropriate application of ethics and governance processes required for this work
f) Develop, prepare and present an evaluation report which offers a range of recommendations which can be applied within a professional context
g) Disseminate the outcomes of an evaluation project to an appropriate audience.
It has been stated that Change enacted must become the way we do things around here. Propose two actions or strategies that an organization should consider to ensure that change within the organization becomes part of the new culture, along with one strategy the organization should consider if the Change begins to fail to become part of that Culture.
Please discuss: What is your perspective about the recent efforts to help the uninsured in the United States? Please state your perspective with adequate documentation, 2-3 APA citations.
Only use the uploaded document as the source:
Case Preparation For Discussion (Gillette)
1. Central problem/issue in case:
2. How is the battery industry (please perform a five forces analysis to answer this question)? Has it been changing? If yes, how?
3. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry?
4. Why was Gillette unable to achieve the same success in batteries that it had been able to achieve in shaving products?
5. What are the generic strategies of the top three players in the battery industry? Why?
6. What is Gillette’s generic strategy in the razor industry? Why?
THE NEED FOR COMPANIES AROUND THE GLOBE TO BE PRESENT ON SOCIAL MEDIA
Why do Companies around the Globe Need to Be Present on Social Media?
2.1 Major social media platforms
Social media platforms are websites as well as online applications that enable users to create and share their contents. Facebook is the leading social media platform with active monthly users of 2.45 billion. The platform whose headquarters is in Menlo Park, California, incorporates various companies all over the world (Kreutzer 2018, p.041). Twitter is the second largest platform with 330 million active monthly users. The platform presents an opportunity for brands to make their voices heard in addition to increasing their level of awareness. LinkedIn is the third largest with 310 million active users since it was founded in 2003 (Partridge 2011, p.12-13). The network offers a platform for professionals in various fields to interact and share ideas. Instagram has emerged as one of the most noticeable product-based platform in which influencers and coaches thrive. Other social media platforms experiencing growth over the years include YouTube, Pinterest, Snapchat and Reddit among others.
Social media statistics that proved beyond any reasonable doubt that the platforms is indeed important to companies all over the world in regards to their digital marketing and overall customer experience has been developed. It is recorded that 68% of adults in the United States have Facebook account. In the year 2019, social media users increased to 3.2 billion across the globe which translates to about 42% of the total population of the world. Active social media users are found to spend an average of 2 hours and 25 minutes on the various social media platforms on a daily basis. Active social media users are composed of 48.2% of Baby Boomers generation, 90.4% of Millennials, and 77.5% of Generation X. Over 2 million business organizations are presently using Facebook as a means to advertise their products and services in addition to interacting actively with their target audience. 73% of individuals or organizations that market their products online agree to the fact that their efforts towards the implementation of social media marketing approaches for their brands are proving to be effective and efficient.
2.2 Benefits of social media to companies
The importance of social media to business organizations has been growing very fast over the years as many people continue to join the social media platforms and making use of them regularly. Generational change marked by an increase in the number of millennials and those of Generation Z taking active positions in the world means that companies must appreciate the need to adopt the use of social media platforms in order to increase their awareness (Madianou 2015, p.13). Companies must take advantage of the many benefits that the platform provides to the growth of their brands and customer base. As a result of the amazing growth and development of the use of social media platforms, companies all over the world must leverage appropriate social media channels in the best way possible due to the fact that majority of their target market and audience are ever-present on social networks. The target audience are increasingly engaging with their brands of preference and connecting with them on different scales through social media (Srauy 2015, p.18).
One of the outstanding benefits of using social media platforms by companies is to leverage social advertising which is growing faster than ever imagined. A clear example is that of Facebook Ads that was officially launched in 2005. By the year 2017, Facebook had managed to attain US$9.1billion in revenue from the Ads in the first quarter. This is a clear indication that social advertising will remain in existence forever. Social media advertising presents companies with a set of advantages that include ability to reach the target audience fast. The traditional advertising methods do not offer the luxury of reaching the target audience at a faster pace than social media does. Offline advertising is more of is considered to be taking a blind shot not knowing where it is going to fall (Friedrichsen & Mühl-Benninghaus 2012, p.12). Social media Ads enables companies to reach out to their target prospects and increase their conversions leading to increase in Return on Investment (ROI). Traditional advertising methods such as print media, radio and television have proved to be not only less dependable but also expensive as compared to social advertising. Social media advertising provides real time performance analysis (Sheth, 2018). Companies are able to know immediately if their ads are making any impact or not so that they can always improve them. Offline advertisements do not offer business organizations with an opportunity to monitor and keep constant track of their marketing initiatives.
2.3 Critical literature review
According to Jensen(2015), the impact of social media on business operations cannot be underscored. Organizations must understand the roles played by social media in order to build their brand and increase their overall revenue. The platform can be used to initiate offerings that target specific groups and generating deep insights at the same time. Sharing of knowledge can be attained by organizations when they make use of social media platforms as means for learning and understanding the changes in tastes and preferences of consumers. On the other hand, social media platforms can also lower the credibility of business organization and their products when there are negative reviews and feedbacks from customers.
Companies are increasingly adopting social media as a means of learning and seeking direct information from the current and potential clients (Rowley et al, 2014, p.26). When seeking to recruit new employees, organizations are looking for candidates with current information of the operations of various social media platforms. Improvement of direct engagement between companies and their stakeholders has been made possible through social media.
RESEARCH QUESTION(S)
AIMS & OBJECTIVES
RESEARCH METHODOLOGY
The methodology to be used is qualitative research which is a form of social science the seek to gather and make use of non-numerical data. It further seeks to interpret the meaning from the available data set so as to generate an understanding of social life by undertaking a study of targeted populations as well as places. This form of research has over the years been applied by social scientists to enable researchers establish the meanings that people assign to their conduct, actions and interactions with other people or organizations.
Qualitative research is selected for this study because it identifies relationships that exist between variables. It is designed to expose the meaning that informs the outcomes that are measurable through qualitative research (Malina et al, 2011, p.83). Qualitative research leads to descriptive data that researchers must later interpret through the use of systematic and rigorous means of coding, transcribing and in-depth analysis of themes and trends. The specific qualitative approaches to be applied include in-depth interviews in which research will be conducted by interviewing individuals and organizations through the use of predetermined set of questions that engages the participants on specific issues.
The qualitative research will further incorporate content analysis which is method applied by sociologists to analyse life social patterns by interpreting images, documents and media platforms. Content analysis of digital information and content forms an integral part of analysing trends in social media usage and information. Qualitative research has both merits and demerits. One of the merits is that the technique creates an in-depth understanding of the various attitudes, events, behaviour and interactions processes that form part and parcel of everyday life. This assists in developing an inner understanding of how daily interactions are affected by societal situations, social order and structure. The method is highly flexible and easily adaptable to various changes that may take place in the environment and social settings.
One of the limitations of the method is that its scope is limited to changes in the environment in which research is being undertaken. As a result, the findings are not usually able to undergo generalization (SAGE Publications Inc. 2020, p.35-36). Researchers applying qualitative research must always apply caution so that they do not influence the data in a manner that can cause significant changes that may further lead to undue biasness to the analysis and interpretation of the major findings. Therefore, when undertaking of qualitative research calls for proper training of researchers so that they are able to eliminate the or lower the impact of the limitations.
Please follow read the instruction● Right off the bat, dedicate 1-2 paragraphs to introducing the protagonist in your case, as well as their organizational role. Provide the reader with a high-level picture of the tough decision that the protagonist is faced with. ○ Make it compelling. The reader needs to understand the tensions involved in your case after having read this introduction.
○ Also make sure you give the reader a sense of the context: time and place. Now move on to providing the reader with information that will be useful in deliberating the decision. Note that the below list is there to help structure your information collection and thinking.
● You need not include all of this information in the case.
The most pertinent information will depend on the case you opt to write. Considering including the following kinds of information: ○ The protagonist’s history & relationships ○ Relevant information about the company/ companies that feature in the case: e.g. their market strategy, financial performance, history, culture, stated values. ○ Information about other organizations that play a role in the case (e.g. government agencies, special interests groups) ○ Information about the relevant industry ○ Information about the legislation that is or could be relevant to the decision ○ Information about the broader, cultural context. ○ Information about the products, technologies and/or artifacts at the heart of the decision.
● Make explicit some of the consequences of the decision alternatives (or choices) that the protagonist is considering. I.e. give the reader a glimpse into what the protagonist is thinking.
● End by briefly restating the questions that the protagonist is facing. Leave the ending open. ***
How are you supposed to start writing (especially given that you have probably never written a case before)? What do you need to avoid? Finding a starting point for your case writing:
● One way to start is to think about the industry and the kind of organization you will likely work in. What are some of the ethically salient issues or questions that have been raised (in the media, in this course, in other courses) about the environment you are aspiring to work in?
● Another way to go about it is to think about organizations and work that you already have experience with. What were some of the tough decisions that you (or your supervisors) encountered?
● A third way is to say: “Is there a phenomenon that I learned about recently – through a documentary, or a film, a podcast, a book, a newspaper article – that reminded me of some of the questions and concepts from class?” Consider using this as your starting point.
● Finally, talk to a close friend, family member or a mentor with plenty of professional experience. Ask them about a time in their work life that felt uncertain or conflicted about what would be the right thing to do., and use this experience of choice as your starting point. (Of course, you can disguise identities in the case.)
● Avoid starting from an abstract concept. You may decide that you want to write a case about privacy because you are interested in it. Totally cool. However, you need a phenomenon reported about in the world – an actual event that you think relates to privacy – before you can say to yourself: “Ok, I have my starting point.” How to flesh it out / Things to remember:
● For the purpose of the cases we’re trying to write, there must be a decision (or a related set of decisions) at the heart of the story. It is not enough to come up with an interesting tension, we need to be able to explore the tension through a person’s facing a decision.
● I use the term “story” deliberately. Think of the cases that we have read together. They narrate an experience of an individual (or a team) in relation to events, data and – importantly – in relation to others. This is what you need to aim for. ● Everybody’s cases will draw from actual companies, actual industries, actual organizational roles, and actual contemporary issues within business ethics. However, that doesn’t mean that your case needs to be strictly factual. On the contrary, you will most likely have to rely on some elements of fiction to accommodate the structure and requirements for the exercise. There is no single magic ratio for fact vs. fiction in these cases.
Briefly introduce your company and what it does. Make sure it is easy to understand for the reader. Include examples, illustrations, figures… if appropriate. Any historical information should be succinct. Should not exceed half a page double-spaced.
REVENUE MODEL(S)
-Study the revenue models in the MS Excel sheet on Blackboard. This sheet catalogues most, but not all, existing revenue models. You might have to do additional research to find your company’s revenue model(s).
-Which revenue model(s) does your company currently use? Discuss.
-Come up with one creative idea for your firm to use a different revenue model.
If your company is currently selling a product, selling another product is NOT a new revenue model (they both belong under the product sales revenue model).
-Discuss how your new idea is different from the current revenue model(s).
IF YOUR COMPANY IS A CONGLOMERATE OR HOLDING COMPANY WITH MULTIPLE SUBSIDIARIES OR STRATEGIC BUSINESS UNITS, FOCUS ON ONLY ONE BUSINESS FOR THE REMAINDER OF THE PAPER. Examples of multi-business companies include, but are not limited to, GE, Tencent, Disney, Alphabet…
BUSINESS MODEL
-Complete a Business Model Canvas (BMC) for your company and include it as a Figure. An editable Business Model Canvas Template is included in Appendix A of this document. Single space the BMC.
-Describe your company’s business model by walking the reader through it in a logical fashion and make sure to refer to the Figure you developed. While the Business Model Canvas Figure should have all 9 elements completed, in your narrative you should focus on areas that are critical to the company or set it apart from competitors.
-Choose an element of the business model canvas that needs improvement
-> Why does it need improvement (use facts, not opinion)
-> Suggest a change to improve it
-> Provide reasoning behind why this would be an improvement (use facts, not opinion)
CONCLUSION
Summarize your main ideas and how they can be beneficial to the company you are analyzing.
Why is the company Word Press REMOTE work model not something all companies can do?
why does their REMOTE work model work for them and not other companies?
use one OTHER company in your example.
450 words excluding references.
4 references.
Ask yourself this question: what is entrepreneurial autonomy and how do the performance outcomes of entrepreneurial autonomy differ depending on the decision area in which it is exercised? Submit your response on one page, single-spaced, 12 pt Helvetica font, paper. Include at least two external references, APA formatted citation style, you used in helping you to arrive at your conclusions.
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