Research entrepreneurism and small businesses, and create an executive business plan.

/in /by

Unit 3 – Individual Project BC

After the meeting of the Board of Directors, the Chairwoman of the Board calls you into her office. She offers you a cup of coffee and is impressed with the information that you presented in the meeting and your understanding of new ventures. She says:

“We’re ready to invest in a new generation of business leaders. There is so much talent arising from business schools, and the passion for entrepreneurism, innovation, and business excellence helps to build a strong economy. I’d like you to work with a multicultural team of entrepreneurs to develop a global small business.

You will need to prepare an executive business plan overview for the global small business for the Board of Directors, a brand logo, and a prospective commercial that could be used to advertise the global small business’s product or service. If the global small business idea is successful, the Board of Directors may approve startup funding of up to $1 million.”

Research entrepreneurism and small businesses, and create an executive business plan using this template that includes the following:

Company Information:The name and background of your global small business including founders, history, current number of employees, and location.
Mission Statement: The purpose of your global small business.
Product or Service: A description of the products or services that your global small business will offer.
Company Logo: An original creative graphic that identifies your company or brand.
Market: The market for your global small business, including regions served and competitors.
Advertising: Prepare a description of an original, creative commercial for the products or services offered; Include what advertising medium you would use (Social Media, TV, Radio, for example) and include the identified target audience
Financials: The projected operational financial needs for your organization and the potential investments needed.
Growth Potential: The projected financial and market growth of the company for the next 5 years.

Describe one of the contract types listed in Chapter 19 of Project management: A systems approach to planning, scheduling, and controlling and share an example of a real-life project it can be used on. Does the buyer or the seller bear the most risk, and why?

/in /by

Unit 3 – Discussion Board

Bidding documents are used to solicit proposals from perspective sellers. They may include a request for information, request for quotation, request for proposal, or other procurement document types. The buyer structures procurement documents to accurately handle and complete responses from perspective sellers. Using information from Chapter 19 of Project management: A systems approach to planning, scheduling, and controlling, answer the following questions:

Selection criteria are often used to select physical project resources or the project team. Describe 3 examples of selection criteria that can be used in a real project scenario.
Share an example of how each criterion is developed and used to rate or score potential resources (examples can be found in Chapter 19 of Project management: A systems approach to planning, scheduling, and controlling.
Describe one of the contract types listed in Chapter 19 of Project management: A systems approach to planning, scheduling, and controlling and share an example of a real-life project it can be used on.
Does the buyer or the seller bear the most risk, and why?

What do you anticipate the planning cycle(s) to involve? What might interrupt and cause the planning cycle to repeat? How will your selected method assure successful achievement of the operation’s goals, and alignment with the company mission?

/in /by

Assignment: Creating a Plan for Sun City Boards

Preparation

Our text introduced us to Sun City Boards and its owner, Tom Wilson.  At the conclusion of the Planning Module, Tom had come to a new appreciation of planning after his friend Dan helped him take course-correcting actions to make his company profitable again.  In this assignment, you will place yourself in a middle management position at Sun City Boards. Your department is responsible for operations to produce the surfboards.  Remember, planning is new to the organization, so you have the opportunity to develop and use planning methods and tools of your choice.  Your written assignment will describe the planning cycle and planning methods and tools you will implement in your operation. The following steps will help you prepare for your written assignment:

  1. Thoroughly read the Planning and Mission module.
  2. Carefully consider the cycles of planning you will likely encounter, relating them to Sun City Boards.
  3. Carefully consider the planning methods and tools you would like to use and implement, assuring the methods and tools will align operations with Tom Wilson’s stated vision and mission.

Your Task

Write a three-paragraph essay describing your chosen methods and tools, and why you selected them.  Your essay must include three properly referenced and defined terms from the module reading.  For example, if you select SMART Goals, you could include the definitions of each letter. Answer and address the following questions:

  • What do you anticipate the planning cycle(s) to involve?
  • What might interrupt and cause the planning cycle to repeat?
  • How will your selected method assure successful achievement of the operation’s goals, and alignment with the company mission?
  • How will you use the planning tools you’ve selected?

In addition to the text, you are encouraged to research your topic using reliable and properly cited Internet resources. You may also draw from your personal work experience with appropriate examples to support your selections.

 

Briefly explain the importance of intercultural competence to your current or envisioned career. Describe an area of strength related to your intercultural competence. Describe an area of improvement related to your intercultural competence.

/in /by

Module One Video

Overview In this course, the instructor video check-in assignment is for reflection and to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor. You should explore all concepts in depth and validate your instructor’s expectations.

Prompt In this instructor-focused video check-in, you will perform two tasks: (1) share your reflections on your intercultural competencies, and (2) share your understanding of the project scenario and what is expected of you in the course and the upcoming modules.

As you record your video in the Bongo tool, consider the following criteria:

1. Managing intercultural competencies is the key to success in multinational and multicultural organizations. As an HR consultant, you must understand the importance of these competencies and reflect on your strengths and areas of potential improvement. Check in with your instructor about your understanding of intercultural competence. Consider the following points:

  • Briefly explain the importance of intercultural competence to your current or envisioned career.
  • Describe an area of strength related to your intercultural competence.
  • Describe an area of improvement related to your intercultural competence.

2. Review the project guidelines and rubric and share any initial concerns you may have about the project scenario and the course project submission due in Module Nine. Consult the course infographic to review the course structure and check when each of the two milestones, which pave the path to the project, is due.

  • Share your understanding of the scenario and expectations for Milestone One.
  • Share any questions or concerns you may have about the Milestone One requirements.

Discuss your progress and concerns with your instructor through this video submission. You are encouraged to continue reaching out to your instructor so that any concerns and questions are addressed before Milestone One is due.

Where are you from? What is your educational and/or professional background? What are your hobbies or interests? Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?

/in /by

1-1 Discussion: Your Favorite Brand

In this discussion, you will first introduce yourself to your peers. Tell us a little about yourself. You are also asked to share your thoughts on the importance of brands to you as a consumer. What comes to your mind when you hear the word brand? In this discussion you will share your thoughts about a favorite brand of yours and why you chose the brand. Also, you will discuss how the emotional connection with a brand develops.

In your initial post, answer the following:

  • Introduce yourself to your peers. Where are you from? What is your educational and/or professional background? What are your hobbies or interests?
  • Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?
  • Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions.

o When making a purchasing decision, is the brand important to you? What about the brand resonates with you?

o Determine whether your favorite brand has a stated “brand promise.” If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.

o Do you have an emotional connection with the brand? If so, can you describe it briefly? Consider factors such as trust, respect, and other strong feelings.

o When considering a purchase, do you look first for your favorite brand? This may be considered top-of-mind awareness or the first brand to come to mind. Provide an example of a brand that is on top of your mind.

Compare and contrast how creating a services marketing plan is different from a tangible CPG product marketing plan. Explain how you incorporate ethics into your services marketing plan to help build and sustain long-term relationships.

/in /by

Creating a Strategy for Marketing a Service

Overview
Using the service discussed in discussion in this unit, write a 1,800-word (excluding cover page and references) marketing communication plan for that service. Discuss what other communication tools you recommend they use in addition to the digital tools discussed in your discussion post. The service is a hair weave installment.

Answer the following questions about the service marketing communication plan:

Assess the segments targeted by your service’s marketing plan and discuss:
The target market for your service.
The appeal that will be used in your plan.
Product, price, and distribution strategies in the service plan.
Compare and contrast how creating a services marketing plan is different from a tangible CPG product marketing plan.
Explain how you incorporate ethics into your services marketing plan to help build and sustain long-term relationships.

Consider the organization data in the form of Leaders’ Self-Evaluations. Employee Engagement Surveys. and Exit Interviews. Which data points indicate resistance to change? Which data points indicate readiness to change?

/in /by

MBA 687 Module One Email Guidelines , and Rubric

Overview You have been contracted as a human resources (HR) consultant by a limited liability company (LLC) in Wilmington, Delaware, to solve their internal issues. This U.S. LLC is a branch of a Singaporean software solutions provider with 140 employees and $20M in revenue per year. The chief executive officer (CEO) of the Singaporean organization wants to open new markets in the United States, gain access to new customers, diversify risk, leverage resources, and increase profits. To meet these goals, the CEO tasked a vice president (VP) to establish and take charge of the U.S. LLC.

Unfortunately, the VP’s efforts to replicate the parent organization’s standard operating procedures (SOP) while creating a unified culture across both units have been unsuccessful. The CEO’s vision of expanding to the U.S. market remains unfulfilled. Team members of the call center in Wilmington, Delaware, and the sales and marketing divisions of the company are unhappy about receiving conflicting feedback from the VP and the management team. Also, communication issues between U.S. and Singaporean employees are resulting in low employee morale at the U.S. branch, as indicated by the Employee Engagement Survey and exit interviews. The VP has asked you to produce a plan that can solve the conflicts in the organization. Before you start, you want to inform the VP about potential reasons why an organization fails to change and suggest ways to avoid them.
Prompt Write an email to inform the VP about some reasons for failure to change, which may influence the change readiness of the employees at the U.S. branch. Consider organization data and research material to identify reasons that are relevant for the U.S. branch of the organization.

Specifically, you must address the following criteria:
1. Identify the most prevalent reasons for failure to change.
• Describe two reasons in detail. • Cite appropriate resources from your reading to justify your answer.

2. Describe two consequences of failure that can affect the U.S. branch.
• Consider the organization data in the form of Leaders’ Self-Evaluations. Employee Engagement Surveys. and Exit Interviews. • Which data points indicate resistance to change? • Which data points indicate readiness to change?

3. Describe one professionally researched best practice to avoid failure to change.
• What are the different ways of dealing with change resistance? • Which is the best method to avoid organizational change failure?

Guidelines for Submission Submit a Word document using double spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be 1-2 pages in length and include rpfprpnrpc ritpri in APA format Conci lit the Shapiro Library APA Style Guide

Conclude how effectively the firm uses the different components of the marketing mix to identify and grow its markets. Evaluate the firm’s marketing plan within the context of the overall strategic plan.

/in /by

Marketing for Consumer Packaged Goods Businesses

Competencies Addressed in This Assignment and Aligned to Learning Outcomes
The following competencies align with indicated learning outcomes and each criterion for the assignment aligns with a competency.

Competency 1: Formulate a comprehensive strategic marketing plan.
Create a marketing plan.

Competency 2: Analyze the process for developing a global marketing strategy.

Competency 3: Elaborate on the relevance of the marketing mix in a digitally-driven global economy.
Create a marketing plan.
Build and sustain long-term customer relationships.
Assess how to identify markets.

Competency 4: Integrate ethical marketing practices into marketing strategies.
Build and sustain long-term customer relationships.

In the first 3 weeks of the course, you studied the fundamentals of the marketing discipline. You established a baseline of knowledge in the field to help you understand how an organization should carry out its marketing activities. Using this newly gained knowledge, you now have the opportunity to discuss and evaluate the marketing of a publicly traded company, or one with which you are familiar with their marketing programs.

In 1,800 words, discuss the strategy and marketing variables used by a company that sells products in the Consumer Packaged Goods (CPG) category. Some companies in this category are P&G, Coca-Cola, and General Mills. Examples of what you may cover include how they identify new markets and products, how they segment customers, or even how they execute their advertising.

For this assignment, within the context of the Consumer Packaged Goods (CPG) category complete the following criteria:

Conclude how effectively the firm uses the different components of the marketing mix to identify and grow its markets.
Evaluate the firm’s marketing plan within the context of the overall strategic plan.
Appraise how the firm integrates a digital platform into its over marketing strategy.
Summarize how well the firm is positioned for future growth given the evolution of the consumer base.
Illustrate ethical marketing practices integrated into the components of the marketing mix

What are two key challenges that organizations may come across when they are scaling? What role do middle managers and team leaders play when scaling an organization?

/in /by

Table of Contents > Module One > 1-2 Discussion: Introduction

1-2 Discussion: Introduction

Building and managing a business becomes more complicated during growth, demanding more from leadership, teams, and employees. Rapid growth may affect performance across the board. It is important to recognize and stay ahead of these changes brought by scale while considering the lifecycle of the organization.

In your initial post, address the following:
• Introduce yourself, including some information about your educational background, professional background, or both, along with what you hope to gain from this course.

• Then, answer the following questions:

  • What are two key challenges that organizations may come across when they are scaling?
  • What role do middle managers and team leaders play when scaling an organization?
  • What are some characteristics middle managers and team leaders should have to support a growing organization?

In your response to two peers, address the following:
• Compare the scaling challenges that you have chosen to the choices of your peers. Explain the importance of communication style and work collaboration processes in overcoming these challenges. • Do you agree with the characteristics of managers identified by your peers? Justify your view.

Explain what discretionary benefits are and how companies use them to benefit the company and its stakeholders. Examine how laws, labor unions, and market factors impact companies’ compensation strategies and practices.

/in /by

DISCUSSION ESSAY

Analyze the compensation strategies companies use to attract and retain talent.
Determine three best compensation practices used by companies.
Be sure to provide your rationale for selecting these best practices as opposed to others.
Examine three compensation-related challenges companies face.
Be sure to provide your rationale for selecting these compensation challenges as opposed to others.
Explain what discretionary benefits are and how companies use them to benefit the company and its stakeholders.
Examine how laws, labor unions, and market factors impact companies’ compensation strategies and practices.
Deliver a succinct, engaging, and informative presentation on compensation strategies, best practices, and challenges.

Note: Be sure to include additional detail about what you will say as you deliver your presentation on the notes pages in PowerPoint.

Consult Use Kaltura [PDF] for help in recording your presentation and uploading it to the assignment area.
Integrate at least three quality resources using in-text citations and a reference page in your assignment.

Note: Wikipedia and similar websites do not qualify as quality resources.

Format your assignment according to the following formatting requirements:
This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
Use a readable size font (24 pt or above) on your slides. For your slide notes, the preferred method is to use Times New Roman font (size 12).
Include a title slide containing the assignment title, your name, your professor’s name, the course title, and the date. The title slide is not included in the required number of slides.
Include a source list slide. Citations and references must follow SWS format. The source list slide is not included in the required number of slides.