Explain how customer segmentation works, and to emphasis its importance to logistics. Outline the role of demand forecasting and the links with marketing. Explain the connection between quality of service and customer loyalty.

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Marketing perspective on logistics

Develop the marketing perspective on logistics and the need for close coordination between the two functions;

  • Explain how customer segmentation works, and to emphasis its importance to logistics;
  • Outline the role of demand forecasting and the links with marketing;
  • Explain the connection between quality of service and customer loyalty;
  • Show how current segmentation practice can be re-engineered to set logistics priorities

 

Bill Gates of Microsoft describes the 2000s as ‘business @ the speed of thought’. Discuss the importance of speed in the supply chain. How can speed be increased within the supply chain?

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DISCUSSION ESSAY

1 Bill Gates of Microsoft describes the 2000s as ‘business @ the speed of thought’. Discuss the importance of speed in the supply chain. How can speed be increased within the supply chain?

2 Suggest logistics performance priorities for the following, explaining why you have come to your conclusions:

  • a a low fare airline such as Ryanair;
  • b a fast food chain such as McDonald’s;
  • c an overnight parcels service such as DHL.

3 What is meant by the term alignment in relation to supply chain processes? Why is alignment important in setting a strategy for a given supply chain?

4 What does flow mean in a supply chain context? Explain how material flow relates to information flow in a supply network.

 

What are the logistics implications to Press Co for delivery reliability to customers West Co and East Co?

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Distribution of differences between scheduled and actual demand for East Co

1.What are the logistics implications to Press Co for delivery reliability to customers West Co and East Co?

2 What steps will the supplier need to take in order to satisfy call-off orders from West Co?

3 If separate parts of the Press Co factory were dedicated to production for West Co and for East Co, which would be the more efficient in terms of labor costs and inventory holding?

 

 

What is the supply chain, and how is it structured? What is the purpose of a supply chain? What is the relationship between material flow and information flow?

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Supply chain

1.What is the supply chain, and how is it structured?

  1. What is the purpose of a supply chain?

3.What is the relationship between material flow and information flow?

4.How did inventory reduction in the supply chain lead to improved competitiveness at Xerox?

5.How do products win orders in the marketplace? How does logistics contribute to competitive advantage?

 

Present the quote, attribute it, and then give an explanation as to how this quote addresses in some way the dilemma confronting your organization and your professional context.

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DISCUSSION ESSAY

Given the four basic organizational design challenges we have been introduced to this week, choose one and look for a quote from a management or leadership guru -preferably one you have been introduced to through your readings and class content (such as Drucker, Deming, or Senge)- that you believe sums up the conflict implicit to the design challenge you chose and/or the opportunities that you recognize as being an integral part of it from your perspective as leader. In what ways does your organization manage this balance?

Present the quote, attribute it, and then give an explanation as to how this quote addresses in some way the dilemma confronting your organization and your professional context.

Length: 150 – 250 Words

 

What is the doctrine of Res ipsa loquitur and how does it help the plaintiff to prove a prima facie case of negligence?

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Business Question

  1. What is the doctrine of Res ipsa loquitur and how does it help the plaintiff to prove a prima facie case of negligence?

 

Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

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An entrepreneur Start-up

Business Plan

A business plan is any simple plan, not only limited to the business start-up plan that helps the management to understand the current situation of the enterprises (strengths, weakness, opportunities and threats) and look forward into the future. A start-up plan is a business plan which consists of the mission, vision, objectives and action plans for the future of the new enterprises while the business plan drawn during the operation of the firm is vital for running the firm effectively, acquire new customers, partners, loans and so on. According to Fiore (2005), a business plan involves two dimensions; an organizing tool to simplify and clarify your business goals and strategy, the second one is a selling document that sells the business idea and shows that a product or a service can make a profit and attract funding and company resources.

Imagine you started a new business as an entrepreneur in Saudi Arabia. Briefly mention the specific steps which you consider necessary to a successful business plan.

Please, think and share information on the following items:

  1. Owners, capital structure and company profile (3 Marks)
  2. Your Business Name, Address, E‐Mail
  3.  Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation….
  4. Investment capital
  5. Company Business Description (300 – 400 words)
  6. Scope and type of business (5 Marks)

What business will you be in? What will you do? What market segment will you choose?

  • Business idea: what is your big idea? Is it a product or a service? What makes your idea different?
  • Mission Statement
  • Company’s short-term and long-term goals and objectives.
  • Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?

 

  1. Business Philosophy (4 Marks)

What is important to you in your business?

  • Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it?
  • Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
  • Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
  • Who is your competition and how do you beat them?
  1. Products and Services (3 Marks)
  2. Briefly discuss your products or services (Technical specification).
  3. Size of business: how many employees? How many offices and retail facilities?
  4. What factors will give you competitive advantages or disadvantages? Examples, include level of quality or unique or proprietary features.

 

Discuss how strategies are translated into action plans.

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Discussion Essay

Discuss how strategies are translated into action plans.

  • Length: A minimum of 250 words, not including references
  • Citations: At least one high-level scholarly reference in APA format from within the last 5 years

 

Has Theo’s CSR stance helped them do better than they would otherwise? Is this acceptable or unacceptable? What do you think of CEO, Joe Whinney’s career? Does it inspire you to take something that interests you and try to bring about a change in the world? Explain.

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The Chocolate

Watch the case study videos below and complete all case questions (1-5), supporting your claims with at least one external source (which could be the textbook). Prepare answers in a Word document (.doc or .docx) and submit a single file to the dropbox. Be sure to check spelling and grammar and ensure you answer all questions. Each question response should be a minimum of 100 words. Be sure to include a title page, introduction, conclusion, and reference list (APA format). You can find a “case study template” to use under COURSE HOME.

Theo Chocolates Video 1

Theo Chocolates Video 2

Case Questions:

  1. Does Theo use any of the four traditional approaches to management? Elaborate.

As a reminder, the four approaches are outlined here. Check out these video tutorials for more on each approach: Classical Management Theory, Behavioral Management Theory, Systems Theory, Contingency Theory

  1. What are the major challenges that Theo has had to deal with being in the chocolate industry? Have these issues been dealt with adequately?
  2. Do you think Theo is ‘doing good while doing well’? Explain.
  3. Has Theo’s CSR stance helped them do better than they would otherwise? Is this acceptable or unacceptable?
  4. What do you think of CEO, Joe Whinney’s career? Does it inspire you to take something that interests you and try to bring about a change in the world? Explain.

 

What are the major challenges that Theo has had to deal with being in the chocolate industry? Have these issues been dealt with adequately? Do you think Theo is ‘doing good while doing well’? Explain.

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Theo Chocolate

Watch the case study videos below and complete all case questions (1-5), supporting your claims with at least one external source (which could be the textbook). Prepare answers in a Word document (.doc or .docx) and submit a single file to the dropbox. Be sure to check spelling and grammar and ensure you answer all questions. Each question response should be a minimum of 100 words. Be sure to include a title page, introduction, conclusion, and reference list (APA format). You can find a “case study template” to use under COURSE HOME.

Theo Chocolates Video 1

Theo Chocolates Video 2

Case Questions:

  1. Does Theo use any of the four traditional approaches to management? Elaborate.

As a reminder, the four approaches are outlined here. Check out these video tutorials for more on each approach: Classical Management Theory, Behavioral Management Theory, Systems Theory, Contingency Theory

  1. What are the major challenges that Theo has had to deal with being in the chocolate industry? Have these issues been dealt with adequately?
  2. Do you think Theo is ‘doing good while doing well’? Explain.
  3. Has Theo’s CSR stance helped them do better than they would otherwise? Is this acceptable or unacceptable?
  4. What do you think of CEO, Joe Whinney’s career? Does it inspire you to take something that interests you and try to bring about a change in the world? Explain.