What are some examples of specific needs suggested by Maslow’s hierarchy of needs? Which social factors likely have the most influence on (a) the purchase of a new outfit for a job interview and (b) the choice of a college to attend?
Maslow’s hierarchy
- What are some examples of specific needs suggested by Maslow’s hierarchy of needs?
- Which social factors likely have the most influence on (a) the purchase of a new outfit for a job interview and (b) the choice of a college to attend?
- What situational factors do firms use to influence consumer purchase behavior?