What is more challenging to fix: a knowledge gap or a values gap? What could a hiring manager ask a candidate to determine if there’s a good fit between the values of the organization and the candidate?

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Market-Based Management

  1. What behavior do you think a system such as Market-Based Management might drive?
  1. The case describes how a number of senior managers were dismissed after the acquisition. How could employees interpret this? Does this help drive ethical culture?
  1. What is more challenging to fix: a knowledge gap or a values gap?
  2. What could a hiring manager ask a candidate to determine if there’s a good fit between the values of the organization and the candidate?
  1. What do you think are the strongest benefits of this approach?

 

Read the two short case studies below and write separate 1,000 word report for each (total2,000 words for the two reports).

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Operation management

Read the two short case studies below and write separate 1,000 word report for each (total2,000 words for the two reports). Tables and figures developed using MS Excel software are essential part of your reports.

Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2. Based on your importance and performance ratings, which product would you buy?

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DISCUSSION ESSAY

  1. Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device.
  1. Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2. Based on your importance and performance ratings, which product would you buy?
  1. Which device features examined in this chapter might have the greatest impact on consumers’ propensity to buy one of these products?
  1. Which risk factors might impact consumers’ propensity to buy one of these products?
  2. After purchasing one of these products, why might you experience postpurchase cognitive dissonance? What might the seller do to help you resolve this dissonance?

Which of the following is not an example of a functional need? Which of the following is a characteristic of a highly involved consumer?

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ASSIGNMENT

Which of the following is not an example of a functional need?

  1. Physical warmth
  2. Food
  3. Shelter
  4. Love
  5. Water

Which of the following is a characteristic of a highly involved consumer?

  1. Showing greater interest in the product
  2. Spending more time researching the product
  3. Engaging in extensive problem solving
  4. Making a very thoughtful choice
  5. All of these activities characterize highly involved consumers.

 

Does buying Kashi cereal satisfy a consumer’s functional or psychological needs? How might this information help a Kashi brand manager better promote the product?

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DISCUSSION ESSAY

  1. Does buying Kashi cereal satisfy a consumer’s functional or psychological needs? How might this information help a Kashi brand manager better promote the product?
  1. When consumers buy a new notebook computer, what sort of information search (internal versus external) would they conduct? If you were a marketing manager for Sony, how would you use this information?
  1. Explain the factors that affect the amount of time and effort a consumer might take when choosing an oral surgeon to get his or her wisdom teeth removed. How would your answer change if the consumer were looking for a dentist to get a cleaning? How should the office manager for a dental practice use this information?
  1. When evaluating different alternatives for a Saturday night outing at a fine restaurant, explain the difference between the universal set, the retrieval set, and the evoked set. From which set of alternatives will the consumer most likely choose the restaurant?
  1. What can retailers do to make sure they have satisfied customers after the sale is complete?
  2. Tazo makes a blend of exotic green teas, spearmint, and rare herbs into a tea called Zen. Using Maslow’s hierarchy of needs, explain which need(s) is (are) being fulfilled by this tea.
  1. Think about your last purchase either online or in a retail store. Were you presented with a nudge? If yes, what was the nudge? Did you make the purchase? If not, which item could have been presented to you as a nudge? Why did you choose this item?
  2. Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail riding. Develop a theme for an advertising strategy that covers all three components of attitude.
  1. What can a marketer do to positively influence a situation in which a consumer is ready to buy but has not yet done so?
  2. Choose a retailer you visit frequently and identify how at least two factors of the sensory situation may affect your behavior.

 

Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs.

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DISCUSSION QUESTIONS

  1. Name the five stages in the consumer decision process.
  2. What is the difference between a need and a want?
  3. Distinguish between functional and psychological needs.
  4. What are the various types of perceived risk?
  5. What are the differences between compensatory and noncompensatory decision rules?
  6. How do firms enhance postpurchase satisfaction and reduce cognitive dissonance?

 

Write and explain types of organizational structure in business in public sector in medal east countries by giving examples?

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DISCUSSION QUESTION

Write and explain  types of organizational structure in business in public sector in medal east countries by giving examples?

 

Choose one weeknight and one weekend night to watch television news during prime time. Describe the race, sex, approximate age, and other notable factors of people featured in the news. What diversity-related factors do you observe?

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The Media and the Promulgation of Stereotypes

INSTRUCTIONS

  1. Read the case, The Media, and the Promulgation of Stereotypes Download The Media, and the Promulgation of Stereotypes(linked here, and also on page 49 in the textbook), and respond to two (2) of the four(4) questions at the end of the case in a short two-page paper.
  2. Your paper MUST contain a cover page, in-text citations, headings, and a reference page (APA Style 7th ed). Also, check the proper use of paragraphs.
  3. Paper MUST be formatted in APA style.

SUBMIT YOUR RESPONSE

  • Type your response in an MS Word document (2 pages), formatted APA style.
  • Upload this word document as your assignment submission.

TIPS

  • Check anything APA at Purdue Online Writing Lab Links to an external site.or in the Writing Resources area of the course.
  • APA is always double space, no more no less.
  • The title page must have a header and page number.
  • The Center of the title page has the title of the assignment, your name, and the college name. NO MORE!
  • Don’t forget the References page. If you list a reference, it must also appear as an in-text citation and vice versa. Never use the words “Works Cited” on the References page. Use the word “References”.
  • Refrain from using the following phrases when writing an academic paper: “I believe” “In my opinion” “I think” and “I”. The reason you use references is so you can write about what has been researched, this information has validity.
  • Use headings to take the reader from one point to another. Remember the reader has no idea what this case is about.

 

Questions to Consider

  1. In addition to racial, ethnic, and gender stereotyping, what other kinds of stereotypes have you seen in the media? How do frequent portrayals of such stereotypes affect people’s perceptions of their veracity?

 

  1. Choose one weeknight and one weekend night to watch television news during prime time. Describe the race, sex, approximate age, and other notable factors of people featured in the news. What diversity-related factors do you observe?

 

  1. One commercial that has attempted to change what was a stereotypical statement is the revised Jif ® peanut butter commercial. Previous commercials said, “Choosy Moms choose Jif ®”; the newer one says, “Choosy Moms … and Dads choose Jif ®.” What other stereotype-resistant commercials have you observed? What stereotype-supportive commercials have you observed? What messages are being conveyed?

 

  1. Investigate the circumstances surrounding the 2010 Shirley Sherrod/USDA media-driven disaster. What could have prevented the disaster from spreading with such fervor?

What processes need to be fostered and what capacity needs to be provided to better engage communities and various types of stakeholders on digital platforms?

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STAKEHOLDER ENGAGEMENT IN TEMPORARY AND PERMANENT ORGANIZATIONS

Research question: What processes need to be fostered and what capacity needs to be provided to better engage communities and various types of stakeholders on digital platforms?

What was the average return for the stock over the period of 1990 through 2010? What was the standard deviation for the stock over this period?

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Week 1 Project

The Allied Group has acquired Kramer Industries and is now considering additional investments. They have determined that there is a firm that is a good fit for their portfolio, the Kramer firm of Montana. The firm was established in 1990 and has the following historical returns:

Kramer Industries

  • Year
  • Earnings
  • 1990
  • (8% Loss)
  • 1995
  • 23%
  • 2000
  • 26%
  • 2005
  • 31%
  • 2010
  • 18%

Address all of the following questions:

**What was the average return for the stock over the period of 1990 through 2010?
**What was the standard deviation for the stock over this period?
**Assume that you currently have a portfolio that returns 19.5%. If you add this stock to the current portfolio, what will happen to the average return on the portfolio?

**Should Allied invest in the stock? Justify your response