In your opinion, what did Coca-Cola do right over the years? If you were Coca-Cola’s Chief Marketing Officer, what would you consider as options for the next strategic brand move?

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 7-1 Discussion: Brand Growth

Coca-Cola has shown enormous capacity to bend to the expectations of every culture with which it has dealt, and has done so for over 100 years. Beginning in 1886 as a medicinal cure for headaches, the brand became a popular beverage, growing through war times, through peace and love generations, even the high-tech generation. Despite sharp declines in carbonated soft drinks, Coca-Cola remains the premier beverage brand. Go online to Coca-Cola’s website where you will find a “history” tab. Identify what you believe to be key points in the timeline for the growth of the brand, and why you think those were important. The ads and commercials also tell a fascinating story of the brand’s success. In your opinion, what did Coca-Cola do right over the years? If you were Coca-Cola’s Chief Marketing Officer, what would you consider as options for the next strategic brand move?

Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?

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DISCUSSION QUESTIONS

Prior to beginning work on this discussion forum, watch the Week 4 Introduction video, and read Chapter 13 in the MindTap ebook by clicking on the Getting Ready link for each perspective chapter.

Step 1: Read:

Step 2: Do:

In a managerial report,

  • Use descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are yourpreliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?
  • Explain whether Triple T has used an observational study or a controlled experiment.
  • Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05.
  • Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and use a=.05.
  • Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05.
  • Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?

Step 3: Discuss:

  • What recommendations does your ANOVA results support? Use findings from your managerial report to support your recommendations. Be sure to include why you support certain decisions over others. What surprising findings did you come up with during your analysis?

 

What does your analysis suggest happens to countries that have not had as significant an increase in savings? What would your analysis suggest happens to those countries real exchange rate?

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World Saving Rate

  • Savings (and consumption) play a central role in macroeconomic analysis. In this question, we will discuss a number of aspects connected to changes in savings.

Consider the following graph that describes the evolution of the World Saving Rate. see attached graph

  • What does the Solow (neoclassical) growth model say about the evolution of the steady state capital per worker ratio.
  • What does this evolution suggest happened to world real interest rates? And what does it say about the world real wage?
  • Notice that part of the increase in savings is explained by the growing importance of China and India in global GDP (though by no means the only factor). What does the graph suggest happened to the global distribution of income?
  • Simultaneously with the higher savings rate, the world has also had slowing growth. This is in part due to lower population growth rates (n) but also because of slower productivity growth (g). What does slower productivity growth suggest should happen to investment for a given real interest rate?
  • Now divide the world in two blocks. What does your analysis suggest happens to countries that have not had as significant an increase in savings?
  • What would your analysis suggest happens to those countries real exchange rate?

 

How could each orientation of qualitative research, namely, phenomenology, ethnography, grounded theory, and case studies be used here? What qualitative research tool(s) would you recommend be used and why?

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Bush fires

In February 2009, bush fires raced across the Australian state of Victoria, claiming lives and property. While rebuilding will take years, at some point after a disaster, it is time to get back to business. Suppose you are approached by the owners of several full-service wine stores in Victoria. They are uncertain about whether they should simply maintain the same positioning they had previous to the bush fires, and they would like a report within 60 days.

  • How could each orientation of qualitative research, namely, phenomenology, ethnography, grounded theory, and case studies be used here?
  • What qualitative research tool(s) would you recommend be used and why?
  • What are the ethical issues that you should be sensitive to in this process?

 

Identify at least three methods companies use to gather your information online either with your knowledge or unbeknownst to you and explain the trade-off that is taking place when this happens. How does this benefit you?

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Complete 3 Discussion Responses based on the below questions

Companies gather consumer information using many different methods. Identify at least three methods companies use to gather your information online either with your knowledge or unbeknownst to you and explain the trade-off that is taking place when this happens. How does this benefit you? How could this be harmful? Are these methods ethical? Why or why not? How will changes in technology affect this in the future?

 

Analyze the current situation in terms of customers, intermediaries, and competencies. Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.

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Digital Marketing Plan

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Introduction
Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.

Introduction
This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.

Your Role
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements
Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:

1. Situational Analysis
Analyze the current situation in terms of customers, intermediaries, and competencies.
Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.
2. Objectives
Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?
3. Strategy
Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?
4. Tactics
Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?
5. Actions
Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.
6. Controls
Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?

Requirements:
The digital marketing plan must be at least 8 10 pages in length, in addition to the title and reference pages.
Related company standards:
The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.

Use at least five scholarly or academic sources, formatted per APA.

Define the structure of the payment systems. Identify risk to loss of revenue in each system. Describe advantages and disadvantages of each system.

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Insurance

Insurance is based on pooling of losses, payment for random losses, risk transfer, and indemnification. As a result, insurers use several different approaches to mitigate their risk and set premium rates, including:

  • the fee-for-service method
  • the cost-plus approach
  • population health – capitation

For your assignment, evaluate two global payment systems within healthcare and address each of the following items:

  • Define the structure of the payment systems.
  • Identify risk to loss of revenue in each system.
  • Describe advantages and disadvantages of each system.
  • Identify how pay for performance can be added to each payment system.

Requirements:

  • Your paper should be five to six pages in length, not including the title and reference pages.
  • Add Headings to organize
  • add introduction and a conclusion paragraphs
  • You must include a minimum of five credible sources. Use the Saudi Electronic Digital Library to find your resources.
  • Your paper must follow Saudi Electronic University academic writing standards and APA 7th edition requirements, as appropriate.
  • You are strongly encouraged to submit all assignments to the Turnitin Originality Check prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, review the Turnitin Originality Check Student Guide.

 

Describe the forecasting method you chose and explain why that forecasting method is best suited to this scenario. Explain why you did, or did not, choose the same forecasting method for each product.

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Prepare demand forecasts for the next four quarters for all four products.

(530-3 )Electronic Manufacturing Inc. is dedicated to the production of diverse products related to computers. Below you will see the production data of four of their products during the past 3 years presented in quarters.Examine the historical production trends and address the following:

  • Prepare demand forecasts for the next four quarters for all four products.
  • Describe the forecasting method you chose and explain why that forecasting method is best suited to this scenario.
  • Explain why you did, or did not, choose the same forecasting method for each product.
  • What are the benefits of using a formalized approach to forecasting these products?
Year 1 Products
Quarter Motherboard Hard Drive Video Card Ink
1 2,550 1,525 1,855 5,250
2 995 1,025 1,285 4,250
3 3,850 3,025 4,240 5,155
4 2,855 3,175 1,970 5,345
Total 10,250 8,750 9,350 20,000

 

Year 2 Products
Quarter Motherboard Hard Drive Video Card Ink
1 4,025 3,965 3,525 9,350
2 2,595 3,025 3,025 9,005
3 6,225 3,250 7,320 9,255
4 5,905 4,125 3,480 10,640
Total 18,750 14,365 17,350 38,250

 

Year 3 Products
Quarter Motherboard Hard Drive Video Card Ink
1 5,275 4,905 4,850 13,250
2 3,350 4,250 4,325 13,125
3 7,005 4,105 8,150 13,325
4 6,730 5,535 4,625 15,775
Total 22,360 18,795 21,950 55,475

Directions:

  • Your assignment is required to be four to five pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your resources.
  • Formatted according to APA 7th edition and Saudi Electronic University writing standards.
  • It is strongly encouraged that you submit all assignments into Turnitin prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin – Student Guide for step-by-step instructions.

Review the grading rubric to see how you will be graded for this assignment.

 

Explain the principles of team communication in high-performing teams. Describe and demonstrate approaches to planning, running, and following up on meetings. Explain the principles of effective virtual team communication.

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Week 3: Interactive Learning Activity

3.1 Learning Outcomes:

  1. Explain the principles of team communication in high-performing teams.
  2. Describe and demonstrate approaches to planning, running, and following up on meetings.
  3. Explain the principles of effective virtual team communication.
  4. Describe strategies for effective group writing.
  5. Explain basic principles for handling a difficult conversation
  6. Describe the characteristics of cultural intelligence, its importance for global business leaders, and approaches to developing it.
  7. Explain the major cultural dimensions and related communication practices.
  8. Name and describe key categories of business etiquette in the intercultural communication process.
  9. Identify how generational, gender and other aspects of diversity affect workplace communication.

3.2 Action Required:

  • Chapter 3 & 4 in BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition McGraw-Hill Education
  • Watch the short videos at the following links:

Groupthink – A short introduction – YouTube

Adam Grant: Avoid groupthink (in a real way) – YouTube

Cross cultural communication | Pellegrino Riccardi | TEDxBergen – YouTube

3.3 Test your Knowledge (Question):

  • In chapter 3, you learn about groupthink. Identify this concept and summarize its symptoms.
  • After watching the cross-cultural communication video, identify some common cultural differences.

3.4 Instructions

  • Answer both questions in the test your knowledge section.
  • Post your answer in the discussion board using the discussion link below (Week3:Interactive learning Discussion)