Analyze a company’s approach to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media.

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Integrated Marketing Communication

Your assignment is to analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following:

Research and define the marketing terms: earned, owned, and paid media.

Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product.

Synthesize your findings and describe the company’s overall approach to this brand and describe the brand’s/product’s target audience, pricing strategy, and distribution strategy.

Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company’s overall brand/product strategy.

Your paper should be 4-6 pages in length (1200-1800 words) and 4 scholarly references

 

Use the GDP equation and data on GDP components to evaluate the equation. Create different visualizations using each of the variables over the last decade (1999-2022) to show the relationship between GDP and each of its components. Which components seems to determine the behavior of the GDP? How can you identify unemployment or inflation from the GDP graph?

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ECON 211- PRINCIPLES OF MACROECONOMICS – Fall 2022

Department of Accounting, Finance, and Economics

Research Project

  1. Fred Graph

With the attached excel file, use the data components of GDP to evaluate the equation of GDP, that is:

Next, show a graphical representation of these variables and check that

Finally, identify and describe business cycle phases from GDP graph obtained previously.

  1. Written Report on the GDP

Draft a two-page report on the GDP behavior over the period 1999-01 to 2022 and describe business cycle over the same period. First, you should describe the steps taken to construct the graphs. In your analysis, describe the business cycle present in the GDP data, that is, describe recession period (decrease in GDP of more than 6 month), expansion (increase in GDP), peak (the highest GDP during the expansion), and trough.

Use the GDP equation and data on GDP components to evaluate the equation. Create different visualizations using each of the variables over the last decade (1999-2022) to show the relationship between GDP and each of its components. Which components seems to determine the behavior of the GDP? How can you identify unemployment or inflation from the GDP graph?

Next, determine the GDP share of consumption, GDP share of investment, GDP share of government spending, and GDP share of net exports. What GDP component has the largest share? What have you learned about measuring GDP from this assignment? Be sure to cite, using APA, any findings to back your argument and provide a bibliography.

 

Explain how the organization has been able to utilize new technologies to improve and innovate its business processes. Consider how the organization has utilized technology in its communication with its stakeholders. Do you believe that the implementation of new IT has caused disruption in the organization? Explain.

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BUSINESS TECHNOLOGIES

Select an organization that is located in the KSA. Using that organization, address the following components in your discussion post:

Provide a brief overview of the organization.

Explain how the organization has been able to utilize new technologies to improve and innovate its business processes.

Consider how the organization has utilized technology in its communication with its stakeholders.

Do you believe that the implementation of new IT has caused disruption in the organization? Explain.

Has the introduction of new IT and technology provided the company with a competitive advantage or has this introduction merely enabled them to keep pace with their competitors?

Instructions :

  1. -Embed course material concepts, principles, and theories, which require supporting citations ( will attach)
  2. – along with at least two scholarly peer-reviewed references supporting your answer.
  3. – Use academic writing standards and APA style guidelines.
  4. -citations
  5. – be sure to answer all questions
  6. – 0% plagiarism
  7. – Find the attached ppt and e-book Pollard, C., Turban, E., & Wood, G. (2018). Information technology for management: On-demand strategies for performance, growth, and sustainability (11th ed.). John Wiley & Sons, Inc. ISBN: 978-1118890790; eBook ASIN: B07F7R7L6K
  8. – 4 resources ( two or three scholarly peer-reviewed, one from the book )
  9. – 3 pages without the cover page and references page
  10. – please follow rubric

 

From this case, how would you describe the new of offshore outsourcing? Why did Indian outsourcing companies have to change their strategy? What kinds of challenges do you anticipate that the Indian companies will face in implement this new outsource strategy?

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Week 2 Case Study – Case 3.2 India is Sending Jobs Abroad

Case Study Background Information:

In this section, you will provide a background on the case, the key points that will help to understand your responses to the case study questions.

  • From this case, how would you describe the new of offshore outsourcing?
  • Why did Indian outsourcing companies have to change their strategy?
  • What kinds of challenges do you anticipate that the Indian companies will face in implement this new outsource strategy?

Summary and Conclusion

For this section, you will summarize the case and, at a minimum, identify at least two lessons gained from this case that will be of benefit to businesses today

References

Do not forget your references! You will, at least, have your textbook and I encourage you to use information from both the library and credible internet sites that will help in developing your responses to the questions.

 

Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments. Recommend strategies in operational changes to support Caterpillar’s strategic plan, future business decisions, and improvement in business performance.

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MGT/498: Strategic Management

Wk 3 – Apply: Signature Assignment: Strategic Management Research Journal Part 3 [due Day 7]

Write a 525- to 700-word response to the following prompts in your journal entry:

Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
Summarize Caterpillar Inc.’s organizational structure.
Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
Justify why it’s important for Caterpillar Inc.’s leadership team to study and understand the company’s internal and external environments.
Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.
Recommend strategies in operational changes to support Caterpillar’s strategic plan, future business decisions, and improvement in business performance.

Considering the information below, which security would plot above the Security Market Line? If the simple CAPM is valid, which of the following situations is possible and why?

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ASSIGNMENT

  1. Considering the information below, which security would plot above the Security Market Line (SML)?

Security CAPM-predicted return Investor’s expected return

A 15% 13%

B 15% 15%

C 15% 17%

Group of answer choices

Security C

Security B

Security A

  1. If the simple CAPM is valid, which of the following situations is possible and why? Consider each situation independently

Situation 1:

Portfolio Expected Return Beta

A 30% 1.6

B 40% 1.3

Situation 2:

Portfolio Expected Return Standard Deviation

A 20% 30%

B 25% 15%

  1. Which of the following types of risk is diversifiable? Select all that apply Group of answer choices

An armed conflict between two countries

A strike by workers at a factory

Failure by a company’s new product launch

A shift in monetary policy

 

Discuss the data collected, sources of the data, data preparation, and assumptions if applicable. Elaborate on the findings from the analysis and explain how it addresses the objectives.

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PowerPoint Presentation

This is already a completed essay. However, if the word count requirement is not met, it is necessary to add about 1200 words without changing the original analysis and intention of the entire article. Your 1200-word supplement can be added anywhere in the article. At the same time, when you are supplementing the article, please adjust the content table and format of the entire article in APA format. You can add more academic reference is ok.

Similarity less than 5%。 What is the profitability aspect for the next 5 and 10 years in Richmond for townhouses? this is the group Project Guideline According my Tableau work and excel work write this.

General Instructions

The students will be grouped into teams of three or four students. The team will prepare a written and oral presentation as outlined below.

Methodology

The team should take the role of a consultant or senior analyst assigned to report on the issues to senior management. In all cases, students are expected to research peer-reviewed articles or established newspaper articles about the topic in discussion to help support their analysis. Wikipedia, blogs, and other unreliable web sources will not be accepted.

Written Presentation

The team will prepare a written presentation, which must be submitted, to the instructor, along with an oral presentation and a copy of the PowerPoint in the handout format. The text should be double-spaced and should be done in a professional manner. You should include copies of all tables, diagrams, etc. used in your presentation. The cover sheet should include team members’ names. The team will provide one copy of their analysis to the instructor at the beginning of the class. There is no firm guideline for the report content. However, it is important that the following information be present.

  1. Cover page with the usual information – student information, title, subtitle, course, and section names and numbers.
  2. Executive summary – the report is addressed to senior management of the company in question.
  3. Table of contents.
  4. Content This is dependent upon what type of project is, e.g., whether it is research-oriented, or

Scope: Clarify the scope of the analysis

Objectives: clearly state the objective

3) Methodology

Data: Discuss the data collected, sources of the data, data preparation, and assumptions if applicable.

Tools and techniques used to analyze the data

4) Data Analysis

Elaborate on the findings from the analysis and explain how it addresses the objectives.

Discuss graphs and explain the patterns and trends

5) Prediction

6) Conclusion

Prepare a written report for marketing strategy, regarding a publicly-traded company that has either failed, or has been struggling to compete in recent years.

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ABX Electronic

You will prepare a written report for marketing strategy, regarding a publicly-traded company that has either failed, or has been struggling to compete in recent years. Examples of such companies include: Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes’Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.

At the beginning of the term, each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing, or faced prior to shutting down.

The final project is to be completed INDIVIDUALLY. Your full marketing plan is due at the end of the course. The written project must be professional in its composition, and follow APA (latest edition) format, contain at least 12-15 pages of typewritten content. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use a minimum of 10 reputable References to prepare your plan fully. Sources may include: annual reports, journal articles, and newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.

Because this course concerns marketing management in a global economy, the marketing mix should reflect the firm’s ambitions to compete across multiple foreign markets. This means that the product, price, promotional, and distribution strategies should reflect a globally competitive mindset.

Below is the outline for the marketing plan:

Executive Summary
a. One-to-two page summary of the marketing strategy

Company Description
a. Highlights of the firm’s historical and recent operations

Strategic Focus and Plan
a. Corporate Mission
b. Corporate Goals
c. Core competency and sustainable advantage to return to competitiveness

Situational Analysis
a. Industry analysis
b. SWOT Analysis

Market-Product Focus
a. Corporate marketing objectives
b. Corporate (brand) target market(s)
c. Identifiable points of difference
d. Brand/Product positioning

Marketing Mix Program
a. Product strategy
b. Price strategy
c. Promotion strategy
d. Place (location) strategy

Financial Data and Projections
a. Historical sales revenues
b. Financial projections (if available)
c. Future sales estimates/forecasts (based on product price, units to be sold, market size, competition, and other variables)

Organization (you can use the compan’s organizational chart, just reference accordingly)
a. Restructuring of the firm, expansion (will you be making and recommendations to modify or restructure this company?)
Implementation, Evaluation and Control Plan (this is the only portion of this assignment that you where you will make a recommendation based on your review of the company, based on your research on #’s 1-8)

References

When is the project estimated to be completed? How many working days will it take? What is the critical path? Which activity has the most total slack? How sensitive is this network?

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Computer Project Exercises

In developing the exercises, trade-offs had to be made to enrich the learning experience. One of the major problems students initially encounter is data and detail overload. This reduces their ability to identify project and data problems and to compare alternatives. Although the project found in the exercises is real, it has been reduced and detail has been eliminated many times to concentrate on applying project management principles and understanding linkages. In addition, other simplifying assumptions have been made so that students and instructors can trace problems and discuss outcomes. These assumptions detract from reality, but they keep the focus on the objectives of the exercises and reduce student frustration with software intricacies. Moving from these exercises to real projects is primarily one of increasing detail.

The POM+ Project*

Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that “If you can’t beat them, join them.” Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition is compressing grape juice margins and profits. Months of additional market surveys and focus groups have resulted in three potential high-margin drinks: cranberry, blueberry, and pomegranate. All these choices represent antitoxins. The decision is to produce the pomegranate drink that has many health claims. For example, the relative ability of these juices to eliminate harmful free radicals (antitoxins) is 71 percent for pomegranate, 33 percent for blueberry, and 20 percent for cranberry (Technion Institute of Technology). The market potential appears very attractive and should have a higher profit margin than the other potential juice products. Another appeal for pomegranate juice is its familiarity in the Middle East and Asia.

The Priority Matrix for the POM+ Project is:

Connor Gage, the project manager, has formed his project team and the members have come up with the following work breakdown structure.

1.0 POM+Project

1.1 R&D product development

1.1.1 Need survey

1.1.2 Set product specs

1.1.3 Shelf life report

1.1.4 Nutrition report

1.2 Secure fruit suppliers

1.3 Initial Production

1.3.1 Equipment rehab

1.3.2 Production trials

1.3.3 Quality trials

1.3.4 Quality metrics

1.3.5 Quality training

1.4 Distribution

1.4.1 Market testing

1.4.2 Package design

1.4.3 Select distributors

1.5 Legal

1.5.1 Complete FDA certification

1.5.2 Register trademark

1.6 Prepare product launch

Part 1

Develop the WBS outline using the software available (save your file).

Use this file and the information provided below to create a project schedule.

The following holidays are observed: January 1, Martin Luther King Day (third Monday in January), Memorial Day (last Monday in May), July 4th, Labor Day (first Monday in September), Thanksgiving Day (4th Thursday in November), December 25 and 26.

If a holiday falls on a Saturday then Friday will be given as an extra day off, and if it falls on a Sunday then Monday will be given off.

The project team works eight-hour days, Monday through Friday.

The project will begin on January 3, 2012.

Based on this schedule, submit a memo that answers the following questions:

  • When is the project estimated to be completed? How many working days will it take?
  • What is the critical path?
  • Which activity has the most total slack?
  • How sensitive is this network?
  • Identify two sensible milestones and explain your choice.

Include the following (one page) printouts:

A Gantt chart.

A network diagram highlighting the critical path.

A schedule table reporting ES, LS, EF, LF, and slack for each activity.

Hints: Change the timescale to months and weeks. The estimated duration of the project is 135 days.

Remember: Save your files for future exercises!

The following information has been derived from the WBS. Note that the activity number is what appears in the software with the complete WBS entered.

Part 2

Remember the old saying, “A project plan is not a schedule until resources are committed.” This exercise illustrates this sometime subtle, but important point.

Using your files from Part 1, input resources and their costs if you have not already done so. All information is found in Tables A2.1 and A2.2.

TABLE A2.1 Resource Assignments

  • Prepare a memo that addresses the following questions:
  • Which if any of the resources are overallocated?
  • Assume that the project is time constrained and try to resolve any overallocation problems by leveling within slack. What happens?
  • What is the impact of leveling within slack on the sensitivity of the network?

Include a Gantt chart with the schedule table after leveling within slack.

Assume the project is resource constrained and resolve any overallocation problems by leveling outside of slack. What happens?

Include a Gantt chart with the schedule table after leveling outside of slack.

Note: No splitting of activities is allowed.

Note: No partial assignments (e.g., 50 percent). All resources must be assigned 100 percent.

 

Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm’s mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm? Suggest next steps.

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Benchmark Executive Summary

Assessment Description
The purpose of this assignment is to summarize two strategic alternatives for your selected corporation based on individual research and team analyses.

Assume that you work as an analyst team lead at the company you have been studying throughout this course, and you are issuing a high-level communication to company CEO that summarizes your analysis. Based on what you have discovered regarding environmental scan issues, financial analysis issues, industry trends, etc., communicate a plan for implementing two strategic alternatives in an executive summary of 750-1,000 words.

Include the following in your response:

Based on your work this semester, synthesize and present key analytical findings about where the company is exceling and how or where it can improve. Refer to both your CLC and individual analysis in your summary.
Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.
Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm’s mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm? Suggest next steps.
Based on your analysis, identify a business unit or activity within the corporation that you would suggest defunding in order to finance your strategic alternative, or provide an alternate funding source. Defend your selection.
Given your overall proposal, how do you suggest the company promote its culture, vision, and mission to maximize its chances for success in the industry? How might the company develop its servant leaders to endorse and exemplify tenets of the Christian worldview (CWV) in the workplace? Propose and defend at least one significant leadership initiative.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Business Analytics; BS Business Management; BS Finance

3.3 Examine the role of leadership in creating competitive advantage through aligning strategy with an organization’s mission, vision, and values.

4.3 Determine how servant leaders develop leadership capacity in others and a shared value of service within an organization.