What are your biggest areas of concern you have that pertain to learning while taking online college courses? What is your preferred learning style? How is online learning impacted by your learning style?  

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Learning Strategies and Learning Styles Written Assignment

Criteria for written assignments:

  • Title Page: You should include a title page that has the title of the assignment in bold font, your name, the course number and title (CSS106: Succeeding in College), your instructor’s name, and the assignment due date.  Each of these should be on its own line, and all of the text should be centered
  • Start your writing on the page after the title page, and at the left margin (do not center your entire paper)
  • Use Calibri, Arial, or Times New Roman 12-point font.
  • Use double spacing.
  • Indent paragraphs.
  • Use correct spelling and grammar.

There is no length requirement, but you must answer all the questions in depth.  This assignment must be written in an essay format.  Complete sentences and paragraphs are required along with proper APA citation of your sources for this assignment.  Any direct quotes should be placed in quotation marks and parenthetically cited, in addition to including the source in the References section. There should not be extensive direct quotes used in assignments.  If you have questions about how to cite written course material from Canvas, please visit this page.

Review the rubric before you begin for grading details.

Answer the following:

  1. What are your biggest areas of concern you have that pertain to learning while taking online college courses?  Describe at least 2 concerns.  Give explanation and supporting details as to why you have these concerns.
  2. What is your preferred learning style?  How is online learning impacted by your learning style?
  3. Based on the information you read and saw in the videos, what specific learning strategies do you think will be most helpful to you?  Consider your preferred learning style to choose which strategies may best assist you in comprehension and retention of course materials.  Describe how these strategies can help you address your concerns.

Forecast the based aircraft for 2020 through 2040 using trend analysis. Use the 10-year trend average to forecast the based aircraft.

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Forecasting Section of Aviation Planning Project:

Part 1: Historical Aeronautical Activity and Based Aircraft

This section provides a discussion of ISM’s historical activity levels to begin building a context for the forecast of aviation demand at the Airport. This section should describe the types and levels of aviation activity at the airport over the past 20 years. It should include tables and figures (think graphs) as appropriate. The tabulated data should include the number of based aircraft, the number of annual airport operations as applicable. Years to be referenced: 2000-2019 (omitting Covid historical years- 20/21 for purpose of this project)

Once you have this data, combine it in a table with years 2010-2019 and depict it (in excel) in graphical form. You should show at a minimum a graph of the previous 20 years of total operations at ISM and a graph of the previous 20 years of based aircraft at ISM.

Year ISM Southern Region Florida
  Total Ops Total BA Total Ops Total BA Total Ops Total BA
2010 120,826 175 22,384,855 30,816 7,636,144 10,919
2011 124,668 166 22,384,428 29,240 7,660,402 10,820
2012 120,962 135 22,249,158 30,156 7,712,381 11,279
2013 110,324 141 22,293,492 31,115 7,881,366 11,538
2014 85,708 147 22,137,200 32,143 7,867,890 11,822
2015 83,057 134 22,479,343 30,779 8,123,940 11,345
2016 83,527 134 22,085,051 33,028 8,186,968 11,983
2017 86,664 161 22,351,789 31,861 8,258,266 11,560
2018 102,532 155 22,842,618 30,827 8,623,420 10,746
2019 135,290 206 23,463,977 31,811 8,960,741 11,684

*Data retrieved from the FAA TAF; BA: Based Aircraft

(Reference 04-Forecasts_Final under reference materials for example)

Part 2: Forecast – Annual Operations, ADPM, Peak Hour, and Based Aircraft

This section should include a forecast of total annual operations for ISM for the years 2020 through to 2040. An operations forecast should be completed using a trend analysis for the 20-year planning period. For total future operations at ISM, use the 5-year trend average for your forecast calculations. In addition, develop forecast for the Average Day Peak Month and Peak Hour operation in the years 2020 and 2040. In the Year 2020 the peak month is August and is 10.5 percent of annual operations. In addition, peak hour operations are 12.0% percent of operations during the average day of the peak month. Lastly, forecast the based aircraft for 2020 through 2040 using trend analysis. Use the 10-year trend average to forecast the based aircraft.

For your based aircraft fleet mix, assume the following:

  • 60% Single Engine
  • 10 % Multi Engine
  • 20% Jet
  • 10% Rotorcraft (Helicopters)

 

Explains why Kennedy and Johnson launched a War on Poverty and why has there been little change to poverty rates since this time. Explains the microeconomic impacts of growing income inequality and the connection to poverty in the US.

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Poverty and Inequality

After viewing the videos and articles on poverty and inequality create, at minimum, a 2 page discussion that

(a) Summarizes the content of all of the sources.

(b) Explains why Kennedy and Johnson launched a War on Poverty and why has there been little change to poverty rates since this time.

(b) Explains the microeconomic impacts of growing income inequality and the connection to poverty in the US.

**Use several economic Key terms from the lesson overview within your discussion.

 

Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.

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Week 7 Assignment – Case Study: Dynamic Pricing – Strategies for Enhancing Profitability

Overview

Dynamic pricing is a collection of pricing strategies used by firms and organization to enhance profits. You will begin by exploring pricing techniques that operate in the market in real time. Then you will explore how auctions are employed in the search to find the value of goods and services. Consult the following video before getting started:

Instructions

Write a 5–7 page paper in which you:

  1. Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.
  2. There are many types of auctions, each with strengths and weakness at uncovering the real price/value of an item. Compare and contrast how each of the following uncovers value and provide a specific example of how each uncovers value:
    • The English auction and the Dutch auction.
    • The sealed-bid first-price auction and the Vickery Auction.
  3. Auctions are widely used. Analyze an actual auction employed by each of the following:
    • A state or federal government or an agency of a state or federal government.
    • A for-profit business.
    • For each, explain what type of auction is employed and how the auction solves the problem of finding the best price for the good or service.
  4. Read the Letter from Senator Warren to Fed on Wells Fargo FHC Status [PDF].
    • Explain how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division.
    • Include a recommendation on what type of auction might be used.
  5. Use five sources to support your writing, including one published within the last six months. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

 

How do differences and similarities in cultural variables impact communication in a face-to-face environment? How do individual biases influence business communication? (

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International business Communcation

As a manager, you are preparing for a meeting with team members from the United States and another country of your choice.

  • Step 1: Pick a country (feel free to use the country you previously selected).
  • Step 2: Compare your country with the United States and address the following points:

How do differences and similarities in cultural variables impact communication in a face-to-face environment?
How do individual biases influence business communication? (for example, xenophobia or ethnocentrisms)
How do verbal and nonverbal communication differences challenge effective communication during negotiations? (for example, implied messaging or formality).

Click to download the Writing template to help you complete this assignment.

Find an article about time management among students and summarize it in 200-250 words.

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Time Management

Find an article about time management among students and summarize it in 200-250 words.

 

Were the hostess’s actions consistent with a customer-focused quality philosophy? What might she have done differently? How would you have reacted to the letter that Mark received? Could the Total Quality Lead have responded differently? What does the fact that the hotel manager did not personally respond to the customer tell you?

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The Case of the Missing Reservation

Mark, Donna, and their children, along with another family, traditionally attended Easter brunch at a large downtown hotel. This year, as in the past, Donna called and made a reservation about three weeks prior to Easter. Because half the party consisted of small children, they arrived 20 minutes prior to the 11:30 reservation to ensure being seated early. When they arrived, however, the hostess said that they did not have a reservation.

She explained that guests sometimes failed to show and that she would probably have a table available for them before long. Mark and Donna were quite upset and insisted that they had made a reservation and expected to be seated promptly. The hostess told them, “I believe that you made a reservation, but I can’t seat you until all the people on the reservation list are seated. You are welcome to go to the lounge for complimentary coffee and punch while you wait.” When Mark asked to see the manager, the hostess replied, “I am the manager,” and turned to other duties. The party was eventually seated at 11:45, but was not at all happy with the experience.

The next day, Mark wrote a letter to the hotel manager explaining the entire incident. Mark was in the MBA program at the local university and taking a course on quality management. In the class, they had just studied issues of customer focus and some of the approaches used at The Ritz-Carlton Hotel, a 1992 and 1999 Baldrige Award winner. Mark concluded his letter with the statement, “I doubt that we would have experienced this situation at a hotel that truly believes in quality.” About a week later, he received the following letter:

We enjoy hearing from our valued guests, but wish you had experienced the level of service and accommodations that we strive to achieve here at our hotel. Our restaurant manager received your letter and asked me to respond as Total Quality

Lead. Looking back at our records, we did not show a reservation on the books for your family. I have addressed your comments with the appropriate department head so that others will not have to experience the same inconveniences that you did. Thank you once again for sharing your thoughts with us. We believe in a philosophy of “continuous improvement,” and it is through feedback such as yours that we can continue to improve the service to our guests.

12.3 Test your Knowledge (Question):

  1. Were the hostess’s actions consistent with a customer-focused quality philosophy? What might she have done differently?
  1. How would you have reacted to the letter that Mark received? Could the Total Quality Lead have responded differently? What does the fact that the hotel manager did not personally respond to the customer tell you?

 

What is your conflict management style? Summarize your approach to conflict based on this style and provide an example of how you have used this conflict management style in the past.

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Conflict management

Answer the following questions:

What is your conflict management style? Summarize your approach to conflict based on this style and provide an example of how you have used this conflict management style in the past.

Do you agree with the results, why or why not? Explain your reasoning.

Based on your conflict management style, what is an equivalent negotiation style? Explain your rationale.

What have you learned in this course so far to help you leverage your negotiation style to be a better negotiator? Describe how you would apply this in the future.

“Present it in a format that you think is best. There are no page requirements. Often in a professional setting, your boss will not tell you a page minimum/maximum or font size, for example. This is practice for when you are working and trusting your ability to create a professional-looking document. Yours may look completely different from your classmates.”

 

How can the brand adapt its advertising strategy to succeed in the changing environment post-COVID-19 era?

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Consumer Behavior: Major Project Blueprint

You are required to conduct a comprehensive review of a brand’s advertising campaign (choose a company/ country of your choice) and develop a report using the concepts and theories discussed in class. Considering the changing marketing environment, you are supposed to provide recommendations on how the brand has, and further can adapt its advertising strategy during the post COVID-19 pandemic era. The report must include secondary research, integrating academic sources.

So this is a group project and we chose Apple +1 for our topic. Here is the link for Apple Watch Ad: https://www.youtube.com/watch?v=fOHj5kGU4fY

My part is COVID-19 Recommendations:
How can the brand adapt its advertising strategy to succeed in the changing environment post-COVID-19 era?

The three strategies we chose is:
– Emotion (What emotions is Apple trying to target with this ad?)
– Classical Conditioning (Person in danger is stimulus, Apple Watch saved their life is response)
– Fishbein Model (Apple is trying to increase the importance that a consumer puts on trustworthiness in regards to its products)

Include in-text citation if you use any.

” Advertising Campaign

The specific advertising campaign under review is an Apple Watch ad named “Dear Apple.” This ad was released on September 7, 2022, the same day of the live Apple Event which announced a new Apple Watch Series 8, the Apple Watch Ultra, along with the new lineup of iPhone 14 smartphones. Apple has 16.7 million YouTube subscribers on its main account, which is mainly targeted to its United States audience. The ad has accumulated 807,872 views as of November 13th, 2022.

The advertising campaign “Dear Apple” does not include an Apple Watch as the main focus. There is not even a mention of the term “Apple Watch” until 1 minute into the video. Instead, the ad features real people reading letters of thanks to Apple’s CEO Tim Cook. They describe a situation in which the Apple Watch saved their life or the life of a loved one. In each situation, a unique Apple Watch feature was used. These features include an emergency 911 call without the use of a smartphone, heart rate sensors that can detect atrial fibrillation and irregularly high heart rates.

Apple is trying to display several different emotions exhibited through a variety of affects the watcher can visualize. Apple is trying to express happiness, fear, and anxiousness in one advertisement by triggering certain feelings in the viewer. The video highlights true stories when the Apple Watch product saved a certain person or peers life. The video starts by using emotions of fear and negativity which can be called “negative state relief” (Solomon, 2017). The negative state relief can be described as, “helping others as a means of resolving one’s own negative moods” (Solomon, 2017). It can be described as products such as chocolates or sweets but can also be considered with an object like an Apple Watch. The Apple Watch can be seen as a negative state relief because of the way they are marketing towards helping friends/family in life or death situations. A product like chocolate makes a person feel certain emotions of happiness but the Apple Watch using negative state relief to a more enhanced extent and the advertisement Apple created makes viewers have a feeling of content when they find a product that can help a family member be increasingly safe in any dangerous environment. Viewers could first experience a feeling of nervousness listening to the true stories viewers are listening to and share a similar feeling for someone in their life. Apple is smart in the way they express this as many other advertisements only share one story that not everyone can exactly relate to. But, since Apple shares stories from around the world and in different seasons, the chances increase of a person relating to the nervous feeling for a person close to them and then the feeling of safety/content when the Apple Watch product helped save the person’s life in the stories being told. Secondly, Apple expresses emotions through specific styles of happiness and guilt. Apple has to monitor the level of guilt they are trying to make the viewer feel in the advertisement because it can easily turn into envy. A person watching the advertisement could feel a state of envy if they have lost someone in a similar story told in the advertisement and express negative feelings towards another person making though the same situation they did not make it through. The feeling of envy can be effective but in this advertisement strong feelings of guilt and happiness are much more effective. Guilt is described as, “an individual’s unpleasant emotional state associated with possible objections to his or her actions, inaction, circumstances, or intentions” (Solomon, 2017). An individual watching this advertisement could feel unpleasant hearing near death stories and feel guilty about a family member in a similar situation and make the viewer feel an incentive to buy the product so the person close to you never has to go through a similar situation and the nervousness/guilt can go away. Furthermore, happiness can be defined as, “mental state of well-being characterized by positive emotions” (Solomon, 2017). The positive emotion comes towards the end of the video when the stories are finished and the person survived. The social connections people can make with a person through one video is intense and seeing the person in the video share how they survived or a friend survived due to the Apple product only grows the current incentive to purchase the product no matter how expensive or difficult it is to get. Overall, the Apple advertisement is smart in making the viewer take a “rollercoaster” of emotions from guilt to happiness and can have the viewer thinking about the usefulness of the product for a long time after first viewing the advertisement.

To continue on with the relevance of safety in the product Apple is advertising, being the Apple Watch a great example to explain the great advertising of the product is classical conditioning. Classical conditioning consists of, “learning process creates a conditioned response through associations between an unconditioned stimulus and a neutral stimulus” (Cherry, 2022). The unconditioned stimulus in this commercial would be the person in danger, the neutral stimulus would be the Apple Watch product. Classical conditioning is very important in this advertising campaign for several reasons. Firstly, is the viewer of the commercial having a similar response to the person in the real life danger situation. The use of pleasant stimuli in this commercial consists of interesting backgrounds like a bear wandering around, night skies, or great lighting with a person remaining in eye contact with the camera. Each person is talking about a difficult situation where they had to use the watch to save one’s life but the background of each speaker can also be used as a stimuli to keep the viewers attention. Once this is done and the viewers attention is kept which would be the unconditioned stimulus, the neutral stimulus would be the relatable situations that can happen at any time to anyone. In one study/experiment the researchers found the more times they viewed the advertisement the more the viewer responded and reacted to it, “as the number of CS-US exposures increased, affect and product beliefs had an impact on brand attitude”. This experiment was exposing the viewer multiple times to the same product to enhance the viewers understanding. The Apple ad does not need to be replayed multiple times though, as the advertisement showed multiple people discussing how the Apple Watch saved their own or someone in their life. As more people continue to discuss and talk about the product in the advertisement there is an increased percentage chance that one of the people talking about their real life situation and the product itself will create an unconditioned and neutral stimulus. Having an ad that continuously discusses more than one situation is more effective as it can be more relatable while also showing all the features of the talked about product. This can also be important for the target market as more teenagers are increasingly being diagnosed with ADHD. People with ADHD have increased significantly in this generation, “In the 1980s, one in 20 U.S. children were diagnosed with ADHD. Today, that number is roughly one in 9” (Frye 2021). People with ADHD have trouble focusing on even a short advertisement for a product so having multiple people talking with changing backgrounds for pleasant stimulus is important to try to keep as many viewers attentive as possible. Overall, classical conditioning can play a big part in effective marketing of a product as without knowing a successful ad like this Apple on will create a unconditioned stimulus for the viewer that will at some point throughout a changing advertisement hit a core with the viewer for a reaction of a neutral stimulis.

Market Segment
A famous marketing concept states that “A firm exists to satisfy consumer needs , which can be satisfied only to the extent that marketers understand the people or entity that would use the product and service they are trying to sell”. To achieve this, apple watch marketer segmented their consumers, which can be defined as the process whereby marketing segmentation identifies a group of consumers who are similar to one another in one way or the other and then devices a marketing strategy that appeals to them . This was achieved through the five following ways which includes; Age, Gender, ethnicity, lifestyle and geography.
Firstly, Age, as always consumers of different age groups obviously have different needs and wants but there are certain areas different age group needs correlate like the need of safety (security, shelter and protection) as stated in the Abraham Maslow hierarchy of wants. Which was the core message apple watch reflected .From the ad we could see that their target age group was 10- 99 year (we could see from the ad an 18year old high school senior, a kid of about 10, a 27 year old high school teacher, and a 99year old world traveler…) , and the were able to perfectly navigate this and spread a message that would impact their customer because the targeted a subjected that is rational since no matter how old you are you would always want the reassurance of safety and someone or something to lin on , to guarantee your safety which the able watch provide which the apple watch provide.
Secondly,Gender , many product from fragrance to foot wear are targeted to either female and men.Despite the fact that 2 of this gender where shown through out the ad, the wasn’t really a variation in the message( like pink for girls and blue for boys) , it was theysame for both the female and male highlighting the fact that safety and security is a subject matter for everyone.
Thirdly, Ethnicity, from the ad, we could see that Apple tried as much as possible to include other races, like we could see a black female and male and other ethnicity. Which is a very important aspect in this day and age with the black live matter issue.
More so, Lifestyle , consumer often have different lifestyles even if the show theysame gender and characteristic.This was clearly shown through out this ad campaign from a country boy from mississippi to a world traveller, this was done with the core aim that each customer could see the comparison with their own lifestyle hence captivating their interest.
Furthermore, in terms of geography they targeted different cities in the United states from Atlanta Georgia to San Diego each with a different climate . This was to show that it doesn’t matter whether it is the freezing temperature of the north pole or the sunny whether in the carribbeans, Apple watch got your back and could save you.”

Create a user-defined function that accepts a string data type and converts the string to all upper case. Create a procedure that calls the function in step 2 and use the function to convert the columns in the Customer table that have VARCHAR data type to upper case.

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CSDD1006 – Business Database Systems

Version 1.

  1. For the table,  Book, populate the table with 50 rows using SQL*Loader ( you can make up data yourself or use https://mockaroo.com/to generate data). Use a sequence to populate the column, ISBN. Populate any column (other than ISBN) with VARCHAR data type with lower case values.

 

  1. Create a user-defined function that accepts a string data type and converts the string to all upper case. This function should return the string all in upper case.

 

  1. Create a stored procedure that calls the function in step 2 and use the function to convert the columns in the Booktable that have VARCHAR data type to upper case. Don’t use the UPDATE command from SQL Developer since this is an exercise for you to use the Oracle PL/SQL procedures and functions.
  2. For the table,  Airports, populate the table with 50 rows using SQL*Loader ( you can make up data yourself or use https://mockaroo.com/to generate data). Use a sequence to populate the column, Air_code. Populate any column with VARCHAR data type with lower case values.

Version 3

 

  1. For the table,  Customer, populate the table with 50 rows using SQL*Loader ( you can make up data yourself or use https://mockaroo.com/to generate data). Use a sequence to populate the column, Customer_OID. Populate any column with VARCHAR data type with lower case values.

 

  1. Create a user-defined function that accepts a string data type and converts the string to all upper case. This function should the return the string all in upper case.

 

  1. Create a procedure that calls the function in step 2 and use the function to convert the columns in the Customer table that have VARCHAR data type to upper case. Don’t use the UPDATE command since this is an exercise for you to use the Oracle functionalities.