Topic: Discuss the momentum effect in stock returns.
You can write anything related to the topic, divided into 3 or 4 main points.
Read these articles for reference:
http://archive.jsonline.com/business/70634202.html
Description:
The typical view of labor-management relations is that interactions are heated. However, many unions and management teams work together effectively. One example is Harley-Davidson, which had to recently reduce costs in its York factory because of recessionary pressures. The plant was antiquated, labor costs were high, and there was inflexibility in employee movement across many different job classifications. Instead of simply closing the plant, Harley was encouraged to renegotiate with the union workers.
In the terms of the new agreement, approximately half of the jobs in the plant were cut, and the number of job classifications was cut from 60 to 5. Newly hired employees would also start at lower wages than the current workers, and some of the workers who had retained their jobs would take pay cuts. Further, Harley and the state of Pennsylvania agreed to update the York plant, and the factory would be the first to staff new jobs when the economy recovers. Some experts believe that this deal was too one-sided in favor of Harley’s interests.
Answer These Case Questions:
1. Do you think the Harley deal was too one-sided? Why or why not?
2. Do you think that it is appropriate for a government entity (such as the state of Pennsylvania) to take an active role in union-management negotiations? Why or why not?
3. In what ways could the new agreement have been improved to be viewed as more just and fair?
Review the 2 attachments as they pertain to this order.
Strategic Analysis: Develop a strategic analysis using three tools. Two of the three tools must be the SWOT and 5 Forces tools. The other tool is your choice. Apply the tools to the company you have selected.
Finally, write a summary paragraph of how each of the tools relates to the problem identified .
If you had to choose between two companies for a product that was nearly identical in quality and price, would knowing that one company contributes a portion of its profits to a good cause sway your decision to buy its product? What if the product cost 10% more? How about 25% or 50% more? Or, if the company only donated 2% of its profits, would you be less inclined to purchase it as opposed to a company that donated all of its proceeds? And, how might your feelings change if the cause the company supported is one you are passionate about versus one about which you feel neutral or disagree with fundamentally? Some companies may avoid social change issues in order to keep their appeal as broad as possible, while others may stand behind their cause even if it causes them to lose potential customers. Those companies may find solace in knowing that, while they may lose some customers whose principles differ, they can also develop a stronger connection to and loyalty from customers who share similar values.
Think about the idea that marketing can be used to tell a story that changes the world.
Locate one or more social and/or sustainable marketing campaigns that you believe have had a positive impact on society, and prepare to share the link to the image or video (or resource containing information about the marketing campaign).
Post a 150- to 225-word (2- to-3-paragraph) explanation of the ethical and positive social change implications of your selected marketing campaign. In your explanation, address the following:
Include a link to an image or video of your selected marketing campaign (or the resource containing information about the campaign).
Explain how you feel the campaign was effective in not only conveying a particular message but in setting the stage for positive social change.
Explain the responsibility of marketers to tell the right story, including some ethical challenges marketers face as they try to make a difference through their marketing campaigns.
To support your response, be sure to reference at least one properly cited scholarly source.
NOTE: Write in third-person perspective and refrain from any “I” statements for this final assignment.
Research Paper
The final paper should be written in essay form and not bullet points, where (APA) headings are acceptable. The paper should not contain more than one block quote and not over two quotes per page. Students should paraphrase as much as possible. Students should use at least 5 peer-reviewed sources within in the last 5 years. Please do not use blogs, Wikipedia, ghostwriters, or past assignments. However, other business sources can be used, but not limited to for example, (Harvard Business Review, Wall Street Journal, Black Enterprise, Bloomberg Business Week).
Each of the below components is required to be included in the final paper. However, it is encouraged for students to expand on these topics using learning and terminology from the strategic management discipline. The topic areas include:
Mission Statement
Description of the National Basketball Association (Location, target market, product or service)
Innovation (Artificial Intelligence)
Strategic Leadership (Transformational, Transactional, Emotional Intelligence)
Corporate Culture (Humanistic, Empathetic, Paternalistic, Materialistic, etc.)
Globalization
Competitive Environment
Format
The Strategic Management paper has 7 main sections, which must be covered.
NBA Mission Statement
The NBA’s mission statement explains what your business is trying to achieve. For internal decision-making, the mission statement guides employees to make the right decisions, which should be in sync with helping the company achieve its mission. For external parties, such as partners, investors, and customers, your mission can motivate them to take the actions you want.
Description of the NBA
Here are some guiding questions, but you are not limited to just these questions. Where do we compete? Where does the NBA operate? What type of organization is it?(Service, E-Commerce, Manufacturing, Marketing, Software, etc.) What is the goal of the company?
Innovation
Innovation is a key part of the firms’ efforts to achieve success with their strategies, which means that information and technologies play vital roles. Good strategy almost always involves an innovative mindset within the organization. Many firms have taken on the motto of innovate or die. In this paper, explain how innovation fits into the corporate structure of your organization. Provide unique details of how innovation would be a tool to develop the company and sustain its value. It is your company, so synthesize your learning with your corporate structure and how you see the organization maintaining sustainability.
Strategic Leadership
Strategic Leadership is based on power and influence. How leaders motivate followers is an important aspect in the organization’s success. Leadership over people is exercised when people with motives and determination come together for a common purpose, using available resources to arouse, engage, and satisfy the needs of followers. How does leadership impact your organization?
Corporate Culture
Culture has traditionally been defined as the way we do things around here. It involves people and the unique quality of the organization. A successful organization is defined by the strength of the organization. In this paper, describe the corporate culture. How does the culture impact the organization to help with gaining a competitive advantage?
Globalization
It is often challenging to discuss strategic management without a discussion on globalization. Globalization involves the connectivity of people, goods, services, intelligence, marketing, and technologies around the globe. It is the unique access to doing business anywhere in the world. Discuss how globalization fits into the corporate structure of your organization. Demonstrate how it impacts the organization.
Competitive Environment
At the core of strategic management is competition. Strategic management rests on gaining a competitive advantage over other organizations that occupy the company’s market space. In your paper discuss the competitive environment. How do you see changes within the industry that will impact your organization’s ability to continue to compete and gain market share?
Scenario You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.
Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.
Prompt Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic goals and key performance indicators (KPIs) to help evaluate the company’s performance. Use the information provided to you in the TransGlobal Airlines Company Information document to complete your memo.
Specifically, you must address the following rubric criteria:
A. SMART Goals: Write at least one strategic goal using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each goal. a. Financial b. Internal process c. Customer d. Learning and development B. KPIs: Identify at least one KPI corresponding to each strategic goal. a. Explain how you determined the KPIs.
Guidelines for Submission: Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Module Two Memo Rubric
Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0% ) Value SMART Goal: Financial Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Writes at least one strategic goal using SMART criteria for the financial component Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria when identifying an goal for the financial component Does not attempt criterion 10 SMART Goal: Internal Process Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Writes at least one strategic goal using SMART criteria for each of the internal process components Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria wren uwnrrrving; an Does not attempt criterion 10
The article, This Bud May Be for the Belgians, discusses InBev’s buyout of Budweiser. Discuss the value of the brand from a consumer perspective. Some of you may not be beer drinkers, or drink any alcohol, but you are still a part of a culture where beer drinking is an identifiable lifestyle component, so you should be able to provide some perspective. Some things to consider are Budweiser’s targeted blue-collar market segment, its country of origin, and our nationalistic “pride of ownership.” Switch perspectives a bit, and consider how international consumers might value the quintessential American beer. Do you think that coming from the US enhances the value to overseas customers? Why or why not?
In replying to other classmates, discuss the consumer perspective, thinking about your own exposure to Budweiser’s products and promotions. Include your thoughts on the value of any of the AB brands.
Instructions
Use this information to assess the amount In-Bev paid for the brands owned by AB. Going back to the article and discussion about Budweiser and InBev, do you think that InBev made a fair offer for Budweiser? What did they actually get for their money? In your discussion, consider whether you think that InBev paid a 35% premium for the brand, more than 35% or less than 35%. Does the 35% number seem fair and accurate to you, or high or low? On what are you basing your thinking?
Write a short paper that answers these questions. Cite all sources.
There is no significant discussion in the InBev article about the tangible assets in play, but Simon and Sullivan’s Measured Brand Equity for Food Product Companies (an alternative to Interbrand’s valuation method) estimates that AB’s brand equity is approximately 35% of the replacement value. That means that should a company need to introduce a new brand to replace the old, its value would diminish by 35%, which is the value of the brand equity. See what you can find about Anheuser-Busch’s balance sheet at the time of the buyout.
-After completing this project, you will be able to understand training and development and how to create and deliver an engaging and relevant HR training or development session.
Connection to Course Objective:
-This assignment measures the course objective: Student will understand the process of human resources planning, training, and development.
Steps:
1. For this project, you will choose a concept/issue from the textbook, from your own training and development experiences, or an approved HRM-related topic on which you will train or develop (instruct, teach) employees. The presentation will be formatted and organized as a portion of a new employee orientation/training or as a portion of a development session for current employees.
2. Your project will consist of a PowerPoint slide presentation (or alternative visual presentation software such as Prezi) and your notes for each slide covering the training/development topic. You can add audio if you would like – what you would be saying to your audience as each slide is being presented.
3. This would be the presentation you would show as the professional trainer for the training or development session at a particular organization. The presentation should be organized for a thirty minute session.
4. You will incorporate supporting research, so your last slide should be a Works Cited page.
5. In the slides, you can use pictures, illustrations, and other types of visual aid(s) – graphs, charts, drawings – to aid in understanding the main points of your training or development topic. You can embed a short, illustrative video in one of the slides if it is appropriate to the topic.
6. Here are some areas to consider when planning this training presentation:
-Begin the presentation with a professional introduction slide.
-Present a clear, focused main point of the training/development presentation.
-Illustrate a sufficient amount of knowledge during the training/development session.
-Summarize the main points, steps, terminology, theories, etc. of the orientation objective, issue, or development topic.
-Create a presentation that links the concepts in a logical manner.
-Use visuals – graphs, charts, pictures…to aid in understanding the main points.
-Preparedness – Is it obvious from the presentation slides and notes that the trainer is prepared, knowledgeable, and organized? Was there sufficient effort?
-Completeness – Was each main point covered in adequate detail? Were there noticeable weak areas in the training format or the presentation slides?
-End the presentation with a summary of concepts covered, any future action plans or deliverables, and a Works Cited slide.
Required Reading
Read the required reading above and discuss the following prompt:
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