Based on an understanding of the firm’s competitive advantage, what is being leveraged vertically and horizontally, and how is diversification of the firm shaping its competitive advantage?

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Helmerich and Payne – Value Added Chain and Diversification Analysis

Has to be about the company Helmerich and Payne, a US based oil and gas drilling company.

The readings for this week provide the terminology and concepts associated with integration, along the value-added chain and diversification of products and services offered in the marketplace. For this module:

Research the firm’s value chain and its diversification strategies. Look for opportunities to improve competitive advantage and ROIC through vertical integration or outsourcing. Research the levels and types (related versus unrelated) of product diversification in their product lines or services. Look for strategic rationale in building the “portfolio” – what capabilities and competencies are being leveraged and how? Also, look for vehicles of diversification –acquisitions and mergers, joint ventures, strategic alliances, and partnerships that are associated with vertical and horizontal integration. This discussion should differ from last week’s vehicles of diversification section, which focused on using vehicles for regional expansion.

Analyze the information in the context of diversification strategy frameworks presented in the readings.

Based on an understanding of the firm’s competitive advantage, what is being leveraged vertically and horizontally, and how is diversification of the firm shaping its competitive advantage? How is it shaping the firm’s ROIC in the short run versus the long run (i.e., over time)? Again, attempt to find changes to this metric in correspondence with these types of decisions being made within the company.

Report your findings as a description of the firm’s Value Chain and Diversification strategy. Include critical analysis of the observed strategy, including the rationale for outsourcing. Can strategy alternatives be used, in related or unrelated industries, that better fit the company’s environment? Is there diversification opportunities that require capabilities investments not yet considered?

Here are some examples: 1 Links to an external site.& 2Links to an external site.

Recommended outline (if a section does not apply to your organization then state this in your paper):

Value chain analysis (example Links to an external site.) (i.e. the core level of the organization)

Value-Added chain (i.e., Vertical integration or how they have diversified out from their core activities)

Upstream

-Vehicles for diversification

Downstream

-Vehicles for diversification

Horizontal integration

-Vehicles for diversification

-Related and unrelated diversification – explain which strategy they use

Outsourcing activities – what do they outsource? what should they outsource?

Impacts on ROIC

Impact on their competitive advantage

Note: student examples are simply examples and may include errors, use these examples with your best judgement. AVOID using these as templates as they might not work for your selected company. For example, students in past classes have used the exact same headings as those provided in the examples, but the headings did not work for their company and caused them to fail an assignment. Remember to use critical thinking and report in a manner that best suits your company.

Create an outline that consists of the specific advertising, sales promotion, personal selling, and public relations strategies you plan to use as you begin your career.

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Promotion

Chapter 13 states that “promotion is a powerful part of the marketing mix because it determines what and how you communicate with target audiences” (Ch. 13 introduction). As far as the personal marketing plan assignments go, the “target audiences” are potential employers or graduate schools. In addition, personal selling, one component of the Promotion Mix, is a key factor in helping you discover information on whether a job/position or graduate is a fit for you.

The PM 5 assignment will help you focus on and plan for how you will promote and sell yourself strategically. You can think about this using four of the seven promotion mix elements mentioned in the chapter: (1) advertising, (2) sales promotion, (3) personal selling, and (4) public relations.

First, how can you advertise yourself? For example, do you have a resume? If so, what does it look like and say about you? If your resume is formatted in a basic template that looks just like everyone else’s, how will you stand out from others competing for the same job? We will go over some tips for resumes later in the semester.

Now, consider what your social media profile states about you. Think about this: if a prospective employer were to look at your Facebook, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional? Maybe you need to take a look at what is “out there” about you.

Next, consider a sales-promotion tool such as sampling. Internships give firms an opportunity to sample your work, perhaps so much so that you could be hired on a permanent and paid basis. Do the companies you want to work for offer internships? If so, look into how you can go about applying for them? Can you adjust your financial situation in order to accept an unpaid internship if it helps to advance your career?

And, consider your ability to personally sell you/yourself. In an interview, what will you say to convince a prospective employer that they are better off with you than without you? Keep in mind that salespeople use strategies to make a good first impression. You should want to begin to work on things such as appearance, grooming, professional dress, and a firm handshake to fine-tune your first impression.

Finally, public relations are essential as you start to develop your career. Think about what your colleagues/friends/roommates, teammates, think about you? Who would recommend you – professors, coaches? Consider what you can do to improve or enhance others’ perceptions of you.

 

Your Task: Create an outline that consists of the specific advertising, sales promotion, personal selling, and public relations strategies you plan to use as you begin your career. It will help you to answer the questions for each type of promotion (placed in this PM) in order to summarize how each can help you market yourself. An example for the outline is:

Your task: Write one question for each component of the SPINTM selling framework. Your document should include questions for a situation, a problem, an implication, and a need-payoff. Keep in mind that the questions should be written and focused on either your targeted job or graduate school program. You will also need to include a sentence or two for each question on what you hope to find out from each specific question and how that information might benefit you.

 

 

 

What have been SIA’s main ingredients of success? How has their success become vulnerable? Why is it difficult to maintain a leadership position of a company like SIA and continuously improve?

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Discussion: Singapore

The student will post one thread of at least 400 words responding to each prompt and demonstrating course-related knowledge For each thread, students must support their assertions with at least 2 scholarly citations from peer-reviewed journals, 1 citation from the text, and one biblical integration all in current APA format from the last five years.

In the Singapore Air case you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization – continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty and brand equity. It has been a leader of change in its industry, while maintaining a lot of consistency as well. As you reflect on the continuous nature of change in every area of the company, respond to the following prompts as you prepare your discussion thread for this assignment:
• What have been SIA’s main ingredients of success?
• How has their success become vulnerable?
• Why is it difficult to maintain a leadership position of a company like SIA and continuously improve?
• What do world-class organizations need to do to improve and change continuously?

How was Disney Europe organized before Hightower? What steps would you take to assess the current condition of the various European units? What approach would you use to bring about the changes to the European operation?

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Discussion: Dennis

Dennis Hightower is given three months to develop a strategy that would unite Disney heads in Europe, demonstrate innovation, and produce growth throughout Disney Europe. Hightower is expected to knit together a federation of independent country operations and create an effective center linking local subsidiaries to the center. The process would be complex and place immense demands on Hightower, including intensive management of relationships, appropriate positioning of people, careful delegation of responsibility, and active nurturing of a healthy work environment. As you reflect on the overall change in company culture, respond to the following prompts as you prepare your discussion thread.

How prepared and qualified do you think Hightower was to take on this challenge? Give specifics.
How was Disney Europe organized before Hightower?
What steps would you take to assess the current condition of the various European units?
What approach would you use to bring about the changes to the European operation?
What issues do you anticipate in the process and how would you mitigate them?
How would you inspire critical thinking among the unit managers?

What action should Russ Stafford take as a leader in dealing with the decision of the parent company, Axis Global, to outsourcing all IT work to a third party? What insights from the team leadership paradigm could help the IT team at Tappan Refinery during this unwelcomed transition?

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Case Studies 5 and 6

Answer the questions to both Case Studies.

INSTRUCTIONS
(Thread Prompt)
You will read and review the assigned case study then respond to the three specific questions related to that case study. Your response should be a minimum of 400 words for each case study and should be formatted in APA style. Your response should include a minimum of two academic references and one biblical concept for each case study.

References:

Northouse: Leadership: Theory and Practice (9th edition) 2022

This Case Study focuses on Transformational Leadership Theory.
Review Case Study 8.1: “The Vision Failed” on pages 210-211 of Northouse.
1. From a transformational leadership perspective name three things that contributed to Harold Barelli’s lack of success in leading High Tech Engineering.
2. If you were a consultant, what advice would you give to the new president of High Tech Engineering that replaces Harold Barilli.
3. What insights can you offer related to a leadership paradigm different than Transformational Theory?

This Case Study focuses on Team & Interpersonal Leadership Theory.
Review Case Study 14.2: “Team Crisis Within the Gates” on pages 484-485 of Northouse.
1. What action should Russ Stafford take as a leader in dealing with the decision of the parent company, Axis Global, to outsourcing all IT work to a third party?
2. What insights from the team leadership paradigm could help the IT team at Tappan Refinery during this unwelcomed transition?
3. What insights can you offer related to a leadership paradigm different than Team Theory?

Complete two Leadership Profile, you will complete the assigned questionnaires, report the data collected,reflect on your strengths and weaknesses, and then create an action plan for applying this information.

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Leadership Profile

OVERVIEW
Complete two Leadership Profile, you will complete the assigned questionnaires, report the data collected,reflect on your strengths and weaknesses, and then create an action plan for applying this information.

INSTRUCTIONS
Each Leadership Profile must be at least 300 words and contain at least 1 citation. Your work should be formatted to comply with APA standards and should integrate concepts from leadership theories where appropriate.

Is the Landrieu speech effective in its purpose to cast vision for a different kind of future for New Orleans and beyond? From what you have learned, what would make the speech stronger?

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Communicating for Change

Discussion Assignment Instructions

The student will post one thread of at least 400 words responding to each prompt and demonstrating course-related knowledge For each thread, students must support their assertions with at least 2 scholarly citations from peer-reviewed journals, 1 citation from the text, and one biblical integration all in current APA format from the last five years.

 

Reference:

To cite the book in your references page for any material you use from the text and case studies:

Liberty University Custom: Heinz, A. (2021). Leading Organizational Change. McGraw-Hill/Create.

To cite the book within your papers for any material you use from the text and case studies:

(Liberty University Custom: Heinz, 2021, p. xyz)  [direct quotes]

(Liberty University Custom: Heinz, 2021)  [paraphrased material]

 

Discussion:

After the Charleston, South Carolina shooting in 2015, Mitch Landrieu, Mayor of New Orleans, proposed to the city council that Confederate statues be removed from the city. Following court rulings in favor of the council, Landrieu gave a speech challenging the city to move forward to remove the monuments and lead New Orleans forward in reconciliation.

For this discussion, you will not be arguing a position on this contemporary issue. Instead, you will be assuming the role of a change vision communication consultant. Using Communicating the Change Vision as a guide, you will assess Landrieu’s 2017 speech for effectiveness. Make sure you respond to each prompt, give specific examples in your assessment of the seven elements, and use level one headings for each of the prompts.

  • According to Kotter, “That shared sense of a desirable future can help motivate and coordinate the kinds of actions that create transformations.” Is the Landrieu speech consistent or inconsistent with this premise? How or how not?
  • Which of the “Key Elements in the Effective Communication of Vision” can you identify in the speech? Give examples. What is the impact of the presence of those elements in the speech? Be specific.
    • Simplicity
    • Metaphor, analogy, and example
    • Multiple forums
    • Repetition
    • Leadership by example
    • Explanation of inconsistencies
    • Give-and-take
  • Is the Landrieu speech effective in its purpose to cast vision for a different kind of future for New Orleans and beyond? From what you have learned, what would make the speech stronger?

 

 

Describe the background of the industry and its customer base for which you are framing your argument. Prepare a sound argument that explained the major reasons you support the industry or the customer with strong supporting evidence.

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Week 6 Assignment Template

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people?
In this assignment, you will choose one of the following industries to frame your paper:

  • The pharmaceutical industry.
  • The payday loan industry.
  • Cloning for medical purposes.

Once you’ve gone through the worksheet and answered all the questions you will take that information and write your paper. It will basically be a transfer of information from the worksheet to a paper format.

Do not just turn in the worksheet. It will be sent back for a rewrite.

1. Choose an industry.

2. Will you be an advocate for the consumer or the industry?

3. Develop 3 reasons why you support the consumer or the industry.

  • Reason 1. o Supporting evidence for that reason.
  • Reason 2. o Supporting evidence for that reason.
  • Reason 3. o Supporting evidence for that reason.

4. Is it possible for a company to cater to both its best interest and that of the consumer simultaneously, or does one always have to prevail?

  • Reason 1. o Supporting evidence for that reason.
  • Reason 2. o Supporting evidence for that reason.
  • Reason 3. o Supporting evidence for that reason. Use at least two quality references.

Note: Wikipedia and similar Websites do not qualify as academic resources.

Instructions
Write a paper in which you:
• Describe the background of the industry and its customer base for which you are framing your argument.

• Prepare a sound argument that explained the major reasons you support the industry or the customer with strong supporting evidence.

• Justify your beliefs on whether it is possible for a company to simultaneously cater to both its best interest and that of the consumer, or if one always must prevail.

• Use at least two quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Determine the ethical considerations for balancing corporate and social responsibilities. i i

What problems should he tackle first? Which were operational and which were organizational? What timeline should he establish? How should he consider the people in the company? What should he ask them? How should he approach them to solicit their ideas for the turnaround?

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Turning Around Cote Construction Company Case Study (100 points)

Read the “Turning Around Cote Construction Company” found at the end of Chapter 9 and follow these steps before answering the case study questions. In order to answer the case study questions you will apply the Change Path Model from Chapter 9 to the Cote Construction Company case.A case study is a puzzle to be solved, so before reading and answering the specific questions, develop your proposed solution by following these five steps:

Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module, which apply to the situation described in the case study.

Record the facts from the case study which are relevant to the principles and concepts of the module. The case may have extraneous information not relevant to the current module. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.

Describe in some detail the actions that would address or correct the situation.

Consider how you would support your solution with examples from experience or current real-life examples or cases from textbooks.

Complete this initial analysis and then read the discussion questions. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.

Case Study Questions:

    1. What problems should he tackle first? Which were operational and which were organizational? What timeline should he establish?
    2. How should he consider the people in the company? What should he ask them? How should he approach them to solicit their ideas for the turnaround?
    3. How should he deal with Felix? Should he allow him to continue as head of Equipment and Operations? Should he sideline Felix and formally reduce his authority at Cote Construction? Would it, in fact, be a relief to employees to know that Felix no longer played a role in the company?

 

Examine selection criteria and procedures used by MNEs. Evaluate leadership and decision-making in international HR management. Evaluate effective leadership strategies within the context of global organizations.

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International human resource management

For this assignment, you will apply decision-making to the process of international human resource management as you determine which of the four final applicants to hire into a global executive position.

You are a member of the management committee of a MNE that conducts business in 23 countries. While your company’s headquarters is located in the Netherlands, your regional offices are located fairly evenly throughout the four hemispheres. Primary markets have been in the European Union and North America; the strongest emerging market is the Pacific Rim. Company executives would like to develop what they see as a powerful potential market in the Middle East. Sales in all areas except the Pacific Rim have shown slow growth over the past two years.

At present, your company is seeking to restructure and revitalize its worldwide marketing efforts. To accomplish this, you have determined that you need to hire a key marketing person to introduce fresh ideas and a new perspective. There is no one currently in your company who is qualified to do this, and so you have decided to look outside.

The job title is “Vice President for Global Marketing”; an annual salary of $250,000-$300,000, plus elaborate benefits, an unlimited expense account, a car, and the use of the corporate jet. The person you hire will be based at the company’s headquarters in the Netherlands and will travel frequently.

A lengthy search has turned up four people with good potential. It is now up to you to decide whom to hire. Although all the applicants have expressed a sincere interest in the position, it is possible that they may change their minds once the job is offered. Therefore, you must rank them in order of preference so that if your first choice declines the position, you can go on to the second, and so on.

First, read the biographies of each applicant. As you are doing this, rank each of them from 1 to 4, with 1 being your first choice, and explain your reasons for their ranking.

For your essay this week, respond to the following questions using the decisions you have made with your rankings.

  1. The first section of your paper should be an overview of your rankings and reasons for your decisions.
  2. Did your decision include any culturally based biases you may have—for example, feelings, personality traits, or politics in your rankings?
  3. Did you make any observations that you feel would have been fully acceptable in your own culture, but were not accepted in other cultures? If so, explain.
  4. What implications do you believe any of the applicant’s cultural differences would have in business dealings? In what countries or cultures?
  5. What expatriate adjustments for the candidate need to be considered? How will the company handle these?
  6. Explain the decision-making process you used to make your decisions.

Park L.

Park L. is currently senior vice president for marketing at a major South Korean high-technology firm. You have been told by the head of your Seoul office that his reputation as an expert in international marketing is outstanding. The market share of his company’s products has consistently increased since he joined the company just over 15 years ago. His company’s market share is now well ahead of that of competing producers in the Pacific Rim.

Park graduated from the University of Seoul and has worked his way up through the ranks. He does not have a graduate degree. In addition to his native tongue, Park is able to carry on a reasonably fluent conversation in English and has minimal working knowledge of German and French.

Saya K.

Saya K. is a woman living in Malaysia. She began her teaching career while finishing her DBA (Doctorate in Business Administration) at the Harvard Business School and published her first book on international marketing ten months after graduation. Her doctoral dissertation was based on the international marketing of pharmaceuticals, but she has also done research and published on other areas of international marketing.

Two months after the publication of her book, Saya went to work in the international marketing department of a Fortune 500 company, where she stayed for the next ten years. She returned to teaching when Maura University offered her a full professorship with tenure, and she has been there since that time. In addition, she has an active consulting practice throughout Southeast Asia. In addition to fluency in Malay, English, and Japanese, Saya speaks and writes German and Spanish and can converse in Mandarin.

Peter V.

Peter had worked in a key position in the international marketing division of a US Fortune 100 company until the company pulled out of his country South Africa eight months ago. Peter has a long list of accomplishments and is widely recognized as outstanding in his field.

Peter has a Ph.D. in computer science from a leading South African university and an MBA from Purdue’s Krannert School of Business. Peter speaks and reads English, Dutch, Afrikaans, and Swahili and can converse in German.

Joe P.

Joe is currently job hunting. His former job as head of marketing for a single-product, high-technology firm—highly specialized workstations for sophisticated artificial intelligence applications—ended when the company was bought out by Texas Instruments.

Joe has both his undergraduate and MBA degrees from Stanford University. In addition, he was a Rhodes Scholar and won a Fulbright scholarship, which he used to support himself while he undertook a two-year research project on the marketing of high-technology equipment to Third World countries. In addition to his native English, Joe has a minimal command of French—which he admits he hasn’t used since his college days.

Your well-written paper should meet the following requirements:

  • Be 6-8 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.
  • Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
  • Review the Critical Thinking Grading Rubric
  • For Your SuccessAs you move ahead in this module, be sure to complete the text reading and listen to the videos before completing the required deliverables. It is important to give adequate time to master the concepts before moving forward. Learning Outcomes
    1. Examine selection criteria and procedures used by MNEs.
    2. Evaluate leadership and decision-making in international HR management.
    3. Evaluate effective leadership strategies within the context of global organizations.