Based on your own reading of the two articles, your exposure to social media, and awareness of marketing in general, what, in your mind, are the two most important findings here? (

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Brands and the usage of Social Media Right

Introduction
Read “How Brands Using Social Media Ignite Marketing and Drive Growth” and “5 Brands That Got Social Media Right in 2015” to prepare for this discussion. As you read through these articles, really focus in on how the authors are rating and defining social media usage. It’s one thing to talk about a successful social media campaign, while it’s completely another to actually try to categorize, analyze, and articulate what makes it successful. These ideas will also be useful for you when you move on to our case studies in the next discussion. This activity aligns with Module Outcome 1.

Questions
• Based on your own reading of the two articles, your exposure to social media, and awareness of marketing in general, what, in your mind, are the two most important findings here? (Keep in mind that we will use these ideas moving forward.) In your opinion, what are the two most important strategies that organizations can employ to “ignite marketing” and get “social media right”? Why these in particular?

• We talked a bit about “emotional attachment” in our module notes. As you look through the examples of marketing campaigns in “5 Brands That Got Social Media Right in 2015,” which most resonates with you? Analyze the message – why do you think this is? What makes you connect with it?
https://www.theguardian.com/media-network/2015/dec/16/brands-social-media-best-2015

In what ways has this shift been innovative, at both the personal and professional level? From your own experience and viewpoint, how has it innovated communication? What strategies do you see individuals and organizations employing?

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The Social Media Revolution

• The short video we watched, “The Social Media Revolution,” tells us at the 3:48 minute mark that social media “isn’t a fad. It’s a fundamental shift in the way we communicate.” In what ways has this shift been innovative, at both the personal and professional level? From your own experience and viewpoint, how has it innovated communication? What strategies do you see individuals and organizations employing?

• After reading “Integrating Social Media into the Workplace,” begin to look at things from a management perspective. What, in your mind, are some of the deeper implications of the introduction of social media into the workplace? How does this innovation stand to both strengthen and problematize the work environment

Why is building an individual roadmap to success important for growth? Do you consider yourself a leader, and what kind of leader do you hope others see?

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Communication Strategies

Why is building an individual roadmap to success important for growth? Do you consider yourself a leader, and what kind of leader do you hope others see?

Create a media text as an example of proof-of-concept work to support an application for funding.

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Assignment 2: Media Text

Purpose Statement: This assignment provides students the opportunity to work in multidisciplinary groups on projects outside their specialisation. The responses provide the University with understanding how collaboration can improve your professional and academic skills and improve a practical project.

Task: Students in multi-discipline groups of four will create a media text as an example of proof-of-concept work to support an application for funding.

Students will be placed in groups and will initially choose a funding project to work on from the four assignment applications submitted by the group for assessment 1. Once an application is chosen, all group members will choose/be given a role in creating a media text.

To what extent should the rise of the ‘trash’ variant of the ‘daytime’ issue-oriented talk show during the early 1990s and afterwards be considered as a turn for the worse? Discuss the changing role of ‘expert’ knowledge and authority on ‘daytime’ issue-oriented talk shows.

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Tv talk show

Choose one of the topics below:

1. To what extent should the rise of the ‘trash’ variant of the ‘daytime’ issue-oriented talk show during the early 1990s and afterwards be considered as a turn for the worse?

2. Discuss the changing role of ‘expert’ knowledge and authority on ‘daytime’ issue-oriented talk shows.

Marking criteria: understanding of key concepts; quality of argument; clarity, structure and focus; research and appropriate use of sources; referencing; presentation.

Further Guidelines

1. Include specific textual analysis (of relevant talk shows) to back up your overall argument.

2. Support all your claims with reference to relevant sources (primary and secondary)

3. Make use of the provided set readings, as well as any additional books and articles that you have found as a result of your own, independent research. Note that each essay must include direct interaction with at least a good handful (five minimum) of scholarly sources, as well as direct textual analysis of the specific TV talk shows that you are discussing.

4. Fully reference your work using the APA format 7th edition for all discussed works (including audio-visual ones). You must include in-text citation of sources and a matching bibliography.

5. Double-space the lines of your work, number your pages, specify a word count

What facilitates effective online collaboration and innovation? Illustrate your answer with discussion of at least two of the nine examples from Module 2.

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Online collaboration and innovation

What facilitates effective online collaboration and innovation? You should illustrate your answer with discussion of at least two of the nine examples from Module 2. You should also use one or more of the theories of online collaboration and innovat

Case studies to be used:
1.Arazy, Ofer, Morgan, Wayne and Patterson, Raymond, (2007). Wisdom of the Crowds: Decentralized Knowledge Construction in Wikipedia. 16th Annual Workshop on Information Technologies & Systems (WITS) Paper, December 8.

2.Abedin, B., & Babar, A. (2017). Institutional vs. Non-institutional use of Social Media during Emergency Response: A Case of Twitter in 2014 Australian Bush Fire. Information Systems Frontiers, 20(4), 729-740. doi: 10.1007/s10796-017-9789-4

Theories to be used:
1.Blau, Ina (2011). E-Collaboration Within, Between, and Without Institutions: Towards Better Functioning of Online Groups Through Networks. International Journal of e-Collaboration, 7(4) October-December.

2. Castells, M. (2007). Communications, Power and Counter-power in the Network Society. International Journal of Communications. 1, 238-366. http://ijoc.org/index.php/ijoc/article/view/46

What facilitates effective online collaboration and innovation? Illustrate your answer with discussion of at least two of the nine examples from Module 2. Use one or more of the theories of online collaboration and innovation covered in Module 1.

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Online collaboration and innovation

In Brief you are asked to write an essay in response to the question:
Q: What facilitates effective online collaboration and innovation? You should illustrate your answer with discussion of at least two of the nine examples from Module 2. You should also use one or more of the theories of online collaboration and innovation covered in Module 1.

In Detail
This question brings together the theories explored in the unit so far with the research we have conducted together in Module 2. There are many thesis statements you could formulate to answer the question well. For instance, you may focus on technical features and design, social structures and conditions that effect participation, or theories of motivation. You should approach this essay like a research project: select your case studies/examples to research further, take notes, plan your argument, and refine your thesis statement in response to the research as you start to draft your essay. You should make good use of some of the research material collected for Assignment 1, the required readings from Module 1, and carefully construct an argument drawing on these resources.

Present a clear and coherent argument in response to the question;
Engage the reader and effectively communicate;
Engage critically and meaningfully with relevant unit required readings;
Select and engage with relevant further references from your own research;
Follow conventions of referencing (APA), grammar and expression appropriate for an academic writing.

Identify the key arguments/relevant concepts in the videos and the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lense.

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Encoding and Decoding

Write a response to Stuart Hall’s essay “The television Discourse: Encoding and Decoding” and Linda Steiner’s (1988) essay “ Oppositional Decoding as an Act of Resistance.” You should also refer to the three short videos assigned for this week. Pay particular attention to each author’s discussion of various forms of decoding. The essay is in additional materials, and the three videos are below!

Video 1:

Video 2:

Video 3:

As always, the paper should reflect a critical reading of the texts and your reaction. Think of the paper as having two parts:

1) Make sure to identify the key arguments/relevant concepts in the videos and the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lense.

2) Critique the theory (encoding and decoding) from an outside perspective, finding its strengths but also its flaws. Use proper APA in-text citations and include reference page at the end.

Write an essay an the debate about the use of cell phones by adolescents is currently a great concern among teachers, parents, and different experts due to its various consequences in their academic, social, and health life.

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Harmful Cell Phone Use by Teenagers

Write an essay an the debate about the use of cell phones by adolescents is currently a great concern among teachers, parents, and different experts due to its various consequences in their academic, social, and health life.

Identify the key arguments/relevant concepts in the the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lense. Critique the theory from an outside perspective, finding its strengths but also its flaws.

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Ideology

You should write a response to Althusser’s (1970) and Brummett (2013). You may find Althusser a bit challenging. Be sure to focus on his discussion of Ideological State Apparatuses and especially of the media as ISA. The Brummett article is more accessible but do not be tempted to focus primarily on this reading since this is an application of the theory of ideology, not the theory itself.

The paper should reflect a critical reading of the texts and your reaction. Think of the paper as having two parts:

1) Make sure to identify the key arguments/relevant concepts in the the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lense.

2) Critique the theory from an outside perspective, finding its strengths but also its flaws.