Discuss how Teddy might try to understand his audience and then adapt his message to that audience in a way that changes their perceptions of him and his work.

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Answer  question in two to three paragraphs. As you do so, please work to apply specific concepts we have studied in this class. Remember to write in an academic voice an create a writing that is free of mechanical and grammatical errors.

Teddy is a chemist at a government lab who has been invited to give a speech to an environmental activist group.

Discuss how Teddy might try to understand his audience and then adapt his message to that audience in a way that changes their perceptions of him and his work.

 

Is there an independent variable?  i.e. what they are doing to effect change?

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Purpose of research or what is the research question?

Who are the participants?  Do they match who the researchers say they are interested in?

What is the construct?  i.e. what are they trying to study based on the intro? (construct validity)

Does the measurement tool measure the construct?

What is the content of the measurement tool? i.e. does the measurement tool measure what they say it measures? (content validity)

Do they report reliability on the measurement tools?

Is there an independent variable?  i.e. what they are doing to effect change?

Is there a dependent variable? i.e. what they measure to see if the independent variable effects change?

What is the statistical test used/ i.e. t test, F, factor analysis, Pearson R correlation, ANOVA, analysis of variance, etc?

Do they present data that shows a statistical significance difference in the data?  i.e. p value less than .05

What are the results?

Do the researchers say the results are generalized only to the population study?

What is the face validity? Do the results make sense to you?

 

Demonstrate the use of scholarly research methodologies and systems as well as autonomous, collaborative and peer based research and evaluation skills.

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1. analyse a media text of your choosing (it could be a social media campaign, a film, a transmedia project, a YouTube channel, etc) that you would like to understand from a critical theoretical perspective. It must be different from the MidTerm you wrote.
2. Analyse the media text using three ideas (the ideas cannot be from the same author)/authors examined in class.
3. Make sure your research allows you to expand your understanding of each chosen ideas/authors. Use the list below to create your critical theoretical lens.

SUBJECT: Film Fight Club

Grade breakdown for project:
The final paper will be graded based on the following criteria:
– Research Focus (20%): Purpose/Position Statement
– Analysis (30%): Critical analysis
– Evidence (30%): Appropriate & reliable sources:
Use of academic and peered reviewed sources.
– Writing Quality & Adherence to Format Guidelines (20%):
Use of proper grammar, spelling, sentence structure & paragraph structure, 
style parameters, MLA formatting, proper citations, grammar and spelling.
– Length & Timeliness (deduction up to 10%) Objectives:
The Final research paper is an opportunity for you to explore in greater depth some of the theories/issues we have begun to explore in this course, only with even greater expertise than in your midTerm. To do so, you will explore theorists and/or ideas that relate to what you are thinking and experiencing in terms of media theory.

Subject List
Use this list to write your paper. It is a “lensing system”, that can be used to analyze a media text. Use it to come up with your paper’s subject and to focus your research efforts. Synthesize your research in relationship to your topic. If a perspective or subject that you would like to explore is not listed discuss it with your instructor. This is a flexible assignment – make sure it is appropriate for this course and that it does explore media theories.
To develop the Subject of your Paper, select your target.
For example:
Imagine you want to write about a transmedia project that’s a pre-COVID reality TV show called Dorm Life. It’s about living in a Ryerson Dormitory. So, you would thus arrive at your title and subject like so – pick one or two of these and use that to frame your analysis of Dorm Life:

The learning objectives are as follows:
• Research authors to understand their main contributions to media theory
• Demonstrate your understanding of the material.
• Demonstrate your ability to define, describe and discuss major media and communication theories.
• Communicate information, argue / analyse accurately and reliably, in written form.
• Examine media from a critical and digital media literacy perspective.
• Critically reflect upon production work.
• Understand and demonstrate the use of scholarly research methodologies and systems as well as autonomous, collaborative and peer based research and evaluation skills.
• Demonstrate an appreciation of the uncertainty, ambiguity, and limits to knowledge, and how this might influence analyses and interpretations.
• Use your writing skills to make media theory accessible and form compelling arguments.
• Demonstrate your mastery of MLA formatting for text and citations.

Requirements:
• Length: 5 or 6 pages (1200 – 1500 words)
• Provide a Title that describes your thesis, as demonstrated above.
• Use 3-4 Academic Sources: Use your personal library, school library, Virtual Library, or Internet for research. Please specify at least 3 academic references: you can use texts from the suggested reading list if they are helpful. You may use more references – these numbers are minimums.

Your first page will following text in the upper left corner:
LastName, FirstName
Student Number
RTA101 Midterm Paper
PaperTitle
Date

Don’t even DREAM of simple reworking / re-arranging Wikipedia entries on this material. Seriously. We can spot that a mile away.

Describe the value of Pentadic Criticism for understanding the types of public speeches

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In 150 words or more, describe the value of Pentadic Criticism for understanding the types of public speeches we’ve been studying this semester; specifically, speeches by public figures on topics of significant social import. (Points will be assigned for clarity and accuracy.)

Explain how the identified speeches/rhetors justify the connection between America’s founding ideas and racial justice.

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Relevance: Please make sure that you answer EACH prompt directly and fully.
Length: Each response needs to be AT LEAST 750 words (this is a bare minimum and is not a guarantee of “A” work). Longer is fine; there is no maximum.
Creativity: A repetition of ideas readily recognizable in the semester’s reading is less compelling than a developed idea that shows your creativity and the development of your thinking.
Sources: Utilize class readings or research developed from additional study (e.g., academic journal articles) to support your characterizations/observations/analysis. A good benchmark is to use three sources per prompt in meaningful way.
Composition: Writing matters. A clear, well-written set of responses is naturally going to reflect a high degree of engagement, insight, and execution.
Style:

Prompt 1: Across multiple speeches examined this semester, the theme of restoring America’s promises as part of the quest for racial justice stands out. Identify three or more speeches studied in class that examine this theme (you can include additional speeches, including those not assigned as part of this class). Explain how the identified speeches/rhetors justify the connection between America’s founding ideas and racial justice. Take a position on the potential to persuade the American public with this connection: is it effective or not?

Prompt 2: Pick an anti-racist artifact: a speech, image, essay, book, or the like not assigned this semester. Justify how it works as an anti-racist artifact. Select a type of rhetorical criticism and apply it to develop an understanding of the artifact that reveals something not otherwise obvious. (Hint: the point of all research methods, including rhetorical criticism, is to reveal something to the researcher/audience that is not otherwise obvious about what is being studied.) Please include your artifact as a link or attachment with your submission.

Prompt 3: Anti-racism is a complex and multi-faceted social phenomenon. What lessons do you take away from the rhetors/speeches examined this semester in advancing the cause of anti-racism? (Please make this response distinct from prompt 1.)

Develop flexibility and openness via communication training (learning different communication styles of different cultures)

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Which three intercultural communication competencies will most team members have developed within the first 6 months of enacting your change plan for the team? What difference does it make?

  1. Overcoming stereotypes and prejudice by monthly Cultural training and sensitivity training.

-This will lead to being Mindful as per the facework -based model.

  1. Seek commonalities and trust building.(virtual team-building activities and social hours, transparency in goals communicated to the team)

– this will develop interaction skills as per the facework -based model.

  1. Develop flexibility and openness via communication training (learning different communication styles of different cultures)

-Learn communication style within the knowledge dimension as per the facework-based model.

To what extent does violence on television has an impact on children?

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To what extent does violence on television has an impact on children? What do we know about the impact of television violence on children’s attitudes, behaviour, and values? What are the possibilities that our children will be more aggressive in adulthood if they are exposed in early childhood to television violence?

Is your completed infographic creative, engaging, and visually dynamic?

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Is your completed infographic creative, engaging, and visually
dynamic? Does it effectively showcase your research? Are you
organizing your content and design around an attention-grabbing title? Does your title directly introduce your topic? Do
you have a clear and precise explanation of what your topic is
and why it matters — in approximately 75 words? Do you have
ten claims or statements? Are these claims relevant, reliable,
and understandable? Do they concretely support your explanation of why your topic matters? Are you using elements of
layout and design to demonstrate the connections between
and importance of your ideas and statements? Have you properly cited all of your sources?

What is the value of this evidence in understanding aspects of a specific case or of global cinema broadly?

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This portfolio, should include 15-20 resources, along with a brief critical analysis of approximately 750 words. The analysis should help you situate the primary materials for possible use in your forthcoming research essay. For this analysis, do not just assess materials in isolation, but address how you might use the materials to answer a research question. What is the value of this evidence in understanding aspects of a specific case or of global cinema broadly? Your portfolio should also include a full bibliography (not just URLs or other partial citations) and should represent a coherent assembly of materials, not just initial search results surrounding a particular subject or case.

Define the five core principles of communication privacy management theory in your own words.

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Please answer the following fifteen questions in as much detail as the question warrants, at least a paragraph but in many cases more. Be sure to refer to your textbook(A First Look at Communication Theory, Tenth Edition, by Em Griffin, Andrew Ledbetter, and Glenn Sparks) and use proper terminology. Don’t be vague with your answers and examples, be very detailed and specific

1. Sherif’s social judgment theory (SJT) states that “most dramatic cases of attitude change, the most widespread, and enduring, are those involving changes in reference groups with differing values.” Paraphrase what Sherif means. Why do you believe this happens? Can you provide an example from personal experience?
2. Let’s say that you and I have very different opinions on water conservation—I say, “who cares? I’m entitled to water my lawn,” and you say, “making sure everyone has enough water is more important than green grass.” What would Sherif say you would need to do to persuade me to change my mind?
3. According to the elaboration likelihood model (ELM), the peripheral route is a mental shortcut. Why do we use it rather than thinking things out carefully? What are the advantages and disadvantages of the shortcut?
4. The minimal justification hypothesis of Festinger’s cognitive dissonance theory may be one of the most counterintuitive ideas in the social sciences. Explain how the $1/$20 experiment demonstrates that behavior may cause attitudes.
5. Assuming Festinger was right, why is the avoidance of dissonance a basic human drive? In other words, how do we benefit from seeking to avoid dissonance?
6. Both cognitive dissonance theory and the elaboration likelihood model (ELM) are cognitive theories of persuasion and attitude/behavior change. Identify one point of similarity and one point of contrast between the two theories.
7. Angela, Brian, Chloe, and Daniel have just gotten together for their first group meeting. Their task is to create a presentation on a theory of their choice for their communication theory course. With the functional perspective in mind, identify three guidelines the group should follow.
8. Name a group you belong to now (or belonged to in the past): A group of friends, a work team, your family, etc. Describe the fantasy themes in the group. How might you organize these themes into fantasy types?
9. Symbolic convergence theory focuses on cohesion, whereas the functional perspective focuses on effective decisions. Compare and contrast these emphases. What kinds of groups would find the functional perspective most useful? What kinds of groups would find symbolic convergence theory most useful?
10. Discuss the culture of an organization or business that you know well. Pay particular attention to the organization’s metaphors, stories, and rituals.
11. Consider ethnography as a method. Why have cultural approach scholars so enthusiastically embraced the method? What disadvantages does the method possess? If ethnography were unavailable, what might be another approach to discovering organizational culture?
12. Walther developed the hyperpersonal perspective with reference to text-based media such as e-mail. To what extent do the four elements of the perspective also apply to a modern social networking sites such as Facebook, etc.? How about video chat, Zoom, or text messaging?
13. The critique section describes Turkle’s concerns about online communication, which contrasts with Walther’s generally upbeat take on communication technology. Write an imaginary dialogue between these two scholars. In this dialogue, probe areas of similarity and difference between their claims.
14. Define the five core principles of communication privacy management theory in your own words. Which principle is most important? Least important? Why did you choose these two?