How important is it to incorporate this activity into a digital marketing campaign?

/in /by

The report should Describe the topic (Social media marketing) in approximately 200 words.
Then entire report should be between 500-600 words.
Which should include the following :
– How important is it to incorporate this activity into a digital marketing campaign? State your reasons.
( Importance of social media marketing in digital marketing campaign )
-Will it be effective to secure new or returning visitors or both? And why?
Make sure the references are accessible (prefer websites) and no plagiarism.

Explain the relationship between paid and unpaid labour in participatory media.

/in /by

Essay Questions – choose one only:
1. Political Economy: Giving a clear example of a media text (such as a video game or social media site), explain the relationship between paid and unpaid labour in participatory media. What elements of political economy theories (see Jhally, Herman & Chomsky or others) could be used to support your claims?
2. Semiotics: Bignell (1997: 22) wrote (borrowing from Barthes) that we need to show how myths are “built by means of codes into a structure which communicates particular messages and not others”. Conduct a detailed textual analysis of one advertisement (print, online or TV) to show what ‘codes’ are being used, what messages are being communicated, and what are not.
3. Audience and Medium Theory: Using a Cultural Studies approach, explain how perceptions of the audience have shifted with the rise of new forms of media. Is there a different kind of engagement, and if so, how can the audience still be commodified? Explain, contrasting two forms of media text (e.g. Streaming TV versus Network TV).
4. Discourse: Why does Foucault see discourse as a system of representation and practice that invokes power? Conduct a discourse analysis on this video about Australia Day. What discursive practices are being used to create meaning? https://www.youtube.com/watch?v=5iOMy9Tg9Bg&feature=emb_logo&ab_channel=AustraliaDay
5. Genre & Narrative Theories: According to Feuer (1992), genre is said to work as a convention for both the production and consumption of media. How has the arrival of what Mittell (2015) calls ‘complex TV’ disrupted the idea of genre? Use a recent (post-2010) television series to illustrate your argument.
6. Games and Narrative: What does the concept of the ‘flow state’ (Csikszentmihalyi 1975) in games tell us? In what ways can interactivity affect our video gameplay and flow state? Use examples to illustrate your points.

What is your field of experience as a co-cultural group member, a dominant group member, or perhaps both at different times?

/in /by

Directions: Answer each of the following questions fully and completely in one or more complete paragraphs. Be sure to include pertinent terminology and demonstrate your familiarity with our textbook and course concepts.
11.Based on your knowledge of CAT, what suggestions would you offer to a person going on a job interview? What should the person do? What should they avoid doing?
12.Co-cultural theory serves as an interesting point of comparison with several other theories, including standpoint theory, muted group theory, communication accommodation theory, and face-negotiation theory. Pick two of these and compare/contrast with co-cultural theory. Where do these theories find common ground with co-cultural theory? Where do they differ?
13.Mark Orbe takes great care not to exalt or ridicule any preferred outcome, but he acknowledges that preferred outcomes have strengths and weaknesses. Analyze each preferred outcome, seeking to identify common benefits and costs associated with each. How might the context of an interaction influence which outcome a co-cultural group member might prefer?
14.Field of experience is a provocative term in co-cultural theory. What is your field of experience as a co-cultural group member, a dominant group member, or perhaps both at different times? Based on this field of experience, what communicative practices are you comfortable enacting? Which would be uncomfortable for you?
15.Which communication approach do you think is most likely to get the attention of a dominant group: being assertive, or being aggressive? What might be the key factors that influence which is most effective?

Explain the differences among the terms accommodation, divergence, convergence, and maintenance.

/in /by

Answer each of the following questions fully and completely in one or more complete paragraphs. Be sure to include pertinent terminology and demonstrate your familiarity with our textbook and course concepts.
1.How well do the qualities and language Deborah Tannen attributes to men and women equip each sex for the following roles: managers, parents, lawyers, physicians, teachers, friends? Specifically, is one sex better prepared for certain roles than the other sex? If so, is this a problem to be solved or a reality to be lived with?
2.Assess your standpoint. What social group memberships influence it? Which are most influential? How would Sandra Harding and Julia Wood measure your degree of strong objectivity? Do you agree or disagree with their assessment?
3.For many scientists, “objectivity” is an absolute and binary term—in other words, someone is either objective or not. Discuss, then, what Wood and Harding mean when they speak of “strong objectivity” and “weak objectivity.”
4.Some students react strongly to Cheris Kramarae’s criticism of men. In your essay, address the thorny question: Do men mean to mute women? How would Tannen, Wood, and Kramarae answer that question similarly or differently than you do? Whose explanation, if any, do you find most accurate?
5.Write a fictional dialogue putting Cheris Kramarae into conversation with Deborah Tannen. In the dialogue, explore both differences and common ground in the thinking of each theorist.
6.Reflect on your own self-construal. Do you think of yourself in a more individualistic or collectivistic fashion? Does this match the culture in which you were raised or not? Why?
7.Make a list of the three conflict management strategies you most prefer. Then, make a list of the three that you most dislike. Why do you have these preferences? Connect your answer to your cultural background and self-construal.
8.CAT claims that, as a general rule, people respond positively to convergence and negatively to divergence. Can you think of exceptions to this general rule? When might convergence produce negative outcomes? When might divergence produce positive outcomes?
9.Explain the differences among the terms accommodation, divergence, convergence, and maintenance. Provide examples of each behavior.
10.Howard Giles sees CAT as a theory about group identity. Identify three groups to which you belong. How does your membership in these groups influence your communication behavior? When you encounter them, what outside groups are especially likely to encourage you to communicate in ways that support your group identity?

What visual strategies are being employed to make the appeal to the intended audience? Give examples.

/in /by

Choose an advertisement from a magazine and study it carefully. Jot down your observations to the following questions:
Who might the ad be targeting (age group, gender, social group, etc.), and why do you think so?
Who are shown to be users of the product in the ad?
What visual strategies are being employed to make the appeal to the intended audience? Give examples.
What messages are communicated by the images in the ad, both directly from the text, and indirectly in other ways? How are those messages being communicated?
What other objects are present in the ad, and what is the background or environment portrayed? how do these objects increase the appeal of the ad?
How does the ad affect you on both an emotional and a logical level?
Evaluate the ad from a biblical perspective. Does it promote sin or biblical morality?
If you were in the advertising meeting of those who originated the ad, how would you vocalize the intended strategy for it–that is, how will it sell the intended product?
Write a 2-3 page informal reaction paper (not a formal essay, but use proper English style, sentence structure, and vocabulary) summarizing your findings from your visual advertisement

Write a 5-7 page book review on the following book: Parenti, Christian. (2003)

/in /by

Book Review

Please write a 5-7 page book review on the following book: Parenti, Christian. (2003). The Soft Cage: Surveillance in America From Slavery to the War on Terror. New York, NY: Basic Books.

In your review, critique The Soft Cage based on how it reveals how the U.S. has historically used surveillance to carry out at least three of the particular attributes of the functioning of a state, e.g. government, territory, population, sovereignty, power, and law.

Please identify which attributes you are referring to, the types of surveillance technologies used to do this work and the types of materials collected by these technologies (e.g. data, visual, and/or biological).

Ultimately please comment on how these aforementioned surveillance strategies of the U.S. state are related to Parenti’s argument that surveillance is an organic feature of all states but the way in which and the types of surveillance conducted by a state are related to issues of inequality and oppression.

You must include a reference page and in-text citations. You must cite Parenti. You can use other readings to make your point. The essay is due on October 6th at 11:00pm.

Explain the societal impact of that message based on the key propositions of the theory.

/in /by

Choose an example (TV program or station, newspaper, video game, etc.).
o Use the theory to explain either how people use that particular medium or mediated message or the effect this mediated example might have on people.
o Explain the societal impact of that message based on the key propositions of the theory.

Discuss the advantages of social media networking.

/in /by

Written Assignment 6 (with LinkedIn Activity)
Read the articles by Doyle, Linaker, and Zhang. Then do the following (two parts):
1. Create your own professional online profile, suitable for LinkedIn. Limit your profile to only three of the areas discussed by Zhang: headline, summary, and experience. Follow the advice of Zhang and or other sources for each.
2. In a separate document of up to 300 words, explain the principles you followed in creating your profile and discuss the advantages of social media networking through a professional profile like the one you have created.
Your profile and the separate document should be concise and clearly written, with a tone appropriate for a professional setting. Before submitting, read over your profile to be sure the writing is clear, with proper grammar, spelling, and punctuation. Submit both documents through the Written Assignment 6 link.

Grading criteria Headline Your headline is highly descriptive and specific. Your headline is descriptive and specific. Your headline is minimally descriptive and specific. Your headline is inadequately descriptive and specific. null

Summary Your summary compellingly features your key values, passions, and strengths and effectively displays your personality. Your summary features your key values, passions, and strengths and displays your personality. Your summary incompletely features your key values, passions, and strengths and ambiguously displays your personality. Your summary insufficiently features your key values, passions, and strengths and inadequately displays your personality. null

Experience Your experience conclusively shows what you have done and how well you have done it, expertly aligned with the brand you are portraying. Your experience shows what you have done and how well you have done it, aligned with the brand you are portraying. Your experience minimally shows what you have done and how well you have done it, nebulously aligned with the brand you are portraying. Your experience inadequately shows what you have done and how well you have done it, insufficiently aligned with the brand you are portraying. null

Statement about principles followed in profile You cogently explain the principles followed in your profile. You adequately explain the principles followed in your profile. You cursorily explain the principles followed in your profile. You ineffectively explain the principles followed in your profile. null

Advantages of social media networking You intelligently discuss the advantages of social media networking. You satisfactorily discuss the advantages of social media networking. You perfunctorily discuss the advantages of social media networking. You unsatisfactorily discuss the advantages of social media networking. null

Mechanics You write in complete, well-constructed sentences with faultless grammar, word choice, punctuation, and spelling; writing is sharp, coherent, and demonstrates sophisticated clarity. You write in complete sentences with mostly correct grammar, word choice, punctuation, and spelling; minor errors may exist but do not compromise meaning. You write in unclear sentences with significant errors in grammar, word choice, punctuation, and spelling that may compromise meaning. You write in incomplete, incomprehensible sentences filled with serious errors in grammar, word choice, punctuation, or spelling. null

Is social media addictive ?and what affects it has on us

/in /by

my question for research essay is why is social media addictive and what affects it has on us?……find 4 articles pertains to my 2 questions provided above and summarize the articles pertaining to my question double space times new Roman make sure u include a work cite page. Use quotes from articles that you use please find 4 different articles pertaining to my question

Distinguish critical and oppositional from conformist and conservative moments in a given cultural artefact

/in /by

900 words Essay question: In “Cultural Studies, Multiculturalism, and Media Culture”, Douglas Kellner explains how a Cultural Studies approach “opens the way toward more differentiated political, rather than aesthetic, valuations of cultural artifacts”. This, he claims, will assist us to “distinguish critical and oppositional from conformist and conservative moments in a given cultural artefact” (i.e. a movie) (p. 8).
Referring back to either Kellner’s article or the readings on ideology in O’Shaughnessy & Stadler, make a claim about the “political” value of the week 6 or week 7 film (just write on ONE of the films, not both!).
Is the movie “critical/oppositional” or “conformist/conservative”? What evidence are you able to provide from your chosen movie – its script, setting, depiction of protagonists, overall visual style, and/or soundtrack – to support this claim?
You may find it helpful to refer to any of the articles on your selected movie (see under the “Essay” banner on topic FLO site), though you are not required to do this.
General guidelines:
Students will need to complete the “feedback” activity, located next to the Essay #2 submission portal, before submitting this essay
Essays must refer explicitly to EITHER Kellner or O’Shaughnessy/Stadler; you are not arguing against them, you are using their ideas to support your observations
As with your first essay, Essay #2 will be marked according to the essay rubric (included in the Handbook); please consult this before you start
As before, essays must follow appropriate rules in citation and paraphrasing. Any referencing style is acceptable, provided you are consistent in how you use it. Relevant information is located under the “writing resources” link towards the top of the FLO site
You are advised to make use of the text-matching portal on topic FLO site prior to submission
As before, be specific in your choice of media elements you choose to talk about. Be strategic: pick those which really help you make your point
Please keep paying attention to grammar, sentence construction, punctuation, and spelling
If in doubt about academic integrity/ referencing, see back of Handbook or on-line resources on Topic FLO site