Critically evaluate investment opportunities and using a range of financial analysis and investment appraisal techniques.

ASSIGNMENT QUESTION

 Background

Global News Ltd is a UK-based privately-owned news channel distributed on satellite, cable and on-line. At present it employs 1,000 personnel in a news gathering and editing capacity. This includes reporters, camera operators and editors. A further 450 staff work in the head-office and support functions. The company regards itself as having a progressive editorial style and has tried to reflect this in operational decisions, including a focus on maximizing the diversity of its workforce in all areas and emphasizing this approach in its branding.

The company is owned by the founders, Arlo and Manfred, with a 20% share each, a number of senior executives with a total of 20% between them (none with more than 5%), and 40% by Stox, a private equity fund. There are 20 million shares in issue and, according to a recent presentation given to the company by an investment bank the equity is worth £210-230m. The company paid dividends last year of £1.32 per share. The company has debt as follows:

  • £25m in the form of subordinated loan stock provided by Stox at a fixed rate of 5.5%
  • £30m in a “club deal” from three banks at a floating rate hedged through a swap at 4% for 5 years.

Last year the company had revenues of £156m million, Operating Profit of £15m and Net profit of £8m. Margins have been falling and the management are coming under pressure from Stox to improve performance.

The Director of Operations is concerned that the technology currently employed by the organization is aging and does not operate at a level of security or efficiency suitable for a company of GNL’s scale. He has been in discussions with a broadcasting IT designer, NBED, to carry out a preliminary analysis on how the systems could be upgraded.

NBED estimate that designing or licensing new software would cost £5m per year for the next 5 years. It would also require an investment of £60m in new hardware throughout the organisation. It would also require an increase in the training budget of £8,000 pa per employee in the first year and £2,000 pa thereafter.

The hardware would depreciate on a reducing balance basis of 30% per year for the first two years and 20% thereafter. The introduction of the new technology would mean a significant change in working practices and a significant reduction in the size of the workforce. This would be mainly amongst front line journalists, editors and camera operators, since much of the work can now be done by junior reporters using news feeds which are directly accessed through their computers.

It is thought that up to 650 staff could be made redundant at a cost of 50% of their annual salary. Average salaries throughout the company are £45,000. A certain number of new staff would need to be hired (10 in year one and 5 in each of the following two years) to support the change.

Assignment Task

You are required to prepare a report, using the information provided above covering the following areas:

  1. a) An up to date estimate of the company’s cost of capital using publicly available data (15 marks)
  2. b) A spreadsheet model forecasting the impact over the next 5 years of the business case proposal set out above, together with a critical review of the assumptions, using publicly available information and a revised business case using the model to show its impact (40 marks)
  3. c) A critical evaluation of the project and revised business case using investment appraisal techniques and a critical discussion of the results of this analysis (15 marks)
  4. d) A discussion and evaluation of how the company might meet the funding requirements of the project (10 marks)
  5. e) A brief critical discussion of the corporate social responsibility issues raised by the proposal (10 marks)
  6. f) A critical, supported conclusion providing recommendations for the adoption or otherwise of the proposal. (10 marks)

 

 ASSESSMENT CRITERIA

You are reminded that the learning outcomes for the module are as follows and your answer should be prepared throughout with these in mind.

  1. Learning Outcomes (threshold standards):

On successful completion of this module the student will be expected to be able to: Knowledge and understanding

  1. Understanding a range of approaches and investment criteria for investment in securities and projects including the meaning of cost of capital and its application
  2. Understand the range of financial options available to financial managers in selecting sources of finance taking into consideration the size and stage of growth of the business

Intellectual, practical, affective and transferable skills

  1. Critically evaluate investment opportunities and using a range of financial analysis and investment appraisal techniques.
  2. Critically evaluate the criteria for developing a sustainable funding structure for a business or project.

 

Detailed assessment criteria and guidance are as follows:

  1. a) You should use the Capital Asset Pricing Model and Dividend Valuation Model to establish a cost of equity. Cost of each debt instrument needs to be calculated and the data combined to produce a Weighted Average Cost of Capital (WACC). You must make clear your sources for data such as the riskfree rate and market risk premium and explain the basis for your choice of growth rate and beta using suitable market comparables. (LO 1)
  2. b) A basic template for the model is provided online. You should use this as a guide and develop your own model using the assumptions provided. Although no specialist knowledge of the relevant industry is expected, you are expected to demonstrate research into the reasonableness of the assumptions put forward in the scenario. This should be properly referenced and sourced. Credit will be given for specific “real-life” research in this area, and also for the ability to adapt the spreadsheet model to reflect justified, revised assumptions. (LO 1&3)
  3. c) You should use NPV/IRR as the primarily tools for this evaluation although you may also use payback period and ROCE as appraisal tools. Your evaluation and critical discussion should focus on this particular company and not take the form of a generic discussion of the mechanics or relative merits of the different approaches. (LO3)
  4. d) You should consider the amount of funding required to implement the project and consider the impact of different options on the company’s overall gearing and ability to satisfy the cost of capital. Your discussion should not be a description of every option available but a critical evaluation of those available to this company, taking into account its existing level of debt and the nature of its shareholders. You are not required to provide a financial model of the cashflows resulting from a particular structure but you may consider the effect of different WACC results on the model developed in b) above. (LO2&4)
  5. e) You should consider concepts of maximising shareholder wealth and corporate social responsibility in the context of cutbacks in staff levels. Credit will be given for research into “real-life” companies which have put an emphasis on diversity and inclusivity and also had to restructure the workforce. You should consider not only the social and public image issues raised, but also whether these may have direct or indirect financial consequences. (LO 4)
  6. f) You should summarise the findings of your technical analysis and other areas of research. Your conclusion should set out and critically evaluate the options raised and make clear recommendations supported by specific arguments raised in the earlier sections. (LO 1-4)

 

Your analysis must be supported by relevant academic theories and concepts. The paper must be in a report format and comply with Harvard referencing guidelines. The report must not be descriptive in nature; it should provide clear evidence of understanding of the issues under consideration with an applied review of the business provided in the task scenario. It is essential you apply theories and concepts and not just explain them.

 

The majority of the marks will be awarded based on your ability to define, analyze and apply the key concepts; without any analysis or evaluation you may struggle to pass the module.

There is no correct number of academic references to be utilized as you must draw as many references as required to provide a high quality answer. However, a minimum of 12 academic sources are expected, and a majority of these should be current, internationally peer reviewed articles/journals or accredited textbook references. Sources such as Wikipedia/Investopedia and the like are not acceptable. Any sources available only online should be avoided. As you are producing a report in a business context you may, for this module, include references as footnotes.

 

What training is required for teachers and teaching assistants before they can help children with special educational needs like dyslexia?

The aim of this dissertation is to look at “what strategies are used by teachers and teaching assistants in schools, to support children with dyslexia in UK primary schools?

Research Questions

  • How is dyslexia diagnosed?
  1. A) Medical Model/Labels (Explain how the medical model was first used in schools)
  2. B) Educational/Social model (then explain how the Educational and social models were used and how the social model changed the way dyslexia was seen in schools).

2) How is dyslexia identified in the classroom?

3) Explain the latest Interventions/support used in primary schools

4)  What support do teachers give primary school children?

5)  What help do teaching assistants give in the classroom?

6)  What training is required for teachers and teaching assistants before they can help children with special educational needs like dyslexia?

Identify, plan and conduct  a research project employing ethical principles and selecting appropriate methodology to undertake the practical research for the project [PO2, PO3, PO7]

Rationale

Evidence based research is central to the education sector and influences and informs developments in practice.  This module provides an opportunity for students to carry out a self-directed research project in a particular area of interest within the context of Early Years. Students will extend their research skills, and demonstrate achievement at level 6 through critical understanding of their chosen topic.

Aims and distinctive features

This module will provide an opportunity for students to develop the analytical skills to carry out an in depth review of the current literature surrounding their chosen topic, supporting students in their ability to apply critical thinking and analysis; transferable skills required to work at level 6. Students may use their topics to influence practice and make valued judgements on recommendations for future developments.

The module aims to support and extend the students’ understanding of an identified topic area. It enables the students to develop their research ideas, methodology and allows them to evaluate and analyse their findings and reflect on their personal practice. Building on knowledge acquired at level 5 students will apply in the context of their own research study the principles of ethical research as defined by the British Educational Research Association and implicit in the principles of children’s rights described by the UNCRC. They will demonstrate this in their dissertation with documentation including any relevant informed consent forms or procedures ensuring their research preserves the ethical rights of the participants and maintains their best interest. The research enables students to follow their interests and focus on a relevant and pertinent area which may support their chosen career path e.g. literacy in primary teaching.

  1. Module Learning Outcomes

By the end of the module you are expected to be able to –

Module learning outcome description
LO1 Identify, plan and conduct  a research project employing ethical principles and selecting appropriate methodology to undertake the practical research for the project [PO2, PO3, PO7]

 

LO2 Develop skills and understanding of research processes, particularly in the collation, analysis and interpretation of data as well as in the application of ethical research principles [PO3]

 

LO3 Critically review and synthesis research materials and literature for chosen topic area [PO1, PO3]

 

LO4 Discuss and evaluate how carrying out the research has helped to shape and influence professional practice [PO3, PO5]

 

 

 

Student time associated with the module                                           %
Guided independent study including online 60
Placement/Study abroad 30
Scheduled learning and teaching activities 10
Total 100

 

  1. Arrangements for revision and private study

Supervision- this teaching method provides students with 1:1 supervision with an academic who is a specialist in their chosen area of research. Guidance will be provided for the literature search and drafts of work will be reviewed and critiqued to ensure the student is able to reach their full potential. A similar approach is adopted for the methodology chapter. 1:1 supervisions allow for deeper question and answer opportunities to challenge the students thinking and justification of adopted approaches.

  1. Assessment strategy

Ethical Proposal – Research ethics are the principles that we use to make decisions about what is acceptable practice in any research project. Research participants have moral and legal rights and it is important that as researchers we do not violate these rights.

Dissertation- Literature review. This written method of assessment takes the form of an essay. An essay enables students to develop skills in written communication. It enables the student to demonstrate the ability to construct fluent, logical arguments and bring together different strands of thinking and learning.  Methodology. This assessment method allows students to design and plan their own research. It provides an opportunity to justify the chosen approach and methods as well as considering the sample population and the ethical principles that underpin research. Evidence based practitioner research is at the forefront of early years development and it is important to ensure students are competent in designing appropriate research projects which will inform practice.

Poster-Present– An oral presentation will allow students to articulate their data findings with a conclusion and recommendation, using suitable IT software. They will develop their professional presentation skills which are identified as a transferable skills required to secure employment. The presentations will allow students to consider the implications on practice their research has informed

  1. Methods of assessment

Task 1: Ethical Proposal: Students will submit a research proposal which outlines the feasibility of their planned research project considering the ethical principles involved in working with children and young people within early years [1,000 words, 10% weighting].

Task 2: Students will undertake a piece of research from the early years context and critically analyse theoretical concepts and practice drawing key findings from the study [6000 words, 50% weighting].

Task 3: Students will use their IT and presentation skills to design a poster and present the findings, conclusion and recommendations from the findings of the study. They will also be required to discuss how the research has influenced professional practice. This will be presented in a conference event. [10 minutes (3000 words equivalency), 40% weighting].

 

  1. Method of re-assessment (if different to 7)

The method of reassessment is laid down for each module and will normally be the same as the method of first assessment, but there are circumstances where an alternative method is necessary for practical reasons. Where this is the case, details will be provided within the module handbook.

 

The University regulations state that, subject to certain criteria, you have a right to be reassessed in the failed component(s) of a module. This being where you have not achieved a weighted average mark of at least 40% in levels 3, 4, 5, and 6.

 

The mark for any component of assessment in which a student is reassessed shall be capped at 40% for modules at levels 3, 4, 5, and 6.

 

  1. Ethical issues relating to teaching and assessment
  • Students submit a detailed ethical proforma prior to commencing any data collection. All proformas are evaluated in the first instance by the SEND teaching team and if necessary by the department ethics committee. Students will have DBS clearance in order to work with children and gather data in a setting. Any observations or work with children will comply with the settings’ policy and UoH and BERA ethical guidance. Any data collected will be securely stored and only used for assessment purposes.
  1. Module learning outcomes/assessment mapping
Programme outcomes Module outcomes Assessment method 1 Assessment method 2 Assessment method 3
PO2, PO3, PO7 LO1 Ethical Proposal
PO1, PO3, PO2, PO7 LO1,LO3 Dissertation
PO3, PO5 LO2, LO4 Presentation

 

Current research at the forefront of the discipline

Researching the field of study

Conducting a literature review

Methodology

Sampling

Methods of data capture

Analysis and interpretation through thematic approaches

Ethical research principles

Drawing conclusions

Making recommendations

Constructing an abstract

Presentation skills

Effective time management

  1. Course materials/reading
  2. a) Key texts
  • Albon, D. and Mukherji, P. (2014) Research Methods in Early Childhood: An Introductory Guide. London: Sage Publications.
  • Arnold, C. (2012) Improving your Reflective Practice through Stories of Practitioner Research. London, Routledge: Pen Green Books for Early Years Educators.
  • Cohen, L., Manion, L. and Morrison, K. (2011) Research Methods in Education, 7h London: Routledge.
  • Denscombe, M. (2017) The Good Research Guide, 6th Maidenhead: Open University Press.
  • Grbich, C. (2012) Qualitative Data Analysis: An Introduction.. London: Sage.
  • Greig, A., Taylor, J. and MacKay, T. (2012) Doing Research with Children: A Practical Guide, 3rd edition. London: Sage.
  • O’Hara, M., Carter, C., Dewis, P., Kay, J. and Wainwright, J. (2012) Successful Dissertations: The Complete Guide for Education, Childhood and Early Childhood Studies Students. London: Continuum.
  • Roberts-Holmes, G. (2014) Doing your Early Years Research Project: A Step-by-Step Guide. 3rd London: Sage.
  • Strauss, A. and Corbin, J. (1990) Basics of Qualitative Research. Grounded Theory Procedures and Techniques, 2nd Newbury Park: Sage.
  • Derek Swetnam (Author)
  • Visit Amazon’s Derek Swetnam Page
  • Find all the books, read about the author, and more.
  • See search results for this author
  • Are you an Author? Learn about Author Central

 

  1. b) Recommended reading

Robson, C. (2011 ) Real World Research. 2nd Edition.  Oxford: Blackwell Publishers.

Swetnam, R. and Swetnam, D. (2004) Writing Your Dissertation: The Bestselling Guide to Planning, Preparing and Presenting First-Class Work. Oxford: How to Books Ltd.

  1. c) Additional reading
  • Some useful electronic journals available through the UCD e-library are:
  1. British Journal of Educational Studies.
  2. Child Language Teaching and Therapy.
  3. Global Studies Childhood.
  4. Journal for the Education of the Gifted.
  5. Journal of Early Childhood Literacy.
  6. Journal of Early Childhood Research
  7. Journal of Early Intervention.
  8. Psychology of Learning and Teaching.
  9. British Journal of Special Education.
  10. Gender and Education.
  11. The Journal of Special Education.
  12. Special Children
  13. Journal of Further & Higher Education
  14. British Journal of Educational Psychology
  15. Educational Psychology
  16. Early Education and Development
    • The easiest way to access these is to go to LRC eLibrary in student intranet
    • >> eLibrary
    • There is a search bar called ‘search journal titles’.
    • Type in the name of the journal in there and it should come up. Then you will have to browse the issues and see which articles are relevant. Note that some journals have ‘embargo’ on their latest issue so you may not be able to get the year 2009, but you will still be able to get older issues.
    • Staff at the LRC have developed a series of audio guides to help you familiarise yourself with techniques for searching the resources available, including the web catalogue, the e-library, eBrary. Access these audio guides using the following links:
  1. Learning and teaching schedule
Topic Preparatory Reading
Bootcamp

· What is research and the search for knowledge? –

 

· Proposal Form.

 

· What is research, research questions and literature reviews and the importance of ethics.

 

· Forming a research question and structure of a dissertation

 

· Research Methodologies (case study, survey and action research)

Sampling:

• Target populations.

• Samples

• Sampling Methods and techniques.

 

Parahoo, K. (2014) Nursing Research: Principles, Process and Issues. New York: Palgrave. (Chapter 2).

 

Roberts-Holmes, G. (2014) Doing your Early Years Research Project. London: Sage. (Chapter 2).

 

Denscombe, M. (2017) The Good Research Guide: For Small Scale Social Research Projects, 6th edition. Berkshire: Open University Press. (Chapter 1, 3 and 8).

 

Or

 

Cohen, L., Manion, L. and Morrison, K. (2017) Research Methods in Education, 8th Edition. Oxon: Routledge. (Chapters 13, 14 and 18).

 

Bootcamp

 

Methods of Data Collection:

·         Questionnaires

·         Interviews

·         Observations

·         Participatory Methods

 

Data Analysis

 

 

 

 

 

 

 

Roberts-Holmes, G. (2014) Doing your Early Years Research Project. London: Sage. (Chapters 5, 6, 7 and 9).

 

Or

 

Denscombe, M. (2017) The Good Research Guide: For Small Scale Social Research Projects, 6th edition. Berkshire: Open University Press. (Chapters 11, 12 and 13).

 

Or

Cohen, L., Manion, L. and Morrison, K. (2017) Research Methods in Education, 8th Edition. Oxon: Routledge. (Chapters 14, 15 and 17).

 

Clark, A. and Moss, P. (2011) Listening to Young Children: the Mosaic Approach, 2nd edition. London: National Children’s Bureau.

 

Denscombe, M. (2017) The Good Research Guide: For Small Scale Social Research Projects, 6th edition. Berkshire: Open University Press. (Chapter 18).

 

VLE Session – Methodologies and Methods of Data Collection. See canvas for activities and materials.
VLE Session – Sampling & Ethics See canvas for activities and materials.
VLE Session – Methods of Data Analysis. See canvas for activities and materials.
ECS615 Task 1 Ethical Proposal Submission 1.10.19
ECS615 Task 2 and 3 Submission 10.3.20
Poster presentation conference 14.3.20

 

  1. Assignment briefs
Assignment Mode Tariff Weighting Learning Outcomes
ECS615 Task 1 Ethical Proposal 1000 words 10% LO1
Submission date Instructions for submission and return of assignment
1.10.19 Complete ethical proposal proforma on Canvas

submit through Turnitin on Canvas

Return date
15.10.19

 

 

Assignment 1 brief:

Ethical Proposal (D1)

After your dissertation bootcamp you must research the literature that supports your focus and plan and prepare your ethical proposal document.

 

Project proposal

It is important that you spend some time planning your project to ensure that you use your time and resources as efficiently as possible. This should be done in conjunction with your tutor and where necessary with colleagues where you work.

It is likely that your proposal will be improved by taking into account the views of colleagues. If you are looking for their active participation and involvement then their co-operation will be vital to your project. If you inform them at an early stage of your plans then they may be much more likely to be involved. If they do not want to be involved then you can alter your plans accordingly without too much difficulty.

You will be provided with a proposal proforma and it is vital that you use this sheet to complete this part of the module. Below are the key points on this proforma.

Project Proposal Proforma – Key Points

 

Student number:

  1. Identify a working title. This may not be the title you end up with in your final version but it is important you have a working title to help your focus.
  2. Indicate the research focus and state the research question. Include detail on the following:
    • the topic to be researched, leading into the specific research question(s) you intend to explore
    • The aims and objectives of the project

 

  1. The literature

Briefly discuss the key ideas, concepts, debates and issues involved in researching this topic. Identify the key publications, theories, current research informing your study. Organise this section in themes.

 

  1. Research ethics

Do you need permission from anyone to conduct your research? Whom do you have to inform? What other ethical issues do you need to consider? Is the research question itself ethical?

  1. The methods of data gathering you will use.

Detail how you might approach these. Which of the following will you use and why have you selected them?

  1. Analyzing your data. What approaches have you considered? (grounded theory, thematic analysis, statistical analysis) Provide details of this.
  2. Time scale

Provide information on how long you expect each of the stages to take and thus the overall piece of work to take. Detail [if possible] why you are doing certain parts of the piece at a certain time in the academic year. This is to provide you with a framework to operate with and to provide some detail of your thinking in this area. In practice, this time scale may turn out to be impossible to meet but remember the time scale for this study and your other course commitments. Do not be too ambitious here. You have a limited time to organize and deliver the project.

  1. Outcomes

Provide an outline of the anticipated outcomes from the project. These could involve recommendations for practice, policy or further research. These could also be plans for practical change in a setting or plans for disseminating the findings of the study.

Guidance for the Dissertation Proforma (See Canvas for the document)

Below are a few pointers when completing the Ethical Proposal form. Remember that you must use the document and not create your own.

  1. Identify a working title. This may not be the title you end up with in your final version but it is important you have a working title to help your focus.
  2. Indicate the research focus and state the research question. Include detail on the following:
  3. the topic to be researched, leading into the specific research question(s) you intend to explore
  4. The aims and objectives of the project
  5. Describe your arrangements for selecting/sampling and briefing potential participants
  6. Describe any possible negative consequences of participation in the research along with the ways in which these consequences will be limited. This should include details of any withholding of information or misleading of participants along with a justification of why this is necessary.
  7. Describe how participants will be made aware of their right to withdraw from the research. This should also include information about participants’ right to withhold information.
  8. Describe the arrangements for obtaining participants’ consent. This should include copies of the information they will receive and written consent forms where appropriate. If children or vulnerable people are to be participants in the study, details of the arrangements for obtaining consent from those acting as loco parentis or as advocates should be provided.

If you intend to undertake research with children or other vulnerable participants does the data collection involve you being alone with the participant(s)? Please provide details.

  1. Describe the arrangements for debriefing the participants. This should include copies of information that participants will receive where appropriate. Describe the arrangements for ensuring participant confidentiality. This should include details of how data will be stored and how results will be presented. Are there any conflicts of interest in you undertaking this research? For example are you undertaking research on work colleagues? Please supply details.

 

 

References:

O’Hara, M., Carter, C., Dewis, P., Kay, J. and Wainwright, J. (2011) Successful Dissertations: The Complete Guide for Education, Childhood and Early Childhood Studies Students. London: Continuum.

Learning outcome:

To successfully complete this assignment, learners will be able to fulfill the requirements of the following learning outcomes:

LO1 Identify, plan and conduct  a research project employing ethical principles and selecting appropriate methodology to undertake the practical research for the project [PO2, PO3, PO7]

 

 

Assignment Mode Tariff Weighting Learning Outcomes
ECS615 Task 2 Dissertation – Literature review, methodology 6000 words 50% LO1 LO3
Submission date Instructions for submission and return of assignment
10.3.20 !.5 line spacing

Aerial

Font 11

Follow the Dissertation Format from Dissertation Handbook

Submit through Canvas

Return date
After exam board

 

 

Assignment 2 brief:

Students will undertake a piece of research from the Early Years context and critically analyse theoretical concepts and practice drawing conclusions and recommendations from the findings (6000 words) [50% weighting].

When allocated a dissertation tutor you are given at total 12 hour supervision throughout the duration of this module, these can be used in a number of ways such as, e-mailing, face to face, Google Hangouts, Skype (if available). However please use these throughout the module and not all at the start or end.

Proposed structure for the dissertation:

Abstract: about, 300 word summary of the aims of the dissertation and key outcomes. (not counted in the overall word count)

Introduction: about 700 words. A brief summary of the aims and objectives of the study and its scope.

Literature review: about 3000 words. Provides background to the research that reveals the issues to be researched and the work which has already been done on the subject. The literature review should lead to a statement of the research problem (a research question). You should aim to review no less than 10 sources. These should include books, academic journal articles and web sources.

Methodology: about 2000 words. In this section you will identify what strategies and methods you plan to use in order to answer the research question which you have posed. This includes methods of data gathering, methods of data analysis. The methodology strongly depends on the research question formulated through the literature review. In this section you have to also show how you have considered the ethics of your research study.

 

(Total 6000 words)

For further guidance please also refer to the Dissertation Handbook

Learning Outcomes

To successfully complete this assignment, learners will be able to fulfill the requirements of the following learning outcomes:

LO1 Identify, plan and conduct  a research project employing ethical principles and selecting appropriate methodology to undertake the practical research for the project [PO2, PO3, PO7]

 

LO3 Critically review and synthesis research materials and literature for chosen topic area [PO1, PO3]

 

 

Assignment Mode Tariff Weighting Learning Outcomes
ECS615 Task 3 Poster and Presentation 3000 words

equivalency

40% LO2 LO4
Submission date Instructions for submission and return of assignment
10/3/20 Poster designed on PowerPoint

Print this poster off to present 14 March

Submit poster through canvas

Return date
After exam board

 

 

Assignment task 3:

Students will use their IT and presentation skills to design a poster, synthesising your findings, conclusion and recommendations in a poster.  This will be presented within a conference context to professional people from the sector.  You will also be required to discuss how the research has influenced professional practice [10 minutes (3000 words equivalency), 40% weighting].

 

You will present your poster in a conference context to professional people on the 14 March.

 

Proposed Structure

You will design a poster on PowerPoint to clearly represent the findings, conclusion and recommendations from your dissertation research. The poster and presentation is a discussion of what the findings of your research mean in the broader context of your area of interest.

 

You have to identify:

  • What would be the potential benefits to practice emerging from this research?
  • How could your ideas and findings be used in practice?
  • Could they inform policy?
  • Who would be the intended audience for this research and how would you communicate the findings of your research to them?
  • It would be beneficial to include a brief overview of the research as a whole to set the background context to the audience.

 

Learning Outcomes

To successfully complete this assignment, learners will be able to fulfill the requirements of the following learning outcomes:

 

LO2 Develop skills and understanding of research processes, particularly in the collation, analysis and interpretation of data as well as in the application of ethical research principles [PO3]

 

LO4 Discuss and evaluate how carrying out the research has helped to shape and influence professional practice [PO3, PO5]

 

 

 

  1. Assignment information

Regulations

  1. Presentation conventions

Unless specified otherwise, written assignments must be presented on white paper with 2.5 cm margins. All written work should be word processed, left justified, 1.5 spacing, 11 pt Arial font with a footer indicating page numbering and date. Other forms of submitted work should be clear and understandable. Audio and video recordings must be high quality and always labeled.

You should observe the presentation conventions for your discipline (details in your Programme Handbook). Work may be returned to students unmarked if presentation is not of an appropriate standard.

  1. Over length assessments

The University and University Centre Doncaster have in place a standard system of penalties for summatively assessed work deemed to be over length:

(i) Penalties are a percentage of the maximum mark available for the assessment element which is over length

(ii) Over length assessment penalties apply only to word counts and exclude charts, graphs, tables etc

(iii) Unless otherwise specified the published word limit excludes references in footnotes, appendices, references and bibliography lists

(iv) Your coursework assessment rubrics will tell you to declare a word count on the cover sheet where a word limit is specified. If you do not submit a cover sheet or do not include a word count on the cover sheet, you may be awarded a mark of zero

(v) An erroneous word count declaration will be dealt with as suspected use of Academic Misconduct.

(vi) The penalty for over-length work is:

1.10-20% over the specified word or duration (e.g. performance, composition, presentation, etc.), a penalty of 10%

  1. More than 20% over the published word limit, the work will be awarded a mark of zero.

(vii) Other penalties will not be applied.

 

  1. Turnitin

Assignments should be submitted via Turnitin on Canvas, unless otherwise stated in the assignment brief. This will provide a plagiarism report visible to students and tutors. Students therefore acknowledge that they are aware of the nature and consequences of plagiarism as set out in the Undergraduate Handbook. If a paper copy only is required, a Turnitin receipt should be placed at the front of each piece of work as evidence. Failure to submit a Turnitin receipt with your assignment will result in the assignment being regarded as incomplete and a maximum mark of 40 being awarded.

Together with a corresponding copy of the assignment brief your submitted work must also include your student number.

  1. Late submissions

The University of Hull and University Centre Doncaster have in place a standard system of penalties for summatively assessed work which is submitted after the published deadline:

  • Penalties are a percentage of the maximum mark available for the assessment element which has been submitted late;
  • All your coursework assessments must have a published submission deadline which should be no later than 12 noon
  • The late submission penalties which will be applied to coursework submitted after the published deadline are:
  • Up to and including 24 hours after the deadline, a penalty of 10%;
  • More than 24 hours and up to and including 7 days after the deadline; either a penalty of 10% or the mark awarded is reduced to the pass mark, whichever results in the lower mark;
  • More than 7 days after the deadline, a mark of zero is awarded.
  1. Mitigating Circumstances

Students should recognise that there is only one method by which non-submitted or late-submitted work can be considered, i.e. through ‘mitigating circumstances’. The method by which non-submitted or late-submitted work can be considered requires evidence that you have mitigating circumstances according to criteria approved by the University of Hull (details in the undergraduate and postgraduate handbooks).

 

Process for assessments:

You must decide before you attempt an assessment whether you feel capable of undertaking it. If you do not feel capable because of the personal circumstances that you have experienced, then you would at that point decide not to take the assessment and complete a mitigating circumstances form.

MITIGATING CIRCUMSTANCES CANNOT BE APPLIED FOR IF YOU UNDERTAKE THE ASSESSSMENT

If you consider that your studies are being affected by mitigating circumstances, you should discuss these circumstances with your module or programme leader. The earlier University Centre Doncaster is made aware of any impacting circumstances, the earlier support options can be made available. Some of these options may become limited, or not be available at all, if you wait until after an assessment period or until the end of an academic year before disclosing any mitigating circumstances.

 

If you consider that your ability to complete any type of assessment might be, or has been, adversely affected, a mitigating circumstances form should be completed. Forms must be submitted no later than 10 working days after the examination or submission deadline. The Mitigating Circumstances form must include a clear explanation of the circumstances. All mitigating circumstances requests must be supported by appropriate documentary evidence.

Information outlining the criteria for mitigating circumstances can be found on the ‘mitigating circumstance guide’ on the VLE in HE Students 19-20. Students who wish to apply for mitigating circumstances should complete the form found in HE Student 19-20 and submit to mit.circs@don.ac.uk.

Late applications will go to the Student Progress Committee for consideration of the reason given for the lateness. Applications will be considered late if submitted more than 10 working days after the assessment. Rejected applications will result in a mark of zero for the assessment. Approved applications will allow the student’s department to decide if a new first attempt will be given.

Exceptional Circumstances

Many student support needs can be met by reasonable adjustments or can be catered for through either the extensions process or the mitigating circumstances outlined above. There are however, some exceptional circumstances which may need further support measures to be implemented. In such circumstances, students may not be in a position to engage with the above processes either because of a sudden deterioration in a physical or mental health issue or because of a traumatic event/series of events which may make it extremely difficult to engage with the above processes. Further details can be found in the Student Handbook 2019_20.

Coursework Extensions

If you have started the coursework but have experienced problems leading up to the deadline that has affected your ability to submit the assessment on time, then you can submit a coursework extension form. This application must be made no later than 24 hours prior to the published submission deadline, and supported by appropriate documentary evidence. Requests received after the submission deadline will not be considered.

An example when this would be used is if a student experienced a bereavement 3 days before a deadline. This student wants to submit the assessment but will need a few extra days to be able to submit.

Coursework extension forms are available on Canvas in HE Student 19_20 and submit it to

Recommendations:

  • Pay attention to the assessment and grading criteria as you compose and check your work;
  • Check that your work fulfils both the module learning outcomes and the assessment criteria specified for critical essays in the discipline;
  • Make sure that your work accords with the regulations on word limits;
  • Observe the conventions set out in the section on referencing, quotations and presentation of assessment work in the Programme Handbook. Failure to observe these conventions will result in loss of marks.

What is Bright space e Portfolio?

What is Brightspace ePortfolio?

Introducing ePortfolio:

Brightspace ePortfolio is a personal portfolio tool for storing, organizing, reflecting on, and sharing items that represent your learning. You can include items such as documents, graphics, audio files, videos, presentations, and course work to demonstrate your improvement or mastery in certain areas.

You can control what items you want to include in your portfolio, how they are organized, and who you want to share them with. When you share items with your peers, mentors, or potential employers, you can give them permission to view items, edit items, see or add comments, and see or add assessments to receive feedback.

Why would you use ePortfolio?

  1. Is there a project you are proud of? Add this project as an artifact in ePortfolio and take it wherever you go!
  1. Have you ever wished you could capture those “a-ha” learning moments that happen after struggling to achieve a concept? ePortfolio makes reflecting an easy task!
  1. Have you ever wanted to share projects, grades with potential employers, parents, or peers? Sharing your accomplishments is made easy using ePortfolio!

 

How does being a leader in the arts, architecture, fashion, and food affect the Italian economy?

PROMPT:  WHAT ARE YOUR EXPECTATIONS AND GOALS FOR STUDYING ABROAD IN FLORENCE, ITALY? (400 WORDS) FALL SEMESTER 2020

THOUGHTS

An opportunity to explore a country that I was first introduced to in Cornelia Funke’s book, The Thief Lord.

This will be my first time really living independently and far away from home.

I will be studying my business major in a rich cultural environment with close access and exposure to other European influences and economies.

Italy has a long history of family run businesses and relationship-oriented practices.  I’d like to learn more about how this has shaped modern-day corporate success.

How does being a leader in the arts, architecture, fashion, and food affect the Italian economy?

I love Italian food and would like to learn about it.  How can I prepare it on my own?

 

Attempt to diagnose the condition from which the protagonist of “The Yellow Wallpaper” suffers. If she were a real human being, what diagnosis would most suit her set of symptoms?

Composition II Section 80443

Research Paper Topics

Directions: Choose one of the topics below, and write a 5 page research paper on the topic.  You must use at least 2 print sources and 2 internet sources, one of which MUST be an online journal such as Jstor.  Your textbook does NOT count as a print source.  Paper must be double-spaced in 12 point, Times New Roman font (no Courier New font).  Number your pages; construct and include a relevant title.  Compose a “Works Cited” page in MLA format (See the MLA Handbook for Writers of Research Papers or use one of the many online applications for help such as Purdue OWL, Easybib., Bibme etc.).  Consult the chapters from our textbook entitled “Writing a Research Paper” (Chapter 43) and “Writing about Literature” (Chapter 39) for help with the process of research and writing.  Please have a thesis statement in bold at the end of the first paragraph.

Construct your own topic which must deal with at least one of the works with which we have dealt over the course of the semester.  Work must appear on the syllabus or appear in one of the chapters we have covered for this class.  If you are choosing your own topic, please consult with me so we can be sure that it is suitable for this assignment.

  1. Formulate an argument about the moral or message of Kurt Vonnegut’s short story “Harrison Bergeron.” You may find it helpful to use the “Sociological Criticism” section as your guide (Chapter 45).  How does this work deal with themes of class, inequality, and ability?  Where does the work stand on these issues, or in other words, what is its message on these themes?  To what historical situations might Vonnegut be referring?  Try to employ the terminology that we have been learning in class.
  2. Attempt to diagnose the condition from which the protagonist of “The Yellow Wallpaper” suffers. If she were a real human being, what diagnosis would most suit her set of symptoms?
  3. Research the literary movement known as Naturalism. Your assignment in this paper is to find sources that discuss Naturalism and to, first, explain to me the most important tenets of Naturalism.  Do not just directly copy this definition even if you cite it.  Rather, compose a description of Naturalism in your own words.  Next, find selected passages from the works that we have covered in class, and use them to demonstrate the tenets of Naturalism that you lay out. You must do BOTH of these things to do well on this paper. Try to employ the terminology that we have been learning in class.
  4. Compare and contrast Robert Frost’s narrative poem “Mending Wall” and the drama “Fences” by August Wilson. You may want to consider how the wall and fence function in the two works and the significance of each.  What does each say about community and the importance of human contact?  What problems do the wall and the fence solve or create?  Consider any other relevant similarities and differences between the two works.

 

What are the strengths and weaknesses of these methods and therefore of this document? Demonstrate the ability to support and analyse information from published sources.

HNA Assignment outline

  • An essay to explore and demonstrate understanding of the key theoretical themes used to assess health needs and an explanation of practical approach(es) used in a specific Health Needs Assessment, including a discussion of their strengths, weaknesses & appropriateness
  • 1500 words in length

Guidelines

  • In your assignment you will be expected to demonstrate:

– An understanding of the concepts and theories underpinning health needs assessment 

 – An awareness of the different approaches that may be taken to undertaking health needs assessment projects 

 – The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken  

 – Appropriate academic skills

Possible Structure

  • 200 words – Introduction
  • 350 words – An understanding of the concepts and theories underpinning health needs assessment • 350 words – An awareness of the different approaches that may be taken to undertaking health needs assessment projects
  • 350 words – The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.
  • 250 words – Conclusion

 

An understanding of the concepts and theories underpinning health needs assessment.

  • Here you may want to discuss the different types of needs and how these can be classified and measured. E.g. You may wish to make reference to the theories put forward by Maslow and Bradshaw. To demonstrate additional readying, you may wish to include information from Gough and Doyal.  You may also want to provide examples from the content of the early lectures and / or the HNA document to demonstrate your ability to apply this knowledge.

An awareness of the different approaches that may be taken to undertaking health needs assessment projects

  • For this section you may wish to discuss the different approaches to HNA that could be utilised and their suitability to different situation. It would be useful if you provided examples to demonstrate the points that you are making and not all of these will need to come from your HNA document. By doing this you will be able to add to your reference list and demonstrate your wider reading around the subject.

The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.

  • Here you may wish to use the theories and information that you have presented above to be critical about the HNA document that you have chosen. Analyse the suitability of the approaches used in this situation, could a different approach have yielded different results, and would these have been more or less useful?
  • Consider what needs have been highlighted and what needs may have been overlooked. How have these been measured and could the use of different measurement tools resulted in different outcomes. What are the strengths and weaknesses of these methods and therefore of this document? Demonstrate the ability to support and analyse information from published sources
  • Remember at all times you will need to be considering the suitability of methods on relation to your document and providing specific examples will help you to do this.

Things to remember

  • Reference all your sources – Including the health needs assessment document you are using.
  • Minimum of 10 References

Type of assessment: Essay

Students will be required to review a health needs assessment report, from a selection set by the module leader. The health needs assessment selected must be cited and referenced appropriately in your essay. This essay should be no more than 1500 words in length.

In your assignment, you will be expected to demonstrate

  • An understanding of the concepts and theories underpinning health needs assessment (Maximum 30 marks)
  • An awareness of the different approaches that may be taken to undertaking health needs assessment projects (Maximum 30 marks)
  • The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.   (Maximum 40 marks)

SUGGESTED READING LIST

Public Health Skills BY Coles L and Porter E 2008

Essential Public Health (Third edition) BY Donaldson L J & Donaldson R J 2009

Health Needs Assessment workbook BY Hooper J and Longworth P 2002

Putting Analysis into Assessment BY Dalzell R & Sawyer E 2011

A theory of Human Need BY Doyal L & Gough I 1991

Health Needs Assessment in Practice BY Wright J 1998

 

Your work must be:-  

  • Word processed / typed
  • Size 12 plain font (e.g., Calibri)
  • Double line spaced throughout
  • Margin width of at least 25mm (1 inch) each side
  • Page numbered (e.g., Page 1 of 10, Page 2 of 10, Page 3 of 10 etc.)
  • Page breaks where necessary
  • Spell checked and proofread
  • Paragraph style should be consistent
  • Either one blank line space (only) with no indentation on the first line of the paragraph, or
  • No space between paragraphs and indent on first line
  • Reference list – double line spacing (normally hanging indent)
  • Appendices – double line spacing if possible
  • Your assignment length/word count (includes all written text apart from figures & tables; reference list; appendices & title page) should be at the beginning of your coursework

Your work must also have a title page, which includes your student number, name of the module, module code and module coordinator’s name.

Given a shopper is male, what is the probability the shopper likes to shop for clothing?

RUNNING HEAD: MEN AND WOMAN SHOPPER’S

MBAA 522 2.3 Data Assignment

  1. What is the probability a shopper likes to shop for clothing?
  2. Given a shopper is male, what is the probability the shopper likes to shop for clothing?
  3. Given a shopper is male, what is the probability the shopper does not like to shop for clothing?
  4. Given a shopper is female, what is the probability a shopper does not like to shop for clothing?

 

 

 

 

 

 

 

 

 

 

 

 

Analyse how the changing external environment may impact its ability to add value to insurers and clients.

Specimen coursework assignment and answer
930 Advanced insurance broking
The specimen coursework assignment and answer provides a guide as to the style and format of coursework questions. These examples indicate the depth and breadth of answers sought by CII markers.
The answer given is not intended to be the definitive answer. Well-reasoned alternative answers can also gain marks.
Before commencing work on your coursework assignment, you need to familiarise yourself with the following documents:
• Coursework assessment guidelines and instructions
• How to approach coursework assignments
• Explaining your results notification
930 Specimen coursework assignment
January 2018
2
Contents
Coursework submission rules and important notes……………………………………………….3
Top tips for answering coursework questions……………………………………………………..3
930 specimen coursework assignment and answer………………………………………………4
Glossary of key words………………………………………………………………………………15
930 Specimen coursework assignment
January 2018
3
Coursework submission rules and important notes
Before you start your assignment, it is essential that you familiarise yourself with the Coursework assessment guidelines and instructions available on RevisionMate.
This includes the following information:
• These questions must not be provided to, or discussed with, any other person regardless of whether they are another candidate or not. If you are found to have breached this rule, disciplinary action may be taken against you.
• Important rules relating to referencing all sources including the study text, regulations and citing statute and case law.
• Penalties for contravention of the rules relating to plagiarism and collaboration.
• Coursework marking criteria applied by markers to submitted answers.
• Deadlines for submission of coursework answers.
• There are 80 marks available per coursework assignment. You must obtain a minimum of 40 marks (50%) per coursework assignment to achieve a pass.
• Your answer must be submitted on the correct answer template in Arial font, size 11.
• Your answer must include a brief context, at the start of your answer, and should be referred to throughout your answer.
• Each assignment submission should be a maximum of 3,200 words.
• Do not include your name or CII PIN anywhere in your answer.
Top tips for answering coursework assignments
• Read the Specimen coursework assignment and answer for this unit, available on RevisionMate.
• Read the assignments carefully and ensure you answer all parts of the assignments.
• You are encouraged to choose a context that is based on a real organisation or a division of an organisation.
• For assignments relating to regulation and law, knowledge of the UK regulatory framework is appropriate. However, marks can be awarded for non-UK examples if they are more relevant to your context.
• There is no minimum word requirement, but an answer with fewer than 2,800 words may be insufficiently comprehensive.
930 Specimen coursework assignment
January 2018
4
Assignment
Provide a brief context for an insurance broking organisation, or a division of an insurance broking organisation, with which you are familiar.
For this insurance broking organisation or division of an insurance broking organisation:
• Explain three ways in which it adds value to insurers and three ways in which it adds value to clients.
• Analyse how the changing external environment may impact its ability to add value to insurers and clients.
• Make recommendations, based on your analysis, to ensure that it can continue to add value.
Note: You are recommended to discuss your own organisation, or one that is familiar to you. Your answer is confidential to the CII and will not be shared. For this specimen answer, which is widely publicised, a fictitious company has been chosen so as not to highlight any particular company.
To be completed before submission:
Word count:
3,202
Start typing your answer here:
Brief context
This answer is based on my employer, BAS Ltd. (BAS), a privately-owned UK regional insurance broker. BAS is engaged in marketing, selling and servicing life and non-life products for clients in the small and medium enterprises, (SME) and personal lines markets.
BAS was formed in 1985, initially trading from a single office. BAS has expanded both organically and by acquisition to its current size of four offices, each located in a city or major town, with 75 staff in total. The annual premium generated is £32.8million, producing brokerage and fee income totalling £5.2million.
Over the next five years, BAS has strategic objectives of opening further offices and making acquisitions, with the aim of increasing total income by 50%.
930 Specimen coursework assignment
January 2018
5
An explanation of adding value
The key to success in any competitive market is adding value. Providing and maintaining added value is essential if a company is to develop a sustainable competitive advantage. Michael Porter has stated:
“Identifying value activities requires the isolation of activities that are technologically and strategically distinct”.
One common representation of these activities is Michael Porter’s concept of a ‘value chain’:
Source: Michael Porter, 1996.
Whilst Michael Porter’s value chain is aimed at the organisation in question (in this case BAS) it can, by extension, be used by BAS to understand the value chains of its clients and insurers. This approach allows BAS, aided by the information it has and can gather about these clients and insurers, to understand what the drivers of their value chains are and how BAS can best seek to support those drivers. Such understandings can then be used by BAS to identify and exploit its sustainable competitive advantages.
Three ways in which value is added to insurers
BAS adds value to the insurers in a number of ways. The following three significant ways have been identified from an interview with Susan White, BAS Managing Director, as being key to BAS’s relationships with those insurers.
• Creating access to clients.
• Providing information on our clients.
• Delivering an expert interface between our clients and the insurers.
Each of these added value points is explained below.
930 Specimen coursework assignment
January 2018
6
Creating access to clients
Whilst BAS’s primary role, as stated by the British Insurance Brokers’ Association (2018), is to help consumers and businesses access suitable insurance, the corollary of this is that we provide insurers with access to business. Without insurance brokers, including BAS, insurers would have to invest in their own distribution network to reach these clients. Of course, were it more effective and profitable for insurers to go direct to clients (as does occur in some market segments) they would likely do so. The relevance of BAS is that it provides an ‘on the ground’ presence to access clients who are/become insurers’ policyholders.
Providing information on our clients
BAS maintains detailed records of new business and renewals. By segmenting customers by numerous categories including size, turnover, payroll, nature of business, standard industry code/s and insurance programmes, BAS has built-up an understanding of which insurers are the most competitive for different classes and sizes of business.
This information, allied to discussions with insurers to confirm our understanding of classes and business they are interested in, supported by practical knowledge of insurers’ quotation and renewal terms, enables us to ‘fast-track’ business towards those insurers most likely to provide the best terms.
Due to the quality and extent of the information held by us, BAS can ensure it present clients and prospective clients to insurers where the risk profile of a client is in line with the relevant insurers underwriting philosophies. Therefore, each insurer only receives from BAS risks that match the insurer’s risk appetite and where the insurer is likely to be competitive. This pre-marketing selection of insurers maximises the effective time, and therefore minimises costs, that an insurer dedicates to BAS introduced business.
The results of all quotation and renewal activity are included in BAS’s regular discussions with insurers’ account executives, to ensure BAS updates its understanding of insurers risk appetites, so as to influence which types of business each insurer is subsequently presented with.
Delivering an expert interface between our customers and the insurers
Insurance policies can be complex. We add value to insurers by acting as a knowledgeable interface between the insured and the insurer, fielding enquiries from clients and obtaining answers from insurers. We also ensure that the insurers’ needs and requirements are met as far as possible by the insureds.
Whilst BAS is the agent of its clients, we use our position to, in effect, act as the clients’ insurance department to provide a quality and capable communication route into insurers. By working with insurers, we seek to understand their expectations so that when any subject is raised with the insurer we provide a compete and clear explanation, on which the insurer can then make its decision.
930 Specimen coursework assignment
January 2018
7
Three ways in which value is added to clients
BAS adds value to its clients in the following ways:
• Delivering bespoke services.
• Putting clients’ interests first.
• Investing in continuous professional development.
Each of these added value points is explained below.
Delivering bespoke services
Across all of our services to clients, we have service standards which are set with reference to our analysis of client needs. Performance against the achievement of these service standards is monitored, with any identified failings used to address improvements.
For every client we provide our terms of business at the outset of the relationship. The value of this is that clients’ expectations of us are understood and agreed. MPW Insurance Brokers (2018) Terms of Business Agreement is similar to BAS’s. It is intended to be clear, honest and readily understood by clients, so there is no doubt as to its purpose and effect.
We provide various added value services to commercial clients, for example:
• Clients are provided with a desk top risk analysis, based on the information we have gained from them at new business stage, which can be augmented by an on-site risk survey which is provided, at cost to us, by reputable risk surveyors. This provides value through risk identification and recommendations for risk improvements.
• A dedicated named service contact and, in the event of a claim, a named claims contact. These individuals are given widespread authority to manage the clients’ expectations and, in the case of commercial clients, keep the account handler aware of developments through our management information system. This provides value through personalised contact for clients.
Our services to personal clients include supplying emails to clients in flood zones informing them of the precautions to be taken when the Environmental Agency (2016) issues flood alert warnings and general newsletters to clients on a range of topical risk and insurance issues.
For all our clients we undertake regular coverage reviews, pricing checks and we resolve issues with insurers. We also provide product knowledge. Crucially we provide independent advice based on clients’ demands and needs and not on our own business interests or what the insurer dictates.
Putting clients’ interests first
All sales and service staff, as part of their induction training, are introduced to our values and culture which require them to place the clients’ interests at the forefront of their considerations and actions. Within the training we incorporate the Chartered Insurance Institute (2018) Code of Ethics and the Financial Conduct Authority (2017) (FCA) ‘fair treatment of customers’. The value of this training, which is embedded in our brokerage’s culture, is an enhanced ethical approach.
930 Specimen coursework assignment
January 2018
8
Investing in continuing professional development
BAS wants each of its clients to regard it as the preferred partner of choice. BAS recognises that each client is unique and that ‘off the shelf’ solutions are not always appropriate. Therefore, by recruiting capable employees and then investing in their development, BAS creates a team where each member understands their role in providing excellent client service.
By being professional, we can eliminate wastage or duplication. By looking at the bottom line, as well as the top line, we can generate business efficiency for the insurers, our clients and BAS.
Changing external environment: impact on ability to add value to insurers and clients
The depth and range of challenges arising from changes in the external environment are evident from a number of sources.
The FCA Business Plan 2017/18 lists a number of cross-sector priorities, with these being reflected in the following list of general insurance and protection sector priorities:
• Products and services are suitable for customers’ needs
• Claims are dealt with in line with customers’ expectations
• Consumer focussed culture with competition on product features and services, not just price
• Consumers have confidence and trust, including how their data is used
• Suitable governance of outsourcing and distribution
• Fair treatment of customers
• Successful management of conflicts of interest
• Adequate levels of capital to ensure products and services delivered in line with customer expectations
• High standards of market integrity
FCA, 2017.
Against the above background, BAS needs to regularly review and understand insurers’ value propositions, i.e. the values that matter to them in terms of generating a sustainable competitive advantage, so that we can seek to assist their delivery.
All the insurers we deal with publish their strategic objectives which include their own value propositions. For example, Aviva, an insurer with whom we have a large agency, state the following in terms of adding value to its customers:
“…means valuing and rewarding customers for making the choice to have a deeper, more loyal relationship with us. For Aviva, this means increased customer retention and engagement, and lower-cost administration.”
Aviva, 2017.
It is evident that there are common themes across insurers. These themes are evidenced in The Future of General Insurance Report 2017, which, amongst many factors, identifies innovation, seamless experiences, smart communications, dynamic pricing and artificial intelligence amongst the disruptors now in play.
930 Specimen coursework assignment
January 2018
9
BAS has to protect and enhance its own reputation. At the minimum it recognises that the legal and regulatory environment has changed and will continue to change. BAS already has to compile with numerous requirements including:
• Consumer Insurance (Disclosure and Representations) Act 2012.
• Insurance Act 2015.
• FCA rules and guidance as set out in the FCA handbook.
Forthcoming major changes are the General Data Protection Regulation and the Insurance Distribution Directive. These will increase the demands placed upon BAS, where the penalties for breaches, whilst potentially costly, will likely be far more onerous in terms of harm to reputation. Reduction in reputation could threaten the existence of BAS, should sufficient number of clients feel it is no long longer a trustworthy partner.
It is worth noting that PWC (2018) have described insurance as an industry under stress, citing:
“…over-regulation, the speed of technological change, changing customer behaviour, and competition from new market entrants.”
The above strongly points towards a number of major challenges which summarise as:
• Increasing competition.
• Increasing regulation.
• Challenge of technology.
• Increasing client expectations.
Merely continuing as BAS has, with incremental changes in performance, appears increasingly woefully inadequate. Without radical changes BAS is at major risk of being swept aside as it would be seen as irrelevant and out of touch with the demands created by the external environment.
The four factors listed above are now considered in content of adding value to insurers and clients.
Increasing competition
Insurance brokers have seen their share of the personal lines market decline due to the rise of direct writers. Direct insurers, such as Direct Line, Hastings and Admiral, report very significant aggregate, and growing shares, of the personal lines market.
Hastings Group Holdings plc; Direct Line Group plc; Admiral Group plc; 2017.
Disruptors, whether existing insurers or new entrants, are seen as fundamentally changing the competitive mix, with The Future of General Insurance Report 2017 stating that, “…growing numbers of companies are vying to be the industry’s Uber.”
In order to survive BAS must achieve added value for their clients, insurers and itself. BAS, amongst its current and prospective clients, must stand out from the crowd if it is to justify being their preferred partner.
930 Specimen coursework assignment
January 2018
10
To add future value BAS must become an integral part of its clients’ businesses, as valued business partners. According to Maynard (2017), understanding a client’s business is key to a good business relationship. An example is being involved, by a client, in considering the insurance and risk implications of business growth ideas from the planning stage onwards.
Increasing regulation
BAS must embrace regulation rather than see it as a hindrance. Compliance with regulation is a given and in most respects merely sets a minimum. For example, the FCA (2018) ‘fair treatment of customers’ sets a benchmark. To delight clients, so reaching the levels that many of them expect, requires a totally client-focused approach to service delivery. To achieve this level of service delivery requires deep understanding of clients so that investment in business efficiency and effectiveness is accordingly targeted.
Challenge of technology
The internet is used by increasing numbers of clients for the arrangement of their insurances, particularly for personal lines business. In addition, clients are taking advantage of the rapid growth in technological developments and social media for business and personal use.
Matouschek, et al (2017) found that for SMEs there is a demand for digital insurance services that is not being met by the industry. This creates an opportunity for BAS.
To add value in the future, we need to understand and embrace new technology. We need to ensure that we communicate with our clients in the way they like to be communicated with and use the internet and social media to our advantage, both for servicing our clients and reaching new ones.
However, BAS needs to avoid the trap of falling into a technology ‘black hole’. It is not a question of technology for technology’s sake. Rather it is about understanding what clients and insurers want and then implementing solutions which, wholly but not exclusively, may well have a technological component. For example, there is no suggestion that the human dimension will not remain an important ingredient in relationships. Rather that such human engagements will be inextricably integrated into other channels of engagement.
Increasing client expectations
Recently Mieszczak (2018) has identified that the strategic focus of financial services organisations will increasingly shift to client focus. This will include omnichannel customer service, increased digital functionality, enhanced self-service options and highly personalised experience.
A 2017 report from Insurance Nexus identified that 72% of European insurance consumers are already preferring online, through websites, as their preferred channel. Whilst the percentages were lower for Baby Boomers and Generation X, online was still their preferred channel. However, an appreciable percentage of consumers expressed preference for a multiple channel engagement. This means that transactions need to be seamless between channels. For example, a client who completes a new business enquiry online through a PC is then able to check its progress via a smartphone and discuss that progress by webchat with a BAS employee.
930 Specimen coursework assignment
January 2018
11
As far as insurers allow, we conduct all business by electronic data transfer. We use internal software that automatically completes each insurer’s preferred case enquiry form. This adds value by minimising mistakes and reducing transaction costs.
The current BAS model of insurance broking is based around business acquisition and renewals (instigated by BAS), and mid-term adjustments and claims (instigated by clients making contact). This means that there may be months between contact, which is not indicative of a strong and deep relationship.
This is in sharp contrast to many service industries where regular contact is a component of the marketing activity. Information, analysis and recommendations are regularly provided by service organisations through email or social media platforms. For example, many service organisations use the opportunity of monthly direct debit payments to remind, by email or text, their clients of the due date. This contact is then the basis for building a relationship which is much wider than simply seeking cross-sell and/or upsell opportunities.
It can, for example, follow the RAC (2018) model which provides a rich and diverse engagement using an informative website and monthly emails that provide a wide range of motoring related information, going far wider than simply selling RAC services. The intention behind such an approach being to increase client loyalty.
Analysis summary
Drawing all the above together suggests that that the external environment is becoming far more demanding, far more hostile and increasingly intolerant of anything that falls short of the increasing expectations of clients. Expectations that are being driven by data, a digital agenda and client focus.
The following recommendations are therefore framed to position BAS to remain viable and relevant, if it is to continue to add value to insurers and clients, thereby justifying its continued existence.
Recommendations
Appreciate that the scale and nature of the changes can’t be addressed by existing internal resources. For example, creating omnichannel capabilities requires external resources. It may be possible to source these from potential knowledgeable partners. However, the clearest way forward would appear to be securing the resources of bigger insurance broking partners. A review by the board should decide how this is best achieved. Options include sale of BAS or taking membership of a network, of which Broker Network (2018) is an example.
Develop an omnichannel approach to customer engagement so clients choose how and when to engage with BAS.
Increase the extent to which client engagement, and transfer of data to/from insurers, is handled automatically in real-time.
BAS should widen and deepen its relationships with its customers. Competing on price has been a race to the bottom. The evidence is that clients will respond to simplicity and highly personalised service. This recommendation includes a number of complimentary sub-themes:
930 Specimen coursework assignment
January 2018
12
(a) Develop a clear understanding of which client segments should be focussed on and, through engagement with them, insurers and other potential service providers, create a suite of options (in effect a menu) from which clients can choose.
(b) Deliver the menu in a constant style which is seamless across channels. Recognise that online, whether smartphone, tablet or other device, will be the preferred channel for most clients. However, ensure that clients can engage BAS through any channel.
(c) Ensure there is regular contact with clients, in the medium of their choosing, to keep them aware of the relationship and, through information, advertising, inducements and offers, seek to deepen and strengthen the relationship.
Create a customer management system which incorporates all relevant client information, whilst ensuring data is acquired, retained, used and removed in accordance with legislative and ethical expectations.
Ensure that all client-facing staff can deal empathically and speedily with client enquiries. This requires that all past and current client engagement is readily available to client-facing staff.
Seek to widen the opportunities to add value for clients, by developing a range of fee-based services, such as risk management services.
Additionally, whilst BAS already undertakes various basic administrative tasks for our clients in relation to risk and insurance. This has the scope to be widened and deepened so that BAS can add future value as a true strategic partner within our clients’ businesses.
Segment the business, to concentrate resources on areas where the greatest value can be added, so enhancing long-term profitability.
Invest in continuous professional development for all staff. Require all new employees to achieve relevant qualifications within a stipulated timescale and include this as a condition in their contracts of employment.
930 Specimen coursework assignment
January 2018
13
Reference list
Admiral Group plc, 2017. 2017 Interim Results [online] Available at: https://admiralgroup.co.uk/investor-relations/results-and-presentations [Accessed 29 Jan 2018].
Aviva, True Customer Composite, [online] Available at: https://www.aviva.com/about-us/true-customer-composite/ [Accessed 29 Jan 2018].
Broker Network, 2017. About Us [online] Available at: https://www.brokernetwork.co.uk/about/ [Accessed 29 Jan 2018].
British Insurance Brokers’ Association, 2018. Accessing Insurance [online] Available at: https://www.biba.org.uk/current-issues/ensuring-access-to-insurance/ [Accessed 29 Jan 2018].
Chartered Insurance Institute, 2018. Code of Ethics [online] Available at: http://www.cii.co.uk/about/professional-standards/code-of-ethics/ [Accessed 29 Jan 2018].
Consumer Insurance (Disclosure and Representations) Act 2012. London: HMSO.
Direct Line Group plc, 2017. Trading update for the first nine months of 2017 [online] Available at: https://www.directlinegroup.com/investors/results-and-presentations/2017.aspx [Accessed 29 Jan 2018].
Environment Agency, 2018. Flood warnings for England [online] Available at: https://flood-warning-information.service.gov.uk/warnings [Accessed 29 Jan 2018].
Financial Conduct Authority, 2017. FCA Handbook, [online] Available at: https://www.handbook.fca.org.uk/ [Accessed 29 Jan 2018].
Hastings Group Holdings plc, 2017. Q3 Trading update [online] Available at: https://www.hastingsplc.com/investors/results-centre [Accessed 29 Jan 2018].
Information Commissioner’s Office, 2017. Guide to the General Data Protection Regulation [online] Available at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/ [Accessed 29 Jan 2018].
Insurance Act 2015. London: HMSO.
Insurance Distribution Directive (2016/97/EU), 2017. London: HM Treasury
Insurance Innovations, 2017. The Future of General Insurance Report 2017, London: Marketforce Business Media.
Insurance Nexus, 2017. Insurance Customers Speak Out [online] Available at: https://www.insurancenexus.com/customer/insurance-customers-speak-out [Accessed 29 Jan 2018].
Ledbetter, D. 2016. What Customer Engagement Actually Means And How It’s Done [online] Available at: https://www.braze.com/blog/what-is-customer-engagement/ [Accessed 29 Jan 2018].
MPW Insurance Brokers, 2017. Terms of Business [online] Available at: http://www.mpwbrokers.com/about-us/terms-of-business [Accessed 29 Jan 2018].
930 Specimen coursework assignment
January 2018
14
Matouschek, G., Gough, S., Astley, E., Newton, V. and Barth, J.: pwc UK, 2017. Global Business Small Business Insurance Survey [online] Available at: https://www.strategyand.pwc.com/reports/digital-sme-insurance-survey [Accessed 29 Jan 2018].
Maynard, P., 2016. Advanced Diploma in Insurance: 930 Advanced insurance broking, The Chartered Insurance Institute, London.
Mieszczak, C. 2018. Top 6 Financial Service Customer Experience Trends to Watch in 2018 [online] Available at: http://www.evergage.com/blog/top-financial-services-customer-experience-trends-2018/ [Accessed 29 Jan 2018].
Porter, M. E., 1985. Competitive Advantage. New York, Macmillan.
Porter, M. E., 1996. “What is strategy?”, Harvard Business Review, November–December, pp61-78.
pwc, 2018. Top insurance industry issues in 2018 [online] Available at: https://www.pwc.com/us/en/industries/insurance/library/top-issues.html [Accessed 29 Jan 2018].
RAC, 2018. Drive [online] Available at: https://www.rac.co.uk/drive/ [Accessed 29 Jan 2018].
White, S. 2017. Added Value. Interviewed by (candidate’s name) [face to face] Manchester 21 December 2017.
930 Specimen coursework assignment
January 2018
15
Glossary of key words
Analyse
Find the relevant facts and examine these in depth. Examine the relationship between various facts and make conclusions or recommendations.
Construct
To build or make something; construct a table.
Describe
Give an account in words (someone or something) including all relevant characteristics, qualities or events.
Devise
To plan or create a method, procedure or system.
Discuss
To consider something in detail; examining the different ideas and opinions about something, for example to weigh up alternative views.
Explain
To make something clear and easy to understand with reasoning and/or justification.
Identify
Recognise and name.
Justify
Support an argument or conclusion. Prove or show grounds for a decision.
Outline
Give a general description briefly showing the essential features.
Recommend with reasons
Provide reasons in favour.
State
Express main points in brief, clear form.

Have criteria been identified to allow teachers to assess the development of pupils’ creativity from year to year?

Expecting the unexpected
Expecting the unexpected
Developing creativity in primary and secondary schools
HMI 1612
E-publication
August 2003
Page 1
Expecting the unexpected
© Crown copyright 2003
Document reference number: HMI 1612
Web site: www.ofsted.gov.uk
This document may be reproduced in whole or in part for non-commercial educational
purposes, provided that the information quoted is reproduced without adaptation and the
source and date of publication are stated.
Page 2
Expecting the unexpected
Contents page
Introduction 4
Main findings 5
Commentary 5
Standards of achievement 6
Quality of teaching 8
Curriculum organisation 11
Accommodation and resources 13
Creative partnerships 14
Promoting creativity 15
Barriers to promoting creativity 17
Conclusion 19
Annex A: inspection methodology 20
Annex B: schools visited 21
Annex C: creativity checklist 23
Page 3
Expecting the unexpected
Introduction
1. In 1999 the report All Our Futures: Creativity, Culture and Education was
published by the National Advisory Committee on Creative and Cultural
Education (NACCCE). This committee was set up in 1998 by the Secretary of
State for Education and Skills and the Secretary of State for Culture, Media and
Sport to make recommendations on the creative and cultural development of
young people. Two further developments were associated with this initiative: a
Qualifications and Curriculum Authority (QCA) three-year curriculum project
designed to advise schools on how to promote pupils’ creativity; and a project
funded by the Department for Culture, Media and Sport but managed by the Arts
Council England entitled Creative Partnerships. This latter project aimed to
enable children in selected areas to gain creative skills through partnerships
between schools and cultural organisations.
2. These major initiatives are part of the government’s ongoing commitment to
developing the creative abilities of young people. Most recently, they are referred
to in Excellence and Enjoyment: a strategy for primary schools , Department for
Education and Skills (DfES), 2003.
3. It was in this context that over five terms, beginning in September 2001, a group
of Her Majesty’s Inspectors (HMI) from Ofsted undertook a small-scale survey to
identify good practice in the promotion of creativity in schools. The inspection
methodology and the nature of the schools visited are set out in annex A.
Definition
4. The inspection took as its definition of creativity that used in the NACCCE report:
Imaginative activity fashioned so as to produce outcomes that are both
original and of value.
Creative processes have four characteristics. First, they always involve thinking or
behaving imaginatively . Second, this imaginative activity is purposeful : that
is, it is directed to achieve an objective. Third, these processes must generate
something original . Fourth, the outcome must be of value in relation to the
objective.
5. In contacting and visiting schools, this definition was used by all inspectors,
therefore providing a common starting point for any ensuing discussions and
judgements.
6. Emphasis throughout the survey was placed on teaching for creativity, in other
words, provision that enabled pupils to be creative, rather than on creative
teaching in itself .
Page 4
Expecting the unexpected
Main findings
❑ The vast majority of creative work in the 42 schools visited was at least good, with
around 20% exceptionally good. This generally high quality is likely to be
sustained because teachers are committed to the promotion of creativity, have the
active support of senior management in this promotion, possess good subject
knowledge, and a sufficiently broad range of pedagogical skills to foster creativity
in all pupils, whatever their ability.
❑ Where creative work was no more than satisfactory (less than one in ten of the
examples), teaching constrained rather than liberated pupils’ imagination and
pupils had either insufficient subject knowledge or skill to fashion their ideas
successfully.
❑ Schools which promote creativity effectively are outward-looking, welcoming the
perspectives that external agencies and individuals bring to them, including local
education authority (LEA) programmes focusing specifically on creative
development and national initiatives like Creative Partnerships.
Commentary
7. With creativity given so high a priority at the present time it is not surprising to
find schools wanting to talk about it – what it is, why it is important to promote it,
and how best to do this. However, as this report indicates, the creativity observed
in children is not associated with a radical new pedagogy – though some
teachers feel it might be, if only they can find what it is – but a willingness to
observe, listen and work closely with children to help them develop their ideas in
a purposeful way. While the stimulus and structures which enable creativity to
happen differ somewhat from subject to subject, this focused engagement with
the individual pupil – even within a group situation – is common to all the creative
work which HMI observed, and is of course common to all good teaching. Such
one-to-one dialogue is not always easy to develop. It requires, for instance, the
particular skills of listening, interpreting and evaluating, a high level of subject
knowledge, and time. It also needs a particular environment: one in which
creativity is recognised and celebrated.
8. For this reason, school leadership that is committed to promoting creativity is
vital. Not only does this, in a sense, permit teachers and pupils to work creatively
but also helps to ensure good practice is recognised, resourced and
disseminated widely. The creativity which all the schools visited demonstrated, to
a lesser or greater extent, also benefits from outside help – the expertise of
museums, galleries, artists, science centres and so on. Where this is most
effective is where schools are clear about what expertise is needed, how it will be
best deployed and, importantly, how its effects can be sustained.
Page 5
Expecting the unexpected
Standards of achievement
9. Throughout the inspection, examples of creative work were observed in a number
of different settings, for example, in formal lessons, rehearsals for a school play
or concert, or in discussions with individual children that focused on something
they had created. Each creative opportunity was associated with different kinds of
outcome: some most obviously related to pupils’ social development and others
to their personal and cultural, and even their spiritual development. In the
following examples of good practice, while not every aspect of the NACCCE
definition was apparent at the time of the inspection, there was sufficient
evidence to suggest that the four aspects, imagination, purposefulness, originality
and value, would in time be met. Some of the examples also highlight other
aspects of creativity referred to in the NACCCE report. These include a
confidence in one’s own abilities, a willingness to take risks and to be
enterprising, and persistence in seeing something through to completion.
10.In Example 1, children’s creativity is being encouraged at an early age,
In this nursery class, the activity started with pupils exploring the different properties
of clay and the way the texture changed with the addition of more water. While
doing this, one child noticed that the water was in danger of flowing off the
table. A child who had hitherto been quite reticent about getting involved in the
activity now became far more interested. The teacher asked the child what he
would do to stop the water flowing away. This led to a discussion and
experimentation with a range of solutions to the problem, which absorbed the
children’s interest for over half an hour.
11.In Example 2, older primary children are faced with an expressive problem, the
resolution of which requires the accommodation of at least three different
demands: stylistic, spatial and skill-related.
As part of a history topic on the Tudors a small group of Key Stage 2 pupils in this
two-teacher school were developing a carefully researched dance sequence, to
form part of a ‘Tudor Evening’ for parents. The period style dance had been
choreographed by the teacher and the pupils over two or three weeks. Up to
this point the rehearsals had been held in one end of the school hall, but now
that the stage had been erected they discovered they had less than half the
space they had anticipated. This presented the teacher and the pupils with a
dilemma: how to retain the essence of the dance but in a much smaller space
than that used previously, where travelling movements were going to prove
difficult. The problem was solved largely by one of the girls during a break in
rehearsals. Working alone, she sketched out in movement an alternative
sequence for herself, on a much smaller scale, which captured the meaning
and dynamics of the original, yet had an elegance all of its own. Demonstrating
this to members of the group, she tentatively suggested ways in which their
own contributions could be remodelled accordingly.
12.In Example 3, a Year 4 pupil describes his ideas for a component of a sensory
garden which the school, with help from the community, wants to build. The
head-teacher knows that the child is interested in inventing things and gives him
a practical challenge. As with many other children interviewed about their creative
Page 6
Expecting the unexpected
work, this pupil has considerable self confidence even though, at this stage, his
ideas are only half-formed.
The pupil showed me the drawings he had done for what he called his ‘brain
machine’: essentially a machine for testing general knowledge. The head had
asked him to think about how he might be able to use two large plastic pipes
which someone had donated to the school (they look like gas pipes). In one
sketch, he had drawn apertures on the pipes for either ‘yes’ or ‘no’ answers.
Down the side of the drawing were possible questions, which he had
researched in the library. He said that he or a helper would ask the questions
and then players would put a token in either the ‘yes’ or ‘no’ slot. If they got the
answer right, a white ball would roll down the tube. “It’s a matter of connecting
up the answers with the machinery in the back of the tubes. I’ve seen
something like it on TV so I know it can be done.”
13.In Example 4, a pupil has developed a piece of work which while located in a
particular art tradition, is also uniquely personal. Although he has called on
professional expertise to record the piece, the ideas are his alone. This
recognition that one may not have all the expertise to realise a project, but
sufficient enough to know what one does not know, was also observed in very
young children: as in a nursery school where pupils worked with a professional
welder to make their own version of the Angel of the North. In this particular
example of creative work, the Year 13 pupil is on an A-level art and design
course.
This performance art project was video-recorded professionally and won a prize at
the Kilburn Film Festival. It shows a meal being prepared, packed in a hamper,
and then served as a formal dinner to guests on a Jubilee Line train travelling
from Stanmore to Central London. A student sets out the table with a cloth,
cutlery, candelabra, and so on. At a particular stop, his friends (in dinner jackets
and long frocks) board the train and sit around the table. Wine is poured and
they eat the meal, offering helpings to bemused passengers. When the meal is
over, the ‘guests’ alight at their station. The host then packs everything away in
his hamper and then leaves the train.
14.The outcomes of such work are described in different ways by schools but,
frequently, teachers refer to creative work leading to improvements in
self-confidence. This can be expressed in different and sometimes quite
subject-specific ways: more willingness to ‘ take risks in art’ , use a modern foreign
language more frequently, increased receptiveness to peer review, or more
‘flexibility’ .
15.In the best practice, creativity is being developed in all pupils, whatever their
ability. Within this context, gifted and talented children are given opportunities to
realise their creative potential. In an after-school performing arts club, for
instance, a mixed group of Year 9 to 11 pupils in one school had produced a play
for an audience of adults and children.
It was based on the stimulus of the ‘unwanted present’ and involved a group of
‘boxed presents’ talking to each other, the child for whom the presents had
been bought, and the child’s parents. The pupils had helped to shape the
narrative, the characterisation and verbal humour, which was sharp and witty.
Page 7
Expecting the unexpected
They were particularly skilled at presenting character cameos based on and
disciplined by observations of well-known toys or film characters. Out of this
devising process (improvised drama and musical composition) seeds of
excellence had been recognised and fostered by the teacher to produce a
group of performers who had developed considerable self-confidence, both as
makers and performers of plays; an elite had emerged, but not out of elitism.
Quality of teaching
16.The overwhelming majority of lessons observed were good or better, with more
than one in four outstanding. While many, if not all, of the features leading to the
successful development of creativity are apparent in all good teaching, the
following were judged to be particularly important.
An understanding of creativity
17.Teachers who inspire creativity have a clear understanding of what it means to
be creative. Although they are not always able to put this understanding into
words, they can often, if appropriate, model the creative process for pupils, with
all the attendant risk-taking this can involve. An English teacher in a poetry
lesson, for example, shared a word association method when trying to shape an
image which described the wet, grey landscape outside the classroom window,
admitting, finally, that the metaphors he had selected were ‘not quite right’.
Elsewhere, an art teacher described to a General Certificate of Secondary
Education (GCSE) class the problems she was trying to solve in the design of the
title page for the school magazine, which had to appeal both to parents and
pupils. The pupils were able to relate this dilemma to a design project they
themselves were working on. By working with pupils in such ways, teachers help
to validate and elucidate often complex processes where solutions are not always
easy to find.
18.On the other hand, a display of personal artistry can inhibit pupils’ creativity. In a
Year 7 drama lesson, for instance, the device of ‘teacher in role’ was played so
expertly and with such conviction that pupils appeared cowed by the teacher’s
performance. In a small primary school, a visiting visual artist dominated the
activity so much that it was difficult to appreciate how the pupils would be able to
contribute anything significant to a sculpture project.
19.Many teachers ask their pupils to ‘be creative’, ‘off the wall’ or ‘wacky’ , permitting
them to think outside of accepted patterns or ‘out of the box’, to take risks and not
to rely on the production of predictable outcomes. Exemplifying this approach
was the primary teacher who told her class: ‘the unexpected is expected in my
lessons’.
20.Where the unexpected is expected is in certain kinds of children’s play. This is
most apparent in primary schools where the conditions required for imaginative
play to flourish are often carefully arranged.
Following the work with the artist, teachers have developed their own scenarios for
developing infants’ imaginative play. For example, what had been confined to a
home corner has now become an area where staff and children build new,
Page 8
Expecting the unexpected
imaginary environments, for example, a jungle or a woodland camp site. The
area has a wide range of materials and textures and sound sources. As a
regular part of their week, pupils spend time acting out stories and plays.
Sometimes, through careful interventions, teachers and classroom assistants
help them to develop abstract thinking through these fictions.
21.Drawing, in a variety of media, is associated with play and playfulness in much
early years teaching. Children often tell stories through their drawings, talking
about what is happening as they draw. In secondary schools the potential of
drawing for releasing and articulating ideas, while an integral part of art and
design and design and technology (D&T), was also evident in other subjects such
as religious education and geography. In one geography lesson, for example,
Year 8 pupils produced annotated drawings of the potential effects of particular
planning decisions on a local landscape.
22.Effective teachers are interested in how children learn. Some of those involved in
the survey took an interest in recent developments in learning theory such as
those associated with Howard Gardner, and techniques such as mind-mapping,
used successfully in one D&T department to organise thoughts and create lines
of enquiry. In a few cases this knowledge was being developed through
mentoring teacher trainees or study for a higher degree. There is, however, no
evidence from the survey of any one teaching strategy arising from a particular
interest in learning theory having a significant effect on teachers’ promotion of
creativity. The most successful teachers are pragmatic and open to new
possibilities, wherever or however they occur.
Providing the opportunity
23.In successful teaching for creativity, teachers know not only what it is they are
promoting but also how to create opportunities for this to happen. Usually this
means providing pupils with challenges where there is no clear-cut solution and
in which pupils can exert individual or group ownership. In one dance class, for
example:
Year 6 pupils exceeded their own expectations through work on Capoeira (a
Brazilian/Cuban marshal art developed by slaves) which led them to
choreographing a dance and then performing it to their peers and for the
camera. Their evident surprise at what they could do, as well as their confident
experimentation were tangible outcomes of this highly creative work.
24.In addition, effective teachers are alert to happy accidents, using these to benefit
pupils’ learning, as in one nursery class where, on a windy day, pupils were given
a sari and toys which stuck to the high nursery fence: a phenomenon which the
teacher later used again to explore with pupils how materials react to natural
forces.
25.Often strange or unfamiliar juxtapositions generate ideas. In a D&T lesson, where
pupils had been encouraged to ‘ go out on a limb’, some ideas for the design of a
new concept telephone developed out of the premise that the eye rather than the
ear would be the main receptor.
Page 9
Expecting the unexpected
The students played with the ideas of suction pads holding the phone-piece over the
eye, using eye movement to dial up, and arm tattoos to act as key pads.
Subject knowledge
26.Teachers who inspire creativity have good subject knowledge or sufficient
knowledge to know when to call on external expertise. Furthermore, they
recognise that pupils also need secure knowledge for developing their own ideas
successfully. In a geography lesson, for instance, where pupils had to design
winter outfits for residents of Sapporo, Northern Japan and Naha, Southern
Japan, pupils had to have a good grasp of the climatic differences between these
different parts of the country and express this understanding in their designs. In
another subject, physical education (PE), the teacher spoke of undertaking,
A ‘reality check’ to see that pupils have a movement vocabulary from which they can
select, adapt and refine. If you give pupils basic skills, for example, rolling –
how to generate momentum, keep control through shape and tension – they
can use these expressively.
27.In many of the art and design and drama lessons observed, high levels of
creative work were associated with pupils’ ability to observe, analyse and use –
often with authority – different codes of representation. Where this was not the
case – where self-expression was given too high a premium – the work was often
shallow and undemanding.
28.Besides a secure knowledge and understanding of their own specialist areas,
effective teachers show curiosity and willingness to look outside of these subjects
to see connections and associations with other parts of the curriculum, and they
encourage their pupils to do the same. For instance, in one secondary school,
experiments with using a pin-hole camera in science had been extended into
making and using similar optical devices in D&T and art and design, with
resulting images recorded digitally and then manipulated on a computer to
enhance their expressive effect.
29.The purposefulness of successful creative work is often associated with real life
situations, problems and challenges. Establishing such situations convincingly is
dependent on the teacher’s subject knowledge, as in a drama based on the slave
trade, which was grounded in a detailed understanding of its historical context,
derived from scrutiny of both secondary and primary source materials made
available in a local maritime museum.
Relationships
30.Teachers who are able to promote creativity are often good team players, willing
to listen to and learn from colleagues, though not always uncritically. Inspectors
often referred to the buzz to be found in creative schools and departments and
the way creative teachers seemed to inspire each other.
In this strong sharing culture, teachers were receptive to – and valued – the
contributions of colleagues. There was a willingness to take risks and explore
alternatives.
Page 10
Expecting the unexpected
31.A few headteachers noted that older, more experienced teachers were much
better at adapting to the demands of teaching for creativity. In the words of one ,
‘they are less mindful of orthodoxies’.
32.Many teachers who stimulate creativity establish a relaxed relationship with their
pupils, but one in which high demands are placed upon them. One modern
foreign languages (MFL) teacher talked of ‘breaking the barrier between them
and us…but also establishing clear ground rules…and not letting inaccurate
language go uncorrected’. These teachers use questioning effectively to draw out
ideas and to consolidate learning. In a successful Year 4 primary mathematics
lesson, for example, the teacher kept pupils on their toes with challenges such
as: ‘ The answer is 25, so what is the question?’
33.Effective teachers know their pupils well and find ways of stimulating the
creativity of each. In one secondary drama lesson, for instance, where props and
costumes were used as a stimulus for learning, the teacher observed that it was
the costume that suggested the character and even the plot for some pupils. On
the other hand, for other pupils, these resources were a distraction, leading them
away from better ideas; an observation the teacher was able to exploit in later
work. In a special school, where the major focus of the teaching was on engaging
and motivating pupils, teachers used practical stimuli in highly inventive ways. In
geography, for instance, when studying rivers, the pupils with moderate learning
difficulties built a plaster model of a river system with their teachers to help them
to understand and memorise geographical features and terminology.
Assessment
34.In schools which promote creativity effectively, successes and failures are both
perceived to offer learning opportunities. The ability to give and take criticism is
often seen by teachers as an essential part of creative activity. In a Year 12
print-making class the teacher said: ‘just try it – don’t be afraid of getting your
hands dirty. Later on, we’ll look at the prints which were more successful and try
and understand why’. In one MFL department, pupils’ language skills were
assessed via videoed puppet shows, songs and poetry renditions: the pupils
demonstrating their skills in creatively demanding ways.
Curriculum organisation
35.Creative work is often linked explicitly to the National Curriculum programmes of
study. In one primary school for instance, the Year 6 teacher planned for creative
outcomes – physical and attitudinal – in her drama work, but linked these to
National Curriculum objectives, especially in literacy, mathematics and the
humanities. In another school the head of modern foreign language’s coverage of
the National Curriculum programme of study was much wider than is usually the
case, especially of those elements which foster creativity and the use of the
imagination. In PE, although creative opportunities tended to be found in the
dance and gymnastics parts of the PE curriculum – and often accorded less
curricular time than other aspects – there was some evidence of pupils in Key
Page 11
Expecting the unexpected
Stages 3 and 4 applying their creativity in devising strategies and tactics in game
situations.
36.Creative work also often needs unbroken time to develop. Primary schools which
maintained sufficient flexibility in their timetables for lessons to be blocked or
extended to accommodate planned events or just to provide more time for
creative activities, found it easier to enable this kind of development. This
flexibility also allowed some schools to bring children of different ages together
for particular projects. In one area, primary and secondary schools joined
together in creative activities as part of a project to improve transition
arrangements. Elsewhere, in a primary school where the arts were given high
priority, they were normally taught on a weekly basis but there were occasions
when an afternoon, two days or a whole week were devoted to arts-related
projects. This enabled pupils to work at length and in some depth and to
complete pieces of creative work successfully, including a battery operated
fairground ride, and a lengthy project involving Year 6 pupils working with media
students from the local further education college.
37.In another primary school, a Year 2 project on the emotions involving personal,
social and health education (PSHE), music, art and drama, used flexibly a
combination of all the time allocated to each individual subject over a week (210
minutes). Subject emphases varied from week to week depending on the way the
project developed.
38.Of the schools visited some of the most flexible were nursery schools, in some
cases schools which had been associated with the Reggio Emilia philosophy.1
For example:
One child had visited Blackpool and become fascinated by the Blackpool Tower.
When she came back to school, she talked a great deal about it and made
several drawings of it. She then began to use building blocks to make models
of it but was not satisfied with the results. One of her teachers was a on a visit
to Blackpool and, knowing of the child’s interest, took a picture of part of the
tower. When the child saw the photograph, she realised that the tower was not
made of blocks but of girders and therefore decided that she would need to
take a very different approach to the problem. By this stage, the whole school
had become interested in the child’s endeavours. As a consequence of this, the
staff decided to involve all the children in finding a solution to the problem. It
was suggested by some of the children that beanpoles might be better than
blocks. Therefore, the school invested in these and made space available in the
school’s workshop, so that the project could be pursued over a prolonged
period of time and to ensure that there was sufficient height to accommodate
the construction. The meticulous recording of the development of the project
showed clearly how the school had adapted to the unexpected and given time
and space for it to become a prolonged, detailed and challenging project.
39.In many of the schools, cross-curricular opportunities were often a structured
feature of the school year or were fostered as a routine part of the school’s
1 A philosophy developed in Northern Italy relating to early years education, which gives 3 to 5 year olds
considerable autonomy, with adults providing the resources, skills and understanding for children to realise their
creative intentions.
Page 12
Expecting the unexpected
activities. In one secondary school, for example, collaborative work between D&T
and science led to the design of pond-dipping equipment; and in another school,
an art and design department used multi-media technology to create projected
scenery for an English department’s production of Twelfth Night . Elsewhere, a
Year 4 art project covered learning objectives in science, English, history as well
as art and design:
Having learned about the form, pattern and symbolism of Tudor portraits, pupils
visited the National Portrait Gallery with the teacher and resident etcher. Pupils
recognised many of the paintings and were amazed at their small size. They
sketched the figures and examples of the background patterns. Back at school,
given a small sheet of copper they developed their designs to that size. They
covered every stage of the process guided by the artist. The highlight was a
visit to the artist’s studio to use her printing press where they experienced the
thrill of seeing their designs unfold. The project lasted a whole week.
40.In secondary schools, productive and sustained links between subjects were not
necessarily brought about through structural arrangements such as faculties –
creative arts faculties, for example. Subject departments, indeed, often flourished
in their difference rather than in an imposed and artificial commonality.
Accommodation and resources
41.Most of the creative work took place in good quality accommodation, where for
instance, in the arts, pupils had the physical space to develop their ideas and
where ongoing work could be left untouched. However, this was not always the
case. Some creative work took place in poor accommodation, though –
importantly – pupils had easy access to it, with drama and art and design studios,
for instance, left open during lunch-hours and break-times.
42.Specific resources can raise the creative potential of a lesson, inspiring ideas and
trains of thought. In PE, in one primary school, for instance, the use of mats in
different colours and mathematical shapes prompted pupils to think about shapes
in movement. Elsewhere, Years 4 and 5 pupils, working with an externally funded
professional photographer who specialised in digital photography, made powerful
autobiographical statements using disposable cameras bought especially for the
project.
43.Visual and other resources can, however, render little, if used unimaginatively. In
one D&T department:
Although the designing takes place in an environment which appears to be
supportive of design, with much made of famous design icons, the shallow use
made of these ideas means that the work is often no better than the derivative
work found when these pupils use The Simpsons or Mickey Mouse motifs.
Creative partnerships
44.Many of the schools in the survey have benefited from involvement in external
initiatives such as Creative Partnerships and various LEA schemes aimed at
promoting creativity. While many of the former have had little effect on the
Page 13
Expecting the unexpected
schools visited (during the time of the inspection many were still being
established and in some cases had yet to appoint key personnel) the scheme
had at the very least generated a positive interest. In some cases, it brought
headteachers, LEA personnel and representatives from arts organisations
together in what some schools perceived to be potentially productive forums.
However, where key players were not in concert philosophically, the forming of a
successful partnership was proving difficult.
45.The LEAs visited have been promoting creativity through the arts for some time.
One, involving 37 schools, is built on an LEA tradition of centrally-funded arts
projects. It provides each of the participating schools with access to funding,
support from a project manager, and opportunities for teachers to be involved in
action research to demonstrate measurable gains from their respective projects –
which all involve artists working with schools. While the initiative in the beginning
had an arts focus, it has actively encouraged different areas of the curriculum to
interact. The scrutiny of work in a range of the schools involved suggests that the
scheme stimulates teachers to think afresh about how they teach and how pupils
learn. Crucial in this respect has been the role of artists, whose working methods
have helped teachers to review familiar pedagogical practices and to try new
approaches.
46.Another LEA project involves schools in an annual arts education festival. This
highly successful initiative provides opportunities for the different visual and
performing arts to work together in exploring selected festival themes, such as
the slave trade. The project includes schools in an in-service training programme
running over almost the full school year, culminating in two weeks of public
performances and exhibitions and underpinned by extensive research. In addition
to the LEA advisers who manage the project, the LEA funds the employment of
practising artists, designers, musicians and consultants to support the festival
each year. The input of these specialists is a key factor in the success of the
project. Over the years, the festival has also built up a body of expertise in
schools, which is drawn on for general in-service work and to disseminate good
practice.
47.Resources for teachers and pupils to promote creativity are provided in another
LEA through what it calls a creative hub. Two rooms in a teachers’ centre have
been converted to include ICT facilities, and spaces for drama and music, within
which LEA specialist advisers work effectively with pupils on various projects
which they then complete in school.
48.Such projects are having a positive effect on pupils’ creative work in different
ways. Nevertheless, uncertainty about future education funding is now causing
some schools to doubt whether these positive effects can be sustained from their
own or their LEA’s budgets. A more general issue related to external funding is
the amount of time spent by schools in bidding for what is often a relatively small
amount of money, which disinclines some headteachers to participate further.
Page 14
Expecting the unexpected
Promoting creativity
Leadership
49.In most schools visited, the headteacher placed the development of creativity
high on the school’s list of priorities, often seeing its promotion as a means of
meeting other priorities. For instance, two creative projects in two different
schools included in their respective aims: the improvement of boys’ writing; and
the raising of standards in spoken and written language in order to improve Key
Stage 2 attainment (the latter also being an LEA Education Development Plan
priority). In none of the schools was the promotion of creativity seen as inimical to
the raising of standards – quite the contrary. However, in some secondary
schools, particular departments demonstrated this dual commitment to high
standards and creativity more vigorously than others. In one highly creative art
department, for instance, one sixth former said ‘ this is the only department that
tells me that it expects me to get an A grade. ’
50.Creativity was rarely perceived by headteachers as being the preserve of certain
subjects, but something that could be developed in all areas of the curriculum.
The arts were, nevertheless, seen as key creative subjects. For instance one
secondary headteacher who vigorously asserted that creativity was ‘ vital to the
health of my school’ also observed that ‘ we tend to associate it with the arts,
though we haven’t discussed this in any philosophical way’.
51.While in some cases a commitment to creativity was enshrined in a policy
statement and a documented strategy, more often than not it was the personal
advocacy and energy of the headteacher which drove the school in this direction.
In one school in particular:
Clearly, she (the headteacher) is the driving force. She says ‘yes’ to any invitation to
take part in community events, however ‘disruptive’, and while not all her staff
have the adaptability she requires, she has won them over philosophically.
Influential teachers
52.Other than the headteacher, many schools in the survey had two or three
teachers whose strong interest in creativity within a subject – including non-arts
subjects – was helping the rest of the staff to develop the disposition and
pedagogy to promote creativity themselves. Some of these teachers have
advanced skills status. One secondary Advanced Skills Teacher (AST) with
responsibility for PE described her approach in the following way:
I try to be an inspiration to others, both pupils and teachers. There’s no point in doing
the same things the same way day in and day out. You become too predictable.
You need routines, but I try to adapt and be flexible with my content and to look
for different ways of doing things with different classes. You need to have a
fresh eye and I think there is always another way, perhaps another approach. I
try to surprise my classes. It’s an attitude of mind!
53.Some teachers have developed in-service training programmes for colleagues,
which in one infant school includes training for learning support assistants in the
Page 15
Expecting the unexpected
Reggio Emilia philosophy. In one primary school, the arts co-ordinator had
provided workshops for local industrialists on the promotion of creativity and was
consequently able to draw on this experience in the training of her colleagues.
Arising out of a training course she had attended, one head of a secondary
religious education (RE) department had written a policy statement on spiritual
development in which she offered thoughtful definitions of both creativity and
spirituality, and their interrelationship.
54.Many heads of department praised senior managers for actively encouraging
them to develop creativity within the subject, drawing on external expertise as
they saw fit. As one subject leader said, ‘ the senior management allows space
for the art department to develop’ . Another said, ‘ I feel I can take risks if these
help to move us forward’. In a few schools, this commitment extended to the
allocation of additional funds to departments to develop particular projects which
might be of benefit to the whole school.
Willingness to use and learn from external expertise and
perspectives
55.All the schools visited valued external expertise and perspectives because these
could complement or extend existing subject knowledge. This use of external
resources also provided the real world experiences and contexts upon which
much of the more creative work depended. In one school, in D&T, for example, a
young professional designer worked with pupils as part of the Designers in
School initiative. In another school, Year 9 pupils eavesdropped on the Royal
Court Theatre’s worldwide playwriting project in which playwrights wrote a play
collectively on the Internet. In a secondary school involved in developing links
with its feeder schools, the expertise of the Royal Shakespeare Company’s
education department was drawn on in a cross-phase project leading to the
production of a Shakespeare play. Also, as part of the same enterprise, primary
teachers benefited from the specialist drama teaching provided by the secondary
school.
56.Museums and galleries often provided valuable expertise. In one secondary
school, science, English and D&T specialists worked closely with a museum
education officer on a project on the physics of light, inspired by the study of
Turner’s landscape paintings. This, in turn, stimulated some highly evocative
computer-manipulated imagery. In a primary school, a local museum in a small
town posed a real design challenge, involving pupils in the redesign of the
museum refreshments area.
57.Schools which promote creativity are generally outward looking in other ways.
For example, many have close links with other countries, through involvement in
national competitions and arts events, for instance. While these provide an
important experience of cultural diversity, they also give pupils another
perspective on themselves, described by one Year 12 boy (after a visit to Croatia
with the school theatre group) as ‘seeing yourself and your own school and
country in a different (and not always favourable) light’. Throughout the survey,
this ability – and willingness – to see the familiar in a different way is a
characteristic of creative pupils and teachers, and creative institutions.
Page 16
Expecting the unexpected
A stimulating physical environment
58.Most schools placed great store on displaying pupils’ work effectively, using
these displays to both stimulate and celebrate the creativity.
The quality of the school strikes you as you enter the spacious lobby which is
tastefully arranged and enhanced by framed samples of pupils’ work.
Throughout the school, in classrooms and circulation areas, there is a sense of
order and signs of pupils’ successes being celebrated. Art work ranges from
small etchings of stringed instruments to large models of fishing boats and batik
banners hanging from high ceilings in the learning resources area.
59.There was, however, a small minority of schools producing highly creative work in
particular subjects, whose achievements had not yet been seen outside of
departmental walls.
Paradoxically, there was little to suggest, from first impressions, that the school
placed much value on creativity. There was little or no display of pupils’ work
and very little celebration of recent or current achievements in areas around the
school.
60.Sometimes, displays were used successfully to articulate often ‘untidy’ creative
processes: the first tentative drawings and the final, realised product in D&T;
facsimiles of famous writers’ notebooks, expressing the turmoil of initial ideas; or
early drawings for projects in art and design. In one secondary art department,
vocational projects had been recorded on computer using a digital camera: not
just the finished results, but also the creative ways these had been developed.
61.Many schools, especially primary schools, used all the available space to engage
the imagination and curiosity of children, including outdoor spaces. In one
nursery school, for instance, the outside area included sculpture made by the
children, large objects they had found, a vegetable garden, a climbing area and
several dens and exploration areas. Pupils had access to this area throughout
the year and outdoor wear was readily available for the children whenever they
wished to take advantage of the garden. In another primary school, the
re-landscaping of the grounds had become a project involving the design skills of
pupils and many of their parents.
Barriers to promoting creativity
62.While a small minority of schools have clear policy statements on promoting
creativity and have developed a shared understanding of the concept, there are
many schools where there is some uncertainty or vagueness about what is being
sought and enabled in pupils. For some teachers, creativity is a synonym for the
arts, or implies the use of the arts to teach another non-arts subject. In this
context, the use of the term ‘creative arts’ is possibly unhelpful. Teachers in some
schools also perceive creativity primarily as them and their pupils doing
something ‘different’, as in one geography department where pupils ate popcorn
with chopsticks as part of a project on Japan. While such unusual approaches
Page 17
Expecting the unexpected
often have value in the learning process, they are not in themselves creative
activities.
Other barriers include:
❑ An inability to recognise, what one head called ‘the creative moment’ and thus the
help a pupil needs to move forward. In one school for example, the groping for
visual ideas represented in a student’s sketchbook was perceived as ‘ aimless
doodling’ by a non-specialist supply teacher with the consequence that the pupil
reverted to a stereotyped response to the challenge he had set himself.
❑ Not letting go. For some teachers, there is unwillingness, perhaps based on shaky
subject knowledge, to let pupils find their own solution to problems. In
mathematics, for example, pupils in some schools are taught standard
computational methods first rather than finding ways of adding and subtracting for
themselves.
❑ Spurious links between subjects. While some of the most creative work observed
in this survey was interdisciplinary (see above), some of the least creative work
was also found in such contexts. For example, in one lesson, music-making was
used to illustrate scientific concepts, resulting in music as crude sound effects and
underdeveloped conceptual understanding; or, in another lesson, painting and
drawing were used in RE to ‘investigate’ religious concepts, resulting in visual
clichés. In both cases, the teachers’ sincere attempts to invigorate pupils’ learning
and provide creative opportunities were undermined by a lack of subject
knowledge, especially of the arts.
❑ ICT used inappropriately. In the visual arts, in primary schools more than
secondary schools, teachers and pupils were sometimes too easily impressed by
the effects produced by certain kinds of software. In such situations, teachers
often did not have the knowledge and skill to help pupils to use these effects
creatively; occasionally leaving pupils entirely to their own devices.
❑ The island of excellence. In some secondary subject departments there was
high-quality creative work and concomitant high standards, which went
unrecognised in the rest of the school. This situation betrayed a lack of
understanding by senior managers of what makes these departments successful
and the mechanisms needed for sharing and extending good practice.
❑ Overly constraining curricular organisation. Most schools, particularly primary
schools, showed considerable flexibility in their timetabling arrangements, with
project time blocked at different points in the year, for example. However, in a
minority of cases, a predictable, rigid timetable reduced the capacity of teachers
to forge the productive curricular links often associated with high-quality creative
work.
❑ Limited extra-curricular opportunities. Most schools visited provide a rich
extra-curricular programme, enabling pupils to become involved in a wide range
of potentially creative opportunities such as school plays and music-making
events. However, a few schools serving broad catchment areas which are
dependent on inflexible transport arrangements were unable to do this routinely.
❑ Other imperatives. A few schools found it difficult to balance the demands for high
test and examination results or the demands of public accountability for improving
Page 18
Expecting the unexpected
performance in national tests in the core subjects, with a creativity agenda.
However, while these aspirations were not irreconcilable, they did create
unproductive tensions.
Conclusion
63.Although there can be barriers to the promotion of creativity, these can be
overcome. First, however, teachers and school leaders have to recognise that
the development of creativity in pupils is an essential part of their job, and then an
appropriate climate has to be established. The danger lies in such an aspiration
being seen as modish, or just one other thing to add to schools’ lists of priorities.
Creativity is not a new concept in education, and many schools, as this survey
shows, have found ways of promoting it, simply and effectively.
Annex A: inspection methodology
In most cases the focus of the visit was pupils’ work. This was either work that had
been completed or work which was in the process of being completed and was, in
the view of the school, illustrative of the creative processes described in the
NACCCE report. This work helped to anchor the one-day inspections, which
comprised discussions with pupils and teachers, scrutiny of planning documents and
observations of teaching and learning. All the subjects of the National Curriculum
received attention, though most visits had only one or two subject focuses. As part
of the visits to some participating schools, inspectors observed LEA-run in-service
training sessions.
Informing the work of the inspection team was a desk study of recent Ofsted
publications to find out what the organisation already knew about the factors
Page 19
Expecting the unexpected
associated with creativity; and a scrutiny of published QCA materials arising from the
agency’s own extensive work in this area.
Annex B: schools visited
The 42 schools visited were chosen because they had already been identified
through section 10 inspections as likely to exemplify good practice in the promotion
of creativity, or were schools working closely with LEA creativity projects. They
represented a range of socio-economic contexts and included nursery, infant,
primary, secondary and special schools.
Nursery Schools
Wingate Nursery School Durham
Infant Schools
Trimdon Grange Infant and Nursery School Durham
Turnfurlong Infant School Buckinghamshire
Willerby Carr Lane Infant School East Riding
Wingate Infant School Durham
Page 20
Expecting the unexpected
Primary Schools
All Saints CofE Primary School and Nursery Warwickshire
Ashmead Combined School Buckinghamshire
Birchfield Primary School Manchester
Bomere Heath CofE Primary School Shropshire
Brecknock Primary School Camden
Millfields First School Worcestershire
Burton Agnes CofE Primary School East Riding
Clifton-upon-Dunsmore CofE Primary School Warwickshire
Cottingham Croxby Primary School East Riding
Easington Collier Primary School Durham
Gallions Primary School Newham
Hornsea Community Primary School East Riding
Manor Primary School Newham
Medlock Primary School Manchester
Middleton-inTeasdale Nursery and Primary School Durham
Oswald Road Primary School Manchester
St John’s CofE Primary School Dorset
St Marie’s RC Primary Rugby
Wearhead Primary School Durham
Secondary Schools
Acland Burghley School Camden
Abraham Moss High School Manchester
Astor College for the Arts Kent
Bullers Wood School Bromley
Ernulf Community Schgool Cambridgeshire
Fairfield High School Halton
Hampstead School Camden
Harris CofE School Warwickshire
Headlands School East Riding
Intake High School Leeds
Maidstone Grammar School for Girls Kent
North Leamington Community School and Arts College Warwickshire
Page 21
Expecting the unexpected
Pudsey Grangefield School Leeds
Ravens Wood School Bromley
Ripley St Thomas CofE High School Lancashire
The Greneway Middle School Hertfordshire
Werneth School Stockport
Community Special Schools
King’s Mill School East Riding
Stretton Brook School Staffordshire
Page 22
Expecting the unexpected
Annex C: creativity checklist
In reviewing its progress in this area, the following questions might prove helpful to
schools:
● Does the school have a commitment to promoting creativity: how is
this expressed?
● Has creativity been discussed as a concept?
● Have the views of different subject areas been considered?
● To what extent do subject leaders across the curriculum promote
creativity?
● Have examples of particularly creative practice been explored?
● How is good practice in creativity to be identified and disseminated?
● What kinds of continuing professional development might be useful?
● What curriculum opportunities are there for subjects to combine
meaningfully?
● Is the timetable sufficiently flexible to allow for creative projects to
flourish?
● How does the school environment reflect and stimulate the creative
work of the school?
● Do pupils have access to suitable accommodation including ICT
facilities?
● Have criteria been identified to allow teachers to assess the
development of pupils’ creativity from year to year?
Page 23