Identify the differences between marketing and advertising. Provide one example of each from your organization. In addition, review the code of ethics for advertising and include your thoughts on the code as it relates to marketing and advertising. Is one more ethical and why.

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Differences between marketing and advertising

Identify the differences between marketing and advertising. Provide one example of each from your organization. In addition, review the code of ethics for advertising and include your thoughts on the code as it relates to marketing and advertising. Is one more ethical and why.

Are we buying “health” in the USA healthcare system? If we are buying it, is health a human right? Or, is it service or good that privileged to have the assets to can buy? Explain and substantiate your answer

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Is Heath a Human Right or Not in the United States

Are we buying “health” in the USA healthcare system? If we are buying it, is health a human right? Or, is it service or good that privileged to have the assets to can buy? Explain and substantiate your answer.

Consider the definition of health by the World Health Organization when answering this question. Make sure to make a distinction between health and healthcare services.

Resources
Ridic, G., Gleason, S., & Ridic, O. (2012). Comparisons of Health Care Systems in the United States, Germany and Canada. Materia Sociomedica. 24(2): 112–120 doi: Retrieved from https://www.ncbi.nlm.nihhttps://www.ncbi.nlm.nih.gov
/pmc/articles/PMC3633404/.gov/pmc/articles/PMC3633404/

Coronado, L., Crosby, A., Rascano, T., Saechin, T., Salazar, L., & Taylor-Weber, T. (2014). History and Development of the U.S. Health Care System. Retrieved from https://www.youtube.com/watch?v=nRFKCXvy3-g (10:00)

HTV Networks (2010). History of Healthcare. Retrieved from https://www.youtube.com/watch?v=i2mpgwGRJyw (1:57)

Paine, R. (2013) An Overview of the History of Healthcare. Retrieved from https://www.youtube.com/watch?v=6RGpuO9F2nk (8:52)

Wahi, M (2013). Historical Overview of U.S. Health Care Delivery. Retrieved from https://www.youtube.com/watch?v=w31xY0Y87dE&t=17s (41:26)

Washington Health Plan Finder (2013). U.S. Healthcare: a Short History. Retrieved from https://www.youtube.com/watch?v=82NINDT45DE (2:09)

PNHP (1999). A Brief History: Universal Health Care Efforts in the US. Retrieved from http://www.pnhp.org/facts/a-brief-history-universal-health-care-efforts-in-the-us

US House of Representatives (2010). Compilation of Patient Protection and Affordable Care Act. Retrieved from http://housedocs.house.gov/energycommerce/ppacacon.pdf

How health care funding and health care system performance affect the success of Public Health efforts. Are there other funding sources that could be used to negate the discussed Public Health issues?

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630 Assignment 1: Glance at a County Status in the Global Community Description and Expectations

It is important to understand that questions 1 through 10 below are in preparation for conducting a critical analysis. Technically, you can do whatever you want with questions 1 through 10 as long as you can correctly answer the questions for the critical analysis and support your conclusions with evidence.

1. Population and type of political, state, and religious definitions. For example, according to BBC data on the country profiles as of December 2019- Algeria: population 41 million; People’s Democratic Republic; major Languages- Arabic, French, Berber; major Religion-Islam; life expectancy- 75 years (men), 77 years (women); currency- dinar

2. Territory (2-3 main characteristics that might influence Public Health) For example, mountains cover 2/3 of the territory- access to health care challenges due to poor public transportation/roads infrastructure; the danger of natural disasters such as floods, earthquakes in blocking/destroying access roads.

3. Climate (2-3 main characteristics that might influence Public Health).

4. Demographics (changes influencing Public Health) .

5. Education level (influence on Public Health).

6. Economic status, GPD in USD (2-3 main characteristics that may influence public Health).
7. Health care spendings and sources of funding in general and Public Health specifically.
8. Effectiveness of essential health care services provision (understand what essential HC services are and their relationship with Public Health).
9. Top 5 reasons for death (think about the connection to Public Health and healthcare system).
10. Top 5 reasons for disability (think about the connection to Public Health and healthcare system).

DELIVERABLE: Write a Critical Analysis Report on the County’s Public Health Status, including “A” through “F” below.

1. Analysis: How health care funding and health care system performance affect the success of Public Health efforts. Are there other funding sources that could be used to negate the discussed Public Health issues? Offer examples.

2. Analysis: Discuss differences in top death and disability reasons and explain how Public Health programs and other funding contribute to combating them. Are the death and disability reasons interdependent with the county characteristics you chose to analyze?

3. Analysis: Discuss which data sources belong to the national (the country’s) or Global Governance structure and why it is important in terms of the country profile.

Compare and contrast the traditional and new models and explain the motivation / reasons for the emerging models. Describe what impact (if any) you perceive there would be on the cost, quality and access to patient care.

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640 Assignment #1 : Reimbursement

You are the Associate Vice President for Education and Training for OtroRaza Health, the academic medical center and health system associated with Enormous State School of Medicine (ESSM). The vice president of medical affairs comes to you concerned about the viability of the school’s residency programs. Several of ESSM’s residency site stakeholders are seeking clarification regarding new reimbursement models used by the system.

Prepare a 5 page white paper and references – for the VP of Medical Affairs to share with the residency sites — outlining the differences between the new reimbursement models and prior traditional models for stakeholders.

In the response include

Description of each model, such as capitated payments, fee-for-service, including new and emerging models being introduced to the industry, such as value-based, MACRA, and others.
Compare and contrast the traditional and new models and explain the motivation / reasons for the emerging models.
Describe what impact (if any) you perceive there would be on the cost, quality and access to patient care.

Support your research with peer-reviewed sources and/or market data. It is highly recommended to use professional charts / graphs to reinforce written content. Cite work accordingly. Ensure that your content and information is professional and can be followed by an executive audience.

Discuss how healthcare providers and patients can benefit when cost is correlated with quality of the healthcare services provided. Post an original discussion of a few paragraphs and support your statements with research.

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Wk2 D2: Health Insurance, Managed Care and Reimbursement Methodologies

Cost accounting is one of the most challenging areas in accounting to understand. “A cost accounting system is a system for recording, analyzing and allocating cost to the individual services provided to patients (e.g., medications, procedures, tests, room and board) (Becker’s Hospital Review, 2014). The healthcare industry has been working toward the goal of correlating cost with quality.

Read
Porter, M. E., & Lee, T. H. (2016). From volume to value in health care: the work begins. Jama, 316(10), 1047-1048.

Discuss how healthcare providers and patients can benefit when cost is correlated with quality of the healthcare services provided.
Post an original discussion of a few paragraphs and support your statements with research.

In 2 pages, develop a “job description” or job outline for a case manager. Consider disease prevention as part of the responsibilities of the role. Also consider education and skills. Feel free to set up your information in a table. Give your work a professional look.

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Module 03 Written Assignment – The Case Manager

Top of Form

Peter R Kongstvedt states, “The case manager is consistently challenged with managing fiscal constraints with patient expectations in light of orders and expectations articulated by the care team. This requires a highly skilled individual, certainly not a job for the faint of heart.” The case manager can also play a role in identifying disease prevention strategies.

In 2 pages, develop a “job description” or job outline for a case manager. Consider disease prevention as part of the responsibilities of the role. Also consider education and skills. Feel free to set up your information in a table. Give your work a professional look, and be sure to include each of the following headings or sections:

    • Facility name
    • Department
    • Position title
    • Classification
    • Position grade or level
    • Shift and/or days of the week
    • Reporting relationships
    • Summary statement
    • Responsibilities
    • Required competencies or position requirements
    • Physical requirements or working conditions
    • Date written
    • Date revised

For information on case managers, see your reading. You may also want to conduct research in the following websites:

Do not simply reproduce a position description that already exists! This is plagiarism. Be creative. You will be evaluated on the information contained in the position description, as well as how professional your document looks.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

 

Apply your skill in quality improvement, which is necessary for you to implement the policies and processes to fulfill the purpose of the organization you work in as a health care administrator. Evaluate the relationship between quality-improvement projects and health care research.

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Relationship between quality-improvement projects and health care research

In this assignment, you will apply your skill in quality improvement, which is necessary for you to implement the policies and processes to fulfill the purpose of the organization you work in as a health care administrator. You will evaluate the relationship between quality-improvement projects and health care research. You will choose a peer-reviewed article about a research study and evaluate the application of risk- and quality-management concepts in the health care industry in this assignment.

How are you going to communicate the service you plan to market? Where do you plan on marketing? Provide some information on your Marketing. Describe the customer relationship management process. Is the process effective? What are the main reasons why consumers choose to leave a healthcare organization? How do you know? As a manager, what recommendations would you offer to improve consumer loyalty?

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Discussion question

1st question: How are you going to communicate the service you plan to market? Where do you plan on marketing? Provide some information on your Marketing Mix found on pages 558 and 559.

2nd question: Describe the customer relationship management process. Is the process effective? What are the main reasons why consumers choose to leave a healthcare organization? How do you know? As a manager, what recommendations would you offer to improve consumer loyalty?

Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for?

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Discussion question

Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for? Review the Competitive Analysis on page 556 of your textbook.

Here is the website of the company   https://www.belimed.com/en-us

Describe and explain why the USA health system is considered to be neither a centralized or de-centralized system and what is the impact of healthcare reform of the combined federal state responsibility with substantial federal oversight and funding, imbued with state innovation and implementation.

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USA Health System

1.Describe and explain why the USA health system is considered to be neither a centralized or de-centralized system and what is the impact of healthcare reform of the combined federal state responsibility with substantial federal oversight and funding, imbued with state innovation and implementation.

2. What are the functions of the Agency of Healthcare Research and Quality and how can its nationwide and worldwide mission mandates influence healthcare reform?