Discuss how data like that presented by Dr. Rosling applies to solving population health problems. Discuss the roles of marketing and communication in implementing evidence-based solutions. Analyze the major factors and issues affecting population health. Discuss the use of data and marketing in solving population health problems.

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Marketing and communication population health discussion

Discuss how data like that presented by Dr. Rosling applies to solving population health problems. Discuss the roles of marketing and communication in implementing evidence-based solutions. Analyze the major factors and issues affecting population health. Discuss the use of data and marketing in solving population health problems.

Watch the 2 TED talks video linkes by Dr.Rosling.

From an administrative viewpoint, are you in agreement with Jim’s rationale, and what effects will his initiatives have on their strategic direction? If you do not agree, what organizational direction would you propose based on the ACA?

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Case Study Week 7

Utilizing the case study in the weekly readings, address each of the following bullets in a new paragraph. Be specific.

  • Present a background statement on the case study identifying specific facts of the current ACA legislation that are relevant to this case.
  • From an administrative viewpoint, are you in agreement with Jim’s rationale, and what effects will his initiatives have on their strategic direction?  If you do not agree, what organizational direction would you propose based on the ACA?
  • Examine how his strategy helps or hinders the value-based reform that the industry is moving towards.
  • What marketing strategies might be utilized for promoting the upcoming changes and to attract these new patients?
  • Final thoughts on the course reading and viewing as applied to this case study.  Cite your sources in APA at the end of your content.

Write a literature review that clearly answers a defined medical question to demonstrate your ability to use the evidence base to support decision making in medicine.

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Literature Review

Task:

Write a literature review that clearly answers a defined medical question to demonstrate your ability to use the evidence base to support decision making in medicine.

Task in more detail

Choose a topic that you would like to explore in more detail and decide on a specific question which you wish to answer within that topic. The question should be relevant to your programme of study. You should discuss the question with your programme leader before starting so that you are sure that your topic is focused enough to write a level 7 literature review on.  For example, it is not appropriate to write about ‘Alzheimer’s disease’. This is not a clearly focused review topic. Remember you are considering a question and you are reviewing/evaluating the literature that discusses the question. The evidence in the research you will review should support any decisions you make at the end of the review.  For example a more focused and suitable title would be ‘efficacy and widespread use of herbal remedies for treating early Alzheimer’s disease’.  You should consider the quality of the evidence throughout but don’t be tempted to write a portfolio of critical appraisals.

Use online databases such as PubMed to source relevant primary literature so that you are using the most up to date and relevant literature to answer your question.

Watch the video showing examples of level 7 literature reviews in the asynchronous sessions which you can find on the online lesson at the top of the moodle page for MD7001.  When writing remember that with all level 7 assessments, you must show in depth knowledge, the use of appropriate sources for evidence, evaluation of the literature and clear communication (see the marking criteria for this assessment for details).

What healthcare benefits and behaviors should citizens expect of healthcare providers and government? Are there some expectations of providers and/or government that citizens should expect? Are there some entitlements, promotions, education, or other services, or how they are delivered, that are reasonable and should be included in the relationship between citizens and those offering healthcare?

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Economic Analysis Paper

What healthcare benefits and behaviors should citizens expect of healthcare providers and government? (Are there some expectations of providers and/or government that citizens should expect? Are there some entitlements, promotions, education, or other services, or how they are delivered, that are reasonable and should be included in the relationship between citizens and those offering healthcare? This can extend to quality, choice, accessibility, and cost?)

Link to textbook:

Design and critically evaluate a teaching session that is relevant to your role as a healthcare educator.

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Design and critically evaluate a teaching session that is relevant to your role as a healthcare educator.

Make sure that the submission includes:

• A brief description of the session plan and the educational setting

• The rationale for the chosen learning activities.

• The main benefits and challenges of using these selected teaching methods

• A reflection and a critical analysis of the role of the educator in supporting learning

NB: Penalties will be applied if the variation in total word count (including any lesson plans) for this assignment is more than +/= 10%

Does the dosage elicit an effect? absorption times, certain ingredients in certain caffeinated gum that could elicit and effect. What type of anaerobic performance shows improvement and which ones may not.

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Effect of caffeinated chewing gum on anaerobic performance

Does the dosage elicit an effect? absorption times, certain ingredients in certain caffeinated gum that could elicit and effect. What type of anaerobic performance shows improvement and which ones may not.

Inlcude:

  • Introduction
  • Methodology
  • Discussion
  • Results
  • Conclusion

What are possible causes for these differences? What might account for the decrease in incidence overall? Should Gardasil vaccinations be mandatory for adolescents before entering middle school or junior high school? Why or why not? Should students be tested for existing HPV infections during school or sports physicals? Why or why not?

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Human Papillomavirus (HPV)

According to the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, about 12,000 women in the United States are diagnosed with cervical cancer, and about 4,000 women die from it, each year. Human papillomavirus (HPV), a sexually transmitted disease, is the main cause of this cancer. The incidence of cervical cancer is decreasing because of regular screenings with the Pap smear test for women beginning at the age of 21. Gardasil is a vaccine, approved by the FDA in June 2006, that helps prevents HPV infection and subsequent cancers of the cervix, anus, vulva, vagina, or penis. It is administered to males and females between the ages of 9 and 26.

With this background in mind, review the statistics found on the CDC website, and discuss the differences in incidence rates across racial and ethnic groups and across states. In your post, include your answers to the following questions:

What are possible causes for these differences?

What might account for the decrease in incidence overall?

Should Gardasil vaccinations be mandatory for adolescents before entering middle school or junior high school? Why or why not?

Should students be tested for existing HPV infections during school or sports physicals? Why or why not?

Should physicians disclose results/findings of HPV infection to parents of adolescents under the age of 18? Why or why not?

Selects an issue and develops a thesis about the morality involved in the issue. Explains the health care aspects of the issue, summarizes three ethicists’ arguments on the issue, then gives her or his ethical conclusion about the morality of the issue.

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The Ethical Dilemma of the cost of Insulin

-The student selects an issue and develops a thesis about the morality involved in the issue.

-The student explains the health care aspects of the issue; summarizes three ethicists’ arguments on the issue; then gives her or his ethical conclusion about the morality of the issue;

-The paper should be 8-10 pages, double spaced with footnotes and bibliography;

The paper is graded according to:
-Clarity of the information, summaries
-Persuasiveness of the conclusion
-The correctness of the research and writing

Explain how ethical standards will be maintained throughout the study. Explain how ethical approval will be sought and from which bodies e.g. UEL school research committee, NHS ethics approval.

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Research proposal (How advanced technologies adversely affect public health?)

Ethical Considerations:
– Explain how ethical standards will be maintained throughout the study.
– Explain how ethical approval will be sought and from which bodies e.g. UEL school research committee, NHS ethics approval.
– Informed consent: Explain how informed consent will be sought from participants.
– Confidentiality: Explain how participant confidentiality and anonymity will be ensured.
– Data security: Explain how data will be kept securely throughout the study.
– Health and safety: Explain any health and safety issue e.g. is a risk assessment needed? Ethical Considerations:
– Ethical approval is not usually required when conducting a literature review unless you plan to access sensitive data that is not publicly available.

Significance:
– What will your proposal add to the current body of knowledge in your chosen area of interest?
– Will it influence Public Health practice? If so How?

Construct a 2-by2 contingency table to determine the total number of people who fail the screening test and will be referred for diagnostic testing in the hearing centers. Construct a 2-by-2 contingency table to determine the total number of people who fail the diagnostic test, which represents the target market for hearing aid sales. Explain the significance of Sensitivity and Specificity of Portable audiology equipment and Clinic-based audiology equipment.             

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Timberline Health case study

Instructions

Timberline Health, an integrated delivery system serving residents in five counties in eastern Washington, is considering new opportunities to increase community awareness of the organization’s outpatient health services. As the new business development manager of hearing health services, Jack Andrews is responsible for evaluating the feasibility of marketing activities for the hearing service line and must allocate resources to promotional activities that forecast positive return on investment. One option under consideration is to sponsor the health and wellness pavilion at the Spokane County Fair. Research from comparable markets has shown

that wellness fairs are not only effective at educating communities about potential risk factors for health problems, including hearing loss, but also increasing consumer awareness of new or existing health services provided by local health organizations. These activities are essential to Timberline Health’s mission within the community.

Since little is known about the hearing status of residents in the market area, Jack enlists the services of his organization’s epidemiologist, Dr. Ruth Litchfield, to help him evaluate the potential return on investment for this marketing campaign. Dr. Litchfield incorporates several factors into her analysis. She reviews public health data on hearing loss, occupational and age distribution data for local residents, as well as a query of Timberline Health’s patient databases. Based on this research, she estimates the prevalence of hearing loss in the five-county service area at 18 percent, slightly higher than the national average (NIH, 2010). Jack receives information from the fair’s sales and marketing department to help in his calculations. Specifically, sponsorship consists of an investment of $50,000 for the design and production of promotional materials and rental of pavilion space for the duration of the twelve day fair. Data from the previous three years shows on average 250,000 people attend the fair, of which 1% visit the wellness pavilion and participate in health screening services.

If Timberline Health is to offer mobile hearing screening, the organization must invest in new portable audiology equipment. Jack receives a quotation from his supplier and estimates the total investment in new audiometers and audiometric booths at $16,000. Timberline Health will use existing diagnostic equipment to test people who have failed the initial screening (i.e. test positive for hearing loss), so it is unnecessary to invest in additional equipment for the hearing centers. Vendor specifications for the screening and diagnostic equipment are indicated in Table 1.

 Table 1

Vendor equipment specifications

Equipment Sensitivity Specificity
Portable audiology equipment for free screening 88% 95%
  Clinic-based audiology equipment for follow-up diagnostic testing 99% 99%

Furthermore, Jack calculates that he must provide coverage for three 6-hour shifts per day and each shift must have three audiologists to meet demand for screening tests. He anticipates hiring nine people to provide coverage for the duration of the fair. The hourly rate for audiologists is

$37.50.

People who fail the initial screening at the fair are referred to an audiologist for a diagnostic test. Jack assumes in his calculations that all people who are referred for diagnostic testing follow up with an audiologist in one of Timberline Health’s hearing centers. Initial screening tests at the fair are free; however, Timberline Health charges $57.00 for a diagnostic hearing test, which costs the organization $24.00. Using past sales data and industry metrics, Jack forecasts that of

the total number of people diagnosed with hearing loss at hearing centers only 20% will purchase hearing aids (NIH, 2010). He reviews sales and margin data from the prior year to identify the product mix for his calculations as indicated in Table 2.

 Table 2

Sales and margin data

Hearing Aids Unit Price 2015 Sales Margin
Low-end $1,000 $400,000 24%
Mid-range $2,500 $1,250,000 46%
  High-end $4,000 $400,000 60%

Reference

National Institutes of Health (NIH) (2010, October 1). Fact Sheet: Hearing aids. Retrieved from

U.S. Department of Health and Human Services: National Institutes of Health:

https://www.nidcd.nih.gov/health/hearing-aids

Write a Memorandum (no more than 2 pages) addressed to your faculty on the Subject of: Statistical Data representation in the Timberline Health case study

  1. Construct a 2-by2 contingency table to determine the total number of people who fail the screening test and will be referred for diagnostic testing in the hearing centers.
  2. Construct a 2-by-2 contingency table to determine the total number of people who fail the diagnostic test, which represents the target market for hearing aid sales.
  3. Explain the significance of Sensitivity and Specificity of Portable audiology equipment and Clinic-based audiology equipment.
  4. Explain why Sensitivity and Specificity for the Clinic-based audiology equipment for follow-up diagnostic testing is higher than for Portable audiology equipment for a free screening.