What are the differences between patents, copyrights, and trademarks? What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?

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Management question

  1. What are the differences between patents, copyrights, and trademarks?
  2. What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?
  3. When are trade secrets more useful than patents, copyrights, or trademarks?
  4. Identify a situation in which none of the legal protection mechanisms discussed (patents, copyrights, trademarks, trade secrets) will prove useful.
  5. Describe a technological innovation not discussed in the chapter, and identify where you think it lies on the control continuum between wholly proprietary and wholly open.
  6. What factors do you believe influenced the choice of protection strategy used for the innovation identified above? Do you think the strategy was a good choice?

 

What were the pros and cons of Sangamo pursuing its gene editing pro- grams alone versus working with a partner? Does the HIV program offer any special opportunities or challenges?

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Management question

  1. What were the pros and cons of Sangamo pursuing its gene editing pro- grams alone versus working with a partner?
  2. Does the HIV program offer any special opportunities or challenges?
  3. What do you think Sangamo should do regarding the HIV program? Should it license the technology to a large pharmaceutical? Should it form a joint venture with another biotech or pharma company? If so, who?

 

What are the advantages and disadvantages of discounted cash flow methods such as NPV and IRR? For what kind of development projects might a real options approach be appropriate? For what kind of projects would it be inappropriate?

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Choosing Innovation Projects

  1. What are the advantages and disadvantages of discounted cash flow methods such as NPV and IRR?
  2. For what kind of development projects might a real options approach be appropriate? For what kind of projects would it be inappropriate?
  3. Why might a firm use both qualitative and quantitative assessments of a project?
  4. Identify a development project you are familiar with. What methods do you believe were used to assess the project? What methods do you believe should have been used to assess the project?
  5. Will different methods of evaluating a project typically yield the same conclusions about whether to fund its development? Why or why not?

 

What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? What makes an ability (or set of abilities) a core competency?

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Management question

  1. What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage?
  2. What makes an ability (or set of abilities) a core competency?
  3. Why is it necessary to perform an external and internal analysis before the firm can identify its true core competencies?
  4. Pick a company you are familiar with. Can you identify some of its core competencies?
  5. How is the idea of strategic intent different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities, and threats (SWOT)?
  6. Can a strategic intent be too ambitious?

 

How would you characterize competition in the auto industry? What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?

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Formulating Technological Innovation Strategy

Discussion Questions

  1. What were Musk’s and Eberhard’s goals in founding Tesla?
  2. How would you characterize competition in the auto industry?
  3. What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?
  4. What is your assessment of Tesla’s moves into (a) mass-market cars, (b) batteries (car batteries and Powerwall), (c) solar panels? Please consider both the motivation for the moves, and the opportunities and challenges for Tesla to compete in these businesses.
  5. Do you think Tesla will be profitable in all of these businesses? Why or why not?
  6. What do you think Tesla’s (or Elon Musk’s) strategic intent is?

 

What are some advantages of entering a market early? Are there any advantages to entering a market late? Name a successful (a) first mover, (b) early follower, and (c) late entrant. Identify unsuccessful examples of each.

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STRATEGIES TO IMPROVE TIMING OPTIONS

  1. What are some advantages of entering a market early? Are there any advantages to entering a market late?
  2. Name a successful (a) first mover, (b) early follower, and (c) late entrant. Identify unsuccessful examples of each.
  3. What factors might make some industries harder to pioneer than others? Are there industries in which there is no penalty for late entry?

 

What are some of the sources of increasing returns to adoption? What are some examples of industries not mentioned in the chapter that demonstrate increasing returns to adoption?

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Platform Ecosystems

  1. What are some of the sources of increasing returns to adoption?
  2. What are some examples of industries not mentioned in the chapter that demonstrate increasing returns to adoption?
  3. What are some of the ways a firm can try to increase the overall value of its technology and its likelihood of becoming the dominant design?
  4. What determines whether an industry is likely to have one or a few dominant designs?
  5. Are dominant designs good for consumers, competitors, complementors, and suppliers?

 

What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do merchants care most about?

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Management Question

  1. What are some of the advantages and disadvantages of mobile payment systems in (a) developed countries and (b) developing countries?
  2. What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do merchants care most about?
  3. Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?
  4. Is there anything the mobile payment systems could do to increase the likelihood of them becoming dominant?
  5. How do these different mobile systems increase or decrease the power of (a) banks and (b) credit cards?

 

What were the potential advantages of developing clean meat? What were the challenges of developing it and bringing it to market? What kinds of organizations were involved in developing clean meat? What were the different resources that each kind of organization brought to the innovation?

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The Development of Clean Meat

  1. What were the potential advantages of developing clean meat? What were the challenges of developing it and bringing it to market?
  2. What kinds of organizations were involved in developing clean meat? What were the different resources that each kind of organization brought to the innovation?
  3. Do you think people will be willing to eat clean meat? Can you think of other products or services that faced similar adoption challenges?

 

Why would this make sense for a company like Walgreens? Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?

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International Market

Modes of entry into an international market are the channels which organizations employ to gain entry to a new international market.

Within our Thompson (2022) text, read Chapter 7 Assurance of Learning Exercise #2 related to Walgreens’ mode(s) international market entry and respond to the following questions:

  • What was Walgreens’ entry strategy designed to achieve?
  • Why would this make sense for a company like Walgreens?
  • Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?
  • Incorporate our coursework (Thompson text and other material) from this week into your above responses.
  • Submission details
  • Your analysis must be driven by facts, research, and data.
  • Your analysis should be between 1000 and 1500 words .
  • Incorporate a minimum of at least our course text and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guideline