Select an article or podcast that seems interesting and relevant. Prepare a 1- to 2-page, double-spaced summary of the article/podcast that you chose.

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Insights on New Product Development

Product Development and Management AssociationLinks to an external site. Click “KHUB” in the upper right corner of the home page menu. Select an article or podcast that seems interesting and relevant. Prepare a 1- to 2-page, double-spaced summary of the article/podcast that you chose.

Develop five guidelines for using TikTok for your organization. What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?

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Social Media and Fundraising for Non Profit organization

TikTok/Instagram Analysis

  • Develop five guidelines for using TikTok for your organization.
  • What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?
  • What kind of content is best suited for communicating here with these potential allies and assets?
  • How long should content be, and can it be repurposed from other platforms?
  • How should video and photographic images be used? What kind of branding should be used on the content?
  • Provide one example post.

What is marketing? Why marketing is important as an entrepreneur?

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Marketing

What is marketing? Why marketing is important as an entrepreneur?

Explain why the product or service exemplifies this topic. Provide three actionable recommendations for enhancing this product or service’s digital presence in ways that are different from how it is currently being marketed.

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Real-world product or service

Choose a single topic from Module 7 or 8.

  • Module 7: New Retail or Desktop Manufacturing
  • Module 8: Pay What You Want or Freemium Model

Then find a real-world product or service that exemplifies the topic of your choice. The product or service should NOT repeat what was already discussed in the Coursera videos and do the following:

  • Provide an overview of the product or service. Include details such as the name of the product or service, the company that offers it, and how it is currently being marketed. (4 points)
  • Explain why the product or service exemplifies this topic. (5 points)
  • Provide three actionable recommendations for enhancing this product or service’s digital presence in ways that are different from how it is currently being marketed. (6 points)

Write up a BRIEF (1 paragraph) discussion about your VALS types. Do you think the primary and secondary VALS types are accurate descriptors of you at this point in your life?

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IA3 consumer behavior

Go to the link below to complete the VALS survey:

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

Links to an external site.

Click on the link at the bottom of the page that says “Take the Survey” to start the survey. The site will provide you with a primary and secondary VALS type.

Your assignment is to discuss your results. You must do the following for full credit:

  • Include the results screen showing your primary and secondary VALS type. It will say, “Your primary VALS type is [one of the VALS types], and your secondary type is [one of the VALS types].”
  • Click on the name of both your primary and secondary VALS types. This will take you to a description of both types, which you will also need to include.

You can take a screen shot and paste your VALS types and descriptions into a word document or type them up yourselves.

Write up a BRIEF (1 paragraph) discussion about your VALS types. Do you think the primary and secondary VALS types are accurate descriptors of you at this point in your life? Are there other VALS types that you feel better represent you (you may want to read the descriptions of some of the other types to answer this)? Do you think your VALS types are stable or will they change as you get older?

Compare and contrast the information obtained about brand motivations by means of each interview format.

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Marketing Question

Study consumer motivations for a brand of your choice. Four interviews are required, using any means (telephone, e-mail, video calls, etc), Two interviews will employ metaphor elicitation and two by means of individual depth interviews. For descriptions of these techniques see attachments in Blackboard. Your report will compare and contrast the information obtained about brand motivations by means of each interview format.

Research to determine the target audience of your business. Create three marketing personas that represent the organization’s target audience. Which platforms might best help you achieve your goals?

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Social Media Marketing

Project Assignment

In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry).

The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

  1. Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]
  • Find new creative store/business name [Doesn’t exist].
  • Give a brief description about your company and the industry?
  • Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And provide screenshots of the accounts that you’ll use across all social platforms.
  • Explain the competitive advantage to show how the company can realize significant gains by using SMM and what do you want to achieve with social media?

 

  1. Audit your social media platforms performance [2 marks]
  • After creating your social media accounts, share links with your colleagues on discussion board.
  • All students are required to participate/engage [likes, comments, tags or share] and provide screenshots.
  • Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.
  • After that, you must analyze the company’s use of the social media by examining their presence on the following social media platforms:

 

Metric Sentiment Reach Company Posts Feedback Average response time to feedback
Platform 1          
Platform 2          
Platform 3          

 

Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.

 

  1. Social media benchmarking [3.5 marks]
  • Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms. Base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.

For each competitor answer the following questions:

  • How your competitors use each platform?
  • What type of content are they posting? And social media platforms used?
  • What content is getting the highest engagement [e.g. retweet, likes, comments]?
  • How many followers do they have?
  • How often do they post [daily, weekly, or monthly]?
  • Do they respond to comments? And how?
  • Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

  • After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?
  • Look at the data you’ve collected and identify the areas that need improvement (Explain).

4. Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

  • Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
  • How are you going to get people to engage with your business on social media?
  1. Research your target audience [1.5 mark]
  • Research to determine the target audience of your business.
  • Create three marketing personas that represent the organization’s target audience.
  • Which platforms might best help you achieve your goals? [Select at least 4 platforms].

 

 

Reference list

List all the sources you have used in the process of researching your work

Are you “optimistic and realistic” concurrently? Do you keep the long-term vision in mind, while focusing on short term victories? Where are you the weakest?

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Assignment information copied pasted from the professor

Self-Reflective Paper on “Leading Organization Strategy and Change Capabilities”: Guidelines

Paper Structure:

Your paper should be a self-assessment of your competencies against the concepts we have covered in this course. Make sure to effectively use the concepts discussed in class that are also available to you on Canvas. While this paper is self-reflective, supporting your personal reflection using terms that show you understand the course content is valuable. In other words, show that you learned concepts taught in the course by reflecting on them in your self-analysis.

Begin by considering the content areas covered in this class. We have covered:

  • How to lead and manage change. (Recall the lessons from the four change management articles that we covered prior to the simulation.)
  • How to establish a “hierarchy of strategic intent” that establishes direction for your organization.
  • How to track your progress towards your “vision” using a metric system (e.g. Balanced Scorecard).
  • The leadership strategies of various leaders; consider reflecting against how well you can execute the various strategies:
    1. Coach Herman Boone
    2. Shackelton
    3. Lincoln
    4. Hurricane Katrina public figures
  • We have also learned how to use “benchmaking as a tool.

Self-assessment (what?)

In your paper, think about the 5 items mentioned above. Where are you the strongest? Support your contention with some details that show you know the content we have covered in the class.

For example: If you assess yourself against the Shackelton Strategies:

  • Are you “optimistic and realistic” concurrently? Do you keep the long-term vision in mind, while focusing on short term victories?  Where are you the weakest?
  • For example, are you able to methodically plan changes according to a “road map” such as that provided by Kotter (“Why Transformation Efforts Fail).

Personal Development Plan (Now What?)

Now that you have assessed your competencies and reflected upon them, identify specific, things that you can do to develop in the areas where you need to development and how you might “leverage” your strengths to achieve your future goals.

Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.

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GA3 Innovation

This document is our group work, you can go on and write my part,

  • Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.
    • Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
    • Your book will also be helpful here – Roger’s five factors are discussed here as well.

What is the demographic makeup of the population within the country? What is the cultural and ethnic makeup of its people? What is the wage scale for our specific industry? How qualified is the workforce? What is the climate like and how does this impact production and shipping?

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Make an infographic country poster about Taiwan

COUNTRY RESEARCH PROJECT/MERCHANDISER’S APPAREL AND TEXTILE SOURCING GUIDE-INFOGRAPHIC

SCOPE

As part of the development of a sourcing strategy, it’s important to gain a comprehensive understanding of the countries’ condition and their apparel manufacturing industry before actual placement decisions are made.

OUTCOME

Based on the country research and analysis each student will be able to develop a sourcing profile for your selected country. The outcome of the project is to maximize opportunities and minimize risks for sourcing from your country and your product.

You will use apparel and textile industry-specific resources that will assist you and allow you to gather industry-specific information. This will enable you to create a Country report/Merchandiser’s Apparel and Textile Sourcing Guide for your country

PROJECT OBJECTIVES

  • Evaluate the sourcing options and the risks and benefits of each country
  • Enable students to understand the importance of international business and cultural relationships in today’s fashion apparel and textile industry
  • Synthesize research into a well organized apparel and textiles sourcing guide for your country

RESEARCH

You will research and analyze your assigned country and the factors that impact a merchandiser’s decision to source, procure, or purchase apparel and textile products from your assigned country. Some topics, which should be included in your research, are:

  • What are the new technological advances that impact the apparel and textile industry that are available in your country. Focus on technological innovations and advances that will benefit the apparel and textile industry in both production and transportation.
  • What is the demographic makeup of the population within the country?
  • What is the cultural and ethnic makeup of its people?
  • What is the wage scale for our specific industry? How qualified is the workforce?
  • What is the climate like and how does this impact production and shipping?