After watching the video, answer the following question. What was your most interesting discovery or takeaway from the video?

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6.2 – Learn & Earn (LinkedIn Learning)

After watching the video, answer the following question.

What was your most interesting discovery or takeaway from the video?

Summarize in 1-3 sentences. 

Customer Service Foundations (LinkedIn Learning/1:22).

The solution and value a firm offers often extends beyond the actual product purchase or service exchange.

Consider how customer service plays a role in creating value for the customer as pricing decisions are set.

What was your most interesting discovery or takeaway from the video?

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5.2 – Learn & Earn (LinkedIn Learning)

Review the following LinkedIn Learning resource:
Introduction to Graphic Design (LinkedIn Learning/4:12) .
Graphic design involves various skills and tools used to create the “image” of the brand, otherwise known as a logo, product packaging, and messaging.

Summarize in 1-3 sentences.
What was your most interesting discovery or takeaway from the video?
This video provides a hands-on opportunity to explore high-level graphic concepts including design elements, layout, and color.

Illustrate the importance of sales organization designs and sales force deployment. Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance.

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MRKT 354 Sales Management

Case Study Assignment 4     (5 marks)

 LO S2.3 Illustrate the importance of sales organization designs and sales force deployment.

LO S2.2 Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance.

 

Caselet 1– Troy Wells, Sales manager for Trident Manufacturing, is reviewing the year-end sales reports for each of his salespeople. Trident offers salespeople a significant annual bonus based on a combination of (a) the percentage of their individual sales revenue over budget and (b) the annual gross profit percentage for each salesperson. In looking through the reports, Troy has noticed an unusually high spike in December gross profit percentages on the report for Cari Ellington. This anomaly corresponds with information Troy has received about several of Cari’s customers calling in about their volume discounts not being reflected on recent invoices resulting in over-priced purchases. Those missing discounts could be the cause for the sudden increase in Cari’s gross margin numbers. The accounting department has made the corrections and re-invoiced the customers. However, Troy is curious about the discounts being left off so close to year-end—meaning that any corrections impact next year’s revenue and gross profit numbers and not the year under review. Cari has sold for Trident for 5 years and does not make this kind of mistake. Troy is concerned that Cari might have purposefully not entered the sales discounts in order to inflate her gross profit and qualify for a larger bonus.

After going through the Case let suggest giving reason what should Troy do?         (1.5 marks)

  1. Terminate Cari’s employment for attempting to pad her gross profit performance. This type of performance cannot be tolerated.
  2. Based on Cari’s excellent record over five years with the company, assume this was just a mistake and not do anything at this time. After all, accounting has corrected the invoices for the customers and those revised invoices will also correct Cari’s initially overstated gross profit numbers. Everything is taken care of.
  3. Meet with Cari and discuss the customer calls concerning the missing discounts on several sales invoices. Ask for Cari’s explanation of what might have happened and what could be done to prevent the errors going forward.

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Caselet 2- You have been Jeri Snider’s sales manager for more than seven years. During that time, Jeri has exhibited consistent dedication to the company, her sales team, and her customers. Her behavior has been beyond reproach—and for the previous two years, Jeri has received the Salesperson of the Year Award for the company. Besides being an outstanding performer for the company, she is a genuinely nice person with a winning personality. Looking over Jeri’s latest expense report, you noticed that she had meal expenses for herself and a customer last Thursday. However, you remember making a phone call to that same customer on the very same day to follow up with some information he had requested and being informed that he was out of town for the week. Your company has very strict policies regarding business expenses.

After going through the Case let What should you do?                                                                  (1.5 marks)

  1. Assume Jeri just made a simple mistake by recording the wrong date and let it go—no follow up action is required.
  2. Notify Jeri and the company’s accounting department that the specific meal expense is not reimbursable.
  3. Discuss the situation with Jeri and ask for clarification.

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Caselet 3: Rashid Amir Is going to complete his Master’s in Engineering from a leading university in Dammam. Since he is interested to work for oil companies in Saudi Arabia, he is considering many oil companies for future employment and also preparing hard for the recruitment process.

Rashid Amir is in constant touch with his cousin brother, Rahil who is living in New York and working with Aramco overseas company in USA. Rahil always motivates his cousin brother Rashid Amir to understand well about the working conditions, salary as well as employee benefits offered by the companies before he appears for Recruitment interview. He added that knowledge about these elements will help him in choosing the best companies to work for. He also told Rashid Amir to visit the websites of the companies to know about the recruitment process and benefit offered to the applicants.

Rashid Amir is elated since he received the Interview call from Saudi Aramco, Dhahran office to appear for an interview next month.

Help Rashid in knowing the working conditions, compensation elements and facilities provided to the employees by visiting the website of Saudi Aramco.

Ques 1.  List any four competitive compensation package elements provided by Aramco to its employees.                                                                                                                    (1 mark)

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………Ques 2. List any four outstanding benefits package provided by Aramco to its employees.

                                                          (1 mark)

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If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator? Explain 3 benefits you think you might gain from your chosen area of improvement?

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Marketing Assignment 2

Watch the following video. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en and read the attached lecture notes. Answer the following questions. DO NOT USE OUTSIDE SOURCES NOR DO YOU NEED WORK CITED OR NOTATION.

If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator? Explain 3 benefits you think you might gain from your chosen area of improvement?

Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).

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Marketing Question

Think about a role of motivation in marketing and consumer behavior.

  • What is motivation in marketing contexts?
  • Why is motivation important in consumer behavior?
  • Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).

 

What is the relation between you and the brand? How does the relation influence your consumption behavior?

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Marketing question

Think about a brand that you can link to your past memory and describe the followings:

  • What is the relation between you and the brand?
  • How does the relation influence your consumption behavior?
  • What benefits do you derive from the consumption of the brand?

 

Create a website or re-design an existing website using WordPress or another web design software.

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Website design.

Create a website or re-design an existing website using WordPress or another web design software.

Write a one-page paper with your opinions of the chosen concept for the restaurant you studied.

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Marketing Question

Write a one-page paper with your opinions of the chosen concept for the restaurant you studied. The brand as a whole — their purpose, positioning, voice, look, and consistency along with good quality food and outstanding service — is what makes up a memorable experience and a great restaurant that attracts customers and keeps them coming back.

What are your impressions?

What are their strengths and weaknesses?

 

In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.

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Marketing question

Part-A:  Case Study Max Marks-5

Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

  1. In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.(2.5 Marks)

 

  1. What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them? (2.5 Marks)

 

Part-B:   Critical Thinking        Max Marks-10

Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.

  1. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                              Chapter-10. (2.5 Marks) (Minimum 150 words)

 

  1. Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (5 Marks) (Minimum 150 words)
  2. Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. Chapter-15 (5 Marks) (Minimum 150 words)

 

  1. Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (5 Marks) (Minimum 150 words)

 

 

Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class.

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Marketing question

1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class.

2) Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative strategy? Does the idea totally suck? Is it tone deaf? Is this a step in the right or wrong direction for the brand?