What are the niche or target markets for your product and describe them. Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?

/in /by

StratSim Marketing Plan

Discuss all of the following:

  1. Target Market – What are the niche or target markets for your product and describe them.
  2. Product – Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?
  3. Competition Describe your competition. Develop your “unique selling proposition.” What makes you stand apart from your competition? What is your competition doing about branding?
  4. Market Strategies – Write down the marketing and promotion strategies that you want to use or at least consider using.
  5. Pricing and Positioning – From the information you’ve collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.

 

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing.

/in /by

Marketing Question

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing.

 

If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator? Explain 3 benefits you think you might gain from your chosen area of improvement?

/in /by

Marketing Assignment 2

Part 1: Watch the video below called ‘Body Language’ It is a 20 minute video and worth watching. After watching the video identify one valuable takeaway you got from this talk. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en

Part 2: Instructor Lecture 2 (attached) on the subject of non-verbal communication, please consider your own personal non-verbal communication style and habits.

Part 3: Answer the following questions:
If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator?
Explain 3 benefits you think you might gain from your chosen area of improvement?

Post your responses (about 40 words per response) to at least two of your class peers’ original posts.

/in /by

Responses to your peers:

Post your responses (about 40 words per response) to at least two of your class peers’ original posts. Doing this will help us appreciate each other’s work. Your responses should be meaningful and advance the discussions of the issues mentioned by your peers. Make sure to include the following statements:

My favorite part was _________ because __________.

Two suggestions I can offer for improvement are ___________ and __________.

 

PEER 1(JOSE): 1.)One of the topics mentioned in the chapter was business to business marketing. Business-to-business (B2B) marketing refers to the strategies, tactics, and techniques used by a company to market its products or services to other businesses or organizations(Chapter 1, 2020). An example of B2B marketing is a software company that sells its products to other companies to help them manage and analyze their data. The software company would use a variety of marketing tactics, such as attending industry trade shows, running online advertising campaigns, and creating case studies and white-papers to showcase the benefits of their software to potential clients in other companies. Another topic mentioned was external environment (Chapter 2,2020). External environment in marketing refers to external factors that can impact an organization’s marketing strategy, such as economic conditions, competition, technology, society and culture, and legal and regulatory issues. An example is COVID-19, which led to shift in consumer behavior and companies had to adjust their marketing strategies.

2.) The question that made me rethink how business get done is “I believe that it is hard to justify the return of marketing investment for most businesses.” This makes me think that marketing can at times be considered useless in some businesses. This could be due to business not knowing what to measure and when to measure (Paula, 2021).

3.) I chose Little Caesars as my brand and its tags are “Best value delivery and carryout.” One of its competitors would be Dominoes and its tags are “Pizza delivery & carryout, pasta, chicken & more.” Both of these companies communicate value to its stakeholders in different ways. Little Caesars, for example, focuses on value pricing and convenience as key selling points for its stakeholders, such as customers and franchisees. They communicate this value through marketing campaigns and promotions that highlight their low prices, as well as through their “Hot-N-Ready” concept, which allows customers to walk in and get a pizza without the need to call or wait for it to be made. Domino’s, on the other hand, focuses on technology and innovation as key value drivers. They communicate this value by highlighting the various technology-enabled features that they offer such as ordering via website, mobile app, and even through social media platforms. They also communicate the value through the use of technology in their supply chain and store operations, such as GPS tracking of deliveries.

4.) Little Caesars markets their products by having commercials on tv, collaborations with sports, collaboration with tv shows, and by using memes in their social media. Right now if you go to their website, one of the first things you see is their NFL special deal. They seem to update their stories and page often. Only a few weeks ago they were advertising their new fanceroni pepperoni pizza and now they have a new jalapeño bacon advertisement going on. This is very similar in Mexico, they have the same promotions and a very similar layout in the Mexican Little Caesars website. When it comes to other countries like the Philippines, they seem to be lacking in their marketing. The site seems outdated and are only marketing their regular pepperoni pizza. They don’t have all the deals that they show on the Mexican and American sites. Their social media in the Philippines has hardly any posts unlike in Mexico and United States.

5.) Localization refers to a company modifying its products to better fit the country or culture (Chapter 2,2020). After looking over the website on the foreign countries I was able to find different products that are offered in those countries that are not offered in the United States. This is more than likely done to appeal to their local customers(Piacentini, 2021). In the Philippines they offered smaller portions of their pizza, and in Mexico they had a spicy and sweet bbq pizza.

6.)I believe that customer are more likely to buy from the target brand. This is because of the perceived quality. When people look at a target brand they are more likely to see it as a better brand due to it being global. The trust that customers have placed in global brands over a long period of time is the key to their success. As a result of customers’ perceptions of global brands as trustworthy and reliable, their position grows stronger and stronger. Local brands face difficulties competing with global brands(Siporski, 2020).

 

References:

Chapter 1 & 2 , Marketing: Real People, Real Choices

Paula. (2021, February 22). Why measuring marketing roi can be difficult. PP8 Marketing. Retrieved January 24, 2023, from https://pp8marketing.com/why-measuring-marketing-roi-can-be-difficult/Links to an external site.

Piacentini, L. (2021, February 1). How little Caesars® Pizza is excelling in the $145 billion Global Pizza Industry. 1851 Franchise Magazine, Franchise News, Information, franchise opportunities. Retrieved January 24, 2023, from https://1851franchise.com/littlecaesarsinternational/how-little-caesars-pizza-is-excelling-in-the-145-billion-global-pizza-industry-2714848#storiesLinks to an external site.

Siporski, J. I., & …, J. I. (2021, October 11). Why do customers prefer global brands over local brands? BUSINESS POWERHOUSE Magazine. Retrieved January 24, 2023, from https://www.business-powerhouse.com/why-do-customers-prefer-global-brands-over-local-brands

PEER 2 (Maria): The evolution of the marketing concept would be the process in which the old days did or did not work. Organizations would only need to make products faster and cheaper to make them successful. (Chapter 1, 2020). The marketing orientation represents a sea change where traditional marketing focuses on products convincing them to buy. Markets have a better understanding of customer needs and concerns. What led to the evolution of marketing as a concept would be competition increasing and the variety of choices of products to the customers. (Chapter 2, 2020) The four types of an era for marketing evolution are the production era, sales era, marketing era, and marketing company era. Where all the eras led to product increase.
A question that led me to think about how business gets done from the “Pre-course survey” is the question asked if people who are aware successful in marketing are outgoing but are not good with numbers. I disagreed with that question because people who are successful in marketing might be outgoing but are really good with numbers; well, I know I am good with numbers.
One of the typical software we use is Microsoft which the title tags to operating Microsoft surface pro, Microsoft Office, Microsoft Windows, Microsoft teams, Microsoft word, and so many other operations. I mainly used Microsoft for many things, including where students or businesses are. The company brand Microsoft corporation leads to developing computer software systems and applications. Microsoft Corporation provides products and solutions support services in software through the world wide web.
Microsoft is one of my favorite brands because people use it daily, primarily if they work in an office setting or are full-time university students. Microsoft usually updates its news every day. (Bennett,2023). Microsoft news and updates are nationwide; once it has come is spreads to every country.
Microsoft’s international strategy would be Market Penetration, which Microsoft uses to grow its business. Asia is one of the companies increasing in marketing and sales through Microsoft.
Customers in Asia, as in the United States, would trust the brand of Microsoft more than any other domestic counterparts. A survey shows 75% of customers are more likely to trust the Microsoft brand than any other brand in the market. (MSPOWERUSER, 2023). Microsoft has maintained a low profile regarding consumer services and has an excellent way to keep people satisfied.

 

References

Chapter 1. (n.d). Welcome to the World of Marketing: Create and Deliver Value.

Chapter 2. (n.d). Global, Ethical and Sustainable Marketing.

Microsoft: Latest News & Videos, photos about Microsoft: The Economic Times – page 1. The Economic Times. (n.d.). Retrieved January 24, 2023, from https://economictimes.indiatimes.com/topic/microsoft

Surur. (2020, March 3). Large survey finds Microsoft well-liked, most trusted US Technology Brand. MSPoweruser. Retrieved January 24, 2023, from https://mspoweruser.com/large-survey-finds-microsoft-well-liked-most-trusted-us-technology-brand/#:~:text=In%20fact%2075%25%20of%20those,the%2041%25%20who%20trusted%20Facebook.

What are the name of the project client and the top three competitors? What is the main rationale or purpose of the study? What are the main challenges of the project client?

/in /by

DISCUSSION QUESTION

Very important to know: Read chapters 1 and 2 and watch the cloud recordings before start working on this discussion. Grading criteria: Please refer to the rubric for the grading criteria.

Original post: Submit a 3-4 ppt slide deck with appropriate sources and references.

 

What to submit?

You will submit a 3-4-slide ppt deck with supporting notes. The following questions are used to guide your project. You will need about 2 sentences for each question. During the semester, you will be asked to revisit these questions again in a different project milestone.

1. What are the name of the project client and the top three competitors? List their web domains if you can.

2. What is the main rationale or purpose of the study?

3. What are the main challenges of the project client?

4. What are the main goals or objectives or outcomes of the study?

5. What are the main research hypotheses of the study?

6. What kinds of data could be used to help you achieve the goals? List the link to at least two external websites (the UTPB library, Census data, Industrial website, etc.) that may include the data you are interested collecting.

7. What is something that has already been done? List at least 2 online resources that might help you answer the questions you raised in Question 4.

Is there any seasonal or regular, periodic nature to the popularity of the search times? Is the popularity of these search terms increasing or decreasing over time? Has the relative popularity of the terms changed at all over time? Are there distinct moments in time when the popularity of the search term has abruptly increased or decreased?

/in /by

DISCUSSION QUESTION

Important to know: You will be using the same client for the project milestones and the final project.

For this homework assignment, you will use google trends to answer the following questions:

Use https://www.google.com/trends/ to find search trends for terms you are interested in.
Summarize the data and present your findings. Please take screenshots of the results from Google Trends and reference these screenshots when you present your findings. Create a Microsoft Document for this Case Project and put screenshots and your discussion in the word file.

Directions: You will need to (1) present your data, (2) summarize the data, and (3) discuss your findings by referencing appropriate information. Please refer to the content of your essay section. Grade will be based on the three aforementioned components.

Content of your Essays

You should write a short essay (at least 600 words) describing what you found. Your essay should include the following points:

The primary objective is to use this digital marketing tool for marketing decision-making. Whether you are using Google Trends or Google Insights for Search, you should specify the exact query you gave to retrieve your results (e.g., the search terms, the locations, and the time frame). You should describe how your search terms are related (i.e., the overall subject you are investigating).

1.The graph that is produced. You can just capture a screenshot and upload to your blog if that is easiest.

2. An objective description of the relative popularity of the search terms. For example, what is the relative ordering of popularity of the search terms? How much more popular is one term than another?

3. An objective description of the popularity of the search terms over time. Is there any seasonal or regular, periodic nature to the popularity of the search times? Is the popularity of these search terms increasing or decreasing over time? Has the relative popularity of the terms changed at all over time? Are there distinct moments in time when the popularity of the search term has abruptly increased or decreased?

4. A subjective discussion about the relative popularity of the search terms and their popularity over time. Why do you think some of the terms are more popular than others? How does searching for each term correlate with what is going on in the real world? What information from the other sources do you have to back up your speculations? What world events correspond to any observed peaks in search popularity?

5. Highlight – Compare your search results using the voice search engine and the normal search engine and report if there is any difference. If so, what are some implications for marketers?

6. Disciplinary Knowledge (very important) – Refer to the chapter readings and explain which marketing research principles you learned could be used to help you articulate your viewpoints better.

7. Extra credits (up to .5 points) – can you use Google Trends to predict your client’s brand image compared to their competitors? Please include your hypotheses, research analysis (e.g., Excel spreadsheet – required), analysis, and conclusions.
The purpose really is just for you to have the opportunity to explore Google Trends for digital marketing and SEO and not to perform in-depth research about events.

What is a relational database and how does it support customer communications? What are the pros and cons of data mining? Explain the differences between an intranet and the internet.

/in /by

E-business activities Essay

Today’s organizations engage in a variety of e-business activities to enhance production, marketing, customer relations, and communications. It is important to understand the impact of each area of the e-business system to maximize a company’s operational effectiveness. E-business is more than conducting business via the internet. It involves a multitude of databases, networking technologies, web applications, software, and information systems security measures.

For this week’s individual project, your manager has asked you to create a report on the benefits and challenges of technologies in e-business applications used to collect data and communicate with customers. You can find the definitions of each item and articles in the AIU Library to address each of the following:

  • What is a relational database and how does it support customer communications?
  • What are the pros and cons of data mining?
  • Explain the differences between an intranet and the internet.
  • How does a LAN support business operations?
  • Identify an information security process or application and why it is important to global businesses.
  • Create a summary of e-business benefits and challenges and the potential impact on an organization.

 

Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

/in /by

Consumer buying habits

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).

Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?

Read the case study found in the Appendix of the textbook. In a 3-page case analysis, respond to the questions at the end of the case.

/in /by

Individual Case Analysis #1

Facebook: Making the World More Open and Connected

Read the case study found in the Appendix of the textbook. In a 3-page case analysis (11-size font Times New Roman, double-spaced, not including cover page and works cited page), respond to the questions at the end of the case. The paper should be in essay form. Do NOT write out the questions. Back up your response with relevant marketing concepts covered in the textbook. Students should include updated information on the company covered in the case. Use at least three scholarly resources (business publications, journal articles) in addition to your textbook (marketing concepts) to support your analysis. Use APA-style citations.

Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction.

/in /by

Significant purchase

Think of a significant purchase that you made recently – for example, computer, clothes, services (e.g., travels), etc.

Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction.

  • Pre-purchase experience:
  • Purchase experience:
  • Post-purchase experience: