What are the pros and cons of sourcing commodity items in low wage economies? How can we picture the trade-offs between costs, inventories and lead times in international logistics?

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The tendency towards internationalisation

1 What are the pros and cons of sourcing commodity items in low wage economies?

2.How can we picture the trade-offs between costs, inventories and lead times in international logistics?

3.What are the reasons for a company, such as Nike, with a centralised distribution centre to ship some products directly to customers, not through the distribution centre?

4.What are the reasons to start satellite centres when a company such as Nike has a centralised distribution centre?

5.What are the pros and cons of locating materials handling operations such as labelling and packing in a distribution centre, as opposed to in the factory?

  1. What are the pros and cons for a company such as Nike to take on these materials handling services as opposed to leaving them to retail customers?

 

Why are processes important in terms of managing logistics? Suggest how the processes of plan, source, make, deliver and return might differ in the case of the two factories Simple and Complex described in section 3.3.

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Value in a supply chain

1 Explain what is meant by the term value in a supply chain. How can value best be measured in a supply chain context?

2 Why are processes important in terms of managing logistics? Suggest how the processes of plan, source, make, deliver and return might differ in the case of the two factories Simple and Complex described in section 3.3.

3 What are the advantages of cutting the ‘total cost cube’ in different ways? Summarize the different perspectives on logistics costs provided by fixed/variable, direct/indirect and engineered/discretionary costs, and by activity-based costing

 

Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain. Identify how better cost information can be used to create more value.what is meant by the term ‘value creation.

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Value and logistics costs

Explain the concept of value and its implications for managing the supply chain;

  • Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain;
  • Identify how better cost information can be used to create more value.what is meant by the term ‘value creation’;
  • How logistics costs can be managed for better value creation;
  • How activity-based management can be used to identify the cost drivers in your business.

 

What has caused the ‘matrix twist’ between CleanCo and its retail customers? What actions are needed to straighten out the ‘matrix twist’?

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Matrix twist

Questions

1 What has caused the ‘matrix twist’ between CleanCo and its retail customers?

2 What actions are needed to straighten out the ‘matrix twist’?

3.Explain how marketing and logistics functions should work together to develop segmentation plans that can more easily be made to work in practice, and to create more accurate forecasts of demand

 

What was your most interesting discovery or takeaway from the video?

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4.2 – Learn & Earn (LinkedIn Learning)

Review the following LinkedIn Learning resource:

Summarize in 1-3 sentences. 

Market Research Foundations (LinkedIn Learning/0.54)

This week, you will learn more about how marketing research is used to gather insights to make marketing decisions.

Customer insights can be gathered through quantitative and qualitative techniques, including but not limited to surveys, interviews, mobile diary studies, and ethnography.

What was your most interesting discovery or takeaway from the video?

 

Determine which target market or markets your company is best positioned to serve. Describe the profile of your primary target market.

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3.3 – Marketing Plan: Market Segmentation (Target Market) & Positioning Map

Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation.

Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition.

Do the following:

  • Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
  • Determine which target market or markets your company is best positioned to serve.
  • Describe the profile of your primary target market.
  • Consider the needs of your target market and establish a positioning strategy.
  • Craft a positioning map to visually display the key benefits and competitive alternatives.

Your marketing plan should include external research with appropriate citations and references written in APA format.

In many cases, this means adopting digital marketing into the marketing effort. What was your most interesting discovery or takeaway from the video?

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3.2 – Learn & Earn: (LinkedIn Learning)

Review the following LinkedIn Learning resource:

Digital Marketing Foundations (LinkedIn Learning/2:09)

Summarize in 1-3 sentences. 

Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing plays in connecting, communicating, and collaborating with customers.

In many cases, this means adopting digital marketing into the marketing effort.

What was your most interesting discovery or takeaway from the video?

Identify what information is needed, the key questions, and marketing research recommendations. Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

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4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile

Expand your customer analysis, and summarize what influences their decision making.

You will submit the following deliverables:

  • Marketing Information and Research
  • Customer Decision-Making Profile

Do the following:

  • Identify what information is needed, the key questions, and marketing research recommendations.
  • Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Follow these standard formatting guidelines for your Marketing Plan deliverables:

  • 12 point, Times New Roman font
  • Double-spaced
  • Title Page
  • Reference List

Describe the cultural and any visual influences that pertain to 2 Los Angeles homes. Describe how these cultural influences and homes relate or remind you of your own personal experiences?

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Art Journal

Before beginning this Art Journal, be sure to view the supplement Web Link That Far Corner – Frank Lloyd Wright in Los Angeles. (https://www.youtube.com/watch?v=3juSckHif90)

This documentary focuses on the unsuccessful homes that Frank Lloyd Wright designed while attempting to re-invent himself in Los Angeles in the early 20th century. Time has changed the opinions that once surrounded these homes. In addition, the film digs into some depth regarding what helped to influence the style of these homes.

Journal Questions:

  • Describe the cultural and any visual influences that pertain to 2 Los Angeles homes.
  • Describe how these cultural influences and homes relate or remind you of your own personal experiences?
  • This film often refers to the homes as being unfriendly and or the product of someone that was disturbed. Do you share the same views? Explain why or why not.

Writing your Essay:

Write a short essay that answers the above criteria in no more than 300 words.

Quality is better than quantity. Be sure to stay on task. Time stamping and citing and from the film may prove helpful (at 12:16 when such and such is mentioned) when the name of the artwork might be in question or to better support your idea. The purpose of this exercise is to promote critical thinking. Be sure to provide detailed and supportive answers.

 

Describe the components of a country market assessment. Understand the marketing opportunities in BRIC countries. Identify the various market entry strategies.

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Country market assessment.

1 Describe the components of a country market assessment.

2 Understand the marketing opportunities in BRIC countries.

3 Identify the various market entry strategies.

4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.