Identify the stages in the B2B buying process. How do you perform a vendor analysis? What are the various B2B markets?

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B2B markets

Identify the stages in the B2B buying process.

How do you perform a vendor analysis?

What are the various B2B markets?

Identify the stages in the B2B buying process.

How do you perform a vendor analysis?

What are the six buying roles?

What are the types of cultures that exist in buying centers?

How do new buy, straight rebuy, and modified rebuy differ?

 

What are the seven types of customer motivations for using mobile apps? What are the four options for pricing mobile apps?

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Mobile applications

  1. What are the seven types of customer motivations for using mobile apps?
  2. What are the four options for pricing mobile apps?
  3. What are some of the most popular types of mobile applications?

 

What are the 4 Es? What social media elements work best for each of the 4 Es?

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DISCUSSION QUESTION

  1. What are the 4 Es?
  2. What social media elements work best for each of the 4 Es?

 

What are the five steps in creating a marketing plan? What tool helps a marketer conduct a situation analysis?

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Marketing plan

  1. What are the five steps in creating a marketing plan?
  2. What tool helps a marketer conduct a situation analysis?
  3. What is STP?
  4. What do the four quadrants of the portfolio analysis represent?

 

What are the various components of a marketing strategy? List the four macro strategies that can help a firm develop a sustainable competitive advantage.

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Marketing strategy

  1. What are the various components of a marketing strategy?
  2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.

 

What is the definition of marketing? What are the four components of the marketing mix? Who can perform marketing?

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Marketing

  1. What is the definition of marketing?
  2. Marketing is about satisfying
  3. What are the four components of the marketing mix?
  4. Who can perform marketing?

 

What social and mobile media tools is Red Bull using? Evaluate Red Bull’s social media marketing strategy using the 4E framework.

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Red Bull’s social media

  1. What social and mobile media tools is Red Bull using?
  2. Evaluate Red Bull’s social media marketing strategy using the 4E framework.
  3. How should Red Bull assess the effectiveness of these campaigns? Describe how it should respond to insights gained by this assessment.

 

Downloading a chapter of a new book before buying it or listening to a few seconds of a song before purchasing it are examples of which aspect of the 4E framework?

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DISCUSSION ESSAY

Downloading a chapter of a new book before buying it or listening to a few seconds of a song before purchasing it are examples of which aspect of the 4E framework?

  1. Engage the customer
  2. Excite the customer
  3. Experience the product
  4. Employ the product
  5. Educate the customer

How is advertising intent guidance provided to influencers?

  1. The federal government reviews all posts and prosecutes those who fail to disclose advertising motives.
  2. The FTC publishes recommendations to help influencers engage in ethical marketing such as mentioning endorsements or using #ad in their posts.
  3. The sponsoring brand reviews the post to ensure that the advertising intent is unmentioned so it appears more genuine to the audience.
  1. No regulations or guidance are offered to influencers regarding advertising intent.
  1. Consumers host frequent forums to communicate their advertising preferences to influencers.

(Answers to these two questions can be found in the Quiz Yourself Answer Key section.)

 

What are the seven types of customer motivations for using mobile apps? What are the four options for pricing mobile apps?

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Customer motivations

  1. What are the seven types of customer motivations for using mobile apps?
  2. What are the four options for pricing mobile apps?
  3. What are some of the most popular types of mobile applications?

 

Describe the components of the 7C online marketing framework. Differentiate between organic and paid search.

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Marketing framework.

  1. Describe the components of the 7C online marketing framework.
  2. Differentiate between organic and paid search.