Which of the following is not a function of marketing’s value creation process?

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Marketing’s value creation

Which of the following is not a function of marketing’s value creation process?

  • Capturing value
  • Delivering value
  • Communicating value
  • Exchanging value

All of these are part of marketing’s value creation process. Value creation is the central activity of marketing. Which is not a benefit to the firm from engaging in value creation and the ongoing process of identifying value- adding options for consumers?

  • The firm is able to satisfy consumer needs.
  • The firm is able to expand.
  • The firm is able to build brand loyalty.
  • The firm is able to sell fewer products.
  • All of these are benefits to the firm.

(Answers to these two questions can be found in the Quiz Yourself Answer Key section at the end of the chapter.)

 

Define the role of marketing.  Detail the evolution of marketing over time.  Describe how marketers create value for a product or service.

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Role of marketing.

Define the role of marketing.

Detail the evolution of marketing over time.

Describe how marketers create value for a product or service.

 

Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.

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Developing Marketing Strategies and a Marketing Plan

Part-A:     Case Study    Max Marks-7.5

Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

  1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.(2.5 Marks)
  2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why? .(2.5 Marks)
  3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain? .(2.5 Marks)

 

 

Part-B:      Critical Thinking        Max Marks-7.5

Reading required: – Read Chapter 1, 3 and 6 carefully and then answer the following questions based on your understanding.

  1. Based on the differences discussed between needs and wants in Chapter-1, when companies that sell coffee and develop their marketing strategy, do you think they concentrate on satisfying their customers’ needs or wants? If yes how? What about a utility company, such as the Saudi Electricity company? A humanitarian agency, such as King Salman Humanitarian Aid and Relief Center? Critically examine. Chapter-1. (2.5 Marks) (Minimum 150 words)

 

  1. As an intern for Starbucks, you have been asked to develop a social media campaign for a new latte. The objective of the campaign is to increase awareness and trial of this new line. Use the listen-analyze-do framework discussed in Ch-3 to outline a new campaign.

Chapter-3 (2.5 Marks) (Minimum 150 words)

  1. You are planning to go for a Thursday night outing at a fine restaurant with your friends. When evaluating different alternatives, how you can differentiate between the universal set, the retrieval set, and the evoked set discussed in Chapter-6. From which set of alternatives point of view, most likely you would choose the restaurant? Explain.

Chapter-6 (2.5 Marks) (Minimum 150 words)

 

Important Notes: –

  • For each question, you need to answer not in less than 150 Words.
  • Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles
  • Use APA style for writing references.

 

 

What was your most interesting discovery or takeaway from the video?

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2.2 – Learn & Earn (LinkedIn Learning)

Review the following LinkedIn Learning resource:

Project Management Simplified (LinkedIn Learning/1:44)Links to an external site.

Note: If you have difficulty accessing the LinkedIn Learning resources, please access the LinkedIn Learning page (Hunt Library)  Links to an external site.and search for Project Management Simplified.

Why learn about project management in a marketing class?

The simple answer is much of what happens in marketing is product-based.

This includes everything from developing a new product to performing a marketing research effort.

Effective project management ensures that marketing outcomes are successful.

After watching the video, answer the following question.

Summarize in 1-3 sentences.

What was your most interesting discovery or takeaway from the video?

 

Develop draft content for the Situation and Company Analysis section of your plan.

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2.3 – Marketing Plan: Marketing Situation & Company Analysis

  • Develop draft content for the Situation and Company Analysis section of your plan.
  • In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach?
  • The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well as the external threats and opportunities.

Analyze the complexity of the issues underlying the ethical dilemmas of juvenile sentencing. Evaluate the rehabilitation and reintegration options that would be available in these situations.

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2.3 – Marketing Plan: Marketing Situation & Company Analysis

Criminal justice professionals are faced with ethical decisions every day, and the impact of these decisions can change a justice-served individual’s life for years to come. In this summative assessment, you explore the ethical dilemmas that occur when children commit violent crimes, as well as the impacts on rehabilitation and reintegration into society. The Supreme Court has made a number of rulings in recent years regarding the sentencing of juveniles. Reference the following articles to familiarize yourself with the topic of juvenile sentencing:

Juvenile Life Without Parole: An Overview from the Sentencing Project
“Supreme Court Rules Against Juvenile Sentenced to Life Without Parole” from The Washington Post

Create a 15- to 18-slide Microsoft® PowerPoint® presentation to a federal- or state-level board about the ethical decision-making process as it applies to child offender cases that might appear in your system. Address the following in your presentation:

Analyze the complexity of the issues underlying the ethical dilemmas of juvenile sentencing.
Evaluate the rehabilitation and reintegration options that would be available in these situations.
Outline the decision-making that needs to occur when evaluating institutional or community-based corrections and rehabilitation for child offenders.
Describe the information that must be considered during the decision-making process.
Evaluate the possible long-term outcomes of both sides of the decision.
Recommend how the federal- or state-level board should handle these types of cases in the future.

What was your most interesting discovery or takeaway from the video?

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1.3 – Learn & Earn (LinkedIn Learning)

Review the following LinkedIn Learning resource:

Marketing Foundations (LinkedIn Learning/0:49)

Note: If you have difficulty accessing the LinkedIn Learning resources, please access the LinkedIn Learning page (Hunt Library)  Links to an external site.and search for Marketing Foundations.

In this video, you will learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Summarize in 1-3 sentences. 

What was your most interesting discovery or takeaway from the video?

 

Create a careers portfolio using the Careers Zone materials found in the Careers and Employability section.

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Career skills portfolio

Create a careers portfolio using the Careers Zone materials found in the Careers and Employability section here:

  • https://canvas.kingston.ac.uk/courses/11649

Your portfolio will consist of the following elements:

A completed CV, submitted to CV360. You need to achieve 80% on the CV360.
A minimum of four self-assessments from the Career Zone
A 500-word reflection (500 words +/- 10%) on any one of the reports generated from the self-assessments above e.g., Motivation or learning styles. You will have received a report on your preferred style on completion of the self-assessed questionnaires above.
Your reflection must contain a screen shot of the front page of each of your reports and you should comment on how useful these are to organisations and individuals. Use academic theory from the module as appropriate. In total, you should submit 5 screen shots (FOUR self-assessments and ONE CV360 screen shot).

Full instructions on where you can find everything you need can be found using this link Welcome (careercentre.me)

Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.(

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Part-A:   Case Study    Max Marks-7.5

Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

  1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.(2.5 Marks)
  2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why? .(2.5 Marks)
  3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain? .(2.5 Marks)

 

 Part-B:  Critical Thinking        Max Marks-7.5

 Reading required: – Read Chapter 1, 3 and 6 carefully and then answer the following questions based on your understanding.

  1. Based on the differences discussed between needs and wants in Chapter-1, when companies that sell coffee and develop their marketing strategy, do you think they concentrate on satisfying their customers’ needs or wants? If yes how? What about a utility company, such as the Saudi Electricity company? A humanitarian agency, such as King Salman Humanitarian Aid and Relief Center? Critically examine. Chapter-1. (2.5 Marks) (Minimum 150 words)
  2. As an intern for Starbucks, you have been asked to develop a social media campaign for a new latte. The objective of the campaign is to increase awareness and trial of this new line. Use the listen-analyze-do framework discussed in Ch-3 to outline a new campaign.

Chapter-3 (2.5 Marks) (Minimum 150 words)

  1. You are planning to go for a Thursday night outing at a fine restaurant with your friends. When evaluating different alternatives, how you can differentiate between the universal set, the retrieval set, and the evoked set discussed in Chapter-6. From which set of alternatives point of view, most likely you would choose the restaurant? Explain.

 

 

What recommendations would you provide to ensure improved motivation, engagement, retention, and competitive advantages in the marketplace?

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Organization pay structure

You have been asked to evaluate whether your organization’s current pay structure makes sense in view of what competing organizations are paying. In your initial post to the discussion, address the following:

  • How would you determine what organizations to compare your organization with?
  • From an internal perspective, what are the potential consequences of having a pay structure that is out of line relative to those of your competitors? Consider the impact of pay and incentives on employees’ motivation, engagement, and retention? Provide supportive examples.
  • What recommendations would you provide to ensure improved motivation, engagement, retention, and competitive advantages in the marketplace?