Suppose you have $50,000 in your retirement fund and you’ll be saving $15,000 per year at the end of the year for the next 40 years. How much will you have in your fund when you retire if your return is 12% per year.

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DISCUSSION ESSAY

Fleming Golf has decided to sell a new line of golf clubs. The clubs will sell for $1,200 per set and have a variable cost of 80% of revenues per set. The company has spent $350,000 for a marketing study that determined the company will sell 75,000 sets per year for seven years. The company also plans to offer a line of golf balls, which are expected to sell for $54/dozen and have a variable cost of $12/dozen. The company expects to sell 100,000 dozen golf balls. The fixed costs each year will be $20,500,000. The company has also spent $1,000,000 on research and development for the new clubs. The plant and equipment required will cost $15,500,000 and will be depreciated using the MACRS seven-year schedule. The equipment will be sold for 150% of its book value in year 7. The new clubs will also require an increase in net working capital of $1,800,000 that will be returned at the end of the project. The tax rate is 25 percent. Information for computing the cost of capital is given in the previous problems.

  1. Construct the proforma income statement for this project.
  2. Calculate the NPV of the project. (Use the WACC from 3)
  3. Compute the IRR of the project.
  4. Compute the profitability of the project.
  5. Suppose you have $50,000 in your retirement fund and you’ll be saving $15,000 per year at the end of the year for the next 40 years. How much will you have in your fund when you retire if your return is 12% per year.
  6. Now reconsider Problem 8. This time assume that the returns have a mean of 12% and a standard deviation of 10%. Use a Monte Carlo simulation to estimate how much you will have in the fund in 40 years.

You may find the following video helpful for Problem 9.

 

What is your firm’s mission statement? Does it appear to be related to what the firm does? Compare the firm’s mission statement to the products and services it sells.

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History of a firm

Write a brief history of the firm. This should be a paragraph (at least five sentences). This is something you google. Many companies have some information about their history on the company

website.

Mission Statement:

  • What is your firm’s mission statement?
  • Does it appear to be related to what the firm does?
  • Compare the firm’s mission statement to the products and services it sells.
  • Describe the firm’s competitive environment. This should be at least two paragraphs.
  • Discuss how the competitor relates to your firm. Do they have certain strengths or weaknesses? Is one firm the clear leader? How are the firms different?
  • Who is the chairperson of the Board and who is the CEO?
  • If one person is both the CEO and chairperson, what impact will this have on the firm or the stockholders? Answer this question even if it does not impact your firm.
  • How diverse is the Board and Management team? Be specific.

 

Construct a matrix of an organization’s product portfolio that reflects its width and depth . Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?

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DISCUSSION ESSAY

For your Unit 4 Complete assignment, write a narrative essay  in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format.

Using APA format and at least four APA formatted references and citations, please respond to the following questions:

Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width  and depth . Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?

Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.

There are several strategic options organizations can follow when introducing new products. Estimate the relative risk and return associated with the level of innovation reflected in a new product launch.

Though organizations sometimes base pricing decisions on the cost of materials, another option is to base price on perceived customer value. Choose a product and estimate the perceived value of that product as a function of customer benefits and customer costs. Compare your estimate to the actual price charged for the product. What modifications to the price would you recommend?

Imagine an organization has asked you to create its pricing strategy. You decide to base your proposed price recommendations on possible pricing objectives. Using the same product you chose in Question 4, examine how price decisions should be adapted for the pricing objective

 

How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing? How is customer information used as a part of the pricing strategy?

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Unit 5: Pricing and Sales Promotion

Topics:
Defining customer value
Different bases for setting price
Pricing based on customer value
The pros and cons of sales promotion

Learning Objectives:
By the end of this Unit, you will be able to:
1. Estimating customer value as part of pricing strategy
2. Integrating information about customer value into the pricing decision
3. Analyze differences in pricing strategies given the marketplace
4. Examine ethical issues related to pricing certain types of products

Tasks:
Peer-assess Unit 4 Written Assignment
Read through the Learning Guide and the Reading Assignment
Complete the Discussion Assignment by posting in the Discussion Forum
Respond to three of your fellow classmates’ posts in the Discussion Forum
Complete and submit the Written Assignment
Complete and submit the Portfolio Assignment
Begin working on your Group Activity

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;

1. How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

2. How is customer information used as a part of the pricing strategy?

How would you write the null hypothesis if you wanted to test the differences statistically? Does the difference appear to be a significant one? How would you substantiate that? Is the difference important?

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DISCUSSION ESSAY

For this discussion, you will use a census website that posts information on variables observed in the city of Atlanta, Ga. Here is the website address. https://www.census.gov/acs/www/data/data-tables-and-tools/data-profiles/2017/

Links to an external site.Links to an external site. After you open the website, you can enter the name of your state on the left at the bottom and the name of your city on the right of the landing page. You will see links to 4 sets of information on your area: social, education, housing, and demographic. You will be assessing the change in one variable you select for two different years. For example, data from the entire United States could be used to compare the percentage of women never married for the years 2010 and 2017.

Once you have selected your variable and obtained the information, answer the following questions:

  • Was there a difference in the values of your variable?
  • How would you write the null hypothesis if you wanted to test the differences statistically?
  • Does the difference appear to be a significant one? How would you substantiate that?
  • Is the difference important?
  • What are the consequences of the change in your values for your community? For example, a significant increase in the number of women never married could affect the birth rate. It could also mean more women are attending college and becoming self-sufficient

 

What is marketing? Which are the four requirements of marketing to occur? what is a marketing system? Briefly explain the three types of vertical marketing systems which are the corporate system, contractual system, and administered system.

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Marketing

1-What is marketing? Which are the four requirements of marketing to occur?
2-Briefly explain 4 p’s of the marketing mix of a product.
3- Explain 8 p’s of marketing mix of service.
4- what is a marketing system? Briefly explain the three types of vertical marketing systems which are the corporate system, contractual system, and administered system.
5- Explain distribution coverage and briefly explain the types of distribution coverage.
6- briefly Explain six types of the personal selling process.
7- What are the four stages of the product life cycle?
8- What are the skimming strategy and penetration strategy in pricing? Briefly explain them with an example.
9- What is the impact on competition, price, product, promotion, and place in the introduction stage, growth stage, maturity stage, and decline stage?
10- Explain multi-product branding. Briefly explain three branding strategies, sub-branding, brand extension, and co-branding.
11- Briefly explain private branding, multi-branding, and mixed branding and licensed branding.

Paul is the sole incorporator of Hemp Co., a company that processes hemp into clothing. Prior to incorporation, Paul enters into a contract on Hemp Co.’s behalf with a local farmer for the purchase of the crop. After formation of the corporation, the board does not ratify the contract because Paul bought the crop at 3 times the market price. Who is liable to the farmer?

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Discussion Essay

Each question 200 words and references

Question I – Brandon installs sheds and storage buildings for Shedmax, LLC. Brandon must be at work each day by 8:00 a.m. and is off at 5:00 p.m. and is paid at a rate of $12/hour. Brandon uses tools provided by Shedmax to do his work. However, when Brandon is completing the installation process, he is often working alone. Is Brandon an employee of Shedmax or an independent contractor? Give a reasoning for your answer.

Question II – Paul is the sole incorporator of Hemp Co., a company that processes hemp into clothing. Prior to incorporation, Paul enters into a contract on Hemp Co.’s behalf with a local farmer for the purchase of the crop. After formation of the corporation, the board does not ratify the contract because Paul bought the crop at 3 times the market price. Who is liable to the farmer?

Question III – Tina Technology is looking to raise $85,000 worth of capital, and she is looking to raise that money through the internet and still fall under an SEC exemption. How should Tina go about raising that money? Due to the amount of capital she is looking to raise, will Tina be subject to any other special requirements?

 

How do managers go about making segment product line elimination decisions?

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Improving company operations

How do managers go about making segment product line elimination decisions? In a narrative format, answer all questions presented in the case, ATC 6-1 on pages 300-301. Mention some ways other than cost-cutting that will improve company operations.

 

How has the use of digital marketing transformed the marketing landscape? How do you think digital marketing will continue to evolve?

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Discussion Question

FIRST DISCUSSION :

Start a new thread and respond to one of the following prompts.

  • How has the use of digital marketing transformed the marketing landscape?
  • How do you think digital marketing will continue to evolve?

 

SECOND DISCUSSION :

An innovative PR campaign from Michelin North America called “Teens Prove Their #StreetTread” won the Best of Silver Anvil Award from the Public Relations Society of America in 2019. The campaign generated 10,000 stories, 1.5 billion media impressions, and reached about 37 million teens.

Read the following articles:

https://www.prnewswire.com/news-releases/michelins-teens-prove-their-streettread-program-wins-best-in-show-at-2019-silver-anvil-awards-300863834.html

https://michelinmedia.com/pages/blog/detail/article/c/a864/

Now start a new thread and respond to one of the following prompts.

  • How does this publicity differ from a traditional paid advertisement? Do you believe it is effective?
  • How was Michelin’s #StreetTread initiative able to better reach its target market than a traditional television commercial?

THIRD DISCUSSION:

The real estate business depends upon personal selling.

Real estate agents must be experts in many things including marketing, promotions, social media, negotiations, the market environment, technology, and customer psychology.

Start a new thread and respond to one of the following prompts.

  • Are there skills not listed here that you think such salespeople need?
  • Why do you think it is necessary for real estate agents to be experts in so many aspects of marketing and business?

 

 

What is an exhibition or trade show? List and describe at least three different types of booths. What is the difference between a consumer and trade show?

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Week 6 Assignment #1: Review Questions –

Answer the following review questions from Chapters 11 & 12: 

  1. What is an exhibition or trade show?
  2. List and describe at least three different types of booths.
  3. What is the difference between a consumer and trade show?
  4. Our Event Venue of the Week is the Hawaii Convention Center.  What is Ho’omaluo as they describe it on their web site?  What types of groups do you think would be interested in going to Hawaii for an event?
  5. Why should an event venue offer green events? What benefit do they have for the customers?
  6. How can a venue use RFID technology to improve their events?
  7. What are some of the post covid trends in regards to health and safety for events?