How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?

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CASE STUDY

Read the case and answer the question

  • https://www.studypool.com/questions/download?id=2832300&path=uploads/questions/3552591/20230502212541916507_pdf_eng.pdf&fileDownloadName=attachment_1

How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?

Develop five guidelines for using TikTok for your organization. What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?

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Social Media and Fundraising for Non Profit organization

TikTok/Instagram Analysis

  • Develop five guidelines for using TikTok for your organization.
  • What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?
  • What kind of content is best suited for communicating here with these potential allies and assets?
  • How long should content be, and can it be repurposed from other platforms?
  • How should video and photographic images be used? What kind of branding should be used on the content?
  • Provide one example post.

What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform? What kind of content is best suited for communicating here with these potential allies and assets?

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YouTube/Linked In Analysis

  • Develop five guidelines for using YouTube for your organization.
  • What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?
  • What kind of content is best suited for communicating here with these potential allies and assets?
  • How long should content be, and can it be repurposed from other platforms?
  • How should video and photographic images be used? What kind of branding should be used on the content?
  • Provide one example post.

NOTE: This can be a description of a video; you do not need the entire script. You can still use the idea from Face book.

 

What was the purpose of the research? Why was it of interest to the researchers? What did the researchers find as a result of their studies? What are the implications of these findings? In other words, how can consumers or marketers use these findings in their lives or in their work?

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 Journal of Consumer Research

Each paper will be a 1 to 2-page summary of a research article (12pt Times New Roman font, 1” margins, double-spaced) and will give you experience with consumer research. The research article options (and PDFs) are presented below, followed by questions that should be addressed in your summary.

Questions to Answer in Your Article Summary

  1. What was the purpose of the research? Why was it of interest to the researchers?
  2. What did the researchers find as a result of their studies?
  3. What are the implications of these findings? In other words, how can consumers or marketers use these findings in their lives or in their work?
  4. What are some future research ideas based on these findings?

Research Article:

Bastos, W., & Brucks, M. (2017). How and why conversational value leads to happiness for experiential and material purchases. Journal of Consumer Research, 44(3), 598-612. Click here to download the PDF

What strategy would you recommend for Dove (1) in responding (or in not responding) to consumers and (2) going forward (or not going forward) with the campaign? If they were to go forward with this campaign, should Dove revise its Real Beauty message and if, so, how?

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Marketing Case, Dove

  • https://www.studypool.com/questions/download?id=2817809&path=uploads/questions/478882/20230421204850dove_case_.docx&fileDownloadName=attachment_1

Answer the question based on the pdf file attached.

  1. How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign?
  2. What strategy would you recommend for Dove (1) in responding (or in not responding) to consumers and (2) going forward (or not going forward) with the campaign? If they were to go forward with this campaign, should Dove revise its Real Beauty message and if, so, how?

Look up the senior management group at Walmart and decide to whom Luther should write. Compose a letter that you think would be appropriate for Luther to send to Walmart.

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CASE STUDY

Luther Henderson was a long-term frequent Walmart shopper often spending $325 weekly on groceries and other merchandise for his family of seven. That is, until he lost his part-time job that helped to supplement his regular job as a police officer. Luther, however, knew that in a few months he would be able to find another part-time job. Therefore, he was surprised when he tried to put $794 in holiday gifts on layaway at his local Walmart and discovered that only $144 worth was eligible for layaway because the firm had a policy of not allowing all merchandise to be eligible for layaway. In disgust, he departed without putting any merchandise on layaway and also left $139 in groceries in his shopping cart. That evening, he mentioned his experience to Sally, his wife of 19 years. Sally mentioned that her friend Karen had a similar experience and decided to visit the local Kmart that she had not patronized for over decade. At Kmart, Karen had no problem putting on layaway 15 holiday gifts that totaled over $700. Karen liked the experience so much, and so disliked and was offended by the Walmart layaway policy that she decided to boycott Walmart. Sally urged Luther to join Karen in her boycott. Luther reminded Sally that his grandfather gave him $100 of Walmart stock when he was born in 1975 and that last year when they prepared income taxes, his $100 of stock had increased to over $200,000. That evening Luther decided, as a long-term Walmart shareholder, he should first write to the senior management about his concern with the layaway policy.

Assignment

1. Look up the senior management group at Walmart and decide to whom Luther should write.

2. Compose a letter that you think would be appropriate for Luther to send to Walmart.

Note: If you have never written a formal business letter you might want to do some research to ensure your letter is written correctly. As a business person it is important that you know how to write a proper business letter. See the example below.

Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive.

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What are you buying assignment

Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive.

In your paper, address the following:

-Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation. This means you will need to tell us what your consumer is buying and not what you are selling.
-Tell us how the brand’s personality will help make the consumer decision process easier for this target audience.

Design a Marketing Communication concept: produce a video, ad, or outline and describe, so we can all imagine and understand the concept.

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Design a Marketing Communication concept!

Design a Marketing Communication concept: produce a video, ad, or outline and describe, so we can all imagine and understand the concept: Choose one of the following:

– Public Health Campaign from a governmental institution or the WHO
– Company / Brand Campaign
– Restaurant (Mc Donalds)

Take any one retailer that you used in Part A and write about their marketing channel. What channel does this retailer use? What type of channel strategy does it have? Explain briefly.

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CASE STUDY

Part A – Chapter 2

  1. Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages. Explain in terms of price, margin and customer awareness or reputation. There must a total of 4 retailers you provide.
  2. Identify the NAICS code for the industry these retailers belong to. Check the web links provided in the PowerPoint outline for Chapter 2. Look at NAICS Codes that fall under 44 – Retail Trade. It must be a 6 digit code.

Part B – Chapter 3

  1. Take any one retailer that you used in Part A and write about their marketing channel. What channel does this retailer use? (direct, indirect etc.). Explain briefly.
  2. What type of channel strategy does it have? Explain briefly.

Write a report with 2000 words on either The Body Shop, TOMS or Bird and Blend Tea. Use the recommended structure in the assignment brief and use subheadings. Include citations and references in Harvard style.

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Structured Marketing Report

Assignment brief is uploaded in the files along with other useful material. Write a report with 2000 words on either The Body Shop, TOMS or Bird and Blend Tea. Use the recommended structure in the assignment brief and use subheadings. Include citations and references in Harvard style. Add reference list at the end (reference list does not count towards the 2000 word count). Avoid plagiarism. Use double spacing.