Develop a research paper that addresses the top management’s concern about consumer reactions to product recalls due to safety reasons.

/in /by

Data Analysis and communicating Insights

Assignment Requirements
Purpose of the Assignment Business analytics is on the rise. Firms increasingly require the skills of talented business analysts to deliver data models, insights and managerial solutions. This assignment provides students with the opportunity to explore the basic quantitative skills for conducting data analyses and communicating research results.

Requirements
You are required to develop a research paper that addresses the top management’s concern about consumer reactions to product recalls due to safety reasons. As shown in the data set: GPR.sav along with the survey questionnaire, there are a number of variables that can be considered. You task is to choose the variables of interest and conduct the following types of data analyses:
1) Descriptive analysis on the background of product safety incidents, the major sources of incident information, as well as the baseline information of the sample;
2) Appropriate mean difference analyses using independent sample t-test, paired sample t-test, and ANOVA analysis; and
3) A multiple regression analysis on the variables of your interest. Brief justification and hypothesis statements are expected for each type of the inferential statistical methods.

Suggested Outline of the Research Report
1. An engaging title of the research
2. Purpose of the research (100-150 words)
3. Descriptive analyses (see Chapters12 for basic concepts and Chapter 16 for communicating insights)
4. Inferential analyses Univariate Analyses (see Chapters 13 for concepts and description) o Independent-sample t-test o Paired sample t-test o ANOVA analysis Multivariate Analyses (see Chapters 14 &15 for references) o Multiple regression analysis
5. Managerial Implications (100 words) Appendix (SPSS outputs, when necessary)

How does the Fed stimulate the economy? How does the Fed affect interest rates? Does the Fed have complete control over U.S. interest rates; that is, can it set rates at any level it chooses? Why or why not?

/in /by

Fed stimulate the economy

How does the Fed stimulate the economy? How does the Fed affect interest rates? Does the Fed have complete control over U.S. interest rates; that is, can it set rates at any level it chooses? Why or why not?

What is country risk?

What is exchange rate risk?

On what two factors does the return on a foreign investment depend?

 

How do maturity risk premiums affect the yield curve? If the inflation rate is expected to increase, would this increase or decrease the slope of the yield curve?

/in /by

Maturity risk premiums

How do maturity risk premiums affect the yield curve? If the inflation rate is expected to increase, would this increase or decrease the slope of the yield curve?

If the inflation rate is expected to remain constant at the current level in the future, would the yield curve slope up, down, or be horizontal? Consider all factors that affect the yield curve, not just inflation

Explain why corporate bonds’ default and liquidity premiums are likely to increase with their maturity.

Explain why corporate bonds always yield more than Treasury bonds and why BBB-rated bonds always yield more than AA-rated bonds.

 

What is a yield curve, and what information would you need to draw this curve? Distinguish among the shapes of a “normal” yield curve, an “abnormal” curve, and a “humped” curve.

/in /by

Yield curve

What is a yield curve, and what information would you need to draw this curve?

Distinguish among the shapes of a “normal” yield curve, an “abnormal” curve, and a “humped” curve.

If the interest rates on 1-, 5-, 10-, and 30-year bonds are 4, 5, 6, and 7 percent, respectively, how would you describe the yield curve? If the rates were reversed, how would you describe it?

 

How well represented is the organization online? Is their website up to date and easily navigable? Which social media channels are the organization using? Are they aligned in their messaging? How often are posts being made? Are they on the right channels?

/in /by

WEBSITE AND SOCIAL AUDIT

Part of this module focuses on digital giving & marketing strategies for nonprofits. This has become increasingly important as traditional methods of fundraising face continued challenges – particularly during a pandemic. Choose a nonprofit organization for which you have a personal interest in its mission. Spend some time reviewing their website and social media channels.

  1. How well represented is the organization online? Is their website up to date and easily navigable?
  2. Which social media channels are the organization using? Are they aligned in their messaging? How often are posts being made? Are they on the right channels?
  3. If you were a prospective donor, how easy is it to give online? Is giving referenced via social media?
  4. What do you think is the main goal of the messaging being put out via the website and social media? Is it storytelling, advocacy, giving, etc.?
  5. How might you improve what the organization is doing?

Social Media Templates

30 Free Social Media Templates to Save You Hours of Work

Social Media Principles

https://www.forbes.com/sites/forbesleadershipcollective/2018/07/16/six-lasting-principles-that-drive-social-media-success/?sh=27bf64671409

The Ultimate Guide to the Donor Cultivation Cycle [2022]

https://www.causevox.com/blog/donor-cultivation-cycle/

 

Assess and analyze the importance and challenges of marketing in nonprofit organizations, drawing on class session topics. Examine and research the organization’s internal and external environments with consideration of stakeholders, partnerships, and audiences of a nonprofit of your choice.

/in /by

Resource Development and Communication

The connection between marketing and fundraising

In a minimum of five-page, double-spaced paper, conduct an analysis of St. Louis Arc ‘s marketing efforts and create a one-page Impact Report. Papers should explore the connection between marketing and fundraising, investigate the role of marketing as it relates to advancing the mission of your organization, and utilize one of the tools. Prepare 10 minutes Presentation to present the impact report.

Instructions

Assignment: Assess and analyze the importance and challenges of marketing in nonprofit organizations, drawing on class session topics. Examine and research the organization’s internal and external environments with consideration of stakeholders, partnerships, and audiences of a nonprofit of your choice.

In a minimum of five-page, double-spaced paper, conduct an analysis of a nonprofit organization’s marketing efforts and create a one-page Impact Report. Papers should explore the connection between marketing and fundraising, investigate the role of marketing as it relates to advancing the mission of your organization, and utilize one of the tools discussed in class and/or in required readings.

The paper should include:

  1. the name of the nonprofit organization
  2. the organization’s mission statement and a few facts about its structure, history, etc.
  3. a brief description of the reasons you chose this nonprofit organization
  4. the value proposition of the nonprofit
  5. an analysis of the organization’s branding and branding strategy
  6. types of communications strategies the organization currently uses, as observed in their external communications. Include:
  • A description of the organization’s top three primary audiences, as observed in publicly available resources.
  • Utilize publicly available data that communicates the organization’s impact, consider: the # of people served, volunteers participating, funds/money raised, etc.

 

Identify specific opportunities for improvement with regard to the content in the initial posting. Provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.

/in /by

Unit 6 Peer Response 2 MBA630 sm

Use the following as headers for your peer responses:

1. Strengths: Point out what you perceived to be the strengths of the initial posting along with supporting rationale.

2. Opportunities for Improvement: Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.

3. Strategic Implications: Identify the larger strategic implications found in common between your post and your peer’s post (Use attached discussion labeled JCDiscussion6 to compare)

Who are your companies competitors? What do they do better? What do they do worse? What can you learn from their marketing approaches to add to your company?

/in /by

SWOT analysis for Apple company

Complete a SWOT analysis for your assigned company APPLE AND a 2 page Competitor Analysis discussing the competitive environment (overview of competitors and what they are doing well and not well) and your company’s competitive advantage

For the SWOT: Identify your companies Strengths, Weaknesses, Opportunities, and Threats

For the Competitor Analysis:
Who are your companies competitors?
What do they do better?
What do they do worse?
What can you learn from their marketing approaches to add to your company?
This should be completed in a narrative form, and not a list of the questions and answers.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items.

/in /by

Marketing Unit 6

Describe market segmentation and target marketing in a case scenario.

Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format.

Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10ʺ×12ʺ entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years — all for $499. It is available in three different colors (black, silver, and white).

Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:

Identify either a consumer or business market.
Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8).
Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users).
Explain your rationale for the four (4) segmentation descriptors for at least one market.
Describe a minimum of 4 factors of the target market.
Identify a marketing mix (product, place, promotion, price) for the product.
In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style (see Unit 1 reading area for APA assistance).

Access the Assignment grading rubric located in the Course Resources area.

Describe the importance of R&D for an organization. Describe how organizations can use research and development to foster innovation. Describe some innovative approaches of research and development (R&D) to organizational change, specifically to the remote worker.

/in /by

Research and development

Assignment Content

Scenario

You are a new general manager for a large organization. With the current environment of being in a pandemic, working from home is now the new norm. Many traditional “old school” managers are now being forced into remote working, and many are having difficulty in dealing with the inability to see their team members in person. You are a recent graduate from an all online higher education college, where being online to do course work and interact with the professor is “normal.” You decide to take some of that experience and also conduct some research to create an organizational change manual for all managers and employees dealing with working remotely.

Instructions

Using Microsoft Word, create an organizational development manual that includes the following:

  • Describe the importance of R&D for an organization.
  • Describe how organizations can use research and development to foster innovation.
  • Describe some innovative approaches of research and development (R&D) to organizational change, specifically to the remote worker.
  • Describe how can we overcome the “old school” mentality of remote work and what are some development tools that can help employees/managers with the transition.
  • Review the impact of working remotely with regards to managing resources of the company. Include the economic impact of remote work on the company.
  • Describe some of the ways remote working can impact the sustainability of the organization.