What’s your business’s personality? Write a clear and detailed description of your brand/ business posting guidelines. What logos, positioning, and sizing will you use?

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6- Develop your social media brand/business standards :

Establish your business voice and tone and figure out how to speak with your target audience.

  • What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
  • Write a clear and detailed description of your brand/ business posting guidelines.
  • What logos, positioning, and sizing will you use?
  • What fonts and colors will you use?

What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?

  1. Implementation [Content Ideas: for each campaign] :

Actionable social media tactics :

In detail, develop actionable social mediatactics to implement each of the company’s social media presence. For each social media platform [based on the previous selection (point #6)]:

  • Determine the purpose/goal
  • Ideal time for Posting
  • What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
  • What percentage of your posts will be promotional, if any?
  • How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

  • Select 3 influencers and evaluate the following:
  • Who are the influencers you will employ and why you selected them?
  • What Social media platforms are they using?
  • What is the nature of their followers?
  • What messages will you ask your influencers to promote?

Content calendar plan:

  • Create a social media content calendar plan for your business and attach a screenshot to your report.

Paid advertising:

  • How to integrate paid advertising in your content marketing strategy? (Note: Provide screenshots of your work.)

 

  1. Evaluation and Measuring :
  • Choose four metrics to measure the success of your social media campaign? [Explain].
  • How do you know if your social media activities are effective?
  1. Budget :
  • How much your business should spend on its social media marketing budget?

you should include the following:

Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.

 10- Conclusion

  • Conclude your report.

 

  1. Reference list
  • List all the sources you have used in the process of researching your work.

 

How should the early results in Exhibits 13 and 14 inform THE YES’s digital media spending strategy?

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Exhibits 13 and 14

How should the early results in Exhibits 13 and 14 inform THE YES’s digital media spending strategy?

 

Research the market opportunities for that product or service, investment costs, and the vertical marketing relationship between distribution channel partners. Lastly, discuss any trends and developments pertaining to the investment opportunity.

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6.2 – Discussion: Now Open for Business

Overview
Various discussion bubbles on a blue background.A vertical marketing system (VMS) involves the key members of a distribution channel—producer, wholesaler, and retailer—working together as a unified group to meet consumer needs.

The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Association (IFA) Links to an external site.and find a franchise that interests you.

Discuss
In your initial post, make an investment pitch to your peers describing the franchise you selected. Besides the IFO and franchise websites, you might want to gather additional information from current business periodicals and news. Research the market opportunities for that product or service, investment costs, and the vertical marketing relationship between distribution channel partners. Lastly, discuss any trends and developments pertaining to the investment opportunity.

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? What are the potential pros and cons of collaborating/partnering with this national brand?

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Perry’s Ice Cream Distribution Strategy and Strategic Alliances

Business man’s hand holding pen pointing to an open laptop with data and icons with a note book on the desk. Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. Links to an external site.London, UK: SAGE

The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
What are the potential pros and cons of collaborating/partnering with this national brand?
Evaluate the marketing channel options and describe the value channel members provide.
Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

What city and hotel did you select and why? What is the price per room for this event? Find one “bookend” event that you can package in for guests to attend.

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Week 2 Assignment #3: Corporate Event Planning

Corporate Event Planning:

You are tasked with planning a corporate event for Amazon.  This is their annual employee meeting and reception.  You will need at least 500 hotel rooms for this event, as well as banquet space for their meeting and reception.

The event will take place June 15th, 2023.

This event can take place anywhere in the United States.  Assume all of the standards of corporate events apply here (be sure to read the chapter and notes carefully if you are unsure as to what these are! ).

Answer the following questions: 

  1. What city and hotel did you select and why?
  2. What is the price per room for this event?
  3. Find one “bookend” event that you can package in for guests to attend.  This should be either the day before or the day after the meeting.  This could be a show, professional sports event, concert, etc.

 

What benefits do airline customers seek when they buy air travel tickets? What external and internal factors affect airline pricing decisions?

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5.3 – Assignment: Case Study – Marketing in Action (PLG1)

Marketing in Action: Low Cost Airlines Take Off
Airplane on runway showing partial fuselage and one wing and an engine with sunrise in the background.Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. Links to an external site.In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. London, UK: SAGE

The case explains the growth in popularity of budget airlines and how low cost airlines are expanding their services to meet the needs of the global market. After reading the case study, address the following topics:

Choose three airlines and compare/contrast the different pricing strategies they are following.
What benefits do airline customers seek when they buy air travel tickets?
What external and internal factors affect airline pricing decisions?

What city and hotel did you select and why? What is the price per room for this event? Find one “bookend” event that you can package in for guests to attend.

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Week 2 Assignment #3: Corporate Event Planning

Corporate Event Planning:

You are tasked with planning a corporate event for Amazon.  This is their annual employee meeting and reception.  You will need at least 500 hotel rooms for this event, as well as banquet space for their meeting and reception.

The event will take place June 15th, 2023.

This event can take place anywhere in the United States.  Assume all of the standards of corporate events apply here (be sure to read the chapter and notes carefully if you are unsure as to what these are! ).

Answer the following questions: 

  1. What city and hotel did you select and why?
  2. What is the price per room for this event?
  3. Find one “bookend” event that you can package in for guests to attend.  This should be either the day before or the day after the meeting.  This could be a show, professional sports event, concert, etc.

 

Write a well-sourced paper not to exceed 2 pages on who your customers are and how you plan to connect with them. How do your customers perceive value? How do your customers define value?

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Marketing Strategy Assignment

Write a well-sourced paper not to exceed 2 pages on who your customers are and how you plan to connect with them. How do your customers perceive value? How do your customers define value? How do you plan to keep your customers loyal. Use the attached outline guide

Develop the strategy from problem solving process for the attached document regarding Uber.

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Strategy Development Strategic Marketing

Develop the strategy from problem solving process for the attached document regarding Uber. Make sure to only use credible sources such as peer reviews or academic journals

Tell us about your selected product or service. Research into specific items: target market and market segmentation.

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Target marketing discussion post

Tell us about your selected product or service. Research into specific items: target market and market segmentation. Your post should contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on?

The second section of this question is for you to “reposition” your product to another market segment.