Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report. Identify at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy.

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Coca Cola marketing strategy

Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report (1.5 spacing). The case must clearly evaluate the marketing strategy of the company based on its (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept; and (5) societal marketing concept. The case must also identify at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy. You must research the situation, gather appropriate information, and write the case report.

Instructions for Writing the Case Report
1.The case study should describe: (i) the five concepts in the company’s marketing strategy; (ii) at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy; and (iii) at least one practical solution you recommend to deal with the problems you identified. Carefully evaluate your recommended solutions and describe how they best address the marketing concerns of the company.
2.The case study must include the use of quantitative or numerical data in the form of tables, charts or graphs, or other illustrations that is useful to the situation. You can include a combination of these techniques.
3.Do not plagiarize.

Structure of the Case Study:
The case study must be written using the following structure. Each point can be a subheading.
• Title of the case study
• Brief background about the company you are studying.
• Description of the five concepts in the company’s marketing strategy.
• Description of at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy.
• Evaluation of recommended solutions to the identified problems and discussion of how they best address the marketing problem(s)

Analyze the key problems of the existing system used by the company (2). Discuss the Information Systems used within the company.

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  • Analysis of Existing System (5 Marks).

Analyze the key problems of the existing system used by the company (2). Also, discuss the Information Systems used within the company (3) for example:

  • Transaction processing systems (TPS)
  • Enterprise Resource Planning (ERP) Systems
  • Functional Area Information Systems
  • Business intelligence
  • DSS

(You can discuss any points that you learned in this course and it’s related to your selected organization)

  • Suggestions for the company (3 Marks)

Design or choose a system to help the company solve its main problems. State the following:

  • The new system name (1)
  • Its features (1)
  • Problems that will be solved (1)

(If the system that the company uses is successful and does not need to be changed, you can mention that (1), mention its features (1), and mention the problems that it solved or prevented from happening (1).)

(You can discuss any points that you learned in this course and it’s related to your selected organization)

 

How well is Venmo positioned in the social media market space? Are there untapped opportunities available to Venmo to create profitable revenue streams in this space? How can Venmo attract newer customers in various demographics?

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Part 1 …….Case Study 3/ Alibaba #31

  1. What steps will Alibaba need to take to retain a dominant and competitive position in China’s domestic market? What are the domestic competitive threats?
  1. How would you characterize the international competitive landscape in e-commerce? Who are the international competitors? What are the international opportunities?
  1. Which regions of the world should Alibaba prioritize for entry and expansion?
  1. How will Alibaba’s growth strategy of mergers and acquisitions help the company to compete in the US and other international markets?

PART 2……………..Case Study #4/ Venmo 37

  1. How well is Venmo positioned in the social media market space? Are there untapped opportunities available to Venmo to create profitable revenue streams in this space?
  2. How can Venmo attract newer customers in various demographics?
  3. What options does Venmo have available to diversify its business model to create incremental revenue streams? How would you rate the attractiveness of these diversification opportunities into new products, services or markets?
  4. How would you assess PayPal’s (Venmo’s parent company) financial strength to support any initiatives that Venmo might pursue?
  5. What recommendations would you make to PayPal CEO Dan Schulman to improve Venmo’s competitive position?

 

Explain the 7 Cs of the customer-website interface.

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Digital marketing

Explain the 7 Cs of the customer-website interface.

 

How your competitors use each platform? What type of content are they posting? And social media platforms used? What content is getting the highest engagement? How many followers do they have?

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Social media consulting

In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry).

The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]

  • Find new creative store/business name [Doesn’t exist].
  • Give a brief description about your company and the industry?
  • Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And provide screenshots of the accounts that you’ll use across all social platforms.
  • Explain the competitive advantage to show how the company can realize significant gains by using SMM and what do you want to achieve with social media?

Audit your social media platforms performance [2 marks]

  • After creating your social media accounts, share links with your colleagues on discussion board.
  • All students are required to participate/engage [likes, comments, tags or share] and provide screenshots.
  • Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.
  • After that, you must analyze the company’s use of the social media by examining their presence on the following social media platforms:

 

Metric Sentiment Reach Company Posts Feedback Average response time to feedback
Platform 1          
Platform 2          
Platform 3          

Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.

Social media benchmarking [3.5 marks]

  • Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms. Base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.

For each competitor answer the following questions:

  • How your competitors use each platform?
  • What type of content are they posting? And social media platforms used?
  • What content is getting the highest engagement [e.g. retweet, likes, comments]?
  • How many followers do they have?
  • How often do they post [daily, weekly, or monthly]?
  • Do they respond to comments? And how?
  • Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

  • After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?
  • Look at the data you’ve collected and identify the areas that need improvement (Explain).

4. Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

  • Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
  • How are you going to get people to engage with your business on social media?

 Research your target audience [1.5 mark]

  • Research to determine the target audience of your business.
  • Create three marketing personas that represent the organization’s target audience.
  • Which platforms might best help you achieve your goals? [Select at least 4 platforms].

Develop your social media brand/business standards [3.5 marks]

  • Establish your business voice and tone and figure out how to speak with your target audience.
  • What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
  • Write a clear and detailed description of your brand/ business posting guidelines.
  • What logos, positioning, and sizing will you use?
  • What fonts and colors will you use?
  • What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)

Implementation [Content Ideas: for each campaign] [7 marks]

 Actionable social media tactics

In detail, develop actionable social media tactics to implement each of the company’s social media presence.

For each social media platform [based on the previous selection (point #6)]:

  • Determine the purpose/goal
  • Ideal time for Posting
  • What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
  • What percentage of your posts will be promotional, if any?
  • How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

  • Select 3 influencers and evaluate the following:
  • Who are the influencers you will employ and why you selected them?
  • What Social media platforms are they using?
  • What is the nature of their followers?
  • What messages will you ask your influencers to promote?

 

Content calendar plan:

  • Create a social media content calendar plan for your business and attach a screenshot to your report.

 Paid advertising:

  • How to integrate paid advertising in your content marketing strategy?

Note: Provide screenshots of your work.

 Evaluation and Measuring [2.5 marks]

  • Choose four metrics to measure the success of your social media campaign? [Explain].
  • How do you know if your social media activities are effective?

Budget [1 mark]

  • How much your business should spend on its social media marketing budget? you should include the following: Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.

Conclusion [1 mark]

  • Conclude your report.

Reference list

  • List all the sources you have used in the process of researching your work.

 

Labor Relation and Organization

Read the NY Times article posted in this week’s folder and then discuss whether the union was justified in the demands and requests made.

  • Is the union taking advantage of the dire situation (pandemic) to achieve its goals? Or do you think the union is justified in the demands and requests made?
  • Explain and support your points. End your post with a question to your classmates. https://www.nytimes.com/2021/01/28/health/covid-he…

Your initial post should comprise a minimum of 250 words supported by at least two (2) scholarly peer-reviewed references

  1. Imagine you have been hired as CEO of a healthcare organization that is still undergoing development and departmentalization for the division of functions. Which criteria would you use to create departments and what functions would they perform in a typical healthcare organization? (you may choose any).

Your initial post should comprise a minimum of 250 words supported by at least two (2) scholarly peer-reviewed references

 

Explain the purpose, characteristics, and benefits of market research. Discuss the Federal Acquisition Regulation (FAR) requirements related to market research. Identify the sources of market information

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Purchase market research on simulation bike

Paper detalis:

Explain the purpose, characteristics, and benefits of market research.
Discuss the Federal Acquisition Regulation (FAR) requirements related to market research.
Identify the sources of market information
Describe the various methods of conducting market research.
Interpret and analyze the results of market research.
highlight the key point on your microsimulation bike.

What city and hotel did you select and why? What is the price per room for this event? Find one “bookend” event that you can package in for guests to attend.

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Week 2 Assignment #3: Corporate Event Planning

Corporate Event Planning:

You are tasked with planning a corporate event for Amazon.  This is their annual employee meeting and reception.  You will need at least 500 hotel rooms for this event, as well as banquet space for their meeting and reception.

The event will take place June 15th, 2023.

This event can take place anywhere in the United States.  Assume all of the standards of corporate events apply here (be sure to read the chapter and notes carefully if you are unsure as to what these are! ).

Answer the following questions: 

  1. What city and hotel did you select and why?
  2. What is the price per room for this event?
  3. Find one “bookend” event that you can package in for guests to attend.  This should be either the day before or the day after the meeting.  This could be a show, professional sports event, concert, etc.

 

Using Canva.com create an info-graphic. Explains organizational buying. Examines the differences between marketing in a Developing vs. a Developed market.

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Developing vs. a Developed market

Using Canva.com create an info-graphic. Canva is a free website with templates and is pretty user friendly.

Create an infograph that

Discusses how consumer characteristics influence buying behavior.
Explains organizational buying.
Examines the differences between marketing in a Developing vs. a Developed market.
The creativity is left up to you, just make sure the above information is presented. Attach infographic to assignment when finished.

What retail image would fit with your product’s positioning? If you’re planning to market internationally, what are the implications for your retail choices, and the effect on implementation? Write 1–2 paragraphs about your retailing decisions.

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Marketing Strategies on Electric Cars

Resource #1 out of 3: Contemporary Marketing (Boone) 19th edition, Cengage, (ISBN: 9780357435403) See Uploaded Textbook Page Files

Boone, L., & Kurtz, D. (2022). Contemporary Marketing (19th ed.). Cengage.

Submit in the third person (professional tone) rather than first-person (conversational tone).
Include introduction and conclusion.

Your marketing plan is taking shape. Now that you have a better idea of what your product will be (electric cars), you’re ready to plan for making it available when and where customers want to buy. Also think about ways to make your supply chain both efficient and effective. As you work on this assignment, refer back to what you know about your customers, your SWOT analysis, your environment, and your competitors.

REMEMBER: the written assignment’s primary focus is the chosen product of Electric Cars, not the organization.

Marketing Strategies on Electric Cars

  1. Are you marketing to consumers? YES. If so, you may choose between a direct channel or a channel using marketing intermediaries. A direct channel contains no intermediaries. A producer marketing directly to consumers is often the best choice for personal services, for example, because no intermediary separates the service provider and the customer. Some product marketers market directly to consumers online. Alternative marketing channels include various numbers and types of intermediaries, such as wholesalers and retailers, which can help get products from the place of production to a convenient location where buyers can buy or pick up products. The key is whether intermediaries can help you reach more customers or keep costs lower than if you used a direct channel. Based on your marketing situation, which of these marketing channels will you choose? Please choose DIRECT CHANNEL. Write a paragraph explaining your ideas.
  2. Are you marketing to business customers? Yes. You also have a choice of marketing channels. A direct channel is often used when marketing heavy equipment or installations that require a lot of technical support. Business marketers may also use channels with various intermediaries that have contact with business customers on the producer’s behalf. Think about your product (electric cars) and your marketing situation as you determine which of these channels makes the most sense for reaching business customers. Write a paragraph explaining your choice.
  3. Look back at how you classified your product in the previous assignment, which has a bearing on the intensity of market coverage you will choose. Also review your customers’ preferences, the competitive situation, and other environmental factors. Will you use intensive distribution (products available in many retail outlets), selective distribution (products available in some outlets), or exclusive distribution (products available in very few outlets)? Please choose exclusive distribution on electric cars. Intensive coverage works well for convenience products that are inexpensive and purchased frequently. Selective coverage is well suited for shopping products, and exclusive coverage is well suited for specialty products. Write 2–3 sentences about your decision.
  4. Next, consider the physical functions required to make the supply chain function smoothly as you get your product from production to your intermediaries (if any) and to customers. Cost, speed, dependability, accessibility, capacity, and frequency are among the criteria to use when deciding on transportation. Will you use trucks, pipelines, air transport, railroads, waterways, or a combination of these to move your goods? Please use trucks, railroads, and water carriers for electric cars mode of transportation. Will you need different transportation options for different customers or times of the year? Write a few sentences about transportation, mentioning how the cost and timing might affect your price and the overall plan.
  5. Should you plan for warehousing your products, either after production prior to transportation or delivering to distribution centers maintained by your chosen intermediaries? What issues are important to your decisions about storing goods (security, physical protection, climate, location, and so on)? Write 1–2 sentences about your ideas regarding warehousing and add a note about the effect on implementation.
  6. Inventory control is critical for having sufficient quantities available to meet demand. Review what you know about customers and the influences on their buying behavior, the competitive environment, and distribution decisions you’ve already made. Are there certain occasions or times of the year when it’s particularly important to avoid running out of products? For example, should retailers have extra inventory to meet holiday-shopping demand during November and December? Remember that having a lot of inventory means investing heavily in goods well in advance of when they’ll sell, if your organization can afford to do this. Also keep your marketing objectives in mind—because if you don’t have sufficient inventory at the right time, you can’t meet your sales objectives, for example. Now write 2–3 sentences about your ideas for inventory control plus a sentence about the implications for the timing of implementation.
  7. Think about your customers’ preferences and buying patterns as you examine the possibilities for marketing through retail intermediaries. What type(s) of retailers should you choose for your consumer product? Bear in mind the location of your customers, the image and characteristics of your product, the image and characteristics of potential retail distributors, the level of support needed for your product, and the price you expect to charge. What retail image would fit with your product’s positioning? If you’re planning to market internationally, what are the implications for your retail choices, and the effect on implementation? Write 1–2 paragraphs about your retailing decisions.
  8. Depending on your product, your market, and your customers, you may want to include direct marketing (such as catalogs, direct response, TV home shopping, telemarketing, and/or online retailing) in your marketing plan. For some products and target markets, consider the use of direct selling (such as party plans) and/or vending machines (in malls, airports, and other locations). Write 2–3 sentences about these distribution methods, if appropriate for your marketing plan. If not appropriate, write 1–2 sentences explaining your reasoning.

 

Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that ‘Chobani’ has defined for its offerings?

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Yogurt Lovers say, “It’s All Greek to Me”

Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions:

Assignment Question(s):

  1. Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that ‘Chobani’ has defined for its offerings? (2 Marks)
  2. Is ‘Chobani’s’ introduction of yogurt for children a brand extension or line extension? Explain. (2 Marks)
  3. How is ‘Chobani’ positioning its various product categories currently? How is it communicating its current positioning strategy? (2 Marks)

 

Part-B  Critical Thinking                    

Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18

  1. Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project? (Ch-13) (3 Marks)

 

  1. Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why? (Ch-15) (3 Marks)

 

  1. Do you find any difference between advertising and public relations? How can public relations contribute to a firm’s IMC? Explain with the help of a suitable example.(CH-18)   (3 Marks)